Tag Archives: Bioscope

“An Injustice to Good Productions”: Irish Film Distribution, Programme Changes and New Picture Houses in November 1914

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The Sign of the Cross.

An exclusive film exhibited in Ireland in November 1914: The Sign of the Cross (US: Famous Players, 1914). Image: The Silent Film Still Archive.

The published information on film distribution in Ireland in the 1910s is useful in general, but it lacks the detail to say something about how Irish cinemas acquired films in, say, November 1914 (Condon, Early Irish Cinema, 215-17; Rockett 38-41). However, the trade press, particularly the London-based Bioscope, and the local papers that month give some more specific details. By this time, exhibitors no longer bought films outright, as the – much smaller number of – exhibitors in the 1900s had. Films were rented from distributors or renters, and the distribution business in Ireland and Britain was based in London. The sea crossing was an issue for distributors into Ireland, particularly as military operations changed the priorities on the transport of goods in 1914. However, such issues were more easily negotiated by the film distributors who had offices in Ireland or worked through Irish agents.

Bioscope 6 Aug. 1914: xix.

Ad for Gaumont’s Chrono projector; Bioscope 6 Aug. 1914: xix. This ad appeared just as war was breaking out; even a few weeks later, it would not have been acceptable in the context of discussions of severing links with enemy companies as part of the war effort.

“I dropped up the other day to see Mr. Young of the Gaumont Company, Lord Edward Street, Dublin,” revealed Irish correspondent Paddy in the Bioscope in early November 1914 (Paddy, 5 Nov.). Since opening early in 1913, the luxuriously appointed Dublin branch office of Gaumont in London sold the company’s popular Chrono projector, held trade viewings in a dedicated screenings room of the films it distributed, and shot many local topical films since its first ones in June 1913, such as The Launch of the Britannic and a film of a hurling match between Kilkenny and Cork (13 Nov.). Paddy noted that “Mr. Young seemed pleased with how matters were progressing, and he expressed the opinion that the falling off on account of the war was practically negligible” (5 Nov.). A year earlier, Paddy had found Young’s predecessor also pleased with business, including the fact that “[a] great many more Irish theatres have thrown in their lot with the Gaumont Film Service” (13 Nov.), including the Grand in Dublin’s O’Connell Street (Paddy, 24 Jul.), Limerick’s Gaiety Bijou (7 Aug.), and Belfast’s Princess Picture Palace (“Jottings,” 12 Nov.).

Gaumont did not have Irish distribution to itself. In November 1914, the Ideal Film Renting Company set up their Dublin office at 40 Dawson Street, Dublin. “There is little doubt that by opening in Dublin,” opined Paddy, “The Ideal Company have stimulated competition and made it possible for exhibitors to make a better selection on the spot” (5 Nov.). Among the exclusive films that Ideal handled were Danish production company Nordisk’s For the Sake of a Man (1913) and Her Hour of Temptation (1914), as well as Joan of Arc (Italy: Savoia, 1913), for which “[s]pecial posters are available” (ibid.).

1The Palace, Frances Street, Newtownards whowing Cecil B. DeMille's The Ten Commandments (1923). http://www.newtownards.info/frances-st.htm

The Palace, Frances Street, Newtownards showing Cecil B. DeMille’s The Ten Commandments (1923). http://www.newtownards.info/frances-st.htm

Other London-based distributors relied on travelling salespeople or on the Irish-based companies that acted as their agents. In the week of 5 November, Paddy also “ran into Mr. Hagan, the Scottish and Irish representative for Messrs. Ruffells’ exclusives,” who “had secured bookings running to over £350” (ibid.). Norman Whitten’s General Film Supply (GFS) appears initially to have been a branch of the London-based General Film Agency, and although Whitten was better known as a maker and distributor of his own local topicals, GFS also distributed the films of other companies. Some larger Irish cinema chains, such as James T. Jameson’s Irish Animated Picture Company, had their own buyers in London (Condon, “Limelight,” 253). An “Item of Interest” in the Bioscope on 19 November informed trade readers that the Palace in Newtownards, Co. Down, had appointed Lillah Dawson as its film reviewer: “Miss Dawson has recommended the features booked at this hall during the past few weeks, and as a result the seating accommodation and the cork lino have come in for some severe wear, strong evidence that this lady weighs up a subject in a capable and experienced manner” (“Film Reviewer Appointed”).

Depending on the nature of the programme at the picture house or houses concerned, a representative such as Dawson might have had a more or less arduous job. Something has already been said here about the content of the film programme, particularly in regards to the number and length of the films and the length of the programme itself. The dominant practice in cities and towns was for picture houses to change their programmes twice a week, on Monday and Thursday, with a third change for those picture houses that held a Sunday licence. As a result, most films had a three-day run, with the possibility of holding over an especially attractive film – most likely, an “exclusive” – for the second half of the week, in which case the other items on the programme were usually changed. A run of longer than six days for any film was really exceptional. Shorter runs were possible. In early November 1914, Dublin’s Rotunda advertised the fact that beginning on 9 November, it would have three changes in the week, which for this venue with no Sunday licence meant two-day programmes, with changes on Monday, Wednesday and Friday. “Large audiences,” a preview in the Evening Telegraph predicted, “are sure to appreciate this move on the part of the management, who certainly spare no expense in catering for the entertainment of their patrons” (“Rotunda Pictures”).

“Programmes Changed Daily: An Injustice to Good Productions.” Bioscope 19 Nov 1914: 789.

An extract from a Bioscope article discussing daily programme changes at the Omagh Picture Palace; 19 Nov 1914: 789.

The generosity – if it can be called that – of the Rotunda management was no match for that of the management at the Picture Palace in Omagh, Co. Tyrone, a town with a population of less than 5,000. Just ten days after the Rotunda had instituted its new programming changes,a Bioscope article drew attention to the fact that the Picture Palace changed its programme every day. As the article’s subtitle – “An Injustice to Good Productions” – suggests, the writer of this article – described as “our Ulster representative,” so presumably it was the writer of the “Jottings from Ulster” column – saw this as an unusual and unwelcome development (“Programmes Changed Daily”). Although conceding that “a manager on the spot knows his own business best,” s/he endorsed the arguments of “a very astute Ulster manager, who favours the bi-weekly change” because of the mutually supporting nature of printed and word-of-mouth publicity:

He argues that on a Monday and Tuesday a hall attracts by its publicity matter only those patrons of the movies who are influenced by good pictorials and by well-written and attractively-set letterpress. On the Tuesday and Wednesday, and again on the Friday and Saturday, the advertising ceased to be of any account. Personal recommendation or condemnation takes its place and either does such good as to comfortably fill the hall, whilst the programme runs, or is so hurtful in its effects as to prove the incompetency of the manager in the selecting of such pictures as please the majority of the people of his district. (Ibid.)

1Ads for Omagh Picture Palace showing variations in programming. Tyrone Constitution 30 Oct. 1914: 4 and 6 Nov. 1914: 4.

Ads for Omagh Picture Palace showing variations in programming. Tyrone Constitution 30 Oct. 1914: 4 and 6 Nov. 1914: 4.

The trade anxieties manifest in this advice about the effective rhythms of advertising had little to do with the Picture Palace’s choice of films but more with the number of films required. Driven from Home (1914), Shadows (US: IMP, 1914) and Lost in Mid-Ocean (US: Vitagraph, 1914) “want a lot of beating as star subjects. Why not, therefore give them an opportunity to prove their value?” (ibid.). Indeed, assuming a complete daily change of programme, the Picture Palace would likely have shown between 25 and 50 films a week, depending on their length. This suggests that the management had a very different view than the Bioscope of the nature of the entertainment it provided. The competing interests of film producers and exhibitors were shown in late November 1914, when the Bioscope cited the call by Carl Laemmle, head of the US production company Universal, to “cheaper American theatres to raise their prices of admission [to cover] the growing cost of film production” (“Trade Topics”). The management of the Omagh Picture Palace appears to have paid little attention to the quality of individual films and focused instead on audience choice and creating a constituency of daily cinemagoers.

First ad for Sandford Cinema; Evening Herald 3 Nov. 1914: 4.

First ad for Dublin’s Sandford Cinema; Evening Herald 3 Nov. 1914: 4.

Omagh’s abundance of films seems to parallel a more general return of optimism to the Irish film trade in late 1914, which saw the opening of some new picture houses. “That little thought is here given to the approach of lean days,” “Jottings” observed, “is evident from the fact that a new hall is now in full swing in Lurgan, under the direction of Mr. Hewitt”, as well as from the enlargement of Lisburn’s Electric Palace, and the equipping of new picture houses in Coleraine and Belfast’s Corn Market (5 Nov.). In Dublin, the Sandford Cinema opened on 2 November with little newspaper publicity. The first notice was a brief review in the Evening Herald the following day, alongside reviews of the Kinemacolor pictures at the Theatre Royal, the Phoenix Picture Palace’s screenings of The Sign of the Cross (US: Famous Players, 1914) – the most heavily publicized film in Ireland in late 1914 – and the Masterpiece Picture House. The review did not give the titles of the films that “were so much admired at the opening show,” focusing instead on the decor of the building that “is sumptuously fitted up interiorally, the costly furniture being supplied by Clery and Co., Ltd.” (“New Picture Theatre in Ranelagh”). Paddy later revealed the opening “star films” to have been England’s Menace (Britain: London, 1914) and The Village of Death (19 Nov.). No other newspaper coverage of the Sandford appeared in the first week of November, but in the following week, several papers carried ads for In the Bishop’s Carriage (US: Famous Players, 1913), with Mary Pickford, for the first three days and The Wheels of Destiny (US: Majestic, 1914) for the last three.

Managed by John and P.W. Whittle, the Sandford was “quite a high-class” picture house, “replete with all modern conveniences,” including Gaumont projectors and the “indirect system of lighting” in the auditorium (Paddy, 19 Nov.). Paddy found the building to be “a beautiful structure, with a fine flight of steps leading up to the pay-box. The entrance doors are finished in stained glass,” and inside, there was a “considerable rake to the floor, thus enabling all patrons to have a full view of the screen” (ibid.). Despite this focus on the experience of all cinemagoers, the audience was to be divided based on ticket price both outside and inside the premises. “The building stands on a corner site, thus enabling the 3d. entrance to be distinct from the 6d. and 1s., [and once inside, the] 1s. seats are distinguished from the 6d. by neat squares of crochet work on the backs” (ibid.). The management did not, however, show the same attention to detail in securing the required official documents, and it was prosecuted on 20 November for operating without a cinematograph licence (“Sandford Cinema Theatre”). Nevertheless, Inspector Gray of the Dublin Metropolitan Police testified that the premises were “extremely comfortable and suitable in every way for a picture theatre. The pictures he had seen were excellent” (ibid.).

Elsewhere – and almost everywhere – war films remained popular. When Dublin’s Daily Express reviewed In the Hands of the Kindly Dutch at the Rotunda in early November, it emphasized the personal response many in the audience might have made to topical films about the war. The film “shows the division of the Naval Brigade who were interned in Holland after the surrender of Antwerp , and was so clear that anyone could recognise a relative or friend” (“The Rotunda Pictures”). In the same week, the Kinemacolor matinees at the Theatre Royal were providing colour films of the front. The fact that these films were shown in such a large theatre rather than in one of the smaller picture houses indicates that the management expected considerable interest in them, and it went out of its way to create further publicity. “On the kind invitation of the management,” the Express reported, “a number of wounded soldiers attended the [Kinemacolor war films] yesterday, and received quite an ovation from the large audience. Others who were unable to attend will be present this afternoon” (“Theatre Royal”).

Evening Telegraph 28 Nov. 1914: 6.

Evening Telegraph 28 Nov. 1914: 6.

Although the Express observed that “[t]he audience yesterday was unreservedly enthusiastic concerning the display” of war pictures at the matinee, certain members of the audience at the Theatre Royal were neither enthusiastic nor reserved about patriotic displays at the theatre’s live evening show (“Picture Matinees”). On 2 November, a group of young men wearing republican badges protested by booing, hissing and groaning when, during one musical number, several Union Jack flags were unfurled and the orchestra played “Rule Britannia.” When 18-year-old Thomas Smart refused to stop, he was arrested and fined 40 shillings in court (“Scene in Theatre Royal”).

Ad for two Irish-themed films from the US production company Domino; Bioscope 12 Mar. 1914: xviii.

Ad for two Irish-themed films from the US production company Domino; Bioscope 12 Mar. 1914: xviii.

