Irish Audiences Watch “O’Neil of the Glen,” August 1916

If cinema in Ireland in July 1916 prompts reflection on film as a weapon of war, developments the following month show significant developments in the emergence of film as an expression of national culture. On 7 August 1916, audiences at Dublin’s Bohemian Picture Theatre were the first to see O’Neil of the Glen (often spelled O’Neill of the Glen), the first Film Company of Ireland (FCOI) production to be publicly released. Formed in March 1916 by James Mark Sullivan and Henry Fitzgibbon, the FCOI would become the most important indigenous fiction film producer of the 1910s. Ò’Neil of the Glen itself, however, is believed to be a lost film, like all FCOI’s other production except Knocknagow (1918), Willy Reilly and His Colleen Bawn (1920) and one reel of the two-reel comedy Paying the Rent (1920). Nevertheless, its success with audiences was vital to securing FCOI’s future.

O'Neil Boh 7 Aug 1916

Ad for the first public exhibition of O’Neil of the Glen, at Dublin’s Bohemian, Dublin Evening Mail 7 Aug. 1916: 2.

That success was won in part by the careful management of publicity, a fact that means that the surviving ads, articles and reviews in the press must be treated with caution. It may be a forgivable exaggeration for the papers to have hailed the premiere of O’Neil of the Glen as the start of a new Irish industry, but it was not true that this was “the first picture-play ever produced in Ireland by an Irish company of Irish players,” a claim repeated almost verbatim in several paper, indicating that the journalists were working from the same FCOI publicity materials (“New Irish Industry,”  “O’Neill of the Glen,” “Irish Film Triumph”). Most recently, Charles McEvoy of Dublin’s Masterpiece Cinema had funded Fun at Finglas Fair – even if it had allegedly been destroyed during the Easter Rising before being publicly shown – and in 1912-13, cinema-owner and mayor John J. Farrell had made a number of films with his company Irish Film Productions (Rockett 95, Condon 237).

IRISHLIMEGHT1_MAY_P6 001

Abbey Theatre and Film Company of Ireland actor – and later director – Fred O’Donovan; Irish Limelight 1:5 (May 1917): 6.

Nevertheless, although O’Neil of the Glen was not the first indigenous Irish fiction film, it was a very significant one by the country’s most important film production company of the 1910s. On 29 June, FCOI announced a “trial exhibition,” or what would now be called a test screening, of their first completed production, O’Neil of the Glen, at Dublin’s Carlton. By this time, and in the context of management difficulties at the Abbey Theatre, FCOI had been able to contract J. M. Kerrigan and Fred O’Donovan, two of the Abbey’s biggest stars, albeit that they were permitted to appear in certain plays (“Abbey Theatre,” “Platform and Stage”). Kerrigan, indeed, directed and played a part in O’Neil of the Glen, a three-reel feature based on a script adapted by W. J. Lysaght from M[argaret] T. Pender’s story of the same title that had been serialized in the Shamrock in 1891. The film told how Don O’Neil (Brian Magowan), the son of a landowner who had been defrauded by the solicitor Tremaine (J. M. Carre), saves the life of Tremaine’s daughter, Nola (Nora Clancy), whose love he wrests from Graves (O’Donovan), a blackmailing suitor (“Bohemian,” Evening Mail).

“The film is of a quality which leads one to anticipate success for the venture,” wrote an Irish Times correspondent at the trial exhibition, noting that it was part of a process of perfecting the film: “the promoters are engaged in a ruthless revision of the film to bring it up to the highest possible standard” (“Irish Film Production”). The Bioscope’s Irish correspondent Paddy’ was less complimentary about this early cut of the film, pointing out that although “[g]reat care was taken with the production and camera work,” it possessed “many of the weak points common to first productions” (“Paddy,” 13 Jul.). Addressing a lunch for the press at the Gresham Hotel after the screening, Fitzgibbon claimed that FCOI “had started an industry which would eventually be a source of great revenue in Ireland.” For his part, Sullivan argued that the film showed that Irish productions – taking advantage of Irish “imagination, ideals, and artistic temperament and beautiful scenery” – could competing with those anywhere (“Irish Film Production”).

Paddy began to revise his lukewarm opinion of O’Neil of the Glen in light of the news that Frederick A. Sparling had booked the film for its first run at his Bohemian for the week of 7-13 August. The Bohemian was one of Dublin’s biggest and most luxurious cinemas, and Sparling’s commitment to a run that was twice the usual three days “speaks well for the film and the undoubted drawing powers such a production will have for Irish audiences” (Paddy, 27 Jul.). In the event, Sparling also included an unplanned Sunday show to take advantage of the phenomenal level of interest.

Although FCOI appears to have taken the bookings itself, prominent local distributor Ben Cowan of Express Film Agency handled this and other FCOI films from 1916 by running trade shows and placing advertisements in the daily and trade press. It was likely one of Cowan’s “novel ideas in the advertising line” for FCOI cameraman John A. Bennett – a former projectionist at Dublin’s Rotunda – to film the audience on the first night and for this local film to be shown subsequently with the feature (Paddy, 27 Jul.; 17 Aug.). “Don’t miss this chance of seeing what you look like on the Screen,” ads warned the opening-night audience. The musical attractions included a special programme of Irish melodies and the cinema’s “world-renowned violinist” Signor Simonetti playing a fantasy on the “Snowy Breasted Pearl” at the evening shows. “It is confidently hoped that large audiences will visit the Bohemian during the coming week,” revealed a preview in the Evening Mail, “and thus mark in a tangible manner their appreciation of what may justly be described as a really first-class picture-play, and one that is sure to bring the work and the players of the Film Company of Ireland right into the forefront of popularity with audiences and trade alike” (“Bohemian”).

The surprising extent of the success of O’Neil of the Glen must be measured in the first instance as a marketing victory rather than an artistic one, by FCOI. The degree to which these early films challenged existing ways of representing the Irish is questionable, but many contemporary commentators seem initially to have been content that films with wholly Irish creative input were finally being made. Nevertheless, the way in which the company were able to capitalize on the interest and goodwill attending the exhibition of this first indigenous Irish fiction film and, crucially, to publicize the large attendances not only in Ireland, where interest was likely to be strong in any case, but also in Britain, appears to have secured a British distribution deal and thereby to have ensured the company survival in this initial period. This success was built on what appears to have been a genuinely surprising level of interest in the picture. “The film, which was expected to prove a good draw, actually surpassed all anticipations,” observed Paddy, warming further to the film, “a record being established for the week, and queues being the rule every evening” (17 Aug.). The Irish Times commented that enthusiastic audiences in a crowded cinema “proves that the Dublin public is always ready to support and encourage Irish enterprise” (“Film Company of Ireland,” 9 Aug.). “That the genuine enthusiasm displayed last night at the conclusion of the film will be the means of bringing before the public a second production by the Irish Film Company in the near future,” observed the Freeman’s Journal, “is a universal wish” (“Bohemian”).

O'Neil Victoria 9 Sep 1916p4

Ad for Galway’s Victoria Cinema Theatre for the week in which O’Neil of the Glen featured. Connacht Tribune 9 Sep 1916: 4.

This wish would be soon fulfilled, and O’Neil of the Glen was exhibited around the country in the following weeks and months. When following substantial runs in Dublin and Belfast it was announced for a three-day run at Galway’s Victoria Cinema Theatre on 11-13 September, a Connacht Tribune reporter distinguished its attractions from that of American films, which were unrivalled “in the matter of cinematographic thoroughness and all-round fullness and finish of technique, but one can get too much of a good thing.” The FCOI’s “national or […] patriotic enterprise” offered something that monotonously perfect and ubiquitous American films could not: “The production is Irish, the subject is Irish, the mise-en-scene is Irish, and the actors and actresses are Irish” (“‘O’Neill of the Glen’”). A writer in the Cork Examiner during the film’s run at Cork’s Coliseum Theatre (14-16 September) concurred, arguing that

[t]hrere certainly should be an opening for cinema representation of Irish drama as played by native Irish actors, whose one object is to show Irish life in its true perspective, without grotesque exaggeration, or what is just as bad, giving an unreal picture of it, even when the intention is friendly to the country and the people. (“Coliseum Theatre.”)

A journalist at the Derry People was particularly interested in the local connections of a film “in which well-known Irish artistes will be screened, and details dealing with Tyrone and neighbouring localities introduced in splendid style” (“Hall”). The film’s second Dublin run was at the Dame Street Picture House (21-3 September) – the cinema closest to FCOI’s offices and where all their subsequent 1916 films would premiere – before it had first and second runs in Belfast, at the Duncairn (28-30 September) and the Clonard (2-4 October). Subsequent screenings included Mullingar’s National (14-15 October), Kilkenny’s Cinema (18-19 October) and Dublin’s Fr Mathew Hall (2 December).

FCOI IT 14 Aug 1916p4

Irish Times 14 Aug. 1916: 4.

While O’Neil of the Glen toured the country, the company quickly followed up this successful debut with the announcements of their next films in the dailies and trades. On the Monday after the last show of O’Neil of the Glen at the Bohemian, the Dublin papers carried an advertisement headed “Films that Draw Crowded Houses Every Night!” that recommended FCOI’s new films on the basis of the audience-drawing power of that first film. Four two-reel comedies were scheduled for release in September – The Miser’s Gift, Woman’s Wit, Food of Love and An Unfair Love Affair – and nine other forthcoming productions were named, only one of which, “Willie Reilly,” is recognizable as a subsequent FCOI release. An Evening Mail reporter who attended The Miser’s Gift trade show at the Dame Street PH later that week commented that “[i]t is not only characteristically Irish, it is characteristically good. The Irish Picture-House manager who does not support an Irish company which can produce work of the class of ‘The Miser’s Gift’ is missing an opportunity of giving his shows a touch of distinction” (“‘Miser’s Gift’”).

The Miser’s Gift is also lost, but its narrative appears to involve a scheme of Eileen Dolan (Nora Clancy) and her lover, Ned McGrath (Fred O’Donovan), to get her miserly father (J. M. Kerrigan) drunk and dream of leprechaun gold so that he will look favourably on their relationship. “It is agreeable to have pictures such as this,’ commented the Irish Times, “preserving a genuinely Irish atmosphere and that inherent charm which is to be found in Irish life. The sight, for instance, of lepracauns and other little people who live in legend disporting themselves in a fairy fort is a feature which surely is pleasing to Irish eyes” (“Film Company of Ireland,” 18 Aug.). The Irish public got its first chance to delight in authentic Irish leprechauns disporting themselves on the cinema screen at the Dame from 26–8 October 1916.

Ch5One

Bioscope 24 Aug. 1916: 754.

