The Phibsboro Picture House Opens

Announcement of hte opening of the Phibsboro Picture House, Dublin Evening Mail, 23 May 1914.

Announcement of the opening of the Phibsboro Picture House, Dublin Evening Mail, 23 May 1914.

A century ago, on 23 May 1914, Dublin’s newspapers announced the opening of the Picture House in Phibsborough (or Phibsboro), on the northern edge of the city. The papers are a little vague on the exact day of the opening, but as the 23 May was a Saturday, some of the papers cover the opening in their weekly theatrical column. “The grand opening of the new Picture House situated at Blaquiere Bridge, Phibsborough,” declared the Dublin Evening Mail’s The Play’s the Thing column, “took place this week, with signal success” (“New Picture House in Phibsborough”). That morning’s Irish Times had carried the same article, and a shorter notice in the Evening Herald was clearly working from the same publicity material provided to the Mail and Times. “The promoters deserve every congratulation, not only as regards the excellent film presented, but also in as far as design, furnishing, lighting, ventilation, etc., are concerned,” commented the Herald. “The house is most comfortable, and great crowds have been enjoying both the comfort and excellent fare provided. The architect, Mr. Aubrey V. O’Rourke, C.E., was paid a very high compliment by the directors at the opening ceremony” (“New Phibsborough Picture Palace”).

Phibsboro Picture House

The only known photo of the Phibsboro Picture House was taken after it had closed for demolition in 1953 (http://archiseek.com/2012/1914-phibsborough-picture-house-north-circular-rd-dublin#.U38HxCjiiI8).

Certainly, the only still circulating photograph of the original facade – taken almost 40 years later – shows an attractive addition to the streetscape in this part of the city. Construction work had begun in summer 1913, but even after this had started, alterations were made to the design, probably in order to better compete with the Bohemian Picture Theatre, which was also under construction close by on Phibsborough Road. “It is intended to amend the design and planning generally of the new cinematograph theatre now in the course of construction at Madras Place, Phibsboro’,” revealed the Irish Builder.

The front of the building will be carried out in brickwork and terra cotta dressings, and will present a more handsome and bolder appearance than the original design. It is intended to erect a balcony, and to increase the seating capacity considerably. The emergency passage will be covered in, and the gentlemen’s sanitary accommodation approached from this passage. The machine enclosure, rewinding room, and office will be situated at the back of the balcony, and the generating chamber in the basement. The internal decorations, which are to be of a handsome character, are to be carried out in fibrous plaster.” (“Building News”)

The British cinema trade journal Bioscope offered the first indication of the capacity and ownership of the new picture house:

The theatre is specially designed, and will be an up-to-date hall, accommodating 600. Although a separate company from the Irish Kinematograph Company, Limited, the new company will be worked in conjunction with that Company’s Mary Street House. Messrs. Hibberts will have a controlling interest, and Alderman Farrell is to act as managing director. Mr. Bob O’Russ – the popular manager of the Mary Street house – will take over the duties connected with the secretaryship. (“Our View”)

City councillor and former mayor, John J. Farrell already had interests in the Electric Theatre, Talbot Street, the Mary Street Picture House and the soon-to-be announced Pillar Picture House in O’Connell Street. For the Phibsboro venture, however, Farrell registered the Phibsboro Picture House company on 2 September 1914, in partnership with William King, a farmer and horse breeder of Belcamp, Co. Dublin; and British cinema owners Henry Hibbert and T. Wood (“World of Finance”). Construction on the Phibsboro – and all other Dublin buildings – stopped in September 1913 because of the Lockout (Paddy, 30 Oct. and 11 Dec.), but it resumed with the end of the general strike in early 1914.

Advertisement for the newly opened Phibsboro Picture House, Dublin Evening Mail, 23 May 1914.

Advertisement for the newly opened Phibsboro Picture House, Dublin Evening Mail, 23 May 1914.