Smart and his fellow protestors might have been more appreciative of the Irish week run by the Masterpiece at the end of November. The main film was True Irish Hearts (US: Domino, 1914), supported by The Filly (US: Domino, 1913), Rory O’More (US: Kalem, 1911), The O’Neill (US: Kalem, 1912), films of Irish scenic landscapes and a topical of the Castlebellingham Feis and Louth Volunteers. During the previous week, manager Cathal McGarvey “had appeared personally at each performance during the week in his original humorous monologues, and these met with a great reception, there being no better humorous reciter in Dublin than Mr. McGarvey” (Paddy, 19 Nov.). For the Masterpiece’s Irish Week, however, McGarvey allowed popular baritone W.A. Sheehan to enhance the live musical accompaniment by singing Irish songs (“An Irish Week”). These kinds of Irish Weeks were not new, but they were facilitated by the fact that such producers as Domino and Kalem were continuing to make Irish subjects. The Domino titles were new ones, available through Western Import since March and April 1914, but the Kalem ones were older titles that required that a distributor – in this case, the Express Film Service – hold on to them for such events.

References

Condon, Denis. Early Irish Cinema, 1895-1921. Dublin: Irish Academic, 2008.

—. “Limelight on the Colleen Bawn: Resisting Autoexoticism in Provincial Irish Picture Houses in the Early 1910s.” Les cinémas périphériques dans la période des premiers temps. Peripheral Early Cinema: Domitor 2008. Perpignan: PU Perpignan, 2010. 245-255.

“Dublin and District: Ranelagh’s New Picture House.” Irish Independent 10 Nov, 1914: 4.

“Film Reviewer Appointed.” Bioscope 19 Nov. 1914: 706.

“An Irish Week at the Masterpiece.” Evening Telegraph 28 Nov. 1914: 6.

“Jottings from Ulster.” Bioscope 13 Nov. 1913: 589; 5 Nov. 1914: 543; 12 Nov. 1914: 647.

“New Picture Theatre in Ranelagh.” Evening Herald 3 Nov. 1914: 4.

Paddy. “Pictures in Ireland.” Bioscope 24 Jul. 1913: 267; 7 Aug. 1913: 413; 13 Nov. 1913: 601; 5 Nov. 1914: 525; 19 Nov. 1914: 736.

“Picture Matinees at the Theatre Royal.” Daily Express 3 Nov. 1914: 8.

“Programmes Changed Daily: An Injustice to Good Productions.” Bioscope 19 Nov 1914: 789.

Rockett, Kevin and Emer. Film Exhibition and Distribution in Ireland, 1909-2010. Dublin Four Courts, 2011.

“The Rotunda Pictures.” Daily Express 3 Nov. 1914, 2.

“Rotunda Pictures.” Evening Telegraph 7 Nov. 1914: 6.

“Scene in Theatre Royal: A Row in the Gallery.” Daily Express 4 Nov. 4 1914: 3.

“Sandford Cinema Theatre.” Evening Telegraph 21 Nov. 1914: 4.

“Trade Topics.” Bioscope 26 Nov. 1914: 821.

Rolls of Honour: Irish Film Businesses and the War, Autumn 1914

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“The British Cinematograph Industry has made a magnificent response to the country’s call for men at this terrible crisis,” observed the trade journal Bioscope shortly after Britain’s entry into the First World War. The magazine requested that “managers of the cinematograph business houses or theatres, any of whose workers have temporarily left them for this noble purpose, kindly communicate the fact to us, mentioning the name of the man and the regiment he is joining” (“Trade Topics”). The following issue’s “Roll of Honour” (20 Aug.), a list of members of the trade who had joined the armed forces, did not mention any men from Irish companies, but Irish correspondent Paddy observed that one of the sons of Irish exhibitor James T. Jameson had “been called to the colours” (Paddy, 20 Aug.).

Roll of Honour 1

The Bioscope’s second “Roll of Honour” for men in film businesses who enlisted featured five Irishmen; 27 Aug. 1914: 784.

Beginning on 27 August, the names of employees in Irish or Ireland-based film companies began to appear on the Bioscope’s “Roll of Honour.” The first of those mentioned was William Vass Morris of Cork, described in the census of 1911 as a photographic agent, who was joining the South Irish Horse. Morris was joined on this list by three members of Gaumont’s Dublin office, another Morris, Ganey and Kinnemont, and by Byrne of Dublin’s Grand Cinema. Two members of Provincial Cinematograph’s Belfast staff – Cummings and Lydall – appeared on the first “Roll of Honour” in September. Provincial had already publicized the special contribution of its personnel to the war effort, and the Dublin Evening Mail had duly passed on this information to its readers (“The Picture House Staff”). Those named by the Evening Mail article had prominent positions in the company’s London head office, including chairman of the board Sir William Bass and general manager Aubrey Meares. It also claimed that

[b]etween 60 and 70 attendants at various theatres owned by this company have been called out on reserve, and the company has decided to allow 10s per week to the wife, and 2s 6d for each child during the man’s absence. All employes will be re-instated at the conclusion of the war. (Ibid.)

By early October, Dublin’s Evening Telegraph was putting the number of Provincial staff who had “joined his Majesty’s forces” at 109 (“Picture House Employes”).

Ad for war films at the Grafton; Dublin Evening Mail, 14 Sep. 1914: 2.

Ad for war films at the Grafton; Dublin Evening Mail, 14 Sep. 1914: 2.

Some Irish film production companies expanded their business during the war, taking advantage of new filmmaking opportunities – although these were not without risks – as well as pursuing some innovative work. Norman Whitten of the General Film Supply featured in a short article in the Bioscope in mid-September. It explained that Whitten had mounted a platform in front of a train to take “the beautiful scenery around Galway Bay. In the light of recent stirring events, the ‘topcials’ secured should be of distinct value to exhibitors” (“New Series of Irish Topicals”). As well as this kind of work that he had been doing for some time, Whitten – assisted by a Mr. Ashton who presumably had taken the place of Whitten’s previous cameraman, Benny Cann – made several war-themed films, but not as many as he planned. In early September, Paddy reported that Whitten had been threatened with being shot if he persisted in trying to film soldiers embarking on transport ships at Dublin’s North Wall. The War Office had revoked the permit to film that Whitten had earlier obtained. As Paddy observed, this was disappointing for Whitten, who had been building up his business in local topicals to a point where his film Funeral of Victims Shooting Affair Sunday, July 26th circulated in eight copies, which “constitutes rather a record” (Paddy, 3 Sep.). This film was of continuing relevance because of the campaign of the relatives of victims to get Dublin Corporation to petition the king (“Bachelor’s Walk Outrage”).

Whitten appears to have had eight regular subscribers for his topicals in Dublin, but such a circulation seems small by comparison with the other kinds of war films his company was making at the time. Paddy described Whitten’s Sons of John Bull as both a topical and a “‘cartoon’ film,” but the element of animation is not clear from his description, which makes the film appears to have been a series of filmed portraits and/or still images connected with dissolves and intertitles:

[I]t is a series of photos, hand-coloured, of famous people connected with the war. Each subject dissolves into the next, which rather enhances the beauty of the film. Another portion of the film is entitled “Friends,” and depicts famous men connected with our Allies, including a splendid photo of the king of Belgium. (Paddy, 3 Sep.)

The film ran 100 feet (or about 1 minute 40 seconds), but it is not clear why Paddy considered it “a great advance over the system of still slides,” which it clearly resembled, albeit without the presence of a lantern lecturer to explain the images.

By early October, Paddy was characterizing this film as “a pronounced success in Dublin and elsewhere,” and revealing Whitten’s plans to release a second film of the same kind on 22 October (Paddy, 1 Oct.). Twice the length of Son of John Bull at 200 feet, Britannia’s Message appears to have included newsreel and to have begun with an animated sequence. It

opens with Britannia drawing aside some curtains and revealing a German spy. Interesting scenes include an outside view of hundreds of young fellows besieging a recruiting office, a view of the Rugby Volunteers drilling at Lansdowne Road, Dublin, and a view of troops leaving for camp. (Ibid.)

The latter was presumably shot after Whitten had been given a new permit. The potential public interest beyond Ireland in these pro-war shorts was indicated by the fact that British distributor Cosmopolitan was handling them.

Within Ireland, business at the cinemas was reported to be good. In mid-September, Paddy made a tour of many of Dublin’s cinemas reporting that “in the great majority of cases [I] found business excellent; in fact, in certain houses exceptionally brisk.” His researches made him conclude that there was a difference between working-class and middle-class picture houses. He argued that

it is chiefly the houses which make an appeal to the 2d. and 3d. people that suffer most from the war. The patrons of these houses were largely drawn from reservists of one kind and another and their families. The bread-winner being away on service, the family naturally are thrown back on slenderer resources, and so cannot attend the “movies” as frequently as they might wish. However, as business gradually resumes more normal aspects, it is to be hoped that this state of things will be somewhat alleviated. (Paddy, 24 Sep.)

The Picturedrome is visible on the right of this photograph of Dublin's Harcourt Road. https://www.flickr.com/photos/nlireland/7628356832/

The Picturedrome is visible on the right of this photograph of Dublin’s Harcourt Road in c. 1912. https://www.flickr.com/photos/nlireland/7628356832/

One working-class picture house that he visited was the Picturedrome in Harcourt Road. For Paddy, the Picturedrome was “a theatre which I regret to find I have not mentioned in these notes for some time,” but he was not alone in his lack of coverage because the Picturedrome – catering for a local working-class audience – did not advertise in the Dublin newspapers and so was ignored by reviewers. “Business here was fairly brisk,” Paddy observed, “considering the regular patrons of the hall are drawn from men now with the colours.” Manager Will Sommerson was presenting a bill dominated by three Vitagraph films The Auto Bandits of New York, Old Reliable and Her Mother’s Wedding Gown. “[I]t’s astonishing the popularity of Vitagraph films in Ireland” – although The Auto Bandits seems to have been made by the Ruby Feature Film Company. The only other film he mentioned at the Picturedrome was “an exceptionally interesting scenic, ‘The Volcanoes of Java’” (ibid.).

Tivoli Theatre of Varieties, Burgh Quay, Dublin, May 1915. https://www.flickr.com/photos/nlireland/12082817723/

Tivoli Theatre of Varieties, Burgh Quay, Dublin, May 1915. https://www.flickr.com/photos/nlireland/12082817723/

The most notable thing about the Picturedrome’s programme is that Sommerson appears to have chosen none of the war-themed films that some other exhibitors were making a point of including on their programmes. At the Tivoli Theatre of Varieties, for example, the music-hall bill included the films Cyclists of the Belgian Army and The 23rd French Dragoons, which “had been specially procured by Mr. Charles M. Jones for the benefit of his patrons – a large proportion of soldiers being amongst the audience each night” (ibid.). At the Dorset Hall, manager Frederich Sullivan accompanied the dramas Jim, the Fireman (Britain: Barker, 1914) and In the Wolf’s Fangs (US: Bison, 1914) with “the authentic film of the Germans entering Brussels, and I noted that this film had been passed by the Censor” (ibid.).

The Man About Town's "Things Seen and Heard" column began with items on film on 5 and 10 Oct. 1914: 2.

The Man About Town’s “Things Seen and Heard” column in the Evening Herald began with film items on 5 and 10 Oct. 1914: 2.

Commentators in the Dublin papers were more ambivalent about war films. Also writing on 24 September, the same day as Paddy’s coverage of the Dublin picture houses appeared in the Bioscope, the Evening Herald columnist The Man About Town was pleased to hear from “the proprietor of one of our largest picture houses” that business was quite good, as well as to get a demonstration of the Topical Picture Slide, a new method of displaying topical news. Despite this unnamed proprietor’s focus on matters topical, he told the Man About Town that “[p]eople hear so much about the war that when they go to a cinema they look for something to relieve their minds from the awfulness of it, and I find that with a carefully selected and well-balanced programme business is really good.” A regular cinemagoer, the Man About Town provided an example a week later of a picture house patron who was traumatized by war images on screen. “I was attending a picture theatre the other day with a lady,” he revealed,

and gradually it was borne in upon me that my airy persiflage was falling on deaf or, at least, inattentive ears. The film was telling a thrilling story, and the incidents just being depicted were those of a naval encounter in the course of which the hero – an officer of the Royal Navy – is fatally wounded. My companion seemed a little distraite, and at last observed: “Oh, I wish they wouldn’t show things like this.” Then I remembered that her brother is at present serving in a ship in the North Sea. The cunning of the scene was too much for her. (30 Sep.)