As these arrangements were being made for Ireland, FCOI also entered the British film market on the foundation of O’Neil of the Glen’s Irish success. The Bohemian debut was the subject of an article on the company in the Bioscope of 24 August, which also carried a full-page advertisement listing the actual and intended films mentioned in the Irish papers (“First Irish Film”). Both the article and the advertisement included quotes from Sparling on the huge business the film generated, “the absolutely whole-hearted appreciation of every person who has seen it,” and the fact that “the ‘music’ at the pay-box has kept time with the orchestra throughout.” In contrast to Paddy’s original critical assessment of the film, this article described the audiences’ appreciation of “the exceptional excellence of the first film produced in Ireland by an Irish company and by Irish players.” A month later, although mentioning the film’s success everywhere it had been exhibited, Paddy contended that FCOI’s “second picture, ‘The Miser’s Gift,’ is greatly in advance of the first as regards the quality, and if this company stick to their guns they should still be well in the front rank of British producers” (28 Sep.). Despite Paddy’s reservations, the message prevailed that O’Neil of the Glen packed cinemas in Dublin and Belfast and that Irish exhibitors were eager for more, a message that helped FCOI to acquire a British distributor (Paddy, 14 Sep.). The company did this at the end of October, when Davidson’s Film Sales Agency bought the rights for FCOI’s 1916 films (Paddy, 2 Nov.).

Indigenous Irish film production may not have started with O’Neil of the Glen, but it did enter a new phase.

References

“Abbey Theatre.” Irish Times 7 Aug. 1916: 3.

“The Bohemian.” Dublin Evening Mail 5 Aug. 1916: 5.

“The Bohemian.” Freeman’s Journal 8 Aug. 1916: 6.

“Coliseum Theatre: ‘O’Neill of the Glen.’” Cork Examiner 15 Sep. 1916: 2.

Condon, Denis. Early Irish Cinema, 1895-1921. Dublin: Irish Academic, 2008.

“The Film Company of Ireland.” Irish Times 9 Aug. 1916: 6; 18 Aug. 1916: 2.

“First Irish Film: Success of ‘O’Neil of the Glen.’” Bioscope 24 Aug. 1916: 689.

“The Hall.” Derry People 16 Sep. 1916: 5.

“Irish Film Production.” Irish Times 30 Jun. 1916: 7.

“Irish Film Triumph: Several New Plays.” Cork Examiner 16 Aug. 1916: 6.

“‘The Miser’s Gift’: New Irish Comedy.” Dublin Evening Mail 17 Aug. 1916: 2.

“New Irish Films: Four Coming Comedies.” Freeman’s Journal 15 Aug. 1916: 4.

“New Irish Industry: Film Company of Ireland.” Connaught Telegraph 5 Aug. 1916: 8.

“New Irish Industry: The Film Co. of Ireland: A Promising Enterprise.” Freeman’s Journal 30 Jun. 1916: 6.

“‘The O’Neill of the Glen.’” Derry People 12 Aug. 1916: 5.

Paddy. “Ireland: With the Renters and Exhibitors.” Bioscope 13 Jul. 1916: 173; 27 Jul. 1916: 359; 17 Aug. 1916: 655; 14 Sep. 1916: 1060; 28 Sep. 1916: 1285; 2 Nov. 1916: 518.

“Platform and Stage.” Irish Times 7 Oct. 1916: 9.

Rockett, Kevin. The Irish Filmography. Dublin: Red Mountain, 1996.

“Topics of the Week.” Bioscope 10 Aug. 1916: 466.

 

“War Looks Like ‘Reel’ Business”: Irish Cinema at the End of 1914

The Pillar Picture House opened on 2 December 1914. This photo shows it in 1921, its distinctive semicircular veranda displaying damage like surrounding building from the fighting of the War of Independence and Civil War. RTE Stills Library; image and discussion here.

Neither weather nor war could seem long to inhibit the progress of Irish cinema in late 1914. “From the cinema man’s point of view this war looks like ‘reel’ business,” announced a one-line item gnomically in Dublin’s Evening Telegraph’s Saturday “Music and the Drama” column, without expanding on any cinematic developments. Nevertheless, this single line seems better to capture developments in popular entertainment in the mid-1910s than the several paragraphs devoted a week later by another columnist in the same newspaper to arguing that “our tastes in amusements and entertainments, indoor and outdoor, run on well-defined lines, and are marked by an extraordinary lack of initiative” (“Notes and Comments”). Drawing on the examples of the ping-pong and roller skating crazes – “the handsome rinks brought very poor prices as scrap” – to show that people prefer “Standard Amusements,” the columnist contended that the “theatre, concert and dance are just the theatres, concerts, and dances of by-gone years with some infinitesimal variations.” “Once or twice in every generation, there are signs of revolt, which are none the less interesting because the innovations have never even a sporting chance of securing a permanent footing” (ibid).

Cinema seems to be left conveniently out of consideration here. Although it had similarities with existing forms of entertainment, it was also significantly different and – as developments in late 1914 showed – was highly successful. Indeed, many of the roller-skating rinks build around the country in the short rinking craze of 1909-11 were not scrapped but had by 1914 become picture houses. Significant capital was also being invested not only in adapting other existing buildings – halls, shops and even churches – but also in constructing new purpose-built picture-houses premises. And building continued five months into the war. As it became part of the Irish streetscape, cinema integrated into the business practices of Irish cities, towns and rural areas; as it became more profitable to be a picture-house proprietor, so it became more socially acceptable to be one. Although doubts about the business stability and the respectability of cinema certainly remained at the end of 1914, it was being reshaped in ways that made it not only acceptable but also ever-more desirable to the dominant business and social class, which was itself changing in the context of the war.

However good its prospects, the cinema business faced challenges. On an elemental level, as a form of entertainment that required people to leave their homes and travel to a picture house, cinema was affected by the weather, particularly extremes of heat or inclement conditions that made travel difficult. Storms of unusual ferocity struck Ireland in the opening week of December 1914. “About midnight last night a violent storm swept over the city,” reported the Evening Telegraph,

bringing about a marked change from the extreme cold that prevailed all yesterday, and that became intensified as the night advanced. A high wind, accompanied by intermittent showers, blew till daylight, when heavy rain fell, and with the gale still fierce, it rained in merciless fashion till after noon, when it developed into a continuous and drenching downpour, which, with violent gusts across the city, made all form of traffic difficult and unpleasant. Dublin has not been visited with such an inclement day for a very considerable time. (“The Weather in Dublin.”)

Hurricane-force winds around the Irish and British coasts severely disrupted shipping, leading to the deaths of 14 men from the steamer Glasgow off the Lizard and 19 of the 250 horses for military use on the Teviot out of Dublin (“Havoc of Hurricane,” “Channel Hurricane,” “Heavy Gale in Dublin”).

Dublin’s Evening Telegraph 2 and 4 Dec. 1914: 2, providing details on opening hours and admission prices at the new Pillar Picture House.

These raging storms had consequences for at least the first of the two cinemas opened in Dublin and Belfast at the start of December and in time for the Christmas season. Although Dublin’s Pillar Picture House opened its doors on that stormy Wednesday, 2 December, it was only formally declared open two days later (“Pillar Picture House”). It was located in the middle of Sackville/O’Connell Street opposite Dublin’s landmark Nelson’s Pillar. At a time of limited personal transport, “the proprietors are especially fortunate in this, as the position is the terminus of all city and suburban trams” (ibid.). The proprietor was the Pillar Picture House Co., headed by John J. Farrell, a prominent member of Dublin Corporation who also had shares in three other Dublin picture houses. The Pillar was managed by Bob O’Russ, who was also managing Farrell’s picture houses in Phibsboro and Mary Street (Paddy, 24 Dec.), and May O’Russ – one of the city’s women musicians who formerly operated the Mary Street Picture House with her husband – directed the Pillar’s orchestra (Paddy, 17 Dec.).

Like many of the city-centre picture houses of the prewar period, the building was small, with a seating capacity of just 400, but it was architecturally striking both inside and out (“The Pillar Picture House, Dublin”). “The façade of the new premises is handsomely proportioned and cleverly treated in modern classic,” commented the Irish Builder, proceeding to detail its attractive features:

The approach is covered with a semi-circular verandah, which follows the sweep of a broad arch, and the opening under is filled in with Sicilian marble and leaded glass. The vestibule is very effectively treated with walnut and satinwood panelling with a fibrous plaster frieze of figured plaques and swagwork. The ceiling is elaborately ornamented and has a semi-circular dome of leaded glass. The staircase to the balcony is also panelled in walnut, and the enclosing walls artistically decorated in fibrous work. (Ibid.)

The overall impression was of “comfort and art combined in a most successful manner,” and commentators also stressed that the work of Irish manufacturers had been preferred (“Pillar Picture House”). “The general contractor was Councillor John Dillon, and the fibrous plaster contractor was Councillor John Ryan. Councillor M‘Guiness was the consulting electrical engineer, and the architect was Mr. Aubrey V. O’Rourke” (ibid.).

Belfast Evening Telegraph 5 Dec. 1914: 2.

Belfast Evening Telegraph 5 Dec. 1914: 2.

The role of city councillors was even more prominent in the considerable publicity that accompanied the opening of Belfast’s Imperial Picture House on 7 December. Before “an exceptionally large attendance of invited guests, including representatives of the Corporation, public Boards, the Church, the legal profession, and the business community,” the Lord Mayor, Councillor Crawford M‘Cullagh “said he was glad to be privileged in his official capacity to be associated in some degree with the progress and business activity of the city,” in this case embodied by “his colleague, Councillor W G. Turner, and his friend, Mr. James Barron, the directors of the Ulster Cinematograph Theatres, Ltd.” (“Imperial Opened”). The opening was filmed and shown as a special feature of the Imperial programme from 11 December.

The invitation-only opening ceremony was extensively covered in the Belfast’s papers and in the Bioscope, which carried a full page article on the Imperial’s architectural features. Prominently located “in that old-world part of the great industrial centre known as Corn Market,” the Bioscope’s Special Representative reported, the Imperial was “[c]onstruucted on the most improved lines [in such a way that] every possible arrangement has been made for the welfare, comfort, and enjoyment of the patrons of the theatre, or of the clientele which the beautifully appointed tearooms is sure to enjoy” (“Ancient and Modern”). Although the writer provided details of the auditorium – particularly such decorative features as the oil-painted panoramas of Belfast above the proscenium – s/he emphasized the the attractions that were not directly connected to watching a film. “A ladies’ retiring room is provided on the mezzanine floor, writing materials, etc., being supplied free of charge. A telephone and cloakroom are provide in the vestibule for the benefit of patrons, and shoppers may have their parcels addressed in care of the hall if they so desire” (ibid). Like a luxury hotel or department store, the Imperial advertised itself as a place where people, particularly the wealthy, would want to linger.

Ad for special war benefit at the Imperial; Belfast Evening Telegraph 14 Dec. 1914: 4.

Ad for special war benefit at the Imperial; Belfast Evening Telegraph 14 Dec. 1914: 4.

The Imperial maintained a high level of publicity throughout December, publishing more ads than any other form of entertainment. In the Belfast Evening Telegraph, for instance, it published ads not only among the other entertainment ads on page 1 but also on as many of two additional internal pages. As well as this, it advertised and sponsored a benefit on Wednesday, 16 December for the war fund of the lady mayoress, who arranged the participation of local artistes and spent the proceeds on entertaining soldiers who were confined to camp over Christmas (“To Entertain Tommy”).

