A New Industry: The Film Company of Ireland’s First Season

Kathleen Murphy ET 7 Apr 1917

A photograph of Kathleen Murphy advertised the beginning of the Film Company of Ireland’s 1917 production season; Evening Telegraph 7 Apr. 1917: 4.

In April 1917, the Film Company of Ireland (FCOI) began publicizing the fact that they were beginning a second season of production. On 7 April, a photograph of Kathleen Murphy appeared in the Evening Telegraph‘s “Music and the Drama” column, with a caption indicating that she was playing the part of Nora Lahy in a film adaptation of Charles Kickham’s Knocknagow that was already in production. Based on Ireland’s most popular novel of the late-19th century, Knocknagow on film would be an ambitious undertaking, and it would be popular with contemporary Irish audiences. And because it – along with Willy Reilly and His Colleen Bawn (1920), is one of only two FCOI films that survive in a substantially complete form, it is relatively well known, at least by film scholars (see here, for example). However, the film of Knocknagow would not reach Irish audiences until early 1918.

Irish Independent 10 Nov. 1917: 2.

FCOI made two other feature films during the summer production season of 1917: the comedy Rafferty’s Rise and historical romance When Love Came to Gavin Burke. However, despite the fact that the May 1917 issue of Irish Limelight published photographs from Rafferty’s Rise, the release of these films would also take many months. As a result, the FCOI’s 1916 films continued to circulate and represent – indeed, to constitute – the company’s released output for much of 1917. Nevertheless, beyond O’Neil of the Glen and perhaps The Miser’s Gift – both of which have already been written about here – very little is known about the other 1916 films. This is not surprising because surviving information on them is scant. In marked contrast to the barrage of publicity that heralded the release of O’Neil of the Glen and, to a lesser extent, The Miser’s Gift, the later 1916 films seem to have appeared with little fanfare. Nevertheless, bringing together some of surviving information reveals hitherto unknown aspects of these obscure but important early Irish films and the company that made them.

FCOI advertised upcoming releases in the Irish press on 14-15 August 1916. This one appeared in the Irish Times 14 Aug. 1916: 4.

Even the number of films they made in 1917 is not entirely clear. With O’Neil of the Glen newly released and creating a stir in August 1916, the company announced in the Irish dailies that it had a further four films ready for release in September: The Miser’s Gift, Woman’s Wit, Food of Love and An Unfair Love Affair. As well as these presumably complete or almost complete films, it listed nine other titles that it had in production: The Upstart, Blarney, The Irish Girl, a series called Shanachies Tales, Irish Jarvey Tales – possibly another series – Bye Ways of Fate, Treasure Trove, Willie Reilly and The Girl from the Golden Vale. With so little surviving information, ads such as this have often been taken as confirming that these films were actually made. These films appear in the standard Irish and British filmographies – Kevin Rockett’s Irish Filmography and its online version, and Denis Gifford’s The British Film Catalogue, as they do in the books that take these reference works as a source.

Trade journals and local and national newspapers fill in some – but by no means all – of the details of FCOI’s filmmaking and exhibition exploits from the summer of 1916 to the summer of 1917. These sources show that all four films from the first group were subsequently released, albeit not in September 1917. Of the second group, only Willie Reilly is readily recognizable as an FCOI title – Willy Reilly and His Colleen Bawn – but it would not be released until early 1920. Some of the other eight films named in this ad may be working titles for the films that FCOI did release in late 1916 and early 1917. There is substantial evidence that in addition to the five films already named, the company released four others in this period: Puck Fair Romance, A Girl of Glenbeigh, The Eleventh Hour and Widow Malone.

Ad for FCOI films released in 1916 and made in 1917. Irish Limelight Dec. 1917: 16.

None of these corresponds exactly to the in-production titles mentioned in the ad, but some are close, such as the in-production titles The Girl from the Golden Vale and The Irish Girl which bear a similarity to A Girl of Glenbeigh. These were, of course, Irish versions of titles in the format “An X Girl” or “The Girl of X” that had been internationally popular for decades. However, as A Girl of Glenbeigh specifically names a place in Kerry, it is unlikely to have morphed from The Girl from the Golden Vale – with its reference to the rich farmland in the counties to the east of Kerry. But the film may have begun life under the less specific title The Irish Girl. That said, the in-production titles that include Irish place names suggest a different geography from the four that were finally made. Blarney and The Girl from the Golden Vale indicate a company working in Cork, while A Girl of Glenbeigh and Puck Fair Romance are firmly located in west Kerry.