Earlier in the month, he had suggested that certain picture houses were clumsily attempting to elicit patriotic responses from the Dublin audience. “In a picture theatre in — street yesterday a picture of King — was shown,” he observed,

the band played “— Save the King,” the audience uncovered (their heads), and there was some applause. So far so well. Then a raucous voice shouted in an unmistakable brogue, “Hip, hip, hurrah.” Without being able to swear to it, I have no doubt, having regard to the accent, the venue, and the audience, that this enthusiast was a paid rather than a paying spectator. In other words that he was one of the staff. Surely enthusiasm should grow of itself, and not be fomented in this way? As it was the demonstration fell flat. (12 Sep.)

The role of the picture house attendant who cheered was clearly crucial here, but music also played a significant part in this case and generally in shaping the experience of patrons. Paddy commented that the music at the Phibsboro Picture House at the northern edge of the city was “deserving of great praise, and no one takes more interest in her work or gives a more spirited and tasteful exhibition of playing than Miss Eagar”(24 Sep.). The Man About Town included an item entitled “‘Glorious’ War,” in which he demonstrated the way that talented musicians could influence the audience’s reception of war films. “While I was at a picture-house the other night,” he began, “scenes were shown of Belgian wounded being removed in ambulances. The pictures were rather harrowing, and as they were being displayed the band discoursed Elgar’s famous march, ‘Pomp and Circumstance.’ It set one thinking” (14 Sep.).

Therefore, although Irish film businesses generally embraced the pro-war patriotism that dominated the British industry, local exhibitors and audiences were more ambivalent about what they were seeing on the screen.

References

“Bachelor’s Walk Outrage: Relatives of the Victims: Corporation Resolution: To Petition King.” Evening Telegraph 5 Oct. 1914: 4.

The Man About Town. “Things Seen and Heard: ‘Glorious’ War.” Evening Herald 12 Sep. 1914: 2; 14 Sep. 1914: 2; 24 Sep. 1914: 2; 30 Sep. 1914: 2.

“New Series of Irish Topicals.” Bioscope 17 Sep. 1914: 1079.

Paddy. “Pictures in Ireland.” Bioscope 20 Aug. 1914: 752; 3 Sep. 1914: 913; 24 Sep. 1914: 1129; 1 Oct. 1914: 31.

“Picture House Employes.” Evening Telegraph 10 Oct. 1914: 3.

“The Picture House Staff: Many Men Off to the Front.” Dublin Evening Mail 21 Aug. 1914: 4.

“Roll of Honour.” Bioscope 20 Aug. 1914: 784; 27 Aug. 1914: 3 Sep 1914: 869.

“Trade Topics.” Bioscope 13 Aug. 1914: 617.

The Long and Short of the Irish Cinema Programme in Early 1914

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The May 2014 announcements by US television networks of the shows that would make up the autumn schedules was just the latest instance of a process that had been going on for a century, albeit in a slightly different form. At the end of May 1914, the British trade journal Bioscope carried an article on “the Selig company’s immense production, ‘The Adventures of Kathlyn,’ which will be released in thirteen parts on alternate Mondays, commencing on Monday, July 27th, the first part being about 2,950 ft. in length, and each subsequent part 2,000 ft” (“The Selig Serial Film”). The article noted that the two-week (rather than one-week) gap between episodes was uncommon, but “it is unlikely that this somewhat unusually prolonged interval will prevent the public from following the story from beginning to end with the most lively and unwavering interest.” This article did not mention that the series had been released in America at Christmas 1913.

Kathlyn II ad Bio

Ad for the second episode of Selig’s The Adventures of Kathlyn appeared in the Bioscope in early June, offering cinema owners the opportunity to plan their autumn schedule. This episode puts Kathlyn among wild animals, but then “[n]o important Selig film would be really complete without it wild animal performers” (“The Selig Serial Film”).

With their feisty heroines, the serial-queen dramas were an extraordinary phenomenon of the 1910s that has already been discussed here. However, what is interesting in the Bioscope article is the degree to which the serial-queen phenomenon was underplayed and instead its similarities to other serials was stressed: “‘The Adventures of Kathlyn’ is to be a connected record of various amazing episodes in the strange career of an adventurous American girl, a feature in which it is identical, curiously enough with most of the other serial pictures already produced” (ibid). Although the gender of the main protagonist is, of course, mentioned, the writer of this article is more interested in reflecting on the way that filmmakers had expanded the dramatic form. “The producer of picture plays has not only created an entirely new form of art,” s/he argued,

he has also invented several original forms in which to present that art to the public First of all he gave us tabloid drama, offering us tragedies and comedies of every character more closely compressed than any we had seen before. This did not exhaust his versatile imagination, however, and, having experimented freely with plays of all shapes and lengths, he ends by giving us serial drama, thus completing his chain of novelties, which includes both the longest and the shortest plays on record. (Ibid.)

Cinema, for this writer, could encompass works of varying lengths. However given that debate in the trade in May 1914 was again cohering around the “long film,” it’s questionable how harmonious the evolution of the film programme had actually been. The debate on the composition of the programme had been going on with some heat since 1911, when films of more than one, 1000-foot reel or 15 minutes began to appear in noticeable numbers. In September 1911, the Bioscope’s editorial writer had pointed out that “[i]t may be that occasionally a lengthy film deserves its number of feet and proves a big attraction, but this very fact serves to emphasise our assertion – that variety is the key-note of the success attained by the cinematograph show” (“The Length of the Film”). At that point, a long film was any film of three reels or more, running over forty minutes. A programme consisted – and continued to consist for some time – of a variety of shorter subjects.

Bioscope ad for Keystone that includes for the first time an image of Chaplin, “the famous English pantomimist”; 14 May 1914: xxx.

Bioscope ad for Keystone that includes for the first time an image (here very indistinct) of Chaplin, “the famous English pantomimist”; 14 May 1914: xxx.

In May 1914, the Bioscope’s editorial writer seemed again to be leaning towards variety and against the long film:

For a considerable time the question of the long film has been a problem responsible for much perturbation amongst the members of the British cinematograph industry. At its first coming we were all – or most of us – enthusiastically in favour of it; now, by the usual swing of the pendulum, a large proportion of us seems to be against it. The truth is that we have scarcely had time to adopt towards it any final and settled attitude at all. (“The Long Film.”)

In fact, by 1914, it was clear that “[t]he long film is good, and, in the end, the public (especially the most intelligent and best paying sections of it) wants what is good” (ibid). It was possible in Dublin in late 1913 and early 1914 for a film to fill the two hours that a picture-house programme was expected to last, as The Messiah (France: Pathé, 1913) had recently done over Easter at Dublin’s Rotunda. It was even possible for an exceptionally long film to rearrange the screening times at a picture house, as The Three Musketeers (Les Trois Mousquetaires; France: Film d’Art, 1912) had done at Dublin’s Phoenix Picture Palace in November 1913, when the over-three-hour film necessitated cutting the usual three shows a day to two. The long film was good, but the short film was still ubiquitous and popular. For the week running from 29 June to 4 July 1914, the Phoenix’s “programme for the first half of the week contains seven films that will take two hours to unspool, the star film being a Lubin two-reel society drama entitled ‘Out of the Depths’” (“Phoenix Picture Palace”). The Rotunda’s programme for the second half of that week consisted of five films: The Flaming Diagram (US: IMP, 1914), A Deal with the Devil (Denmark: Nordisk, 1914), Broncho Billy’s True Love (US: Essanay, 1914), Mabel’s Strange Predicament (US: Keystone, 1914) and the Pathé Gazette (“Rotunda Pictures,” DEM). Although Mabel’s Strange Predicament also featured Charlie Chaplin, for Dublin newspapers Mabel Normand was the biggest star: “this little lady is the leading comedienne of filmland” (ibid).

Valentine Grant and Sidney Olcott posing for a publicity still during the shooting of their 1914 Irish films. http://irishamerica.com/wp-content/uploads/2011/12/19_Grant_Olcott.jpg

Valentine Grant and Sidney Olcott posing for a publicity still during the shooting of their 1914 Irish films. http://irishamerica.com/wp-content/uploads/2011/12/19_Grant_Olcott.jpg

Variety was an issue for Ireland’s few film producers, as well as for exhibitors anxious to underline the local elements of moving-picture entertainments. Long films were being made in Ireland in 1914. Sidney Olcott would visit for the last time that summer for the fifth year in a row and would again base himself near Killarney in Co. Kerry. At the same time, Walter Macnamara, the Waterford-born filmmaker best known as the writer-producer of George Loane Tucker’s white-slave drama Traffic in Souls (US: IMP, 1913), was in Ireland shooting the location scenes of his Irish historical epic Ireland, a Nation (US: Macnamara, 1914).

Using labour leader Jim Larkin's name as an attention grabber, Butler & Sons offered to act as Irish agents for British film companies; Bioscope 28 May 1914: 976.

Using labour leader Jim Larkin’s name as an attention grabber, George Butler & Sons offered to act as Irish agents for British film companies; Bioscope 28 May 1914: 976.

It was in actuality and newsreel subjects that Irish-based filmmakers (as distinct from the US-based Olcott and Macnamara) were active and, it seemed, thriving. Among the most prominent of these was Norman Whitten of the General Film Supply (GFS) who, the Bioscope reported in late May, was forced to move to new and larger premises at 17 Great Brunswick (now Pearse) Street, Dublin, because of increasing business, including in local topicals. The premises “are at present being fitted up, and will include laboratories with the latest machinery for film development, also a very fine showroom” (“Items of Interest”). Earlier in the month, Paddy, the Bioscope’s Ireland correspondent, had praised GFS’s topical of the Curragh races, which was the work of Benny Cann, a cameraman whom Whitten had recently employed. Cann had been through three wars, most recently the Balkans war (Paddy, 7 May). At the start of August, Paddy was reporting that Cann was again leaving Ireland for Serbia (Paddy, 6 Aug.).

Review of the Rotunda programme that mentioned the rapturous reception of the political film The Annual Pilgrimage to Wolfe Tone's Grave; Evening Telegraph 23 Jun. 1914: 2.

Review of the Rotunda programme that mentioned the rapturous reception of the political film The Annual Pilgrimage to Wolfe Tone’s Grave; Evening Telegraph 23 Jun. 1914: 2.

In moving to Great Brunswick Street, Whitten was helping to make that street the centre of the film and theatre businesses in Dublin. Among the other prominent film companies there was Rotunda proprietor James T. Jameson’s Irish Animated Picture Company at #185. Jameson showed GFS topicals, and it is likely that GFS filmed the topical of the demonstration by insurgent nationalists on 21 June at the grave of 1798 Rebellion leader Wolfe Tone. When shown at the Rotunda on a bill that included Chaplin’s Making a Living, The Annual Pilgrimage to Wolfe Tone’s Grave “was received with possibly the greatest of applause yet extended to any film previously shown at this house, and especially the portion containing the march of the Irish Volunteers to the Graveside” (“Rotunda Pictures,” ET). Such topics were not just the preserve of insurgent nationalists, as has already been seen here. On the 28 May, Paddy reported that the Unionist Ulster Volunteers’ “‘Procession at Ardoyne’ was filmed on the 10th inst., and shown at the West Belfast Picture Theatre during the week (Paddy, 28 May).

Not all film businesses were thriving by mid-1914, even in the film-mad city of Belfast. “Jotting from Ulster” on 7 May reported rumours of a new picture house on High Street, Belfast, a few doors from the Panopticon, and like it, a conversion of a furniture warehouse. However, the new cinema was “for the purpose of catering for the large body of patrons who showered their money so extensively upon the now defunct St. George’s Hall” (“Jotting,” 7 May). In losing the St. George’s Hall, Belfast had lost one of its first picture houses. Jottings had reported in November 1913 that the company “Entertainment Halls, Limited, have abandoned the pioneer palace of Belfast – St. George’s – the directorate having been unable to satisfy the requirements of the corporation” (“Jottings,” 13 Nov).

Neverthlesss, as the second half of 1914 began, both Belfast and Dublin were experiencing diversity in their range of picture houses and the nature of the programmes they provided.

References

“‘The Adventures of Kathlyn’: Selig Inaugurates New Series.” Motography vol. X, no. 13 (Christmas 1913): 459-60.

“Items of Interest.” Bioscope 28 May 1914: 900.

“Jottings from Ulster.” Bioscope 13 Nov. 1913: 589; 7 May 1914: 633.

“The Length of the Film: A Question of Policy.” Bioscope 7 Sep. 1911: 471.

“The Long Film.” Bioscope 7 May 1914: 569.

Paddy. “Pictures in Ireland.” Bioscope 7 May 1914: 629; 28 May 1914: 959; 6 Aug. 1914: 543.