This kind of publicity strategy was not new but one that the evolving cinema business adapted not only from such longer-established entertainment businesses as theatres but also from business in general, which increased its publicity in the run-up to Christmas, the year’s busiest festival. Despite an expected drop in business during the first Christmas of the war, an extravagance similar to that seen at the Pillar and Imperial seems to have been experienced in the shops. “There are actually areas in the city where more money is being spent than has circulated within living memory,” observed Dublin’s Evening Telegraph. “The crowds are filling the streets. The shopmen are working at high pressure” (“Christmas Eve”)

One of the Irish-Ireland journal The Leader rare picture houses ads was this title page one for The Sign of the Cross at the Bohemian in mid-November 1914.

This title page ad for The Sign of the Cross (US: Famous Players, 1914) at the Bohemian in mid-November 1914 is one of the few picture houses ads that appeared in the Irish-Ireland journal The Leader.

One area of Dublin where more money was being spent on entertainment than ever before was the northern suburb of Phibsboro, where two cinemas had opened in early summer 1914. John J. Farrell’s Phibsboro Picture House had to compete with Frederick Sparling’s Bohemian Picture Theatre. The Bohemian was formidable competition, advertising far more widely than the Phibsboro and introducing such new attractions as the church organ that was installed in November 1914 to accompany the exclusive film The Sign of the Cross (US: Famous Players, 1914). The ability of the Bohemian to secure such desirable exclusive films was, of course, important to maximizing its audience, which for both Phibsboro picture houses meant inducing patrons to travel by tram to this part of the city. The Bohemian also secured the loyalty of its patrons by giving them promotional gifts. While commending Sparling and manager Ernest Matthewson for their choice of Selig’s 9,000-foot adaptation of Rex Beach’s bestselling 1906 novel The Spoilers, Paddy observed that the “Bohemian perfumed calendars and matchbook covers are already well known both to the stern and gentle sex” (Paddy, 24 Dec.).

Evening Telegraph 15 Dec. 1914: 2.

The war was also “reel” business for picture house managements because it provided a topical subject matter with which to attract audiences. There was a popular understanding the films of the war had a persuasive function, particularly when it was used by the enemy. This was highlighted in early December when the Evening Telegraph’s daily column “Sidelights on the War” published an item called “German Victories on the Cinema,” which reported the alleged experiences of “a gentleman who has been to a biograph show in Germany” and who described “[h]ow the news of fictitious victories is circulated.”

A picture of the Kaiser standing with field-glasses in the trenches (delirious enthusiasm). The picture had to be shown over and over again on a screen a hand writes the latest war news: “An English battleship, believed to be the Warrior, was this morning, near Dover, torpedoed by a German submarine and sank.”

[…]

Next picture: The Crown Prince on horseback. A rather subdued applause follows. On the screen the hand thereupon writes: “A German squadron has this morning reached Ireland; mariners have made a landing in the town – name not permitted by censor.” The audience gets up and sings “Deutschland, Deutschland uber alles.” (“Sidelights on the War.”)

Interesting juxtaposition of an ad calling for volunteers to the Royal Engineers and one for the film in which a young man sacrifices himself on a World War I battlefield.

Belfast Evening Telegraph 26 Nov. 1914: 2.

This item clearly implied that the cinema could promote blind devotion to the Kaiser among the German popular audience that generated a war fever that was a danger not only to the sailors of the Warrior but also to Irish citizens facing a German invasion. No similar analysis of Allied war films appeared in mid-December when the Provincial Cinematograph Theatres’ Picture Houses in Dublin’s Grafton Street and Sackville/O’Connell Street and Belfast’s Royal Avenue showed the film With King George in France with The Belgians in Action. Although protests occurred at jingoistic entertainments and criticism appeared in more radical publications, loyalty to King George was accepted by the mainstream Irish press. In late November, the propaganda potential of the war-themed fiction film being produced in increasing numbers by British production companies was highlighted when an ad for one of these films appeared in the Belfast Evening Telegraph below a recruiting ad. While the recruiting ad called for volunteers to the Royal Engineers, the ad for V.C. (Britian: London, 1914), in which a young man dies on a World War I battlefield to vindicate his family’s honour, offered “scenes in the trenches [that] vividly portray modern war conditions.”

The wartime uses of moving pictures were not restricted to their propaganda value in the picture houses. The Bioscope reported comments from the Berlin correspondent of the Spanish El Mundo Cinematografico that “it is evident how much theatrical and cinematographic works can do to lift up and sustain a love of the fatherland in the whole public” (“Cinematography Employed by the Germans”). Citing evidence from the same source on the use of cameras for aerial reconnaissance, the Bioscope argued that “the Germans may claim to be the first nation to put the cinematograph to direct military use in warfare” and urged the War Office and British and French inventors to surpass their enemy (ibid).

By the end of 1914, cinema was showing no signs of going the way of roller skating. It was becoming firmly embedded in the business and entertainment life of Irish cities and towns.

References

“Ancient and Modern: Belfast’s Latest Cinema Described: By Our Special Representative.” Bioscope 10 Dec. 1914: 1143.

“Channel Hurricane: Vessels ‘Sub-Marine’ Passage: Life Boat Lost from ‘Teviot.’” Evening Telegraph 5 Dec. 1914: 4.

“Christmas Eve: Dublin at Its Best: Business Booming.” Evening Telegraph 24 Dec. 1914: 3.

“Cinematography Employed by the German Army: Interesting Details from Berlin of an Alleged New Invention.” Bioscope 10 Dec. 1914: 1076.

“Havoc of Hurricane: Horses Killed on Board Ship: Steamers Forced Back to Dublin: Vessels Blown Down the Liffey: Sailings Postponed and Cancelled.” Evening Telegraph 4 Dec. 1914: 3.

“Heavy Gale in Dublin.” Irish Times 5 Dec. 1914: 5.

“The Imperial Opened: Belfast’s Palatial Picture House: A Civic Ceremony: Home of Pleasure and Comfort.” Belfast Evening Telegraph 9 Dec. 1914: 2.

“Music and the Drama.” Evening Telegraph 5 Dec. 1914: 6.

“Notes and Comments: Standard Amusements.” Evening Telegraph 11 Dec. 1914: 2.

Paddy. “Pictures in Ireland.” Bioscope 17 Dec. 1914: 1217; 24 Dec. 1914: 1347.

“Pillar Picture House.” Evening Telegraph 5 Dec. 1914: 6.

“The Pillar Picture House, Dublin.” Irish Builder 27 Feb. 1915: 98.

“Sidelights on the War: German Victories on the Cinema.” Evening Telegraph 7 Dec. 1914: 2.

“To Entertain Tommy.” Belfast Evening Telegraph 17 Dec. 1914: 5.

“The Weather in Dublin.” Evening Telegraph 2 Dec. 1914: 2.

“An Injustice to Good Productions”: Irish Film Distribution, Programme Changes and New Picture Houses in November 1914

The Sign of the Cross.

An exclusive film exhibited in Ireland in November 1914: The Sign of the Cross (US: Famous Players, 1914). Image: The Silent Film Still Archive.

The published information on film distribution in Ireland in the 1910s is useful in general, but it lacks the detail to say something about how Irish cinemas acquired films in, say, November 1914 (Condon, Early Irish Cinema, 215-17; Rockett 38-41). However, the trade press, particularly the London-based Bioscope, and the local papers that month give some more specific details. By this time, exhibitors no longer bought films outright, as the – much smaller number of – exhibitors in the 1900s had. Films were rented from distributors or renters, and the distribution business in Ireland and Britain was based in London. The sea crossing was an issue for distributors into Ireland, particularly as military operations changed the priorities on the transport of goods in 1914. However, such issues were more easily negotiated by the film distributors who had offices in Ireland or worked through Irish agents.

Bioscope 6 Aug. 1914: xix.

Ad for Gaumont’s Chrono projector; Bioscope 6 Aug. 1914: xix. This ad appeared just as war was breaking out; even a few weeks later, it would not have been acceptable in the context of discussions of severing links with enemy companies as part of the war effort.

“I dropped up the other day to see Mr. Young of the Gaumont Company, Lord Edward Street, Dublin,” revealed Irish correspondent Paddy in the Bioscope in early November 1914 (Paddy, 5 Nov.). Since opening early in 1913, the luxuriously appointed Dublin branch office of Gaumont in London sold the company’s popular Chrono projector, held trade viewings in a dedicated screenings room of the films it distributed, and shot many local topical films since its first ones in June 1913, such as The Launch of the Britannic and a film of a hurling match between Kilkenny and Cork (13 Nov.). Paddy noted that “Mr. Young seemed pleased with how matters were progressing, and he expressed the opinion that the falling off on account of the war was practically negligible” (5 Nov.). A year earlier, Paddy had found Young’s predecessor also pleased with business, including the fact that “[a] great many more Irish theatres have thrown in their lot with the Gaumont Film Service” (13 Nov.), including the Grand in Dublin’s O’Connell Street (Paddy, 24 Jul.), Limerick’s Gaiety Bijou (7 Aug.), and Belfast’s Princess Picture Palace (“Jottings,” 12 Nov.).

Gaumont did not have Irish distribution to itself. In November 1914, the Ideal Film Renting Company set up their Dublin office at 40 Dawson Street, Dublin. “There is little doubt that by opening in Dublin,” opined Paddy, “The Ideal Company have stimulated competition and made it possible for exhibitors to make a better selection on the spot” (5 Nov.). Among the exclusive films that Ideal handled were Danish production company Nordisk’s For the Sake of a Man (1913) and Her Hour of Temptation (1914), as well as Joan of Arc (Italy: Savoia, 1913), for which “[s]pecial posters are available” (ibid.).

1The Palace, Frances Street, Newtownards whowing Cecil B. DeMille's The Ten Commandments (1923). http://www.newtownards.info/frances-st.htm

The Palace, Frances Street, Newtownards showing Cecil B. DeMille’s The Ten Commandments (1923). http://www.newtownards.info/frances-st.htm

Other London-based distributors relied on travelling salespeople or on the Irish-based companies that acted as their agents. In the week of 5 November, Paddy also “ran into Mr. Hagan, the Scottish and Irish representative for Messrs. Ruffells’ exclusives,” who “had secured bookings running to over £350” (ibid.). Norman Whitten’s General Film Supply (GFS) appears initially to have been a branch of the London-based General Film Agency, and although Whitten was better known as a maker and distributor of his own local topicals, GFS also distributed the films of other companies. Some larger Irish cinema chains, such as James T. Jameson’s Irish Animated Picture Company, had their own buyers in London (Condon, “Limelight,” 253). An “Item of Interest” in the Bioscope on 19 November informed trade readers that the Palace in Newtownards, Co. Down, had appointed Lillah Dawson as its film reviewer: “Miss Dawson has recommended the features booked at this hall during the past few weeks, and as a result the seating accommodation and the cork lino have come in for some severe wear, strong evidence that this lady weighs up a subject in a capable and experienced manner” (“Film Reviewer Appointed”).