The first ads for the Phibsboro on 23 May reveal that the performances were continuous from 3 to 10:30 rather than at set times, that the programme changed on Monday and Thursday – initially with no Sunday show, that the pricing was 3d, 6d and 9d, and that there would be an “exclusive” film in every programme. However, they gave little indication of what exactly the first exclusives were. Helpfully, however, the Bioscope’s Paddy reported on 4 June that he

went round the other evening to see the picture theatre in Phibsboro’, and particularly did I admire the “sunrise and sunset” system of lighting, which was concealed round the walls of the building. The building holds, roughly, 600, and the tip-ups are in Rose Barri shade, the carpets being of a darker colour. The harmonizing effect is thus very beautiful. The balcony, to which admission is covered by the nimble shilling, runs in a wide curve, and has a splendid “rake.” (Paddy, 4 Jun.)

The main film Paddy saw that night was Lieutenant Rose and the Sealed Orders (Britain: Clarendon, 1914) “and it was followed with intense interest by a packed house,” as well as the John Bunny comedy Bunny’s Mistake (US: Vitagraph, 1914) and The Vanishing Cracksman (US: Ediston, 1913).

Dublin Evening Mail 30 May 1914: 4.

In the Shadow of the Throne at the Phibsboro; Dublin Evening Mail 30 May 1914: 4.

The first film that the Phibsboro actually advertised was the Danish film I Tronens Skygge, translated as In the Shadow of the Throne (I Tronens Skygge; Denmark: Kinografen, 1914). It was due to run for three days beginning on Monday, 1 June, but its opening had some unintended consequences, many – but not all – unpleasant for the management. The film caused a campaign by members of the Catholic Church’s Vigilance Committee, which had been formed in 1911 to campaign against “evil” literature but which had developed a campaign against theatre shows and films. Part of this campaign involved protests in theatres and cinemas carried out by William Larkin and his twin brother Francis.

The campaign began when P. Donnelly sent a letter to the Freeman’s Journal complaining about the film and asking “How long is Catholic Dublin going to stand this sort of thing?” (“A Cinematograph Show Objected To,” Condon 228). Donnelly objected to the fact that a nun said Mass and that a newly professed nun fell into the arms of a prince. The controversy caused a range of reactions. John J. Farrell responded by retaining the film for the second half of the week, writing a letter to the Freeman contradicting Donnelly’s claims (and perhaps, as alleged in court, threatening legal action if the paper did not print a retraction), and inviting a reporter from the newspaper to give an “objective” assessment of the film. The resulting publicity brought around 600 Dubliners, the seating capacity of the cinema, to subsequent showings of the film. Among these on Friday were William and Francis Larkin, who ended a shouted protest in the auditorium by throwing ink at the screen, splattering the blouse and music of Miss Eager in the orchestra. The Larkins were arrested, found guilty and fined a nominal 5 shillings, a punishment whose leniency suggested – not for the first time – the tacit support of the magistrate for Vigilance Committee activities.

To devote too much attention to the Larkins is to turn away from the story of the cinema, but the newspaper accounts of the case provide details of the working of the Phibsboro that do not survive otherwise. They reveal the name of the attendant Daniel McEvoy, whom William Larkin accused of handling him roughly while removing him, and also two women musicians from the orchestra who would otherwise be anonymous: Miss Eager, the musical director whose blouse was inked, and Miss Duffy, who testified in court. Daniel McEvoy and Miss Eager remain obscure, but Miss Duffy is likely to have been Evelyn Duffy who is listed in the 1911 Census as a 23-year-old professional vocalist living at 106 Phibsboro Road, close to the cinema.

Just three weeks after it opened, the Phibsboro had become a part of the city in several ways. It had become a significant part of the streetscape of north Dublin, a successful business for Farrell and his partners, and a place of employment for McEvoy, Eager and Duffy. Beyond that, it had become central, if only briefly, in one of Ireland’s cultural controversies.

References

“A Cinematograph Show Objected To.” Freeman’s Journal 2 Jun. 1914: 5.

“Building News.” Irish Builder 30 Aug. 1913: 563.

Condon, Denis. Early Irish Cinema, 1895-1921. Dublin: Irish Academic, 2008.

“New Phibsborough Picture Palace.” Evening Herald 23 May 1914: 4.

“New Picture House in Phibsboroough.” Dublin Evening Mail 23 May 1914: 3.