“Phoenix Picture Palace.” Dublin Evening Mail 27 Jun. 1914: 3.

“Rotunda Pictures.” Evening Telegraph 23 Jun. 1914: 2.

“Rotunda Pictures.” Dublin Evening Mail 27 Jun. 1914: 3.

“The Selig Serial Film: ‘The Adventures of Kathlyn.’ Part 1.: ‘The Unwelcome Throne.’ Bioscope 21 May 1914: 837.

The Phibsboro Picture House Opens

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Announcement of hte opening of the Phibsboro Picture House, Dublin Evening Mail, 23 May 1914.

Announcement of the opening of the Phibsboro Picture House, Dublin Evening Mail, 23 May 1914.

A century ago, on 23 May 1914, Dublin’s newspapers announced the opening of the Picture House in Phibsborough (or Phibsboro), on the northern edge of the city. The papers are a little vague on the exact day of the opening, but as the 23 May was a Saturday, some of the papers cover the opening in their weekly theatrical column. “The grand opening of the new Picture House situated at Blaquiere Bridge, Phibsborough,” declared the Dublin Evening Mail’s The Play’s the Thing column, “took place this week, with signal success” (“New Picture House in Phibsborough”). That morning’s Irish Times had carried the same article, and a shorter notice in the Evening Herald was clearly working from the same publicity material provided to the Mail and Times. “The promoters deserve every congratulation, not only as regards the excellent film presented, but also in as far as design, furnishing, lighting, ventilation, etc., are concerned,” commented the Herald. “The house is most comfortable, and great crowds have been enjoying both the comfort and excellent fare provided. The architect, Mr. Aubrey V. O’Rourke, C.E., was paid a very high compliment by the directors at the opening ceremony” (“New Phibsborough Picture Palace”).

Phibsboro Picture House

The only known photo of the Phibsboro Picture House was taken after it had closed for demolition in 1953 (http://archiseek.com/2012/1914-phibsborough-picture-house-north-circular-rd-dublin#.U38HxCjiiI8).

Certainly, the only still circulating photograph of the original facade – taken almost 40 years later – shows an attractive addition to the streetscape in this part of the city. Construction work had begun in summer 1913, but even after this had started, alterations were made to the design, probably in order to better compete with the Bohemian Picture Theatre, which was also under construction close by on Phibsborough Road. “It is intended to amend the design and planning generally of the new cinematograph theatre now in the course of construction at Madras Place, Phibsboro’,” revealed the Irish Builder.

The front of the building will be carried out in brickwork and terra cotta dressings, and will present a more handsome and bolder appearance than the original design. It is intended to erect a balcony, and to increase the seating capacity considerably. The emergency passage will be covered in, and the gentlemen’s sanitary accommodation approached from this passage. The machine enclosure, rewinding room, and office will be situated at the back of the balcony, and the generating chamber in the basement. The internal decorations, which are to be of a handsome character, are to be carried out in fibrous plaster.” (“Building News”)

The British cinema trade journal Bioscope offered the first indication of the capacity and ownership of the new picture house:

The theatre is specially designed, and will be an up-to-date hall, accommodating 600. Although a separate company from the Irish Kinematograph Company, Limited, the new company will be worked in conjunction with that Company’s Mary Street House. Messrs. Hibberts will have a controlling interest, and Alderman Farrell is to act as managing director. Mr. Bob O’Russ – the popular manager of the Mary Street house – will take over the duties connected with the secretaryship. (“Our View”)

City councillor and former mayor, John J. Farrell already had interests in the Electric Theatre, Talbot Street, the Mary Street Picture House and the soon-to-be announced Pillar Picture House in O’Connell Street. For the Phibsboro venture, however, Farrell registered the Phibsboro Picture House company on 2 September 1914, in partnership with William King, a farmer and horse breeder of Belcamp, Co. Dublin; and British cinema owners Henry Hibbert and T. Wood (“World of Finance”). Construction on the Phibsboro – and all other Dublin buildings – stopped in September 1913 because of the Lockout (Paddy, 30 Oct. and 11 Dec.), but it resumed with the end of the general strike in early 1914.

Advertisement for the newly opened Phibsboro Picture House, Dublin Evening Mail, 23 May 1914.

Advertisement for the newly opened Phibsboro Picture House, Dublin Evening Mail, 23 May 1914.

The first ads for the Phibsboro on 23 May reveal that the performances were continuous from 3 to 10:30 rather than at set times, that the programme changed on Monday and Thursday – initially with no Sunday show, that the pricing was 3d, 6d and 9d, and that there would be an “exclusive” film in every programme. However, they gave little indication of what exactly the first exclusives were. Helpfully, however, the Bioscope’s Paddy reported on 4 June that he

went round the other evening to see the picture theatre in Phibsboro’, and particularly did I admire the “sunrise and sunset” system of lighting, which was concealed round the walls of the building. The building holds, roughly, 600, and the tip-ups are in Rose Barri shade, the carpets being of a darker colour. The harmonizing effect is thus very beautiful. The balcony, to which admission is covered by the nimble shilling, runs in a wide curve, and has a splendid “rake.” (Paddy, 4 Jun.)

The main film Paddy saw that night was Lieutenant Rose and the Sealed Orders (Britain: Clarendon, 1914) “and it was followed with intense interest by a packed house,” as well as the John Bunny comedy Bunny’s Mistake (US: Vitagraph, 1914) and The Vanishing Cracksman (US: Ediston, 1913).

Dublin Evening Mail 30 May 1914: 4.

In the Shadow of the Throne at the Phibsboro; Dublin Evening Mail 30 May 1914: 4.

The first film that the Phibsboro actually advertised was the Danish film I Tronens Skygge, translated as In the Shadow of the Throne (I Tronens Skygge; Denmark: Kinografen, 1914). It was due to run for three days beginning on Monday, 1 June, but its opening had some unintended consequences, many – but not all – unpleasant for the management. The film caused a campaign by members of the Catholic Church’s Vigilance Committee, which had been formed in 1911 to campaign against “evil” literature but which had developed a campaign against theatre shows and films. Part of this campaign involved protests in theatres and cinemas carried out by William Larkin and his twin brother Francis.

The campaign began when P. Donnelly sent a letter to the Freeman’s Journal complaining about the film and asking “How long is Catholic Dublin going to stand this sort of thing?” (“A Cinematograph Show Objected To,” Condon 228). Donnelly objected to the fact that a nun said Mass and that a newly professed nun fell into the arms of a prince. The controversy caused a range of reactions. John J. Farrell responded by retaining the film for the second half of the week, writing a letter to the Freeman contradicting Donnelly’s claims (and perhaps, as alleged in court, threatening legal action if the paper did not print a retraction), and inviting a reporter from the newspaper to give an “objective” assessment of the film. The resulting publicity brought around 600 Dubliners, the seating capacity of the cinema, to subsequent showings of the film. Among these on Friday were William and Francis Larkin, who ended a shouted protest in the auditorium by throwing ink at the screen, splattering the blouse and music of Miss Eager in the orchestra. The Larkins were arrested, found guilty and fined a nominal 5 shillings, a punishment whose leniency suggested – not for the first time – the tacit support of the magistrate for Vigilance Committee activities.

To devote too much attention to the Larkins is to turn away from the story of the cinema, but the newspaper accounts of the case provide details of the working of the Phibsboro that do not survive otherwise. They reveal the name of the attendant Daniel McEvoy, whom William Larkin accused of handling him roughly while removing him, and also two women musicians from the orchestra who would otherwise be anonymous: Miss Eager, the musical director whose blouse was inked, and Miss Duffy, who testified in court. Daniel McEvoy and Miss Eager remain obscure, but Miss Duffy is likely to have been Evelyn Duffy who is listed in the 1911 Census as a 23-year-old professional vocalist living at 106 Phibsboro Road, close to the cinema.

Just three weeks after it opened, the Phibsboro had become a part of the city in several ways. It had become a significant part of the streetscape of north Dublin, a successful business for Farrell and his partners, and a place of employment for McEvoy, Eager and Duffy. Beyond that, it had become central, if only briefly, in one of Ireland’s cultural controversies.

References

“A Cinematograph Show Objected To.” Freeman’s Journal 2 Jun. 1914: 5.

“Building News.” Irish Builder 30 Aug. 1913: 563.

Condon, Denis. Early Irish Cinema, 1895-1921. Dublin: Irish Academic, 2008.

“New Phibsborough Picture Palace.” Evening Herald 23 May 1914: 4.

“New Picture House in Phibsboroough.” Dublin Evening Mail 23 May 1914: 3.

“Opening of the New Picture House in Phibsborough.” Irish Times 23 May1914: 9.

“Our View.” Bioscope 24 Jul.1913: 238.

Paddy. “Pictures in Ireland.” Bioscope 30 Oct. 1913: 395; 11 Dec. 1913: 1077; 4 Jun. 1914: 1069.

“World of Finance.” Bioscope 18 Sep. 1913: 933.

“An Immense Power in the Refinement of the World”: Women Musicians in Irish Picture Houses

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As the emergence of cinema in the early 1910s changed the nature of Irish popular entertainment, it offered certain women new career opportunities. Although there were some women picture-house managers and jobs in ticket and refreshment sales were generally reserved for women, the largest number of skilled picture-house jobs available to women were as musicians. Every new picture house had at least one musician, and as the 1910s progressed, the prestige of a picture house could be measured by the number of musicians in its orchestra, including known concert musicians whose solos could be advertised as discrete attractions. The boom in picture houses was also a boom in musical employment. For both men and women, these increasingly professionalized jobs required the kind of extended education available only to the middle class. The growing prestige of cinema opened up possibilities for suitably trained women of this class who needed or desired an income but who were restricted from much paid work by barriers to the professions and by such nebulous controls as the discourse on respectability, which, for example, put the menial work undertaken of necessity by many working-class women beyond consideration – or at least, acknowledgement. As such, the increasing number of women cinema musicians is also an index of the increasing acceptability and even respectability of cinema itself, which these women were helping to foster by taking these jobs.

Dorset Picture Hall’s advertisement for staff. Irish Times 20 March 1911: 1.

“Eva Hickie, late pianiste at the Dorset Picture Hall, Dublin, has accepted a similar position at Waterford,” reported Paddy, the Ireland correspondent for the British film trade journal the Bioscope,in mid-April 1914 (Paddy, 16 Apr. 1914). Three years previously, the 1911 Census of Ireland had listed just one Eva Hickie: the 25-year-old head of a household of five siblings and an aged servant, who were living in the north-city suburb of Phibsboro, not far from the Dorset. This Eva Hickie’s occupation is not mentioned, but by Census night, 2 April 1911, she may already have responded to Dorset manager William Shanly’s recent advertisement for “a Lady pianist […] who can play for pictures.” Whether or not she had applied for the job, she was not counted among the 979 Irish women who used the word “music” in the description of their occupation in the Census – the vast majority of them music teachers – and the further 94 who described themselves as musicians.

Despite this lack of self-definition as a musician, Hickie in many ways resembles May Murphy, the most prominent woman musician in Irish cinemas of the early 1910s. The Census puts both women in their mid-twenties and heading households of siblings belonging to the Catholic middle class, for whom music constituted one of the limited choices for respectable employment for women. However, Murphy appears to have been the more socially secure of the two, describing herself in the Census – as did 75 other women – as a professor of music. Although her previous career is obscure, by March 1912 she was leading the Irish Ladies’ Orchestras at James T. Jameson’s most prominent venues: Dublin’s Rotunda and the Pavilion in Kingstown, Co. Dublin:

A potent factor in the success with attends the pictures in the Dublin Rotunda Rooms and the Kingstown Pavilion is the Irish Ladies’ Orchestra, under the direction of Miss Murphy. In the Rotunda there are seven instrumentalists; in Kingstown three. Combined with the crimson and white colour scheme of their dresses, their little Zouave jackets complete a picture of dainty Bohemianism. Mr Jameson is to be congratulated on securing such a permanent attraction. (Paddy, 14 Mar. 1912)

Women’s orchestras were rare but by no means completely novel, and Dublin theatrical audiences might have been familiar with such acts as Les Militaires, a 12-piece women’s orchestra led by Mrs. Hunt and wearing Hussar uniforms and tricorn hats that had visited the city in 1889 (Watters and Murtagh 109-10). Neverthless, the visual spectacle of the Irish Ladies’ Orchestra’s dainty Bohemianism, which would be perfectly understandable in a theatre, seems out of place in a picture house, where the audience should surely be focusing on the screen. However, these musicians were expected to be noticed, a fact that indicates how the live musical portion of the programme was not just invisible accompaniment but was also a visual attraction.