Depending on the nature of the programme at the picture house or houses concerned, a representative such as Dawson might have had a more or less arduous job. Something has already been said here about the content of the film programme, particularly in regards to the number and length of the films and the length of the programme itself. The dominant practice in cities and towns was for picture houses to change their programmes twice a week, on Monday and Thursday, with a third change for those picture houses that held a Sunday licence. As a result, most films had a three-day run, with the possibility of holding over an especially attractive film – most likely, an “exclusive” – for the second half of the week, in which case the other items on the programme were usually changed. A run of longer than six days for any film was really exceptional. Shorter runs were possible. In early November 1914, Dublin’s Rotunda advertised the fact that beginning on 9 November, it would have three changes in the week, which for this venue with no Sunday licence meant two-day programmes, with changes on Monday, Wednesday and Friday. “Large audiences,” a preview in the Evening Telegraph predicted, “are sure to appreciate this move on the part of the management, who certainly spare no expense in catering for the entertainment of their patrons” (“Rotunda Pictures”).

“Programmes Changed Daily: An Injustice to Good Productions.” Bioscope 19 Nov 1914: 789.

An extract from a Bioscope article discussing daily programme changes at the Omagh Picture Palace; 19 Nov 1914: 789.

The generosity – if it can be called that – of the Rotunda management was no match for that of the management at the Picture Palace in Omagh, Co. Tyrone, a town with a population of less than 5,000. Just ten days after the Rotunda had instituted its new programming changes,a Bioscope article drew attention to the fact that the Picture Palace changed its programme every day. As the article’s subtitle – “An Injustice to Good Productions” – suggests, the writer of this article – described as “our Ulster representative,” so presumably it was the writer of the “Jottings from Ulster” column – saw this as an unusual and unwelcome development (“Programmes Changed Daily”). Although conceding that “a manager on the spot knows his own business best,” s/he endorsed the arguments of “a very astute Ulster manager, who favours the bi-weekly change” because of the mutually supporting nature of printed and word-of-mouth publicity:

He argues that on a Monday and Tuesday a hall attracts by its publicity matter only those patrons of the movies who are influenced by good pictorials and by well-written and attractively-set letterpress. On the Tuesday and Wednesday, and again on the Friday and Saturday, the advertising ceased to be of any account. Personal recommendation or condemnation takes its place and either does such good as to comfortably fill the hall, whilst the programme runs, or is so hurtful in its effects as to prove the incompetency of the manager in the selecting of such pictures as please the majority of the people of his district. (Ibid.)

1Ads for Omagh Picture Palace showing variations in programming. Tyrone Constitution 30 Oct. 1914: 4 and 6 Nov. 1914: 4.

Ads for Omagh Picture Palace showing variations in programming. Tyrone Constitution 30 Oct. 1914: 4 and 6 Nov. 1914: 4.

The trade anxieties manifest in this advice about the effective rhythms of advertising had little to do with the Picture Palace’s choice of films but more with the number of films required. Driven from Home (1914), Shadows (US: IMP, 1914) and Lost in Mid-Ocean (US: Vitagraph, 1914) “want a lot of beating as star subjects. Why not, therefore give them an opportunity to prove their value?” (ibid.). Indeed, assuming a complete daily change of programme, the Picture Palace would likely have shown between 25 and 50 films a week, depending on their length. This suggests that the management had a very different view than the Bioscope of the nature of the entertainment it provided. The competing interests of film producers and exhibitors were shown in late November 1914, when the Bioscope cited the call by Carl Laemmle, head of the US production company Universal, to “cheaper American theatres to raise their prices of admission [to cover] the growing cost of film production” (“Trade Topics”). The management of the Omagh Picture Palace appears to have paid little attention to the quality of individual films and focused instead on audience choice and creating a constituency of daily cinemagoers.

First ad for Sandford Cinema; Evening Herald 3 Nov. 1914: 4.

First ad for Dublin’s Sandford Cinema; Evening Herald 3 Nov. 1914: 4.

Omagh’s abundance of films seems to parallel a more general return of optimism to the Irish film trade in late 1914, which saw the opening of some new picture houses. “That little thought is here given to the approach of lean days,” “Jottings” observed, “is evident from the fact that a new hall is now in full swing in Lurgan, under the direction of Mr. Hewitt”, as well as from the enlargement of Lisburn’s Electric Palace, and the equipping of new picture houses in Coleraine and Belfast’s Corn Market (5 Nov.). In Dublin, the Sandford Cinema opened on 2 November with little newspaper publicity. The first notice was a brief review in the Evening Herald the following day, alongside reviews of the Kinemacolor pictures at the Theatre Royal, the Phoenix Picture Palace’s screenings of The Sign of the Cross (US: Famous Players, 1914) – the most heavily publicized film in Ireland in late 1914 – and the Masterpiece Picture House. The review did not give the titles of the films that “were so much admired at the opening show,” focusing instead on the decor of the building that “is sumptuously fitted up interiorally, the costly furniture being supplied by Clery and Co., Ltd.” (“New Picture Theatre in Ranelagh”). Paddy later revealed the opening “star films” to have been England’s Menace (Britain: London, 1914) and The Village of Death (19 Nov.). No other newspaper coverage of the Sandford appeared in the first week of November, but in the following week, several papers carried ads for In the Bishop’s Carriage (US: Famous Players, 1913), with Mary Pickford, for the first three days and The Wheels of Destiny (US: Majestic, 1914) for the last three.

Managed by John and P.W. Whittle, the Sandford was “quite a high-class” picture house, “replete with all modern conveniences,” including Gaumont projectors and the “indirect system of lighting” in the auditorium (Paddy, 19 Nov.). Paddy found the building to be “a beautiful structure, with a fine flight of steps leading up to the pay-box. The entrance doors are finished in stained glass,” and inside, there was a “considerable rake to the floor, thus enabling all patrons to have a full view of the screen” (ibid.). Despite this focus on the experience of all cinemagoers, the audience was to be divided based on ticket price both outside and inside the premises. “The building stands on a corner site, thus enabling the 3d. entrance to be distinct from the 6d. and 1s., [and once inside, the] 1s. seats are distinguished from the 6d. by neat squares of crochet work on the backs” (ibid.). The management did not, however, show the same attention to detail in securing the required official documents, and it was prosecuted on 20 November for operating without a cinematograph licence (“Sandford Cinema Theatre”). Nevertheless, Inspector Gray of the Dublin Metropolitan Police testified that the premises were “extremely comfortable and suitable in every way for a picture theatre. The pictures he had seen were excellent” (ibid.).

Elsewhere – and almost everywhere – war films remained popular. When Dublin’s Daily Express reviewed In the Hands of the Kindly Dutch at the Rotunda in early November, it emphasized the personal response many in the audience might have made to topical films about the war. The film “shows the division of the Naval Brigade who were interned in Holland after the surrender of Antwerp , and was so clear that anyone could recognise a relative or friend” (“The Rotunda Pictures”). In the same week, the Kinemacolor matinees at the Theatre Royal were providing colour films of the front. The fact that these films were shown in such a large theatre rather than in one of the smaller picture houses indicates that the management expected considerable interest in them, and it went out of its way to create further publicity. “On the kind invitation of the management,” the Express reported, “a number of wounded soldiers attended the [Kinemacolor war films] yesterday, and received quite an ovation from the large audience. Others who were unable to attend will be present this afternoon” (“Theatre Royal”).

Evening Telegraph 28 Nov. 1914: 6.

Evening Telegraph 28 Nov. 1914: 6.

Although the Express observed that “[t]he audience yesterday was unreservedly enthusiastic concerning the display” of war pictures at the matinee, certain members of the audience at the Theatre Royal were neither enthusiastic nor reserved about patriotic displays at the theatre’s live evening show (“Picture Matinees”). On 2 November, a group of young men wearing republican badges protested by booing, hissing and groaning when, during one musical number, several Union Jack flags were unfurled and the orchestra played “Rule Britannia.” When 18-year-old Thomas Smart refused to stop, he was arrested and fined 40 shillings in court (“Scene in Theatre Royal”).

Ad for two Irish-themed films from the US production company Domino; Bioscope 12 Mar. 1914: xviii.

Ad for two Irish-themed films from the US production company Domino; Bioscope 12 Mar. 1914: xviii.

Smart and his fellow protestors might have been more appreciative of the Irish week run by the Masterpiece at the end of November. The main film was True Irish Hearts (US: Domino, 1914), supported by The Filly (US: Domino, 1913), Rory O’More (US: Kalem, 1911), The O’Neill (US: Kalem, 1912), films of Irish scenic landscapes and a topical of the Castlebellingham Feis and Louth Volunteers. During the previous week, manager Cathal McGarvey “had appeared personally at each performance during the week in his original humorous monologues, and these met with a great reception, there being no better humorous reciter in Dublin than Mr. McGarvey” (Paddy, 19 Nov.). For the Masterpiece’s Irish Week, however, McGarvey allowed popular baritone W.A. Sheehan to enhance the live musical accompaniment by singing Irish songs (“An Irish Week”). These kinds of Irish Weeks were not new, but they were facilitated by the fact that such producers as Domino and Kalem were continuing to make Irish subjects. The Domino titles were new ones, available through Western Import since March and April 1914, but the Kalem ones were older titles that required that a distributor – in this case, the Express Film Service – hold on to them for such events.

References

Condon, Denis. Early Irish Cinema, 1895-1921. Dublin: Irish Academic, 2008.

—. “Limelight on the Colleen Bawn: Resisting Autoexoticism in Provincial Irish Picture Houses in the Early 1910s.” Les cinémas périphériques dans la période des premiers temps. Peripheral Early Cinema: Domitor 2008. Perpignan: PU Perpignan, 2010. 245-255.

“Dublin and District: Ranelagh’s New Picture House.” Irish Independent 10 Nov, 1914: 4.

“Film Reviewer Appointed.” Bioscope 19 Nov. 1914: 706.

“An Irish Week at the Masterpiece.” Evening Telegraph 28 Nov. 1914: 6.

“Jottings from Ulster.” Bioscope 13 Nov. 1913: 589; 5 Nov. 1914: 543; 12 Nov. 1914: 647.

“New Picture Theatre in Ranelagh.” Evening Herald 3 Nov. 1914: 4.

Paddy. “Pictures in Ireland.” Bioscope 24 Jul. 1913: 267; 7 Aug. 1913: 413; 13 Nov. 1913: 601; 5 Nov. 1914: 525; 19 Nov. 1914: 736.

“Picture Matinees at the Theatre Royal.” Daily Express 3 Nov. 1914: 8.

“Programmes Changed Daily: An Injustice to Good Productions.” Bioscope 19 Nov 1914: 789.

Rockett, Kevin and Emer. Film Exhibition and Distribution in Ireland, 1909-2010. Dublin Four Courts, 2011.

“The Rotunda Pictures.” Daily Express 3 Nov. 1914, 2.

“Rotunda Pictures.” Evening Telegraph 7 Nov. 1914: 6.

“Scene in Theatre Royal: A Row in the Gallery.” Daily Express 4 Nov. 4 1914: 3.

“Sandford Cinema Theatre.” Evening Telegraph 21 Nov. 1914: 4.

“Trade Topics.” Bioscope 26 Nov. 1914: 821.

