Irish Cinema Catches the Public Eye in February 1916

Audience P&Pg 19 Feb 1916p475

Voices filling the dark; Pictures and the Picturegoer 19 Feb. 1916: 475.

At the end of January 1916, cinema-trade-journal Bioscope’s Irish correspondent Paddy congratulated George Hay, manager of Waterford’s Broad Street Cinema, on his catchy new programmes. “‘The Picture and Picturegoer’ is on sale in the theatre,” he observed, “and Mr. Hay has had his entire programme printed on the front page. This catches the public eye, and moreover, when the paper is left lying about at home it catches the eye of other members of the family.” Getting and remaining in the public eye was important to the cinema business, but much of the publicity it garnered in Ireland in February 1916 was negative.

Elaine Hand Sep 2 1915 Bio

Eye-catching ad for The Exploits of Elaine incorporating the clutchching hand motif; Bioscope 9 Sep. 1915: 1127.

Cinema’s “Clutching Hand” certainly caught the public’s eye in February 1916. The Exploits of Elaine (US: Wharton, 1914) serial had been showing in many Irish picture houses, including Dublin’s Rotunda, which had shown the first episode, “The Clutching Hand,” on 18 October 1915. The plucky Elaine’s (Pearl White’s) repeated imperilling by master criminal the Clutching Hand (Sheldon Lewis) and rescuing by scientific detective Craig Kennedy (Arnold Daly) proved a lucrative formula. Showing one episode a week, the Rotunda reached the 14th and final episode, “The Reckoning,” on 20 January 1916. “Those who have followed the various episodes in this serial picture must not omit to visit the Rotunda,” a newspaper article warned, “and witness the first dénouement of the Clutching Hand, in which the culprit is revealed through his inadvertence in referring to the hidden treasure” (“The ‘Clutching Hand’ Revealed”). “Thus far,” the Irish Independent observed, “‘Exploits’ may claim to have established a record in general interest, and increased attendances are like to be experienced as the story reaches its climax” (“Dublin and District”).

Exploits_of_Elaine_-_The_Devil_Worshippers_(1914)

Poster for the episode of The Exploits of Elaine in which the Clutching Hand’s identity is revealed. Source: Wikipedia.

Other picture houses were not far behind the Rotunda. On 10-12 February, Cork’s Coliseum showed the 13th episode, “The Devil Worshippers,” in which the identity of the master criminal the Clutching Hand is revealed. Smaller towns started the serial later, with the first episode being offered to audiences in Ballina in June 1916 and in Longford town in July 1916. Seeing its success, producers Wharton Studios had quickly followed it with The New Exploits of Elaine (US: Wharton, 1915), and the Rotunda and others would begin showing this as soon as the original concluded. As a result, the phrase “Clutching Hand” was in circulation in Ireland as a synonym for criminality throughout 1916. Calling for an enquiry into the military killing of civilians during the Easter Rising, for example, Dublin alderman Laurence O’Neill described himself as having “the clutching hand of the military authority upon him” (“Action of Corporation”).

Pictures and the Picturegoer 26 Feb. 1916.

Pictures and the Picturegoer 26 Feb. 1916.

We have seen here that White’s Elaine offered young women an adventurous role model, but court cases reveal that the Clutching Hand proved equally inspirational for the criminal careers of Irish child gangs. A writer in the Southern Star noted that “the Exploits of Elaine, or the Clutching Hand, is drawing crowded houses at the local Kinema” in Kinsale, Co. Cork. As a result, “[a]ll our youth are now budding Sherlock Holmes.” But the influence of the serial was not so clear cut:

This habit of observation properly cultivated is a very useful thing and fits the youngster for life’s battle, but, judging by the cases before the local court on Saturday last the Clutching Hand is also in evidence. A month was the reward in this case. (“Kinsale Notes and Notions.”)

Cinema could be educational by providing “useful lessons by ocular demonstration” but the “Clutching Hand remains.”