Even as Paddy was asserting the permanence of the attraction, it was changing to offer an opportunity for another woman musician. Just a month after his announcement that Murphy was leading the two orchestras, he revealed that she had found it impossible to manage both the Rotunda and the Pavilion, located in a suburb 12km south of the city. Murphy focused on the Irish Ladies’ Orchestra at the Rotunda, and Jameson – “in no way minded to cut off the musical treat which the people of the Premier Township always expected” – employed a Miss D’Arcy to lead the newly renamed Pavilion Ladies’ Orchestra:

To fill up the place of one who has gone in such a manner that those left behind scarcely feel the vacancy is always a laudable ambition. That Miss D’Arcy has succeeded in maintaining the high state of excellence for which the Pavilion has been famous in the past speaks well for her directorship and ability. (Paddy, 25 Apr. 1912)

 

Publicity photograph of John Bunny, signed and dated 5 June 1914 (http://theloudestvoice.tumblr.com/page/328); and Vitagraph ad including Bunny Blarneyed (with title misspelled). Bioscope 12 Jun. 1913.

Vitagraph’s comic star John Bunny praised the Irish Ladies’ Orchestra and outlined the kind of benefits women musicians brought to the cinema. Bunny made his remarks on a working trip to Britain in 1912, during which he visited Ireland to shoot the short comedy Bunny Blarneyed, or The Blarney Stone (US: Vitagraph, 1913) at Cork’s most famous tourist attraction. Taking in a show at the Rotunda, he remarked that

“Women are always an immense power in the refinement of the world. The manager who, seeking to make his show suitable for all – from the little mites up – neglects this truth is only cheating himself of ultimate end. An orchestra composed of women is an undeniable asset to every hall in the world.” (Paddy, 12 Sep. 1912)

For Bunny – and for Paddy who quoted him favourably – such initiatives as the Ladies’ Orchestra put cinema at the forefront of respectable entertainment by putting women at the forefront of the cinema entertainment. There, they were visible signs and guardians of a refined amusement suitable for all the family.

Although Jameson made a particular feature of his Ladies’ Orchestras, other women musicians were also well known to audiences, even when they were less visible during screenings. Miss Frazer, the pianist at the Pavilion’s rival Kingstown Picture House, garnered special praise for her beautiful singing during the run of The Badminton Hunt in January 1913 because “she did not sing from a platform, the film was not stopped at any time. Simply you heard her charming voice coming out of the darkened stillness at the piano” (Paddy, 30 Jan. 1913). Paddy also noted that May Louise O’Russ conducted a very able orchestra at Dublin’s Mary Street Picture House, which was managed by her husband, Bob O’Russ (ibid).

As summer 1914 approached, it appeared that women were taking a more proprietorial role in Irish cinema. On 30 April, the Bioscope published the registration details of the Blackrock Picture Theatre Company, which had been incorporated in Dublin on 20 March. The report listed four women – Mrs. R. Murphy, Mrs. L. Casey, Miss E. Lineham and Miss M. Lineham – among its five directors (“World of Finance”). Little is known of these women, but Lucy Casey was the postmistress and a shopkeeper in the seaside village of Blackrock, Co. Louth, where the company’s new picture house was to be located. Blackrock was south of Dundalk, the largest town in the region, with its population of 13,128 supporting two competing picture houses. Blackrock, by contrast, had a very small resident population of just 418 that was swelled at holiday time by a large influx of tourists. Regardless of the success of their venture, these women joined the few other female picture-house owners and musicians to whom the cinema offered career opportunities.

References

Paddy. “Pictures in Ireland.” Bioscope 14 Mar. 1912: 759; 25 Apr. 1912: 275; 12 Sep. 1912; 797; 30 Jan. 1913: 329; and 16 Apr. 1914: 313.

Watters ,Eugene, and Matthew Murtagh. Infinite Variety: Dan Lowrey’s Music Hall 1879-97. Dublin: Gill and Macmillan, 1975.

“World of Finance: New Companies.” Bioscope 30 Apr. 1914: 411.

Marching for Saint Patrick and for Carson

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At a meeting of the Portadown Technical Committee on Thursday, 12 March 1914, Technical School principal J. G. Edwards reported that certain pupils attributed their poor attendance to “the picture house” and “drilling” (“Technical School Drilling”). Like the nationalist boys who had objected to the British Army Film in Dublin the previous week – although opposed to them politically – the unionist boys of Portadown were culturally and politically active, participating in the Ulster Volunteer Force’s (UVF’s) increasingly visible campaign of opposition to Home Rule. For a significant number of young Irish men of different political convictions in 1914, the cinema and marching formed part of the texture of their lives.

Putlicity still for The Shaughraun from Irish Film Archive (http://irishamerica.com/2011/12/blazing-the-trail-to-ireland/22-the-shaughraun-publicity-still/).

Publicity still for The Shaughraun from the Irish Film Archive (http://irishamerica.com/2011/12/blazing-the-trail-to-ireland/22-the-shaughraun-publicity-still/).

Despite the polarization of Irish politics by the growing Home Rule crisis in March 1914, the celebration of St. Patrick’s Day in the country’s cinemas appears to have been surprisingly uncontroversial. Several cinemas in the largest population centres of Dublin, Belfast and Cork chose Irish-themed films, with Irish-shot films – especially those of the Kalem company – being particularly favoured. Indeed, it would be decades before so many recently produced Irish-shot film would be available to celebrate St. Patrick’s Day. For St. Patrick’s night only, Dublin’s Phoenix Picture Palace showed The Shaughraun (US: Kalem, 1912); the Clonard Picture House in Belfast’s Fall’s Road offered the same film but for the more usual three-day run beginning on 19 March. In Cork, the Coliseum exhibited Kalem’s The Kerry Gow (1912). The Cork Constitution‘s review of the latter appears to come from a non-Irish source as it explained that “The Kerry Gow (a blacksmith) is a splendid Irish production, which was acted in the Green Isle, and features Jack Clarke and Gene Gauntier, with a full company of ‘flicker’ artists of repute” (“The Coliseum”).

Evening Telegraph 16 Mar. 1914: 4.

Evening Telegraph 16 Mar. 1914: 4.

Of even more direct relevance to the feast day of the Irish patron saint was J. Theobald Walsh’s Life of Saint Patrick: from the Cradle to the Grave (US: Photo-Historic, 1912). This film was shown in Patrick’s Week at Dublin’s World’s Fair Varieties in Henry Street. This was not the first time the World’s Fair had shown the film; the venue began 1914 with an extended run of it. It was “over 3,000 feet long [and] was produced by Theobald Walsh, for the Photo-Historic Company, New York, on the actual spots made memorable by Ireland’s Apostle. It is enacted throughout by Irish peasants attired in the correct costumes of that period” (“World’s Fair Varieties”). It was, one reviewer commented, a “splendid picture, and most appropriate for the time of year it is.” Indeed, “it is, undoubtedly, a most masterly film” (“’Life of St. Patrick’”).

Bioscope ad for Solax's Dublin Dan (12 Jun. 1913: 830).

Bioscope ad for Solax’s Dublin Dan (12 Jun. 1913: 830).

Elsewhere, Irish-set (but not -shot) films or those featuring Irish characters that – like the Kalem films and The Life of Saint Patrick – had been released in the previous year or so were revived for the occasion. For the first part of Patrick’s week, the Clonard showed The Banshee (US: Kay-Bee, 1913), a “splendid two-part drama” to whose representations of the Irish the Ancient Order of Hibernians had objected when it had been shown in Tralee, Co, Kerry, in early February 1914 (Condon). Other titles were more Irish-American than Irish. As part of its special Sunday programme on 15 March, the Phoenix showed Solax’s Dublin Dan: The Irish Detective (1912), which starred popular stage actor Barney Gilmore in his first film. In an ad for the film in a US trade journal, Solax described Gilmore as the “popular American and Irish idol – the matinee girl’s pet – the favorite of millions, an actor known in every state in the Union – a veteran on the stage – although young in years, with a personality that ‘comes across’” (Solax 729). Although The Escape of Jim Dolan (US: Selig Polyscope, 1913) contained a temptingly Irish-named protagonist, this Tom Mix Western at the Picture House in Dublin’s Sackville/O’Connell Street for the three days including St. Patrick’s Day appears to have had no meaningful Irish or Irish-American theme beyond that name.

Image

Dublin Evening Mail 18 Mar. 1914: 2.

Two films of actual sporting and political events in Ireland were also popular. On Monday, 16 March, films of two international football matches that took place in Belfast the previous weekend were exhibited at several picture houses, including the West Belfast Picture Theatre on the Falls Road – which showed the soccer match at Windsor Park between Ireland and Scotland – and the Picture House, Sackville/O’Connell Street – which showed the Ireland v. Wales rugby match at the Balmoral show grounds. On 19 March, the Princess Cinema in the Dublin suburb of Rathmines was the first in the city to show the film “Trooping the Colours” that had been shot by Pathé at Dublin Castle on St. Patrick’s Day. A military display overseen by the Lord Lieutenant in the presence of invited dignitaries, this film offered moving-picture evidence of a phenomenon that had long been clear in other media: that St. Patrick’s Day was an established part of the official culture of British-ruled Ireland.

Ads for the Panopticon on 19, 21 and 24 Mar. 1914.

Ads for Belfast’s Panopticon on 19, 21 and 23 Mar. 1914.

Actuality films shown in Belfast presented a very different view of Ireland in 1914. As debates on special terms for the exclusions of parts of Ulster from a home-ruled Ireland continued at Westminster, the Panopticon in High Street topped its bills in the second half of Patrick’s week with films that showed the determination of unionist resistance. An actuality of the South Antrim brigade of the UVF was screened from 19 March in answer to the question posed by newspaper ads for the show: Are the Ulster Volunteers Prepared to Fight? This question had gained increased currency that day, when Edward Carson abruptly left Westminster in the face of insufficient concessions for Ulster, stating his intention of confronting what would come with his people. On Saturday, the South Antrim brigade film was joined on the Panopticon bill by The Arrival of Sir E. Carson, a film that was retained into the following week, although the new programme was headed by Asta Nielsen’s Up to Her Tricks (Engelein; Germany: Projections-AG Union, 1914). By then the political crisis in Ireland had worsened with the beginning of the Curragh Mutiny, the declaration by British Army officers in Ireland that they would not move against the UVF.

Belfast Telegraph 9 Mar. 1914: 5 and 6 Mar. 1914: 2.

The value of crowdsourcing the news: Belfast Evening Telegraph 9 Mar. 1914: 5 and 6 Mar. 1914: 2.

How important the films at the Panopticon were in propagating resistance to Home Rule is difficult to say, but the value of still images to the campaign is clear from the Belfast Evening Telegraph. In early 1914, the Telegraph had been encouraging the amateur photographers among its readers to send in photos of newsworthy events for possible publication. The paper carried a large number of professionally produced photographs, drawings and illustrated ads, and this crowdsourcing of photographs enhanced what was already probably Ireland’s most visually rich newspaper. The usefulness of such images to unionism was made explicit by the 9 March article “Pictures Tell the Story,” which relates how at a meeting in London, Unionist MP Andrew L. Horner distributed a Telegraph photo of a UVF battalion that amazed the audience with the numbers on parade. The method of dissemination here was crude but effective and repeatable: “Mr. Horner asked the audience to study the picture and pass it around, which they did […] Another paper, containing a similar photo, was sent by Mr. Horner to a candidate in Yorkshire, who has made good use of it” (“Pictures Tell the Story”). In this context, the usefulness of moving pictures in showing sympathetic audiences in Britain the extent of unionist opposition to Home Rule seems obvious, but a system of distribution that allowed the correct contextualizing of the films was required.

By June 1914, the full value of moving images of Ulster resistance would be realized when the Union Defence League fitted out four large vans with projectors, screens and films of Carson and the UVF to tour Britain spreading the message of opposition to Home Rule (Paddy, 18 Jun.). Already by March 1914, however, young supporters of the UVF were finding their drilling and cinema-going converging. 

References

“The Coliseum: A Strong Programme.” Cork Constitution 17 Mar. 1914: 6.

Condon, Denis. “Limelight on the Colleen Bawn: Resisting Autoexoticism in Provincial Irish Picture Houses in the Early 1910s.” Les cinémas périphériques dans la période des premiers temps. Peripheral Early Cinema: Domitor 2008. Presses Universitaires de Perpignan, pp. 245-255.

“’Life of St. Patrick.’” Evening Telegraph 17 Mar. 1914: 2

Paddy. “Pictures in Ireland.” Bioscope 18 Jun. 1914: 1261.