Irish Cinemagoers Feel the Heat of Summer 1914

July 1914 began with a heat wave in Ireland, and although temperatures fluctuated thereafter, political developments nationally and internationally grew increasingly heated up to the August bank holiday. “Tuesday’s sunshine was the hottest on record this year,” commented Dublin’s Evening Telegraph on Wednesday, 1 July.

From its rising to its setting the sun blazed in a cloudless sky. Ninety-six degrees were registered in the city, and in many parts of the country the thermometer rose to over 100 degrees in the sun. Monday, too, was intensely hot, registering 76 degrees in the shade. Dublin would seem to have been transferred to the tropics. (“The Heat Wave.”)

For such indoor entertainments as cinema, summer weather that allowed outdoor activities was bad news. “To successfully compete with the open-air attractions,” revealed a review of the Phoenix on Dublin’s Ellis Quay, “a big bid is being made by the Phoenix management (“Phoenix Picture Palace,”11 Jul.). As well as the right films, this picture house boasted about its comfortable environment. “The Phoenix is most comfortable this hot weather, for, besides being a big, airy house, it is supplied with electric fans that change the air constantly, and keep it delightfully cool” (“Phoenix Picture Palace,” 30 Jun). This kind of discussion was by no means exclusive to Dublin. The British trade journal Bioscope’s “Jottings from Ulster” columnist observed that “[a]t this time of year especially, temperature should receive as much attention as the programme” (“Jottings,” 9 Jul).

Ad for a fumigator of cinema audiences; Bioscope May 1913.

Ad for a fumigator of cinema audiences; Bioscope May 1913.

How the auditorium could be made bearable during even ordinary summer weather was a controversial subject. “The advent of the hot weather is always heralded by the revival of that interminable controversy dealing with ventilation,” noted the Bioscope. “Every cinema boasts of having a more or less “perfect” system of ventilation – a term which is so tentative as to mean almost anything” (“Trade Topics” 9 Jul). Although the Phoenix appears to have invested in a relative sophisticated air-conditioning system, it is not clear how the management of Dublin’s Volta kept it “well ventilated and cool” (“The ‘Volta’ Sunday Pictures”). It’s possible the Volta used the more cost-effective but unpopular strategy of having a cinema attendant spray a scent in the air above audience members – many of whom in 1914 had infrequent access to bathing facilities – as they sat watching the screen in the heat of an otherwise unventilated auditorium.

Ad for opening of Masterpiece Theatre, Evening Telegraph 25 Jul. 1914: 1.

Ad for opening of Masterpiece Theatre, Evening Telegraph 25 Jul. 1914: 1.

Despite their sometimes inability to deal with climatic conditions, new picture houses continued to open regularly in the immediate pre-war period. Following the openings of the Phibsboro Picture House and Bohemian Picture Theatre in late May and early June, the next picture house to open in Dublin was the Masterpiece Theatre at 99 Talbot Street. Owned by Charles McEvoy – “a gentleman with a good experience of the producing end of the business in Australia” (Paddy, 6 Aug.) – and designed by architect George L. O’Connor, it had “no gallery, so that the flow of air passes through the theatre uninterrupted” (“Masterpiece Picture Theatre”). The 450 patrons who fitted inside approached the picture house through an entrance that was

quite the finest in Dublin. The pay-box is on the right, and having passed through white doors set with stained glass, one traverses a short space of tiled flooring leading up to three steps. The steps surmounted and rich velvet curtains passed, one finds oneself in a form of lounge, beautifully decorated with framed photos of the leading picture play artistes. On either side of the lounge are long forms richly upholstered in Rose Barri tinted velvet. A sweet and cigarette kiosk stands at the left. (Paddy, 6 Aug.)

On either side of the screen were boxes for “the person who explains a particular picture or sings when pictures adapted to this use are thrown on the screen” (“Masterpiece Picture Theatre”) All seats were 6d., and performances were continuous from 1.30 to 10.30. The opening programme was headed by Joan of Arc (Giovanna d’Arco; Italy: Savoia, 1913), supported by “‘Relaying a Railway,’ ‘A Wise Old Dog’ (comic), Topical Topics (cartoons), and ‘Just Kids’ (Comedy)” (ibid).

The opening of the Masterpiece was accompanied by the founding of other new Irish cinema companies. On Dublin’s Sackville/O’Connell Street, J. J. Farrell was building what would be called the Pillar Picture House on part of the site formerly occupied by a pharmacy, while on the other part of this site “a notice has just been put up to the effect that Irish National Picture Palaces, Limited, have secured the site, and will shortly open a theatre capable of holding 1,200” (Paddy, 16 Jul.). Picture houses were also under construction in Dublin’s Manor Street, in Kilkenny, in Coleraine and in Newry. In Belfast and other parts of the north, the increasingly armed resistance of the Ulster Volunteers to Home Rule was no barrier to the local film business. “Despite the trouble now brewing in Ulster,” Jottings observed, “cinematograph theatres are springing up here, there and everywhere. Permanent buildings, too, for the days of the temporary halls are well on the wane in the Northern province of Ireland to-day” (Jottings).

Detail of Dublin Civic Exhibition’s Concert Hall and Cinema, from Evening Telegraph 14 Jul. 1914: 1.

Detail of Dublin Civic Exhibition’s Concert Hall and Cinema; Evening Telegraph 14 Jul. 1914: 1.

“I really do not know where the building of additional theatres in Dublin is going to stop,” marvelled Paddy, the Bioscope’s Irish correspondent, at the end of July, after a 600-seat temporary concert hall and cinema opened for the Dublin Civic Exhibition, which ran from 15 July to 31 August 1914. “At the Civic Exhibition the cinema theatre is, without the slightest doubt, one of the most popular sideshows” (Paddy, 30 Jul.). Erected on the site of the city’s Linenhall, the Civic Exhibition, aimed

to produce a considered plan, so as to show how Dublin can be made a better commercial and industrial centre, and how, with improved conditions (which will be illustrated by the various section and exhibits) the trade, manufactures, and commerce of the city must increase in a large degree.” (“Dublin Civic Exhibition: The Attraction for All Parts of the Country.”)

As with all such world’s fairs, the latest entertainments were vital not only to amuse audiences but also as a manifestation of the benefits of industrial progress. The appointing of vocalist John C. Browner as manager of the Exhibition’s concert and cinema hall rather than someone with picture-house experience seems to have been a deliberate strategy to promote the educative potential of the medium. In keeping with the theme of the exhibition, the most advertised “cinema” attraction was the Kinemacolor films that were combined with lantern slides of the National Cash Register Company of Dayton, Ohio, in order to illustrate the free daily lecture about this model factory “Industrial Welfare and Commercial Progress.”

Lord Lieutenant patronizes Princess in Rathmines for film of opening of Dublin Civic Exhibition; Evening Telegraph 18 Jul. 1914: 1. Ad for illustrated lecture in the Exhibition's Cinema Hall; Irish Times16 Jul. 1914: 9.

The Lord Lieutenant patronized the Princess in Rathmines to see the film of the opening of Dublin Civic Exhibition; Evening Telegraph 18 Jul. 1914: 1. Ad for illustrated lecture in the Exhibition’s Cinema Hall; Irish Times16 Jul. 1914: 9.

Although the Civic Exhibition did not reproduce the kind of commercial cinema that was thriving in the city beyond its grounds, it was the subject of a film shown in Dublin’s picture houses. “The Lord Lieutenant was present at the Princess Cinema, Rathmines, on Saturday afternoon,” reported the Irish Times,

when a picture of the opening of the Civic Exhibition was exhibited. By arrangement with the Exhibition Committee, the picture was produced by the management of the Princess Cinema. Eight cinematograph operators, under the direction of Mr. James Worth, were stationed at various points on the route of the procession and at the Linen-hall. The result of their work is highly creditable. (“Dublin Civic Exhibition: Lecture on Dublin Housing.”)

Chaplin causes havoc in a picture house and later in a film studio in A Film Johnnie.

Chaplin’s tramp causes havoc in a picture house and later in a film studio in A Film Johnnie.

Despite the commercial cinema’s exclusion from the exhibition itself, such high-profile screenings demonstrated the mutual benefits to the industry and dominant social class of cinema’s increasing absorption into Ireland’s mainstream media. Among the messages of this film was that despite the recent defeat of workers during the Lockout, the elite were engaged in tackling such problems as the appalling housing condition – and indeed homelessness – of the city’s poor. The Irish Times’s Clubman reported that Harvard professor of social ethics James Ford had told a conference convened as part of the exhibition that a city “in which a large section of the population lived in such a monstrous way as the 51,000 families are housed in Dublin was doomed to decay” (“Dublin Topics”). Although such analysis was important, it was also largely contained by the organization and media framing of the exhibition. Arguably more unsettling in the picture houses was the anarchic humour of Charlie Chaplin’s tramp character in such films as The Film Johnnie (US: Keystone, 1914), which was shown at the Rotunda on 21 July. The tramp provided working-class audiences with ways of seeing “their anger and frustrations recognized, transformed, and liberated” (Musser, 62).

The entertainment ads in the Evening Telegraph on Thursday, 30 Jul. Included a film of the funeral of the Bachelors Walk shootings at the Rotunda.

The entertainment ads in the Evening Telegraph on 30 Jul 1914 included a film of the funeral of the Bachelors Walk shootings at the Rotunda.

The cohesive social structure seemingly on show in the Civic Exhibition film was less in evidence after the Howth gunrunning on Sunday, 26 July, and the shooting dead by soldiers later that day of three people on Bachelors Walk. Following the Ulster Volunteer Force’s highly successful gunrunning at Larne in April 1914, the Irish Volunteers finally succeeded in landing and distributing arms at Howth in defiance of the police supported by a military detachment. Soldiers returning to barracks responded with bullets to the taunting of a crowd in the city centre. The Irish Times described the public funeral of those killed as an “impressive spectacle” that had been “made the occasion of a popular demonstration by the various elements of Nationalist forces, and, besides being an indication of sympathy with the relatives of those who were killed, it was chiefly intended as a protest against the action of the military” (“Dublin Shooting Affray”). Among the groups who turned out was a large contingent of the workers’ “Citizen Army, headed by Mr. James Larkin” (ibid). No footage was taken of the landing of the weapons, but the funeral was filmed. Among the film companies that covered the funeral was Norman Whitten’s General Film Supply, which shot part of their Funeral of Victims Shooting Affair Sunday, July 26th from the Bohemian Picture Theatre in Phibsboro (Paddy, Aug. 6).

Although the struggle for and against Home Rule had dominated Irish politics for decades, the outbreak of the Great War would complete change the country and its fledgling ciinema institution. As a harbinger of those changes, the Bioscope’s 6 August issue announced the first of a different kind of local film taken on 2 August that would set the tone for coming events: “The first local picture in connection with the war was taken in Glasgow on Sunday evening, when Messrs. Green’s Film Service secured a fine film of the Naval Reserve entraining en route for Portsmouth” (“Trade Topics,” 6 Aug). Capturing the initial patriotic war euphoria that cinema would help to foster, the article noted that “[t]he picture was shown in many halls in Monday, and was received with great enthusiasm.”