“Opening of the New Picture House in Phibsborough.” Irish Times 23 May1914: 9.

“Our View.” Bioscope 24 Jul.1913: 238.

Paddy. “Pictures in Ireland.” Bioscope 30 Oct. 1913: 395; 11 Dec. 1913: 1077; 4 Jun. 1914: 1069.

“World of Finance.” Bioscope 18 Sep. 1913: 933.

“An Immense Power in the Refinement of the World”: Women Musicians in Irish Picture Houses

As the emergence of cinema in the early 1910s changed the nature of Irish popular entertainment, it offered certain women new career opportunities. Although there were some women picture-house managers and jobs in ticket and refreshment sales were generally reserved for women, the largest number of skilled picture-house jobs available to women were as musicians. Every new picture house had at least one musician, and as the 1910s progressed, the prestige of a picture house could be measured by the number of musicians in its orchestra, including known concert musicians whose solos could be advertised as discrete attractions. The boom in picture houses was also a boom in musical employment. For both men and women, these increasingly professionalized jobs required the kind of extended education available only to the middle class. The growing prestige of cinema opened up possibilities for suitably trained women of this class who needed or desired an income but who were restricted from much paid work by barriers to the professions and by such nebulous controls as the discourse on respectability, which, for example, put the menial work undertaken of necessity by many working-class women beyond consideration – or at least, acknowledgement. As such, the increasing number of women cinema musicians is also an index of the increasing acceptability and even respectability of cinema itself, which these women were helping to foster by taking these jobs.

Dorset Picture Hall’s advertisement for staff. Irish Times 20 March 1911: 1.

“Eva Hickie, late pianiste at the Dorset Picture Hall, Dublin, has accepted a similar position at Waterford,” reported Paddy, the Ireland correspondent for the British film trade journal the Bioscope,in mid-April 1914 (Paddy, 16 Apr. 1914). Three years previously, the 1911 Census of Ireland had listed just one Eva Hickie: the 25-year-old head of a household of five siblings and an aged servant, who were living in the north-city suburb of Phibsboro, not far from the Dorset. This Eva Hickie’s occupation is not mentioned, but by Census night, 2 April 1911, she may already have responded to Dorset manager William Shanly’s recent advertisement for “a Lady pianist […] who can play for pictures.” Whether or not she had applied for the job, she was not counted among the 979 Irish women who used the word “music” in the description of their occupation in the Census – the vast majority of them music teachers – and the further 94 who described themselves as musicians.

Despite this lack of self-definition as a musician, Hickie in many ways resembles May Murphy, the most prominent woman musician in Irish cinemas of the early 1910s. The Census puts both women in their mid-twenties and heading households of siblings belonging to the Catholic middle class, for whom music constituted one of the limited choices for respectable employment for women. However, Murphy appears to have been the more socially secure of the two, describing herself in the Census – as did 75 other women – as a professor of music. Although her previous career is obscure, by March 1912 she was leading the Irish Ladies’ Orchestras at James T. Jameson’s most prominent venues: Dublin’s Rotunda and the Pavilion in Kingstown, Co. Dublin:

A potent factor in the success with attends the pictures in the Dublin Rotunda Rooms and the Kingstown Pavilion is the Irish Ladies’ Orchestra, under the direction of Miss Murphy. In the Rotunda there are seven instrumentalists; in Kingstown three. Combined with the crimson and white colour scheme of their dresses, their little Zouave jackets complete a picture of dainty Bohemianism. Mr Jameson is to be congratulated on securing such a permanent attraction. (Paddy, 14 Mar. 1912)

Women’s orchestras were rare but by no means completely novel, and Dublin theatrical audiences might have been familiar with such acts as Les Militaires, a 12-piece women’s orchestra led by Mrs. Hunt and wearing Hussar uniforms and tricorn hats that had visited the city in 1889 (Watters and Murtagh 109-10). Neverthless, the visual spectacle of the Irish Ladies’ Orchestra’s dainty Bohemianism, which would be perfectly understandable in a theatre, seems out of place in a picture house, where the audience should surely be focusing on the screen. However, these musicians were expected to be noticed, a fact that indicates how the live musical portion of the programme was not just invisible accompaniment but was also a visual attraction.