“Pictures Tell the Story.” Belfast Evening Telegraph 9 Mar. 1914: 5.

“Princess Cinema, Rathmines.” Dublin Evening Mail 18 Mar. 1914: 2.

Solax. Ad for Dublin Dan. Moving Picture World 10 Aug. 1912: 729.

“Technical Students Drilling.” Weekly Irish Times 14 Mar. 1914: 6.

“World’s Fair Varieties: Life of St. Patrick.” Dublin Evening Mail 16 Mar. 1914: 4.

Kinema Kinks and the Respectability Police

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Evening Herald, 28 Feb. 1914: 6.

Evening Herald, 28 Feb. 1914: 6.

On Saturday, 28 February 1914, Dublin’s Evening Herald published a Gordon Brewster cartoon called “Kinema Kinks” and subtitled “The Demand for Exciting Films Is Becoming Greater Every Day.” It seems that the epitome of exciting films as far as Brewster was concerned was the work of the Essanay company’s co-founder (with George K. Spoor, hence the “S and A”), director and actor Gilbert M. Anderson. Anderson was best known for his most popular screen role of Broncho Billy, and the left-hand panel of the cartoon appears to feature him, with its caption: “A School Boy Thriller // Broncho Bill the Tawny Terror of the Sun-Scorched Sierras in Bite-the-Dust Humour.” The image accompanying this text features a cowboy who has clearly come out best in a shootout with six opponents, on the face of one of whom he is standing, while only the boots of the others are visible. Although the triumphant cowboy’s facial features are not like Anderson’s, it is not just the text that suggests that he is Broncho Billy but also the studded wrist cuffs that were often a part of Broncho Billy’s costume.

Poster for Essanay’s The Making of Broncho Billy (1913) and publicity photo for Gilbert M. Anderson, actor, director and co-founder of the Essanay film company (http://silentwesterns.wikia.com/wiki/Broncho_Billy_Anderson?file=Broncho_Billy_Anderson.jpg)

Poster for Essanay’s The Making of Broncho Billy (1913) and publicity photo for Gilbert M. Anderson, actor, director and co-founder of the Essanay film company (http://silentwesterns.wikia.com/wiki/Broncho_Billy_Anderson?file=Broncho_Billy_Anderson.jpg)

That said, the second panel – captioned “Alkali Ike Rescues the Fair Damsel // The Above Suggestion May be of Some Use to Cinema Managers” – also features a cowboy with studded wrist cuffs as he hangs from a rope by his teeth carrying the unconscious damsel and holding off what appears to be a knife-yielding Indian. Alkali Ike was the hero of an Essanay series of comic Westerns produced by Anderson and starring Augustus Carney, who may have been born in Ireland. Of what use to cinema managers the image of Alkali Ike might have been is unclear, but the cartoon attests to the popularity of Westerns – not only those of Broncho Billy and Alkali Ike – in Dublin cinemas. As has already been seen here, commentators noted that “no picture programme nowadays is considered complete if it does not include a cowboy film” (“Rotunda Pictures” 9 Sep. 1913). That was an exaggeration; many film programmes did not include a Western. Nevertheless, it suggests that the cinema audience was entirely familiar with Westerns, and in such a situation, it is not difficult to imagine that there was a demand for cowboy film with increasingly sensational scenes.

Other kinds of excitement were arranged by the audience rather than cinema managers. Protests in the first week of March 1914 in a theatre and a picture house were indicative of the concerted campaigns of protest in cinemas to come. On the evening of 2 March, William Larkin of 27 Sherrard Street shouted from the gallery of the Gaiety Theatre in protest at the immorality of the French farce Who’s the Lady? (“The Scene at the Gaiety”). He created enough of a disturbance that the actors left the stage until Larkin was removed from the theatre and arrested. Larkin appeared in the Southern Police Court the following morning, where the case against him was dismissed by the magistrate, Thomas Drury, who praised Larkin for having “done a public service” (ibid). Emboldened by this support from the judiciary, William Larkin and his twin brother Francis would in the coming months constitute the most publicly visible part of the Catholic Church-based Dublin Vigilance Committee’s campaign for film censorship with a series of protests in cinemas around the city. For this, they could rely on an at-least tacit but often explicit consensus on the regulation of popular theatre and cinema among the Catholic establishment in the city.

The diary of theatregoer Joseph Holloway is revealing on the protests and middle-class Catholics’ attitudes to them. Holloway had not been in the theatre that night, but he followed the controversy in the newspapers. Noting the remarks by the Irish-Ireland journal The Leader that “[a] certain ‘highly respectable’ class of people in Dublin like dirty plays & dirty papers … but in a very literal sense there is a well-dressed ‘Dirty Dublin.,’” Holloway agreed that “[t]his is all very true[;] I have noticed it for years in our theatres that the more questionable the play the better dressed the audience!” (Holloway 504).

Although Larkin’s militant policing of respectability had not quite reached the picture houses in March 1914, other kinds of protest had. Between 8 and 9 o’clock on the evening of Thursday, 5 March, fourteen boys of Na Fianna Éireann – or the National Boy Scouts as most of the newspapers called them – were ejected from the Picture House, Sackville/O’Connell Street for disrupting a screening of the British Army Film (Britain: Keith Prowse, 1914) (“Dublin Picture Palace Scene”). While Larkin was interested in morality, Na Fianna were interested in nationality, expressed as anti-British and pro-Irish: “They took up seats in the front rows, and hissed the scenes that were being shown. The cheered for Germans and Boers, and sang ‘A Nation Once Again’” (ibid). They did not have it all their own way, as other members of the audience cheered the British, and the police and cinema attendants dragged several of them from the auditorium. Nevertheless, as Who’s the Lady? provided the occasion for Larkin’s display of Catholic morality, the British Army Film allowed Na Fianna to project Irish nationalism onto an ostensibly British patriotic text. Joseph Holloway was thus able to point out that the “film also caused a disturbance on last Monday night – The British Army is not to the taste of all people in Dublin” (Holloway 500).

While the DVC and Na Fianna seemed intent on placing strict limits on cinema, “famous Irish painter, author, and visionary poet” A.E. insisted – albeit somewhat reluctantly – on the importance and inevitability of cinema in education (Paddy, 19 Feb.). “[F]or all our qualms, we invite the cinema into education,” the Bioscope’s Irish correspondent Paddy reported him as saying.

Our methods of education in the national schools have not been so superior and thought-quickening that we risk losing much in introducing the living picture, and whether we protested or not the thing is as inevitable as that the aeroplane will carry our children from Ireland to England in another quarter of a century. Ireland, which has been in a backwater, meditating on its wrongs and its past, will have to move in the new ways and adjust itself to the new conditions, to the new forces and the new ideas, and make them operative in its own interests, or else they will operate against its interests.” (ibid)

A.E.’s approach was very different in this regard to Ireland’s most famous visionary poet, W. B. Yeats, who had no time for cinema. By contrast, A.E. was, knowingly or not, contributing to an ongoing debate in the cinema industry worldwide on the new medium’s role not only in entertainment but also in the more sober discourses of education, technology and science. He was not the only or even the best know Irish writer doing this. Comments by George Bernard Shaw would open the Bioscope’s Education Supplement on 18 July 1914.

Ad for the reopening of the Grafton Picture House emphasizes the increased luxury of the premises alongside the latest film offering in the Sherlock Holmes series. Evening Herrald 26 Feb. 1914: 4.

Ad for the reopening of the Grafton Picture House emphasizes the increased luxury of the premises alongside the latest film offering in the Sherlock Holmes series. Evening Herrald 26 Feb. 1914: 4.

The growing prestige of cinema in Ireland was visible on the Dublin streetscape in the reopening of the Grafton Picture House on 26 February 1914. The Grafton had closed for renovations in June 1913, and its long-delayed reopening marked the first indication that Dublin’s cinema-building boom, which had been halted by the strike and Lockout of the city’s workers, had resumed. Owned by the London-based Provincial Cinematograph Theatres – which was also the proprietor of the Picture House in O’Connell Street, the Volta in Mary Street and Belfast’s Picture House, Royal Avenue – the reopened Grafton emphasized its suitability as a place of entertainment for the city’s wealthiest shoppers. The renovations not only doubled its seating capacity but also added luxurious features and the latest in cinema technology, including walls covered in

rich Old English tapestry representing various scenes. The Eye-Rest system of lighting is employed with considerable effect. On the right of the screen is fixed an electric clock, and on the left a clock showing the number of the orchestra selection. In the three lounge and tea-rooms there is also an indicator telling what picture is being screened. These rooms have been entirely refurnished, and are beautiful n the extreme. (Paddy, 12 Mar.)

Dublin’s middle and elite classes also had increasing opportunities to attend picture houses in the city’s prestigious suburbs, such as the Grand Picture House in Blackrock. It was here that the first screening of the newsreel film The Launch of the Britannic took place at 10.22pm on 26 February 1914.  This screening can be timed exactly because it was covered by journalists from the Dublin newspapers and the Bioscope, whom Gaumont’s Dublin manager H. Bromhead invited to report on the filming of the launch. The Evening Herald‘s reporter travelled with the newsreel team from Dublin to Belfast to Blackrock and back to the Gaumont office, covering it as if it were one of the hairsbreadth escapes of a sensational film:

Ten-fifteen! We drew up at the theatre. People saw us dashing through the entrance. A cry sprang up: “The film; the Britannic has come.”

Ten-twenty-two! The light flickered on the screen. “Launch of the Britannic!” What a cheer rose up, what clapping of excited hands. (“Filming the Britannic”)

It was acceptable in Ireland in 1914 to indulge in an excitement that marvelled at the technologies and skills that allowed a Blackrock audience to witness that evening an event – itself a technological marvel of the age – that had occurred in Belfast just that afternoon. Less acceptable and in need to disciplining to pass the dominant modes of respectability, however, were the kind of excesses of violence and sensation depicted by Brewster’s “Kinema Kinks” cartoon.

References

“Dublin Picture Palace Scene: Fourteen Youths Ejected.” Evening Herald 6 Mar. 1914: 2.

Filming the Britannic: How ‘Topicals’ Are Produced: While Dublin Sleeps.” Evening Herald 27 Feb. 1914: 2.

Holloway, Joseph. Holloway Diaries. National Library of Ireland. 5 Mar. 1914: 500, and 6 Mar 1914: 504.

Paddy. “Pictures in Ireland.” Bioscope 19 Feb. 1914: 783, and 12 Mar. 1914: 1133.

“Rotunda Pictures.” Dublin Evening Mail 9 Sep. 1913: 5.

“The Scene in the Gaiety Last Night: ‘Who’s the Lady?’ Objected to by Young Man: Case Dismissed: Magistrate Says It Was a ‘Public Service.” Evening Herald 3 Mar. 1914: 1.

“Growing in Favour to an Enormous Extent”: New Media, Ireland 1914

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A little after 7pm on Friday, 6 February 1914, architect and inveterate theatregoer Joseph Holloway and his niece Eileen O’Malley arrived at Dublin’s Gaiety Theatre to find that the parterre was already full and there was standing room only in the upper circle. They decided not to stand for that evening’s final performance of the pantomime Jack and the Beanstalk, which was a benefit for comedian Jay Laurier, the actor who played Miffins. Instead they walked to the Nassau Street corner of Grafton Street to take a tram to the Dorset Picture Hall where they spent the evening watching a series of “interesting” but unnamed pictures (Holloway). It’s not clear why they passed the other picture houses along the tram route across the city to favour the Dorset, but Holloway seems to have taken a liking to the Dorset, having seen Kissing Cup (Britain: Hepworth, 1913) there with Eileen on 2 January and The Child from the Sea alone on 28 January. He had also recently seen Germinal (France: Pathé, 1913) at the Princess Cinema in Rathmines and the show of Kinemacolor films at the Queen’s Theatre.

Handbill for films at the Dorset during the week of 15-21 June 1914 with three changes of programme.

Handbill for films at the Dorset during the week of 15-21 June 1914 with three changes of programme. National Library of Ireland.

Holloway’s diary entries on his visits to Dublin’s picture houses are both unique and frustrating, providing the only sustained first-hand account by an Irish cinemagoer of this period but also offering merely tantalizing details of his visits. This contrasts markedly with his often lengthy comments on the city’s theatrical shows, many of which he saw on their opening night. Although he was committed to the theatre, he had also become since 1910 – almost without realizing it himself, it seems – a regular picture-house patron. Although more detail on goings-on in cinemas from an audience member’s point of view would certainly be welcome, the way in which going to the picture house had become such a mundane activity is fascinating. In his diary, Holloway notes significant films alongside theatre shows at the start of a week and often integrates a film show into his schedule, sometimes choosing a film but often choosing to see whatever was on at a favoured picture house.