References

“The Champion Fight Pictures.” Evening Telegraph 11 Jul. 1914: 7.

“The Civic Exhibition.” Evening Telegraph 9 Jul. 1914: 7.

“Dublin Civic Exhibition: The Attraction for All Parts of the Country.” Irish Times 4 Jul. 1914: 7.

“Dublin Civic Exhibition: Lecture on Dublin Housing.” Irish Times 20 Jul. 1914: 10.

“Dublin Shooting Affray: The Funeral.” Irish Times 30 Jul. 1914: 7.

“Dublin Topics by the Clubman: City Housing.” Weekly Irish Times 1 Aug. 1914: 4.

“The Heat Wave: Yesterday Hottest Day of Year.” Evening Telegraph 1 Jul. 1914: 3.

“Jottings from Ulster.” Bioscope 9 Jul. 1914: 138.

“Masterpiece Picture Theatre.” Irish Times 28 Jul. 1914: 3.

Musser, Charles. “Work, Ideology, and Chaplin’s Tramp.” Resisting Images: Essays on Cinema and History. Eds. Robert Sklar and Charles Musser. Philadelphia: Temple UP, 1990.

Paddy. “Pictures in Ireland.” Bioscope 16 Jul. 1914: 253; 30 Jul. 1914: 494; 6 Aug. 1914: 545.

“Phoenix Picture Palace.” Evening Telegraph 30 Jun. 1914: 3; 18 Jul 1914: 2.

“Trade Topics.” Bioscope 9 Jul. 1914: 113; 6 Aug. 1914: 532.

“The ‘Volta’ Sunday Pictures.” Evening Telegraph 11 Jul. 1914: 3.

A Happy and Appropriate Synchronism: Passion Films at Easter 1914

The release of Darren Aronofsky’s Noah (US: Paramount/Regency/Protozoa/Disruption, 2014) on cinema screens around the world in the run up to Easter 2014 is a distribution strategy at least a century old. “As a Passion Play,” wrote a reviewer  in Dublin’s Evening Telegraph of the latest release at the Rotunda’s in early April 1914, “‘The Messiah’ holds one with its intense impressiveness and pathos, and its exhibition just at this holy season is a happy and appropriate synchronism” (“‘The Messiah’ at the Round Room Rotunda”). This synchronism – or well-established distribution and exhibition strategy – was familiar to cinemagoers of the 1910s who would have seen the practice of releasing biblically based films for this religious festival as entirely unremarkable. In fact, this practice reproduced in a new medium the centuries-old Christian tradition of performing passion plays at Easter. Filmic passion plays were among the first moving pictures (Cosandey passim), and they were so popular that The Messiah shown in Dublin in April 1914 was the 1913 remake (dir. Maurice-André Maître) by French company Pathé of its La vie et la passion de Notre Seigneur Jésus-Christ, which the company had first produced in 1903 and again in 1907 (Abel 319-20). And this was just the output of one – albeit large – production company.

Jameson

Rotunda manager James T. Jameson as he appeared in a caricature in the Bioscope in November 1911.

Easter Monday fell on 13 April 1914, but James T. Jameson, director of the Irish Animated Picture Company, and his son, Ernest, who managed the Rotunda, had begun the run up to Easter much earlier. In early March, Jameson senior had secured the Irish rights to two long “exclusives”: The Messiah and Spartacus, or the Revolt of the Gladiators (Italy: Pasquali, 1913) (“Items of Interest”). In its review of Spartacus at the Rotunda in the week beginning 23 March, the Dublin Evening Mail compared it to Quo Vadis? (Italy: Cines, 1912), the Italian epic that had been the biggest hit of 1913 and that had been available to Dublin audiences as lately as 2-7 March at the Camden Picture House (“Rotunda Pictures”). However, The Messiah was a more important film for the Rotunda than Spartacus. For one thing, it was longer; Spartacus shared its bill with the comedies The Awakening at Snakesville (US: Essanay, 1914) and When Cupid Takes in Washing (US: Lubin, 1914), but The Messiah was the only thing on the Rotunda’s programme for the two weeks beginning Monday, 30 March. As well as this, because it depicted the life of Christ, The Messiah had the potential to be as controversial as From the Manger to the Cross (US: Kalem 1913) had been the previous year. The superiority of The Messiah was emphasized by the Evening Telegraph, which urged “any person who witnessed “From Manger to Cross to pay a visit to the Rotunda and see what a drastic and extraordinary difference can be introduced in the treatment of the same subject, and more especially the grandeur of its colouring” (“‘The Messiah’ at the Round Room Rotunda”).

The Messiah was certainly a success at the Rotunda. Quoting figures supplied by the Rotunda management, the Telegraph revealed that by the Saturday of the first week of its run, it had been seen by over 22,000 people, “including a considerable proportion of the clergy of every denomination, and there have been nothing but the highest eulogies expressed by everybody who had the pleasure of seeing this marvellous production” (ibid). Paddy, the Irish correspondent of the British trade paper Bioscope, speculated that the audience for the full two-week run would number 50,000, commenting that the film “easily surpassed anything of the kind ever seen in Dublin, and the special music, so brilliantly rendered by Miss May Murphy’s Irish Ladies’ orchestra, added to the reverent screening of this great film” (Paddy). Although Jameson offered a new bill from Easter Monday featuring Christopher Columbus (US: Selig, 1912) and a film of the Grand National Steeplechase, he brought back – purportedly due to popular demand – The Messiah by the end of that week for selected matinees and early evening shows until Friday, 24 April.

This success of the passion films and such Italian historical epics as Quo Vadis? and Spartacus points to the existence of types of quality filmmaking based on high-cultural criteria. The Rotunda had long pursued a middle-class audience by promoting its film shows as both educative and entertaining, but Jameson had usually favoured programmes of shorter films – and some live variety acts – rather than a single long film. A review of the Rotunda in early March had stressed cinema’s multiple attractions:

The elaborate production of cinematograph films shows how much this form of entertainment has grown in public favour. Unlike skating rinks, living pictures seem to have come to stay. They supply an easy means of transporting oneself for a time from the uneventful round of daily life. Sitting in a comfortable seat, the spectator can in a moment travel from China to Peru, from the waste of the open sea to the sun-bathed mart of some Eastern town; he can witness fire and flood and return safely to a good supper by his civilized fireside (“Irish Animated Picture Company”).

The Rotunda had aimed to provide such a variety of attractions with multiple films in its two-hour shows, but the Italian epics could provide a range of spectacles in one film, as well as a patina of high-cultural value associated with classical education. As adaptations of literary works, Quo Vadis? – from Henryk Sienkiewicz’s novel – and The Last Days of Pompeii (Gli ultimi giorni di Pompeii; Italy: Ambrosio, 1913) – promoted as Lord Lytton’s great work” when it played at the Camden Street Picture House in the week beginning 20 April (“Camden Street Pictures”) – could benefit from recognition by middle-class audiences, as well as bestowing cultural prestige on the film and the picture house at which it was shown. Among other significant literary adaptations on exhibition in Ireland at Easter 1914 was Cines’ Antony and Cleopatra (Italy, 1913), a story that prospective spectators at the Opera House in Derry were informed “has been variously dealt with by many famous writers, including the immortal Shakespeare” (“Easter Amusements”).

Edison Talking Pictures at the Picture House, Royal Avenue, Belfast. Belfast Newsletter 3 Apr. 1914: 1.

Edison Talking Pictures at the Picture House, Royal Avenue, Belfast. Belfast Newsletter 3 Apr. 1914: 1.

The extent to which a shared or imposed set of cultural values deriving from literary culture, classical education and Christian doctrine was the source of the popularity of The Messiah or the Italian epics is difficult to say definitively without some discussion of how images of these circulated more widely (Uricchio and Pearson). Certainly, the promotion of such films as respectable by the trade press, newspapers and other forms of picture-house promotion did not prevent other cultural forces from continuing to attempt to impose their own control on cinema and its audiences. 

Easter 1914 seemed to be a particularly auspicious time for Irish nationalists. This point was well expressed in the nationalist Evening Telegraph, in which an editorial observed that

this will be the last Easter before Home Rule becomes the law, for the Home Rule Bill will reach the Statute Book in the course, probably, of the next five or six weeks. It is well that Easter should herald the coming of Ireland’s resurrection, for in the Christian sense it symbolises the Resurrection (“Easter”).

Christianity here meant the Catholicism of the Telegraph’s readership and of the majority of Dublin Corporation’s dominant nationalist faction. With Home Rule apparently imminent, more militant forces within the church were determined that cultural policy reflect a Catholic ethos, regardless of how this might affect the business interests of certain Catholic nationalist councillors.

Lord Mayor Lorcan Sherlock came under criticism from Catholic church-based groups in early March when he showed reluctance to introduce local censorship of films – the Corporation “are satisfied, as indeed are so many other civic bodies, with the verdict of the Board of Trade Censor” – or close picture houses on Sundays – “‘They have been,’ he said, ‘patronised to an extraordinary extent on Sunday by the working people of the city’” (“Picture Theatres: Conditions of Licensing”). Responding in a letter to the Telegraph, William Larkin, who had recently been praised rather than fined by a magistrate for protesting loudly during a theatre show, wondered whether or not the general public were “to be left at the mercy of the Corporation in the matter of taste in living pictures” whose “educational value […] in Dublin at present are nil” (“Sunday Pictures: For Working People”). He left no doubt that lay Catholic organizations would not let the matter rest:

Does his lordship know that the United Sodalities of Dublin (male and female) are out for reform of the picture theatres? Does his lordship know that the United Confraternities of the city are out for the same object? And does he also know that the Theatre Reform League of Dublin (which will later embrace all of Ireland) are on the watch against the class of production that has flooded our capital for some time now? (ibid).

Although Larkin and those named lay organizations would lead the campaign, priests and bishops lent the support of the hierarchy. A letter from a Father Gleeson calling for “an Irish National Censor, who understands the hearts and minds of the Irish people” accompanied Larkin’s  (“Letter from Father Gleeson”). In April, the Lord Mayor “stated that Archbishop Walsh was not in favour of closing picture houses on Sunday, but he thought that a limit should be placed in the hours of opening so that there would be no interference with the freedom of persons to attend divine worship.” Under pressure from both inside and outside the Corporation, Sherlock “was writing to Archbishop Walsh asking him whether he would take upon himself the responsibility of suggesting what type of censorship should be put into operation” (“Picture Theatres: The Archbishop’s Views”).

Belfast Newsletter 9 Apr 1914: 9.

Ad for the newly opened Great Northern Kinema in Belfast Newsletter 9 Apr. 1914: 9.