The Southern Star writer did not provide details of the case in Kinsale, but more evidence exists for those the Clutching Hand inspired in Newry and Mullingar. On 9 February 1916, seven boys and one girl were each sentenced to five years in various reformatories and industrial schools for stealing from shops in Newry. As each child was sentenced and put in a room beside the court, they sang the popular World War I song “Are We Downhearted? No!” – a song that begins by mentioning Pat Malone of the Irish Fusiliers – and cheered.“[A]s each fresh defendant came from the magistrates’ hands he was received with the sign of the ‘Clutching Hand,’ and solemnly responded” (“Boys and the ‘Clutching Hand’”). Sentenced to five years at Philipstown Reformatory for stealing 16s 7d and some handkerchiefs on 14 January, Bernard Hughes described how

they planned the robberies, and with the proceeds went to a picture palace, in the café of which they had tea, bread and butter, lemonade, chocolate, wine, and cigarettes. After sleeping in “Duck” Marron’s common lodginghouse all night at 4d. each, they visited Warrenpoint next day, where they were arrested.

The rich food and lodgings they experienced on their spree contrasted markedly to the conditions in which at least some of them lived. Head Constable Mara gave evidence of having been invited by accused James O’Hare’s father, a sailor home on leave, to see how his children were living:

They were covered with vermin, and their mother was drunk. The house was filthy, and nothing in it but a dirty sack for five children to sleep on. [Another accused John] Hanratty, it was stated, lived in the worst house in Newry, with his mother and his sister.

Such testimony does not appear to have influenced the magistrates towards any more leniency than extended incarceration. Nevertheless, the solidarity between the children in court seems remarkable. By mentioned just these signs of defiance in court without the details of their desperate living conditions, most papers presented the case as a commentary on the antisocial nature of cinema.

The Exploits of Elaine showing in Mullingar. Westmeath Examiner 26 Feb. 1916: 8.

The Exploits of Elaine showing in Mullingar. Westmeath Examiner 26 Feb. 1916: 8.

Reports of the Newry case, or similar cases elsewhere, may have inspired the behaviour of the 12-year-old John Connor, Thomas Keena and Michael Creevy who on 26 February 1916 were arrested for stealing in Mullingar. Sergeant Campbell informed the petty sessions that having been told by J. F. Gallagher that £1 10s had been robbed from his shop, he went to Healy’s Picture House and found the boys in possession of the remainder of the money. Although the chairman of the petty sessions seemed inclined to grant Creevy’s mother’s request for bail for her son, the boy himself asked not to be sent home but to go to a detention home with the other boys. While in the cells at the police barracks, the boys reportedly sang “It’s a Long Way to Tipperary” and shouted “Hurrah for the Clutching Hand” (“Robbery in Patrick Street”). The magistrates hearing the boys’ case sent a resolution to the Mullingar Town Commissioners urging them not to renew picture house licences until the proprietors undertook not to show any film that depicted burglary to children under 16 (“Youths Charged with Robbery”). The Commissioners simplified this by barring boys under 16 from evening performances (“Mullingar Town Commissioners”).

These cases lent fuel to the campaigns to regulate – or eliminate – cinema. “What is really a little alarming,” argued a writer in the Irish Times citing the Newry case,

is the prospect of a gradual Americanisation – and a very cheap sort of Americanisation at that – of all our English and Irish ideals and of the whole British outlook on things in general. To-day the picture-house does little or nothing for patriotism; it is not helping us to victory in the field. (“American Films.”)

This writer supported H. G. Richards’ suggestion in the London Times that the importation of all foreign – mainly American – films be banned, including raw film stock. Richards argued this move would save £2 million, free up space on cargo ships, encourage the British film industry to expand, and make films more educational. Considering some of the economic and moral arguments for and against a ban, the Sunday Independent seemed to come down against it. “Naturally for the defence,” an editorial item observed, “we have the sound standing arguments of the public need of diversion in war as well as peace-time, and the benefit to temperance of the competition of the Cinema theatres with the publichouses.” The writer seemed to consider something of a clincher the fact “that on each of the British battle cruisers which await the appearance of the German fleet is installed a picture show for the amusement of the fighting men” (“The Passing Show”).

Few in the industry shared Richards’ views. Fan magazine Pictures and the Picturegoer pointed out that while British audiences were staunch supporters of British films, domestic companies could not supply the market. “[U]nfortunately, the [British] films that are worth much would not go far to feed the four thousand odd theatres,” s/he observed. “Indeed, if all the British film companies suddenly decided to work day and night in order to turn out films with the rapidity of a munitions factory, the output would provide but a mere drop in the ocean” (“Don’t Close Our Picture Theatres”). As the article pointed out, the dearth of people and materials in wartime made it unlikely that the British industry could expand to any great degree.