Holloway and other cinemagoers would have increasing choice as 1914 progressed. “Dublin has not by a long way stopped in its career of opening picture houses,” reveals Paddy in the trade journal Bioscope in early February 1914. He mentions plans to open 18 more cinemas in the city, with plans for eight already approved.

There is no doubt that some of these new fry will pay, because they are to be built in districts badly provided for in the matter of theatres, but when I hear that it is proposed to open three new houses in Grafton Street, and two more in Sackville Street, I wonder what will happen. (Paddy, 5 Feb).

Comments on the growing popularity of Dublin picture houses were not limited to the trade papers. “There can be no gainsaying the popularity of picture theatres in the Irish metropolis,” comments Irish Times columnist the Clubman. “They seem to be always crowded and their proprietors must be making plenty of money out of them. Of course, the ‘man in the street’ will tell you that ‘the pictures’ are only a ‘craze,’ but they are a craze which will, I think, live for some time in Dublin, at any rate (“Dublin Topics”).

It was not just in Dublin, and it would not be a passing craze. In mid-January 1914, the Bioscope’s “Jottings from Ulster” columnist noted that the

Belfast Corporation cinematograph inspector, Mr. Campbell, reported at the last meeting of the Police Committee, that on Christmas Day, Boxing Day, and the 27th ult., 124,087 persons patronised the fourteen picture theatres in the city. These figures show an increase of about 15,000 as compared with Christmas, 1912, It is of considerable interest to note that 124,000 is roughly one-third of the entire population of Belfast; it may, therefore, be taken that the cinema is growing in favour to an enormous extent. (“Jottings,” 15 Jan.)

These are very interesting figures, adding some statistical support to the impression conveyed by Holloway’s diary and newspaper and trade-press articles. It remains more difficult to discern a hundred years later the degree to which individual films that appear to do so actually address such important issues as women’s suffrage, the labour movement and Home Rule. These questions might without too much distortion be phrased in the language of 2014 as concerning the way in which new media engage with questions of the changing nature of work, gender inequality and national sovereignty.

Asta Nielsen as suffrage activist Nelly Panburne being force fed in The Suffragette (1913).

Asta Nielsen as suffrage activist Nelly Panburne being force fed in The Suffragette (1913).

Women’s suffrage was one of the most prominent political questions of the 1910s, kept in the headlines by suffragette activism, including that by the Irish Women’s Franchise League. Suffragettes in Ireland – but not Irish suffragettes – had most directly used the new cinema technologies as a form of protest on the evening of 18 July 1912, when as part of a wider protest, English suffragettes Mary Leigh, Gladys Evans and Lizzie Baker had attempted to set fire to Dublin’s Theatre Royal by igniting the highly combustible nitrate film in the theatre’s cinematograph box between evening shows. “Had the lighted matches come in contact with the films, the substances of which are, of course, highly inflammable, a terrible disaster might have to be chronicled” (“Serious Suffragette Outrage”). For this and for a hatchet attack on British prime minster HH Asquith’s carriage, in which Irish nationalist MP John Redmond was injured, Leigh, Evans and Baker were sentenced to prison terms in Mountjoy Jail, where they joined eight Irish suffragettes and began a hunger strike.

Belfast's Panopticon advertises Asta Nielsen in The Suffragette (1913).

Belfast’s Panopticon advertises Asta Nielsen in The Suffragette (1913); Belfast Newsletter 3 Jan. 1914: 1.

Events such as these were fictionalized in the German film The Suffragette (Projektions AG, 1913), which offered Irish audiences the rare opportunity of seeing suffragettes on screen treated as something other than just comedy. Featuring the Danish star Asta Nielsen as Nelly Panburne – modelled on Christabel Pankhurst – the film shows how Nelly protests by breaking shop windows; is force-fed when she goes on hunger strike in prison; and carries a bomb intended to kill Lord Ascue, a British minister modelled on Asquith opposed to women’s rights. The film attempts to contain its radical energies with a romantic subplot that sees Nelly save Ascue  from the bomb and marry him. Despite the closeness of the film to actual events, the Belfast Newsletter commented that when it was exhibited in January 1914 at the Panopticon Picture Theatre, it “creates great merriment. Asta Neilson, described as the greatest of all picture artists, is seen at her best” (“Panopticon”).

Carson v Redmond
The confrontation between Irish unionists and nationalists had become such a part of popular discourse in Britain in early 1914 that this ad for films that had nothing to do with Ireland could expect to draw attention by using the names of Edward Carson and John Redmond as if they were prize fighters. Bioscope 12 Mar. 1914, p. 1186.

Perhaps the importance of the political events of a different kind in Belfast was among the factors that inclined the Newsletter towards downplaying a fictional representation of the suffrage movement. To keep up pressure on Asquith’s government, Edward Carson again visited Belfast In mid-January 1914 to rally unionist opponents of Irish home rule and review the massed ranks of the Ulster Volunteer Force prepared violently to resist the imposition of home rule. Such nationalist newspapers as Dublin’s Evening Telegraph and Belfast’s Irish News presented unionist demonstrations as a farce and drew attention instead to the counter-demonstration in Belfast led by nationalist MP Joseph Devlin (“Carson Comedy Co.,” “U.V.F. Comedy,” “Mr. Devlin, M.P., in West Belfast”). The unionists, however, again proved themselves more competent with the new cinematic medium. A newsreel camera was again in Belfast to record and relay images not of Devlin but of Carson, and this time, it was operated by Dublin-based Norman Whitten, who filmed the demonstration for Weisker Brothers, a firm to which he had recently affiliated (Paddy, 29 Jan.). Paddy commended Whitten for having the film of Carson ready to screen at Belfast’s Picture House, Royal Avenue on the evening of the rally (ibid).

Of more immediate concern to Dublin’s media from mid-January to early February was the end of the Lockout with the defeat of the striking workers. For the first three days of the week beginning Monday 19 January, the Evening Telegraph’s notice for the Phoenix Picture Palace recommended A Leader of Men, “dealing in a thrilling and sensation manner with an organised strike in a big shipbuilding industry. It is decidedly a picture that will appeal strongly to all at the present time” (“Phoenix Picture Palace”). On the same day, the Telegraph was reporting the “Collapse of Strike: No Food and No Money: Mr. Larkin Advise Men: To Go Back to Work: But to Sign No Agreement” (“Collapse of Strike”). If that drama was too close for comfort to current events, audiences could also enjoy more diverting material on the same bill in the dramas Fortune’s Turn and The Dumb Messenger and the comedies The Honeymooners, When Love Is Young and Cartoons, Mr Piffle. As well as this, to whom and in what way the film would appeal is not clear given that it is unlikely many of the workers impoverished by months of strike could have afforded to attend.

Nevertheless, as cinema continued to develop and picture houses occupied more spaces on the Irish streetscape, films would attract audiences not only by providing escape but also by confronting – both directly and obliquely – important political issues.

References

“Carson Comedy Co.: Performing in Belfast To-Day.” Evening Telegraph 17 Jan. 1914: 6.

“Collapse of Strike.” Evening Telegraph 20 Jan. 1914: 3.

“Dublin Topics by the Clubman.” Irish Times 31 Jan. 1914: 4.

Holloway, Joseph. Holloway Diaries. National Library of Ireland. 6 Feb. 1914: 295.

“Jottings from Ulster.” Bioscope 15 Jan. 1914: 263.

“Mr. Devlin, M.P., in West Belfast: Great Rallies of the Progressive Forces Hear Inspiriting Addresses.” Irish News 19 Jan. 1914: 5-6.

“Phoenix Picture Palace.” Evening Telegraph 20 Jan. 1913: 2.

Paddy. “Pictures in Ireland.” Bioscope 29 Jan. 1914: 454.

Paddy. “Pictures in Ireland.” Bioscope 5 Feb. 1914: 547.

“The Panopticon.” Belfast Telegraph 6 Jan. 1914: 9.

“Serious Suffragette Outrage: Two Attempts to Set Fire: To the Theatre Royal: An Explosive Used: A Panic Avoided.” Freeman’s Journal 19 Jul. 1912: 6.

“U.V.F. Comedy: Parade of the East Belfast Regiment: Inspection by Sir E. Carson.” Irish News 19 Jan. 1914: 7.

“Entering More and More into the Everyday Life of the Community”: Irish Cinema at the Beginning of 1914

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The record television audiences who watched the opening of the new season of the BBC’s Sherlock on New Year’s Day 2014 were doing what a significant portion of the Irish cinema audience had done a hundred years before (Barraclough). Several Irish picture houses began 1914 by showing Georges Tréville’s 1912 Franco-British production of The Beryl Coronet, the third of his Sherlock Holmes films for Éclair. Like the other film series of 1913, the Holmes series generated substantial publicity based on its relationship to a written text. A notice for the run of the first of the series, The Speckled Band, at Dublin’s Phoenix Picture Palace in November 1913 stressed that the series had “been produced under the personal supervision of Sir A. Conan Doyle” (Phoenix Picture Palace). The attractions for cinema owners and audiences of the adaption of a popular literary source were obvious:

The adventures of Conan Doyle’s great creation, Sherlock Holmes, are always fascinating, and the stories were literally devoured by readers as they issued from the press, and so great was the interest they compelled that they were many times reread. Their appearance now in picture form is certain to prove an immense attraction (ibid).

The New Year’s bills at Provincial Cinematograph Theatres’ Picture House, Sackville/O’Connell Street, Dublin and Picture House, Royal Avenue, Belfast were topped by The Beryl Coronet.

Amusement ads, Belfast Newsletter, 3 Jan. 1914.

Amusement ads, Belfast Newsletter, 3 Jan. 1914.

Although the importance of serials indicates one of the continuities in Irish cinema at the beginning of 1914, changes were also apparent. In his Christmas column, the Irish Independent‘s literary critic Terence O’Hanlon focused on the growing ubiquity of cinema. Surveying developments in the cinema industry around the world, he concluded:

That cinematography is entering more and more into the everyday life of the community is an obvious fact. Already it is playing an important part in commerce and education, in addition to its merits as a public entertainer. […] Each successive year will see further developments in the science, and additions to the long list of uses to which it has already been adapted (O’Hanlon).

Although O’Hanlon stresses commerce, education and science here, the most obvious manifestation of the cinema for ordinary people in Ireland was the increasing appearance of picture house on the streetscape of cities and towns. The Lockout of workers in Dublin had meant that building work on new picture houses – including the extensive renovations to Provincial’s luxurious Picture House, Grafton Street and two new premises in Phibsboro, the Phibsboro Picture House and the Bohemian Picture Theatre –  had halted in that city, but this was not the case in Belfast. In its 1 January issue, the Bioscope heralded the arrival of two new picture houses in Belfast at the turn of the year (“Two New Halls for Belfast”). Both the Clonard Picture House on the Falls Road and the Central Picture Theatre in Smithfield opened on 22 December in time for the increased business at Christmas.

Map of Belfast in 1915 showing Clonard Picture House, Central Picture Theatre and Picture House, Royal Avenue.

Map of Belfast in 1915 showing Clonard Picture House, Central Picture Theatre and Picture House, Royal Avenue.

Managed by W. J. Hogan, the Clonard had a facade executed in the Renaissance style and was praised for its ventilation and use of natural light. Its decorative features included a lobby finished in marble and terrazzo flooring and wood-panelled walls. Once patrons had been enticed inside, they could all enjoy an unobstructed view of the screen and an orchestra that included musician playing “piano, 1st and 2nd violins, bass, clarionet and trombone [who] co-operate in a delightful manner in accompanying the pictures” (ibid).

A less-elaborate conversion of a  former jewellers, the Central ensured that it attracted as much of the attention of passersby as possible with an impressively lit facade:

The front is illuminated by hundreds of tiny coloured lamps and three powerful arcs the latter being hung from specially designed brackets, while on the roof is a large electric sign, with the words, “Picture Theatre” done in gold. The sign is of script pattern, and is so arranged as to be easily visible from the main thoroughfare of the city – Royal Avenue (ibid).