Larkin ended his letter on Dublin picture houses with some architectural criticism by remarking that “the building themselves are not even decent looking” (“Sunday Pictures: For Working People”), but Easter for Belfast’s picture houses was notable for its openings of distinct contributions to the city’s streetscape. The latest addition to Belfast’s substantial tally of picture houses was the Great Northern Kinema in Gt. Victoria Street, which opened in the first week of April, a little over a week after the 23 March opening of the Crumlin Picture House on the Crumlin Road. The Kinema, “[t]his new, most picturesque , and artistic home of the Moving Picture Art,” was located beside the Gt. Northern railway station, as well as on some of the city’s major tram lines (“Belfast’s Newest and Most Up–to-date Picture House”). No single film seemed to dominate the picture house programmes over the holiday period in the same way as The Messiah did in Dublin. At the “luxurious and attractive” Kinema, “[t]he star film during the early part of the current week is a two-reel drama entitled ‘Silent Heroes’” (US: Broncho, 1913) (“Kinema House”). The city’s most highly publicized cinema offerings were Edison’s Talking Pictures at the Picture House, Royal Avenue, where they were joined in the week beginning Easter Monday by a programme that included Selig’s Christopher Columbus. The different relationship between the churches and cinema is suggested by the fact that several of the Protestant halls – the CPA Assembly Hall, the Grosvenor Hall, the City YMCA and the People’s Hall – offered not only their usual Saturday cinematograph shows but also special film shows on Easter Monday and Tuesday.

References 

Abel, Richard. The Ciné Goes to Town: French Cinema, 1896-1914. Berkeley: U of Califronia P, 1994.

“Belfast’s Newest and Most Up–to-date Picture House.” [Ad.] Belfast Newsletter 9 Apr. 1914: 9.

“Camden Street Pictures.” Evening Telegraph 21 Apr. 1914: 6.

Cosandey, Roland, André Gaudreault and Tom Gunning, eds. An Invention of the Devil? Religion and Early Cinema. Sainte-Foy and Lausanne: Éditions Payot/Laval UP, 1992.

“Easter.” Evening Telegraph 11 Apr. 1914: 4.

“Easter Amusements.” Derry Journal 13 Apr. 1914: 8.

“Irish Animated Picture Company.” Irish Times 10 Mar. 1914: 5.

“Items of Interest.” Bioscope 12 Mar. 1914: 1109.

“Kinema House.” Belfast Newsletter 14 Apr. 1914: 9.

“Letter from Father Gleeson.” Evening Telegraph 11 Mar. 1914: 5.

“‘The Messiah’ at the Round Room Rotunda.” Evening Telegraph 4 Apr. 1914; 7.

Paddy. “Pictures in Ireland.” Bioscope16 Apr. 1914: 313.

“Picture Theatres: Conditions of Licensing.” Evening Telegraph 10 Mar. 1914: 3.

“Picture Theatres: The Archbishop’s Views.” Evening Telegraph 20 Apr. 1914: 3.

“Rotunda Pictures.” Dublin Evening Mail 24 Mar. 1914.

“Sunday Pictures: For Working People.” Evening Telegraph 11 Mar. 1914: 5.

Uricchio, William and Roberta E. Pearson. Reframing Culture: The Case of the Vitagraph Quality Films. Princeton: Princeton UP, 1993.

Marching for Saint Patrick and for Carson

At a meeting of the Portadown Technical Committee on Thursday, 12 March 1914, Technical School principal J. G. Edwards reported that certain pupils attributed their poor attendance to “the picture house” and “drilling” (“Technical School Drilling”). Like the nationalist boys who had objected to the British Army Film in Dublin the previous week – although opposed to them politically – the unionist boys of Portadown were culturally and politically active, participating in the Ulster Volunteer Force’s (UVF’s) increasingly visible campaign of opposition to Home Rule. For a significant number of young Irish men of different political convictions in 1914, the cinema and marching formed part of the texture of their lives.

Putlicity still for The Shaughraun from Irish Film Archive (http://irishamerica.com/2011/12/blazing-the-trail-to-ireland/22-the-shaughraun-publicity-still/).

Publicity still for The Shaughraun from the Irish Film Archive (http://irishamerica.com/2011/12/blazing-the-trail-to-ireland/22-the-shaughraun-publicity-still/).

Despite the polarization of Irish politics by the growing Home Rule crisis in March 1914, the celebration of St. Patrick’s Day in the country’s cinemas appears to have been surprisingly uncontroversial. Several cinemas in the largest population centres of Dublin, Belfast and Cork chose Irish-themed films, with Irish-shot films – especially those of the Kalem company – being particularly favoured. Indeed, it would be decades before so many recently produced Irish-shot film would be available to celebrate St. Patrick’s Day. For St. Patrick’s night only, Dublin’s Phoenix Picture Palace showed The Shaughraun (US: Kalem, 1912); the Clonard Picture House in Belfast’s Fall’s Road offered the same film but for the more usual three-day run beginning on 19 March. In Cork, the Coliseum exhibited Kalem’s The Kerry Gow (1912). The Cork Constitution‘s review of the latter appears to come from a non-Irish source as it explained that “The Kerry Gow (a blacksmith) is a splendid Irish production, which was acted in the Green Isle, and features Jack Clarke and Gene Gauntier, with a full company of ‘flicker’ artists of repute” (“The Coliseum”).

Evening Telegraph 16 Mar. 1914: 4.

Evening Telegraph 16 Mar. 1914: 4.

Of even more direct relevance to the feast day of the Irish patron saint was J. Theobald Walsh’s Life of Saint Patrick: from the Cradle to the Grave (US: Photo-Historic, 1912). This film was shown in Patrick’s Week at Dublin’s World’s Fair Varieties in Henry Street. This was not the first time the World’s Fair had shown the film; the venue began 1914 with an extended run of it. It was “over 3,000 feet long [and] was produced by Theobald Walsh, for the Photo-Historic Company, New York, on the actual spots made memorable by Ireland’s Apostle. It is enacted throughout by Irish peasants attired in the correct costumes of that period” (“World’s Fair Varieties”). It was, one reviewer commented, a “splendid picture, and most appropriate for the time of year it is.” Indeed, “it is, undoubtedly, a most masterly film” (“’Life of St. Patrick’”).

Bioscope ad for Solax's Dublin Dan (12 Jun. 1913: 830).

Bioscope ad for Solax’s Dublin Dan (12 Jun. 1913: 830).

Elsewhere, Irish-set (but not -shot) films or those featuring Irish characters that – like the Kalem films and The Life of Saint Patrick – had been released in the previous year or so were revived for the occasion. For the first part of Patrick’s week, the Clonard showed The Banshee (US: Kay-Bee, 1913), a “splendid two-part drama” to whose representations of the Irish the Ancient Order of Hibernians had objected when it had been shown in Tralee, Co, Kerry, in early February 1914 (Condon). Other titles were more Irish-American than Irish. As part of its special Sunday programme on 15 March, the Phoenix showed Solax’s Dublin Dan: The Irish Detective (1912), which starred popular stage actor Barney Gilmore in his first film. In an ad for the film in a US trade journal, Solax described Gilmore as the “popular American and Irish idol – the matinee girl’s pet – the favorite of millions, an actor known in every state in the Union – a veteran on the stage – although young in years, with a personality that ‘comes across’” (Solax 729). Although The Escape of Jim Dolan (US: Selig Polyscope, 1913) contained a temptingly Irish-named protagonist, this Tom Mix Western at the Picture House in Dublin’s Sackville/O’Connell Street for the three days including St. Patrick’s Day appears to have had no meaningful Irish or Irish-American theme beyond that name.

Image

Dublin Evening Mail 18 Mar. 1914: 2.

Two films of actual sporting and political events in Ireland were also popular. On Monday, 16 March, films of two international football matches that took place in Belfast the previous weekend were exhibited at several picture houses, including the West Belfast Picture Theatre on the Falls Road – which showed the soccer match at Windsor Park between Ireland and Scotland – and the Picture House, Sackville/O’Connell Street – which showed the Ireland v. Wales rugby match at the Balmoral show grounds. On 19 March, the Princess Cinema in the Dublin suburb of Rathmines was the first in the city to show the film “Trooping the Colours” that had been shot by Pathé at Dublin Castle on St. Patrick’s Day. A military display overseen by the Lord Lieutenant in the presence of invited dignitaries, this film offered moving-picture evidence of a phenomenon that had long been clear in other media: that St. Patrick’s Day was an established part of the official culture of British-ruled Ireland.

Ads for the Panopticon on 19, 21 and 24 Mar. 1914.

Ads for Belfast’s Panopticon on 19, 21 and 23 Mar. 1914.

Actuality films shown in Belfast presented a very different view of Ireland in 1914. As debates on special terms for the exclusions of parts of Ulster from a home-ruled Ireland continued at Westminster, the Panopticon in High Street topped its bills in the second half of Patrick’s week with films that showed the determination of unionist resistance. An actuality of the South Antrim brigade of the UVF was screened from 19 March in answer to the question posed by newspaper ads for the show: Are the Ulster Volunteers Prepared to Fight? This question had gained increased currency that day, when Edward Carson abruptly left Westminster in the face of insufficient concessions for Ulster, stating his intention of confronting what would come with his people. On Saturday, the South Antrim brigade film was joined on the Panopticon bill by The Arrival of Sir E. Carson, a film that was retained into the following week, although the new programme was headed by Asta Nielsen’s Up to Her Tricks (Engelein; Germany: Projections-AG Union, 1914). By then the political crisis in Ireland had worsened with the beginning of the Curragh Mutiny, the declaration by British Army officers in Ireland that they would not move against the UVF.

Belfast Telegraph 9 Mar. 1914: 5 and 6 Mar. 1914: 2.

The value of crowdsourcing the news: Belfast Evening Telegraph 9 Mar. 1914: 5 and 6 Mar. 1914: 2.

How important the films at the Panopticon were in propagating resistance to Home Rule is difficult to say, but the value of still images to the campaign is clear from the Belfast Evening Telegraph. In early 1914, the Telegraph had been encouraging the amateur photographers among its readers to send in photos of newsworthy events for possible publication. The paper carried a large number of professionally produced photographs, drawings and illustrated ads, and this crowdsourcing of photographs enhanced what was already probably Ireland’s most visually rich newspaper. The usefulness of such images to unionism was made explicit by the 9 March article “Pictures Tell the Story,” which relates how at a meeting in London, Unionist MP Andrew L. Horner distributed a Telegraph photo of a UVF battalion that amazed the audience with the numbers on parade. The method of dissemination here was crude but effective and repeatable: “Mr. Horner asked the audience to study the picture and pass it around, which they did […] Another paper, containing a similar photo, was sent by Mr. Horner to a candidate in Yorkshire, who has made good use of it” (“Pictures Tell the Story”). In this context, the usefulness of moving pictures in showing sympathetic audiences in Britain the extent of unionist opposition to Home Rule seems obvious, but a system of distribution that allowed the correct contextualizing of the films was required.

By June 1914, the full value of moving images of Ulster resistance would be realized when the Union Defence League fitted out four large vans with projectors, screens and films of Carson and the UVF to tour Britain spreading the message of opposition to Home Rule (Paddy, 18 Jun.). Already by March 1914, however, young supporters of the UVF were finding their drilling and cinema-going converging. 

References

“The Coliseum: A Strong Programme.” Cork Constitution 17 Mar. 1914: 6.

Condon, Denis. “Limelight on the Colleen Bawn: Resisting Autoexoticism in Provincial Irish Picture Houses in the Early 1910s.” Les cinémas périphériques dans la période des premiers temps. Peripheral Early Cinema: Domitor 2008. Presses Universitaires de Perpignan, pp. 245-255.