The issue of the films’ geography deserves further discussion, but this blog will work on the basis that FCOI did not make all the films named in the 14-15 August ad. Evidence suggests that the company released not fourteen films but nine in its opening season, which nonetheless represents a substantial output. For clarity, those nine films are: O’Neil of the Glen, The Miser’s Gift, Woman’s Wit, Food of Love, An Unfair Love Affair, Puck Fair Romance, A Girl of Glenbeigh, The Eleventh Hour and Widow Malone. Although this blog will have something to say about the first two, it will mainly focus on the latter seven.

J. M. Kerrigan

J. M. Kerrigan, Irish Limelight January 1917: 3.

All nine of these films appear to have been directed – the contemporary term, confusingly, was “produced” – by Abbey Theatre actor J. M. Kerrigan, who also starred or at least had a prominent acting role in many of them. Kerrigan was one of FCOI co-founder and producer James Mark Sullivan’s earliest recruits to the company; he was already working with FCOI in March 1916 – the same month as Sullivan and his partner Henry Fitzgibbon registered the company – and may even have invested money in it (Holloway, 21 Mar.). Kerrigan was soon joined by other actors from the Abbey and other theatres, most frequently by Fred O’Donovan, Kathleen Murphy and Nora Clancy, and more occasionally by Brian Magowan, J. M. Carre, Irene Murphy, Valentine Roberts and others. Also a star of the Abbey, O’Donovan would take over as FCOI’s actor-director for the 1917 production season when Kerrigan left Ireland for the United States in early 1917 on a career path that would eventually see him become a well-loved Hollywood character actor. His permanent departure seems to have come as a surprise to some in the press. On 12 April, Paddy reported that Kerrigan “has left America on his return voyage, and is expected to arrive almost any day now.” A report a week later suggested that he had little thoughts of returning to Ireland. “He has ‘made good’ out there in a surprisingly short space of time,” J.A.P. (Joseph A. Power) noted in the Evening Telegraph on 20 April, referring to reviews of Kerrigan’s early US stage performances. “It is only a few months since he left Ireland, yet here are the blasé Yankee journalists hurling bouquets at him with all the vigour of the great American language” (“Gossip of the Day”).

Engaging prominent Abbey actors bolstered FCOI’s claim that it was the Film Company of Ireland and was extending into the new cinematic medium the Abbey’s project of representing Ireland differently. “With the assistance of such artists as they had associated with them,” Fitzgibbon was reported as saying at a press luncheon in June 1916 to celebrate the launch of O’Neil of the Glen, “with Irish scenery and Irish literary talent, they were bound to succeed and be proud of the enterprise in which they were engaged” (“New Irish Industry”). If anybody was well placed to revise the representation of Irish people through performance, it was Kerrigan and this group of Irish actors who were intimately familiar not only with the plays and acting styles of the Irish revival developed at the Abbey but also with the modern drama represented by Shaw and Ibsen. But the company was also open to performers from beyond Ireland: “In the next film,” the Irish Times reported, “Mrs. H. M. Fitzgibbon, a vivacious French lady will make her appearance” (“Irish Film Production”). Although FCOI publicity made much of the claim that their films were “all Irish,” Fitzgibbon’s wife Peggy Darval was mentioned among the cast on occasion (“Back from Kerry”). This remark about his marriage to an actress also suggests that Fitzgibbon, about whom little else is known, may have had a personal motivation for getting involved in the film business.

FCOI seeks scriptwriters: Irish Independent 28 Mar. 1916: 1.

But actors alone were not enough for the company’s success. When Fitzgibbon mentioned the “Irish literary talent,” he must have been referring in part to Bernard Duffy, the writer of several one-act rural comedies for the Abbey who had also attended O’Neil of the Glen’s launch. Duffy praised FCOI for its “wholesome desire to reproduce the atmosphere of the country, and the motive was not purely mercenary. A vast field of folk literature was yet to be explored and utilised” (“Irish Film Production”). Nevertheless, sourcing new or adapted stories seems to have been difficult, and few if any Abbey playwrights were involved in the company. FCOI advertised more frequently in the press in 1916 for scenario writers than for other kinds of collaborators.

Following the destruction of its offices in Henry Street during the Rising, FCOI moved to Dame Street. Dublin Evening Mail 12 May 1916: 7.