Both picture houses had their own generators, but also used mains electricity. The power at the Central was controlled from the projection box, where “two separate panels have been installed, change-over switches to the city’s supply being mounted in case of breakdown” (ibid). It was not the picture house generators but the mains supply that broke down on the evening of 2 January, when a six-minute blackout occurred while shows were in progress. Neither the Central, Clonard nor Royal Avenue appeared to have been affected,

the interruption being most keenly felt at seven of Belfast’s halls – the Alhambra, Panopticon, Silver, Mountpottinger Picturedrome, Kelvin, the Shaftesbury, and the Shankhill Picturedrome – and but for the timely intervention of the respective managers the alarm occasioned might have developed, in one of two cases, into panic (“Trade Topics”).

This surprising addition to the evening’s entertainment might have devised by one of the villains pursued by Sherlock Holmes.

References

Barraclough, Leo. “‘Sherlock’ Premieres to 9.2 Million Viewers in the U.K.” Variety 2 Jan. 2014. http://variety.com/2014/tv/news/sherlock-nabs-34-audience-share-for-bbc-in-u-k-1201021043/.

O’Hanlon, Terence. “Picture Houses: Big Boom in Bioscopes.” Irish Independent 23 Dec. 1913: 4.

“Phoenix Picture Palace.” Evening Telegraph 1 Nov. 1913: 6.

“Tenders Invited.” Irish Builder 2 Aug. 1913: 502.

“Trade Topics.” Bioscope.8 Jan. 1914: 95.

“Two New Halls for Belfast.” Bioscope 1 Jan. 1914: 31.

Serial Queens and Super Villains

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On 25 November 1913, Dublin’s Evening Herald reported that haulier Sidney Norman of Neath, Wales, had seriously injured himself in the early hours of the previous Saturday when he had jumped ten feet from his bedroom window while dreaming he was escaping from robbers he had seen that evening on a picture theatre screen (“Man’s Leap to Escape Cinema Robbers”). For this ordinary Welshman, the images on the screen had literally become the landscape of his dreams, to his severe bodily cost. The Herald picked this up as a news oddity and published it on its front page, where its readers might wonder at the gullibility of some picture-house patrons or the need to control this new entertainment that was coming to increasingly direct the dreams of its audience.

One of the ways in which it did this was through films of greater length and complexity. The increasing length of films had been a particular issue in the film industry since 1911. “We can remember when a drama of 1,000 ft. was often grumbled at on account of its length,” noted an editorial in the British cinema trade journal Bioscope in September 1911, “but it seems as if that day were past, and the demand for a picture play constituting the usual length of an entire programme has sprung up (“The Length of the Film”). The film of 1,000 feet (about 16 minutes at 16 frames a second) was the standard product of the US distributors, but in Europe, longer films, often with high-cultural prestige such as Italian company Cines’s 1913 Quo Vadis?, captured both the imagination of the public and the film market where they were sold as features or exclusives.

3 Musketeers Phoenix Nov 2013

An unusually large ad for an unusually long film: Evening Herald banner for The Three Musketeers at the Phoenix, 15 Nov. 1913: 4.

In Dublin in November 1913, the Phoenix Picture Palace marketed itself as the picture house that specialized in the long film. “The Phoenix Picture Palace is rapidly becoming famous for the exhibition of big classic film productions,” began a notice in the Herald,

“From Manger to Cross,” “Quo Vadis?” “Monte Cristo,” “The Battle of Waterloo,” etc., have all been shown at the Phoenix within the last few months. Last evening the patrons of this popular house had presented to them the longest film yet shown in this country – the “Film D’Art’s” remarkable production of Dumas’s popular and widely read work, “The Three Musketeers” (“‘The Three Musketeers’”).

This issue of the long film was not resolved in 1911, however, and the Bioscope continued to favour a varied programme of shorter films, arguing in an October 1913 editorial that the long film’s “charm and importance can be better sustained outside the ordinary picture theatres. The popularity of the cinema has been built up on the variety of the entertainment it offers, and a lessening of that variety means a weakening of public interest” (“Exclusives and Other Matters”).

Doubtless, the Bioscope was influenced in its thinking by the nature of variety theatre, cinema’s chief rival in popular entertainment in Britain, Ireland and elsewhere. A solution to providing a lengthy film as part of a variety programme was available in another popular form: the serial. Fictional writing had long been serialized in newspapers and magazines, where it appeared alongside many other kinds of writing in another kind of variety format. In November 1913, the Evening Herald carried an episode of popular novelist Emma M. Mortimer’s Robert Wynstan’s Ward each day, and this was wholly unremarkable.

However, the autumn of 1913 saw a new phenomenon arrive in Ireland: the film serial. When the Rotunda began showing the serial What Happened to Mary in September 1913, the Dublin Evening Mail commented that the Rotunda “management in producing a ‘serial’ film, have broken new ground as far as Dublin picture houses are concerned” (“Rotunda Pictures” 23 Sep.). Unlike the Phoenix, the Rotunda favoured a more varied programme of shorter films, so that when High Tide of Misfortune, the tenth episode of What Happened to Mary, was exhibited there in the week of 24-29 November 1913, it shared the bill with the main film, Broken Threads United; a “very complete picture […] of the procession to Glasnevin on Sunday in connection with the Manchester Martyrs’ commemoration”; the comedies His Lady Doctor, Ghost of the White Lady and Love and Rubbish; and the Pathé Gazette newsreel (“Rotunda Pictures” 25 Nov). The serial was integrated into this variety film programme that was lent some locally produced coherence by being accompanied by the music of the Irish Ladies’ String Orchestra.

What Happened Mary Fuller

August 1912 cover of US magazine Ladies’ World featuring Mary Fuller and What Happened to Mary. From “The First Movie Serial.”

To what degree the variety format was more successful in attracting a larger and more diverse audience is debatable, but the inclusion of What Happened to Mary seemed a direct appeal to young women. Narrating the adventures of a country girl who comes to the city, What Happened to Mary was produced by Edison in twelve monthly episodes beginning in US picture houses in July 1912 in parallel with the serialized story that appeared in the US mass-circulation women’s magazine Ladies’ World, making its lead actress Mary Fuller into a star (Singer 213). Running from 22 September to 13 December, the first Irish exhibition at Dublin’s Rotunda tied in with its weekly serialization in the British women’s magazine Home Chat (“The Rotunda,” “The Picture Houses”). As such, it was clearly marketed primarily at women. An indication of its local success is the fact that the Rotunda immediately followed it with Who Will Marry Mary?, the Edison sequel, which again featured Mary Fuller.

Although it would take another year for the serial to reach the height of its popularity with such “serial queens” as Helen Holmes the adventurous heroine of The Hazards of Helen and Pearl White in The Perils of Pauline and The Exploits of Elaine, this earlier serial followed some of the patterns of the later ones. Shellley Stamp argues that “for a complete understanding of the template serial heroines offered viewers we must look beyond the screen exploits of Pauline and her compatriots towards the substantial star discourse that circulated around the actresses who played these women on screen” (Stamp 217). Some of the Dublin reviews suggested What Happened to Mary did create the desire in its audiences for more information about Mary Fuller: “‘Alone in New York’ is the second instalment of the ‘What Happened to Mary’ serial; all who have seen the opening scenes of Mary’s adventures will be eager to know more about this fascinating actress” (“Rotunda Pictures” 27 Sep.).

Flapper on Tram IL 24 Oct 1913

An Irish flapper finds space for herself in the public sphere; Irish Life 24 Oct. 1913: 91.

More specific information on the reception of What Happened to Mary among Irish audiences, and particularly Irish women, does not seem to survive. The fact that the exhibition of the film was tied to the publication of a British magazine is indicative of the subsidiary place of Ireland in the publishing and film industries. The Irish women’s magazine Lady of the House, which had very little to say about cinema of the period, made no mention of the serial, but it and other Irish periodicals show how women were represented in popular media. Was the young flapper shown travelling on a tram in a cartoon in the glossy and expensive Irish Life in October 1913 likely to have found Mary’s adventures or Mary Fuller’s star persona enthralling? Perhaps, but it is not clear that the serial form allowed Mary Fuller to capture the imagination of the public to a greater extent than the at-least-sometimes more active heroines of stand-alone films. In the Herald’s notice for the Rotunda on 30 September, the third episode of What Happened to Mary was not mentioned, but the reviewer focused on the heroine of A Wild Ride, set on a South African ostrich farm, in which “a resourceful and up-to-date heroine, in a situation of dire extremity, outwitted cunning and ferocious savages, rode an ostrich across the trackless veldt at high speed, and brought soldiers to the relief of her imprisoned family” (“Rotunda Pictures” 30 Sep.). Such derring-do in the serial would await The Hazards of Helen, which would not hit Dublin screens until 1915.

Other kinds of film serial followed quickly on the heels of What Happened to Mary and offered different forms of fascination – whether that be attraction or repulsion. Sharing the bill at the Rotunda with A Proposal Deferred, the fifth episode of What Happened to Mary in the week beginning 20 October was the second part of Gaumont’s five-part Fantômas (1913), each of which contained three to six episodes. Directed by Louis Feuillade and based on a popular series of 32 French novels by Pierre Souvestre and Marcel Allain that were published in monthly instalments between February 1911 and September 1913, the films followed the early exploits of the eponymous super villain as he terrorizes Paris (Walz and Smith). “Those who go to the Rotunda this week will, at any rate, get plenty of sensation,” observed the Irish Times.

The film, “Fantomas,” is a choice blend of mystery, tangled plot, and blood-curdling enterprise. It is not easy to grasp all the bearings of the incidents or their mutual relationship. The film, however, introduces us to some remarkable phases of Paris life and its institutions. And the glimpses of the city’s streets and parks are always full of interest. It is very admirably acted by all the characters (“Rotunda Living Pictures”).

Unlike What Happened to Mary, Fantômas did not appear on a reliable weekly or even monthly basis that might establish a loyal pattern of attendance. Nevetheless, even if not regular, Fantômas was popular, and the Rotunda continued to premiere the new parts as they were released, showing The Tragedy at the Masked Ball over the Christmas period of 1913 and the fifth part, The False Magistrate, in June 1914.

These serials were not restricted to city audiences but travelled on the important Irish Animated Picture Company exhibition circuit established by James T. Jameson of the Rotunda. In his praise of Jameson in January 1914, the Bioscope’s Irish correspondent Paddy revealed that two of the What Happened to Mary episodes had recently been seen around the country: A Proposal Deferred had been at Tralee, while the twelfth and final episode, Fortune Smiles – receiving “considerable applause” – was on the programme at Galway. The YMCA hall in Queenstown was showing the fourth part of Fantômas, The Tragedy at the Masked Ball (Paddy). As such they came, no doubt to inhabit the dream and nightmare worlds of many Irish people.

References

Birchland, Robert. “What Happened to Mary?” Hollywood Heritage 18: 2 (Fall 1999). Hollywoodheritage.org. http://hollywoodheritage.org/newsarchive/Fall99/Mary.html. 19 Nov. 2013.

“Exclusives and Other Matters.” Bioscope 9 Oct 1913: 87.

“The First Movie Serial.” 100 Years Ago Today. http://100yearsagotoday.wordpress.com/2012/07/26/the-first-movie-serial/. 19 Nov. 2013.

“The Length of the Film: A Question of Policy.” Bioscope 7 Sep. 1911: 471.

“Man’s Leap to Escape Cinema Robbers.” Evening Herald 25 Nov. 1913: 1.

Paddy. “Pictures in Ireland.” Bioscope 22 Jan. 1914: 351.

“The Picture Houses: Rotunda Pictures.” Evening Telegraph 30 Sep. 1913: 2.

“Pictures at the Rotunda.” Freeman’s Journal 21 Oct. 1913: 9.

“The Rotunda.” Irish Times 23 Sep 1913: 5.

“Rotunda Living Pictures.” Irish Times 21 Oct. 1913: 5.

“Rotunda Pictures.” Dublin Evening Mail 23 Sep. 1913: 3.

“Rotunda Pictures.” Evening Herald 27 Sep. 1913: 9.

“Rotunda Pictures.” Evening Herald 30 Sep. 1913: 5.

“Rotunda Pictures.” Dublin Evening Mail  21 Oct. 1913: 2.

“Rotunda Pictures.” Evening Herald 25 Nov. 1913: 5.

Singer, Ben. Melodrama and Modernity: Early Sensational Cinema and Its Contexts. New York: Columbia UP, 2001.

Stamp, Shelley. “An Awful Struggle Between Love and Ambition; Serial Heroines, Serial Stars and Their Female Fans.” The Silent Cinema Reader. Ed. Lee Grieveson and Peter Krämer.London: Routledge, 2004.

“The Three Musketeers’” Evening Herald 18 Nov. 1913: 5.

Walz, Robin, and Elliott Smith. Fantômas. http://www.fantomas-lives.com/fanto6.htm. 28 Nov. 2013.