While these kind of arguments were unlikely to convince those intent on reshaping a mainly entertainment medium into a mainly educational one, other government priorities militated against a film-import ban. The Irish papers prepared their readers for the imposition of an amusement tax in the upcoming budget as a much-needed revenue-raising measure. Cinemagoers would feel the clutching hand of the war economy in May.

References

“Action of Corporation: Petition to House of Commons.” Freeman’s Journal 3 Aug. 1916: 7.

“American Films.” Irish Times 14 Feb. 1916: 4.

“Boys and the ‘Clutching Hand’: Remarkable Case at Newry.’” Irish Times 10 Feb. 1916: 6.

“The ‘Clutching Hand’ Revealed.” Irish Times 20 Jan. 1916: 9.

“Don’t Close Our Picture Theatres: ‘Movies’ the War-Time Medicine of the Masses.” Pictures and the Picturegoer 26 Feb. 1916: 494.

“Dublin and District: Rotunda Pictures.” Irish Independent 20 Jan. 1916: 5.

“Kinsale Notes and Notions.” Southern Star 5 Feb. 1916: 7.

“Mullingar Town Commissioners: Cinemas and the Youth.” Westmeath Examiner 18 Mar. 1916: 6.

Paddy. “Pictures in Ireland.” Bioscope 27 Jan. 1916: 344.

“The Passing Show.” Sunday Independent 13 Feb. 1916: 4.

“Robbery in Patrick Street: Extraordinary Performance of Boys.” Westmeath Examiner 4 Mar. 1916: 8.

“Youths Charged with Robbery: Cheering for the ‘Clutching Hand.’” Westmeath Examiner 18 Mar. 1916: 6.

Serial Queens and Super Villains

On 25 November 1913, Dublin’s Evening Herald reported that haulier Sidney Norman of Neath, Wales, had seriously injured himself in the early hours of the previous Saturday when he had jumped ten feet from his bedroom window while dreaming he was escaping from robbers he had seen that evening on a picture theatre screen (“Man’s Leap to Escape Cinema Robbers”). For this ordinary Welshman, the images on the screen had literally become the landscape of his dreams, to his severe bodily cost. The Herald picked this up as a news oddity and published it on its front page, where its readers might wonder at the gullibility of some picture-house patrons or the need to control this new entertainment that was coming to increasingly direct the dreams of its audience.

One of the ways in which it did this was through films of greater length and complexity. The increasing length of films had been a particular issue in the film industry since 1911. “We can remember when a drama of 1,000 ft. was often grumbled at on account of its length,” noted an editorial in the British cinema trade journal Bioscope in September 1911, “but it seems as if that day were past, and the demand for a picture play constituting the usual length of an entire programme has sprung up (“The Length of the Film”). The film of 1,000 feet (about 16 minutes at 16 frames a second) was the standard product of the US distributors, but in Europe, longer films, often with high-cultural prestige such as Italian company Cines’s 1913 Quo Vadis?, captured both the imagination of the public and the film market where they were sold as features or exclusives.

3 Musketeers Phoenix Nov 2013

An unusually large ad for an unusually long film: Evening Herald banner for The Three Musketeers at the Phoenix, 15 Nov. 1913: 4.

In Dublin in November 1913, the Phoenix Picture Palace marketed itself as the picture house that specialized in the long film. “The Phoenix Picture Palace is rapidly becoming famous for the exhibition of big classic film productions,” began a notice in the Herald,

“From Manger to Cross,” “Quo Vadis?” “Monte Cristo,” “The Battle of Waterloo,” etc., have all been shown at the Phoenix within the last few months. Last evening the patrons of this popular house had presented to them the longest film yet shown in this country – the “Film D’Art’s” remarkable production of Dumas’s popular and widely read work, “The Three Musketeers” (“‘The Three Musketeers’”).

This issue of the long film was not resolved in 1911, however, and the Bioscope continued to favour a varied programme of shorter films, arguing in an October 1913 editorial that the long film’s “charm and importance can be better sustained outside the ordinary picture theatres. The popularity of the cinema has been built up on the variety of the entertainment it offers, and a lessening of that variety means a weakening of public interest” (“Exclusives and Other Matters”).

Doubtless, the Bioscope was influenced in its thinking by the nature of variety theatre, cinema’s chief rival in popular entertainment in Britain, Ireland and elsewhere. A solution to providing a lengthy film as part of a variety programme was available in another popular form: the serial. Fictional writing had long been serialized in newspapers and magazines, where it appeared alongside many other kinds of writing in another kind of variety format. In November 1913, the Evening Herald carried an episode of popular novelist Emma M. Mortimer’s Robert Wynstan’s Ward each day, and this was wholly unremarkable.