“’Life of St. Patrick.’” Evening Telegraph 17 Mar. 1914: 2

Paddy. “Pictures in Ireland.” Bioscope 18 Jun. 1914: 1261.

“Pictures Tell the Story.” Belfast Evening Telegraph 9 Mar. 1914: 5.

“Princess Cinema, Rathmines.” Dublin Evening Mail 18 Mar. 1914: 2.

Solax. Ad for Dublin Dan. Moving Picture World 10 Aug. 1912: 729.

“Technical Students Drilling.” Weekly Irish Times 14 Mar. 1914: 6.

“World’s Fair Varieties: Life of St. Patrick.” Dublin Evening Mail 16 Mar. 1914: 4.

Kinema Kinks and the Respectability Police

Evening Herald, 28 Feb. 1914: 6.

Evening Herald, 28 Feb. 1914: 6.

On Saturday, 28 February 1914, Dublin’s Evening Herald published a Gordon Brewster cartoon called “Kinema Kinks” and subtitled “The Demand for Exciting Films Is Becoming Greater Every Day.” It seems that the epitome of exciting films as far as Brewster was concerned was the work of the Essanay company’s co-founder (with George K. Spoor, hence the “S and A”), director and actor Gilbert M. Anderson. Anderson was best known for his most popular screen role of Broncho Billy, and the left-hand panel of the cartoon appears to feature him, with its caption: “A School Boy Thriller // Broncho Bill the Tawny Terror of the Sun-Scorched Sierras in Bite-the-Dust Humour.” The image accompanying this text features a cowboy who has clearly come out best in a shootout with six opponents, on the face of one of whom he is standing, while only the boots of the others are visible. Although the triumphant cowboy’s facial features are not like Anderson’s, it is not just the text that suggests that he is Broncho Billy but also the studded wrist cuffs that were often a part of Broncho Billy’s costume.

Poster for Essanay’s The Making of Broncho Billy (1913) and publicity photo for Gilbert M. Anderson, actor, director and co-founder of the Essanay film company (http://silentwesterns.wikia.com/wiki/Broncho_Billy_Anderson?file=Broncho_Billy_Anderson.jpg)

Poster for Essanay’s The Making of Broncho Billy (1913) and publicity photo for Gilbert M. Anderson, actor, director and co-founder of the Essanay film company (http://silentwesterns.wikia.com/wiki/Broncho_Billy_Anderson?file=Broncho_Billy_Anderson.jpg)

That said, the second panel – captioned “Alkali Ike Rescues the Fair Damsel // The Above Suggestion May be of Some Use to Cinema Managers” – also features a cowboy with studded wrist cuffs as he hangs from a rope by his teeth carrying the unconscious damsel and holding off what appears to be a knife-yielding Indian. Alkali Ike was the hero of an Essanay series of comic Westerns produced by Anderson and starring Augustus Carney, who may have been born in Ireland. Of what use to cinema managers the image of Alkali Ike might have been is unclear, but the cartoon attests to the popularity of Westerns – not only those of Broncho Billy and Alkali Ike – in Dublin cinemas. As has already been seen here, commentators noted that “no picture programme nowadays is considered complete if it does not include a cowboy film” (“Rotunda Pictures” 9 Sep. 1913). That was an exaggeration; many film programmes did not include a Western. Nevertheless, it suggests that the cinema audience was entirely familiar with Westerns, and in such a situation, it is not difficult to imagine that there was a demand for cowboy film with increasingly sensational scenes.

Other kinds of excitement were arranged by the audience rather than cinema managers. Protests in the first week of March 1914 in a theatre and a picture house were indicative of the concerted campaigns of protest in cinemas to come. On the evening of 2 March, William Larkin of 27 Sherrard Street shouted from the gallery of the Gaiety Theatre in protest at the immorality of the French farce Who’s the Lady? (“The Scene at the Gaiety”). He created enough of a disturbance that the actors left the stage until Larkin was removed from the theatre and arrested. Larkin appeared in the Southern Police Court the following morning, where the case against him was dismissed by the magistrate, Thomas Drury, who praised Larkin for having “done a public service” (ibid). Emboldened by this support from the judiciary, William Larkin and his twin brother Francis would in the coming months constitute the most publicly visible part of the Catholic Church-based Dublin Vigilance Committee’s campaign for film censorship with a series of protests in cinemas around the city. For this, they could rely on an at-least tacit but often explicit consensus on the regulation of popular theatre and cinema among the Catholic establishment in the city.

The diary of theatregoer Joseph Holloway is revealing on the protests and middle-class Catholics’ attitudes to them. Holloway had not been in the theatre that night, but he followed the controversy in the newspapers. Noting the remarks by the Irish-Ireland journal The Leader that “[a] certain ‘highly respectable’ class of people in Dublin like dirty plays & dirty papers … but in a very literal sense there is a well-dressed ‘Dirty Dublin.,’” Holloway agreed that “[t]his is all very true[;] I have noticed it for years in our theatres that the more questionable the play the better dressed the audience!” (Holloway 504).

Although Larkin’s militant policing of respectability had not quite reached the picture houses in March 1914, other kinds of protest had. Between 8 and 9 o’clock on the evening of Thursday, 5 March, fourteen boys of Na Fianna Éireann – or the National Boy Scouts as most of the newspapers called them – were ejected from the Picture House, Sackville/O’Connell Street for disrupting a screening of the British Army Film (Britain: Keith Prowse, 1914) (“Dublin Picture Palace Scene”). While Larkin was interested in morality, Na Fianna were interested in nationality, expressed as anti-British and pro-Irish: “They took up seats in the front rows, and hissed the scenes that were being shown. The cheered for Germans and Boers, and sang ‘A Nation Once Again’” (ibid). They did not have it all their own way, as other members of the audience cheered the British, and the police and cinema attendants dragged several of them from the auditorium. Nevertheless, as Who’s the Lady? provided the occasion for Larkin’s display of Catholic morality, the British Army Film allowed Na Fianna to project Irish nationalism onto an ostensibly British patriotic text. Joseph Holloway was thus able to point out that the “film also caused a disturbance on last Monday night – The British Army is not to the taste of all people in Dublin” (Holloway 500).

While the DVC and Na Fianna seemed intent on placing strict limits on cinema, “famous Irish painter, author, and visionary poet” A.E. insisted – albeit somewhat reluctantly – on the importance and inevitability of cinema in education (Paddy, 19 Feb.). “[F]or all our qualms, we invite the cinema into education,” the Bioscope’s Irish correspondent Paddy reported him as saying.

Our methods of education in the national schools have not been so superior and thought-quickening that we risk losing much in introducing the living picture, and whether we protested or not the thing is as inevitable as that the aeroplane will carry our children from Ireland to England in another quarter of a century. Ireland, which has been in a backwater, meditating on its wrongs and its past, will have to move in the new ways and adjust itself to the new conditions, to the new forces and the new ideas, and make them operative in its own interests, or else they will operate against its interests.” (ibid)

A.E.’s approach was very different in this regard to Ireland’s most famous visionary poet, W. B. Yeats, who had no time for cinema. By contrast, A.E. was, knowingly or not, contributing to an ongoing debate in the cinema industry worldwide on the new medium’s role not only in entertainment but also in the more sober discourses of education, technology and science. He was not the only or even the best know Irish writer doing this. Comments by George Bernard Shaw would open the Bioscope’s Education Supplement on 18 July 1914.

Ad for the reopening of the Grafton Picture House emphasizes the increased luxury of the premises alongside the latest film offering in the  Sherlock Holmes series. Evening Herrald  26 Feb. 1914: 4.

Ad for the reopening of the Grafton Picture House emphasizes the increased luxury of the premises alongside the latest film offering in the Sherlock Holmes series. Evening Herrald 26 Feb. 1914: 4.

The growing prestige of cinema in Ireland was visible on the Dublin streetscape in the reopening of the Grafton Picture House on 26 February 1914. The Grafton had closed for renovations in June 1913, and its long-delayed reopening marked the first indication that Dublin’s cinema-building boom, which had been halted by the strike and Lockout of the city’s workers, had resumed. Owned by the London-based Provincial Cinematograph Theatres – which was also the proprietor of the Picture House in O’Connell Street, the Volta in Mary Street and Belfast’s Picture House, Royal Avenue – the reopened Grafton emphasized its suitability as a place of entertainment for the city’s wealthiest shoppers. The renovations not only doubled its seating capacity but also added luxurious features and the latest in cinema technology, including walls covered in

rich Old English tapestry representing various scenes. The Eye-Rest system of lighting is employed with considerable effect. On the right of the screen is fixed an electric clock, and on the left a clock showing the number of the orchestra selection. In the three lounge and tea-rooms there is also an indicator telling what picture is being screened. These rooms have been entirely refurnished, and are beautiful n the extreme. (Paddy, 12 Mar.)

Dublin’s middle and elite classes also had increasing opportunities to attend picture houses in the city’s prestigious suburbs, such as the Grand Picture House in Blackrock. It was here that the first screening of the newsreel film The Launch of the Britannic took place at 10.22pm on 26 February 1914.  This screening can be timed exactly because it was covered by journalists from the Dublin newspapers and the Bioscope, whom Gaumont’s Dublin manager H. Bromhead invited to report on the filming of the launch. The Evening Herald‘s reporter travelled with the newsreel team from Dublin to Belfast to Blackrock and back to the Gaumont office, covering it as if it were one of the hairsbreadth escapes of a sensational film:

Ten-fifteen! We drew up at the theatre. People saw us dashing through the entrance. A cry sprang up: “The film; the Britannic has come.”

Ten-twenty-two! The light flickered on the screen. “Launch of the Britannic!” What a cheer rose up, what clapping of excited hands. (“Filming the Britannic”)

It was acceptable in Ireland in 1914 to indulge in an excitement that marvelled at the technologies and skills that allowed a Blackrock audience to witness that evening an event – itself a technological marvel of the age – that had occurred in Belfast just that afternoon. Less acceptable and in need to disciplining to pass the dominant modes of respectability, however, were the kind of excesses of violence and sensation depicted by Brewster’s “Kinema Kinks” cartoon.

References

“Dublin Picture Palace Scene: Fourteen Youths Ejected.” Evening Herald 6 Mar. 1914: 2.

Filming the Britannic: How ‘Topicals’ Are Produced: While Dublin Sleeps.” Evening Herald 27 Feb. 1914: 2.

Holloway, Joseph. Holloway Diaries. National Library of Ireland. 5 Mar. 1914: 500, and 6 Mar 1914: 504.

Paddy. “Pictures in Ireland.” Bioscope 19 Feb. 1914: 783, and 12 Mar. 1914: 1133.

“Rotunda Pictures.” Dublin Evening Mail 9 Sep. 1913: 5.

“The Scene in the Gaiety Last Night: ‘Who’s the Lady?’ Objected to by Young Man: Case Dismissed: Magistrate Says It Was a ‘Public Service.” Evening Herald 3 Mar. 1914: 1.