Even as Paddy was asserting the permanence of the attraction, it was changing to offer an opportunity for another woman musician. Just a month after his announcement that Murphy was leading the two orchestras, he revealed that she had found it impossible to manage both the Rotunda and the Pavilion, located in a suburb 12km south of the city. Murphy focused on the Irish Ladies’ Orchestra at the Rotunda, and Jameson – “in no way minded to cut off the musical treat which the people of the Premier Township always expected” – employed a Miss D’Arcy to lead the newly renamed Pavilion Ladies’ Orchestra:

To fill up the place of one who has gone in such a manner that those left behind scarcely feel the vacancy is always a laudable ambition. That Miss D’Arcy has succeeded in maintaining the high state of excellence for which the Pavilion has been famous in the past speaks well for her directorship and ability. (Paddy, 25 Apr. 1912)

 

Publicity photograph of John Bunny, signed and dated 5 June 1914 (http://theloudestvoice.tumblr.com/page/328); and Vitagraph ad including Bunny Blarneyed (with title misspelled). Bioscope 12 Jun. 1913.

Vitagraph’s comic star John Bunny praised the Irish Ladies’ Orchestra and outlined the kind of benefits women musicians brought to the cinema. Bunny made his remarks on a working trip to Britain in 1912, during which he visited Ireland to shoot the short comedy Bunny Blarneyed, or The Blarney Stone (US: Vitagraph, 1913) at Cork’s most famous tourist attraction. Taking in a show at the Rotunda, he remarked that

“Women are always an immense power in the refinement of the world. The manager who, seeking to make his show suitable for all – from the little mites up – neglects this truth is only cheating himself of ultimate end. An orchestra composed of women is an undeniable asset to every hall in the world.” (Paddy, 12 Sep. 1912)

For Bunny – and for Paddy who quoted him favourably – such initiatives as the Ladies’ Orchestra put cinema at the forefront of respectable entertainment by putting women at the forefront of the cinema entertainment. There, they were visible signs and guardians of a refined amusement suitable for all the family.

Although Jameson made a particular feature of his Ladies’ Orchestras, other women musicians were also well known to audiences, even when they were less visible during screenings. Miss Frazer, the pianist at the Pavilion’s rival Kingstown Picture House, garnered special praise for her beautiful singing during the run of The Badminton Hunt in January 1913 because “she did not sing from a platform, the film was not stopped at any time. Simply you heard her charming voice coming out of the darkened stillness at the piano” (Paddy, 30 Jan. 1913). Paddy also noted that May Louise O’Russ conducted a very able orchestra at Dublin’s Mary Street Picture House, which was managed by her husband, Bob O’Russ (ibid).

As summer 1914 approached, it appeared that women were taking a more proprietorial role in Irish cinema. On 30 April, the Bioscope published the registration details of the Blackrock Picture Theatre Company, which had been incorporated in Dublin on 20 March. The report listed four women – Mrs. R. Murphy, Mrs. L. Casey, Miss E. Lineham and Miss M. Lineham – among its five directors (“World of Finance”). Little is known of these women, but Lucy Casey was the postmistress and a shopkeeper in the seaside village of Blackrock, Co. Louth, where the company’s new picture house was to be located. Blackrock was south of Dundalk, the largest town in the region, with its population of 13,128 supporting two competing picture houses. Blackrock, by contrast, had a very small resident population of just 418 that was swelled at holiday time by a large influx of tourists. Regardless of the success of their venture, these women joined the few other female picture-house owners and musicians to whom the cinema offered career opportunities.

References

Paddy. “Pictures in Ireland.” Bioscope 14 Mar. 1912: 759; 25 Apr. 1912: 275; 12 Sep. 1912; 797; 30 Jan. 1913: 329; and 16 Apr. 1914: 313.

Watters ,Eugene, and Matthew Murtagh. Infinite Variety: Dan Lowrey’s Music Hall 1879-97. Dublin: Gill and Macmillan, 1975.

“World of Finance: New Companies.” Bioscope 30 Apr. 1914: 411.