However, the autumn of 1913 saw a new phenomenon arrive in Ireland: the film serial. When the Rotunda began showing the serial What Happened to Mary in September 1913, the Dublin Evening Mail commented that the Rotunda “management in producing a ‘serial’ film, have broken new ground as far as Dublin picture houses are concerned” (“Rotunda Pictures” 23 Sep.). Unlike the Phoenix, the Rotunda favoured a more varied programme of shorter films, so that when High Tide of Misfortune, the tenth episode of What Happened to Mary, was exhibited there in the week of 24-29 November 1913, it shared the bill with the main film, Broken Threads United; a “very complete picture […] of the procession to Glasnevin on Sunday in connection with the Manchester Martyrs’ commemoration”; the comedies His Lady Doctor, Ghost of the White Lady and Love and Rubbish; and the Pathé Gazette newsreel (“Rotunda Pictures” 25 Nov). The serial was integrated into this variety film programme that was lent some locally produced coherence by being accompanied by the music of the Irish Ladies’ String Orchestra.

What Happened Mary Fuller

August 1912 cover of US magazine Ladies’ World featuring Mary Fuller and What Happened to Mary. From “The First Movie Serial.”

To what degree the variety format was more successful in attracting a larger and more diverse audience is debatable, but the inclusion of What Happened to Mary seemed a direct appeal to young women. Narrating the adventures of a country girl who comes to the city, What Happened to Mary was produced by Edison in twelve monthly episodes beginning in US picture houses in July 1912 in parallel with the serialized story that appeared in the US mass-circulation women’s magazine Ladies’ World, making its lead actress Mary Fuller into a star (Singer 213). Running from 22 September to 13 December, the first Irish exhibition at Dublin’s Rotunda tied in with its weekly serialization in the British women’s magazine Home Chat (“The Rotunda,” “The Picture Houses”). As such, it was clearly marketed primarily at women. An indication of its local success is the fact that the Rotunda immediately followed it with Who Will Marry Mary?, the Edison sequel, which again featured Mary Fuller.

Although it would take another year for the serial to reach the height of its popularity with such “serial queens” as Helen Holmes the adventurous heroine of The Hazards of Helen and Pearl White in The Perils of Pauline and The Exploits of Elaine, this earlier serial followed some of the patterns of the later ones. Shellley Stamp argues that “for a complete understanding of the template serial heroines offered viewers we must look beyond the screen exploits of Pauline and her compatriots towards the substantial star discourse that circulated around the actresses who played these women on screen” (Stamp 217). Some of the Dublin reviews suggested What Happened to Mary did create the desire in its audiences for more information about Mary Fuller: “‘Alone in New York’ is the second instalment of the ‘What Happened to Mary’ serial; all who have seen the opening scenes of Mary’s adventures will be eager to know more about this fascinating actress” (“Rotunda Pictures” 27 Sep.).

Flapper on Tram IL 24 Oct 1913

An Irish flapper finds space for herself in the public sphere; Irish Life 24 Oct. 1913: 91.

More specific information on the reception of What Happened to Mary among Irish audiences, and particularly Irish women, does not seem to survive. The fact that the exhibition of the film was tied to the publication of a British magazine is indicative of the subsidiary place of Ireland in the publishing and film industries. The Irish women’s magazine Lady of the House, which had very little to say about cinema of the period, made no mention of the serial, but it and other Irish periodicals show how women were represented in popular media. Was the young flapper shown travelling on a tram in a cartoon in the glossy and expensive Irish Life in October 1913 likely to have found Mary’s adventures or Mary Fuller’s star persona enthralling? Perhaps, but it is not clear that the serial form allowed Mary Fuller to capture the imagination of the public to a greater extent than the at-least-sometimes more active heroines of stand-alone films. In the Herald’s notice for the Rotunda on 30 September, the third episode of What Happened to Mary was not mentioned, but the reviewer focused on the heroine of A Wild Ride, set on a South African ostrich farm, in which “a resourceful and up-to-date heroine, in a situation of dire extremity, outwitted cunning and ferocious savages, rode an ostrich across the trackless veldt at high speed, and brought soldiers to the relief of her imprisoned family” (“Rotunda Pictures” 30 Sep.). Such derring-do in the serial would await The Hazards of Helen, which would not hit Dublin screens until 1915.

Other kinds of film serial followed quickly on the heels of What Happened to Mary and offered different forms of fascination – whether that be attraction or repulsion. Sharing the bill at the Rotunda with A Proposal Deferred, the fifth episode of What Happened to Mary in the week beginning 20 October was the second part of Gaumont’s five-part Fantômas (1913), each of which contained three to six episodes. Directed by Louis Feuillade and based on a popular series of 32 French novels by Pierre Souvestre and Marcel Allain that were published in monthly instalments between February 1911 and September 1913, the films followed the early exploits of the eponymous super villain as he terrorizes Paris (Walz and Smith). “Those who go to the Rotunda this week will, at any rate, get plenty of sensation,” observed the Irish Times.

The film, “Fantomas,” is a choice blend of mystery, tangled plot, and blood-curdling enterprise. It is not easy to grasp all the bearings of the incidents or their mutual relationship. The film, however, introduces us to some remarkable phases of Paris life and its institutions. And the glimpses of the city’s streets and parks are always full of interest. It is very admirably acted by all the characters (“Rotunda Living Pictures”).

Unlike What Happened to Mary, Fantômas did not appear on a reliable weekly or even monthly basis that might establish a loyal pattern of attendance. Nevetheless, even if not regular, Fantômas was popular, and the Rotunda continued to premiere the new parts as they were released, showing The Tragedy at the Masked Ball over the Christmas period of 1913 and the fifth part, The False Magistrate, in June 1914.

These serials were not restricted to city audiences but travelled on the important Irish Animated Picture Company exhibition circuit established by James T. Jameson of the Rotunda. In his praise of Jameson in January 1914, the Bioscope’s Irish correspondent Paddy revealed that two of the What Happened to Mary episodes had recently been seen around the country: A Proposal Deferred had been at Tralee, while the twelfth and final episode, Fortune Smiles – receiving “considerable applause” – was on the programme at Galway. The YMCA hall in Queenstown was showing the fourth part of Fantômas, The Tragedy at the Masked Ball (Paddy). As such they came, no doubt to inhabit the dream and nightmare worlds of many Irish people.

References

Birchland, Robert. “What Happened to Mary?” Hollywood Heritage 18: 2 (Fall 1999). Hollywoodheritage.org. http://hollywoodheritage.org/newsarchive/Fall99/Mary.html. 19 Nov. 2013.

“Exclusives and Other Matters.” Bioscope 9 Oct 1913: 87.

“The First Movie Serial.” 100 Years Ago Today. http://100yearsagotoday.wordpress.com/2012/07/26/the-first-movie-serial/. 19 Nov. 2013.

“The Length of the Film: A Question of Policy.” Bioscope 7 Sep. 1911: 471.

“Man’s Leap to Escape Cinema Robbers.” Evening Herald 25 Nov. 1913: 1.

Paddy. “Pictures in Ireland.” Bioscope 22 Jan. 1914: 351.

“The Picture Houses: Rotunda Pictures.” Evening Telegraph 30 Sep. 1913: 2.

“Pictures at the Rotunda.” Freeman’s Journal 21 Oct. 1913: 9.

“The Rotunda.” Irish Times 23 Sep 1913: 5.

“Rotunda Living Pictures.” Irish Times 21 Oct. 1913: 5.

“Rotunda Pictures.” Dublin Evening Mail 23 Sep. 1913: 3.

“Rotunda Pictures.” Evening Herald 27 Sep. 1913: 9.

“Rotunda Pictures.” Evening Herald 30 Sep. 1913: 5.

“Rotunda Pictures.” Dublin Evening Mail  21 Oct. 1913: 2.

“Rotunda Pictures.” Evening Herald 25 Nov. 1913: 5.

Singer, Ben. Melodrama and Modernity: Early Sensational Cinema and Its Contexts. New York: Columbia UP, 2001.

Stamp, Shelley. “An Awful Struggle Between Love and Ambition; Serial Heroines, Serial Stars and Their Female Fans.” The Silent Cinema Reader. Ed. Lee Grieveson and Peter Krämer.London: Routledge, 2004.

“The Three Musketeers’” Evening Herald 18 Nov. 1913: 5.

Walz, Robin, and Elliott Smith. Fantômas. http://www.fantomas-lives.com/fanto6.htm. 28 Nov. 2013.