Discussion of the company often mentions the destruction during the Rising of FCOI’s offices at 16 Henry Street but less frequently reveals the names of the people who worked there or in their new offices at 34 Dame Street. All the 1916 films were shot by John A. Bennett, who had worked for many years as the chief projectionist – or “operator” – and sometimes cameraperson for James T. Jameson’s Irish Animated Film Company based mainly at Dublin’s Rotunda, as well as later acting as the Dublin manager for the distribution company Films, Limited (Paddy, 18 Nov.; 13 Jul.). However, by January 1917, Bennett was seeking other work, presumably because he was not being paid by FCOI (Paddy, 11 Jan.). In any case, FCOI’s camera work in 1917 was first taken up by the company’s secretary Robert Justice – he featured in a June 1917 Irish Limelight article in this role – before Pathé camera operator William Moser became the company’s cinematographer (“With the Film Co. of Ireland”).

Joseph Boland Irish Limelight Jun. 1917: 6.

Among the other identifiable members of the company in 1916 and early 1917 were the sales and marketing operatives Mr. Coen, Joseph Boland and Ben Cowan. These men were vital to FCOI’s success, and although usually ignored by later film historians, they received considerable attention from contemporary trade journals because these were the people that journalists and cinema managers were most likely to meet. Coen was the company’s sales agent in Ireland until September 1916 when he was replaced by Boland, who for some years had been the travelling representative for General Film Supply (GFS), Ireland’s other major film production company of the period (Paddy, 28 Sep.). Boland appears to have had a good reputation in the industry in Ireland; the distributor M.P. Sales tried unsuccessfully and publicly to lure him away from GFS in early 1916 (Paddy, 17 Feb., 24 Feb., “Bioscope Parliament”). Cowan – one of a number of Russian Jews working in the early Irish film industry – ran Express Film Agency, the Irish agent for several British distributors, and he acted as publicist for the very successful 7 August launch of O’Neil of the Glen. Following this, he told reporters that “he intends to introduce many novel ideas in the advertising line. Another Trade show will shortly be held, at which it is Mr. Cowan’s intention to screen two more subjects” (Paddy, 27 Jul.). In the event, the second trade show on 17 August 1916 at the Dame Street Picture House would feature just The Miser’s Gift.

FCOI was intensely busy in August 1916. In Dublin, Cowan was publicizing the five complete or nearly complete productions shot earlier in the summer, as well as the other eight titles notionally in production. The Miser’s Gift was trade shown three days later. At some point in early August, Sullivan and Kerrigan brought the cast and crew to Kerry to shoot the four fiction films that would actually make up the second half of their 1916 production season. The date of departure is not clear, but if Puck Fair Romance was actually shot at Killorglin’s Puck Fair in 1916, then the company would have to have been in Kerry before 12 August because the fair took place between 10 and 12 August. They were certainly in Kerry by 20 August. An article in the Kerry News reported on a fundraising concert that FCOI mounted on 3 September to clear the debt from Glenbeigh’s Catholic church. It observed that the company “came to Glenbeigh two weeks ago where they opened a tour of the Kingdom’s beauty spots, and at present they are staying at O’Sullivan’s hotel, Muckross, having the scenes in several new films laid in and around Killarney” (“Film Company of Ireland”). If “two weeks” here is to be taken literally, the company reached Kerry on or about 20 August, but this seems like a flexible temporality. Nevertheless, the concert does seem to have marked the end of FCOI’s visit to Kerry. By 5 September, Dublin’s Evening Herald was reporting the company’s return to Dublin (“Back from Kerry”).

This suggests that the production unit had left Dublin before the publication of 14 August ad mentioning the eight films that were not subsequently made, as well as the Miser’s Gift trade show. Poor communication might explain why on 14 August, the company’s publicist did not have the titles for the scenarios that had begun shooting that week nor the locations at which they were being shot. But if this is true, then the production unit, which included Sullivan and possibly Fitzgibbon – it certainly included his wife – must have been surprized by the announcement of those eight titles in the national press. The tight timeframe also suggests that at least some and possible all of the scenarios were not carefully prepared and honed in advance but were hastily written on location. Only for The Eleventh Hour was a writer subsequently identified: Mark Coakley (“New Irish Film”).

Whatever FCOI’s reason for the eventual choice of Kerry above other parts of the country, accounts in the Kerry papers of FCOI’s filmmaking are very reminiscent of Sidney Olcott and Gene Gauntier’s filmmaking adventures in Ireland between 1910 and 1914. Making films for the Kalem Company and later for themselves, Olcott and Gauntier had repeatedly gravitated back to the Killarney area, often basing themselves in the village of Beaufort and taking advantage of the rugged mountain, lake and seashore landscapes available in west Kerry. Their dramas of rural life, emigration and historical rebellion had been very popular with Irish audiences, making this region the most identifiable early Irish cinematic landscape. The Post, however, chose to compare Olcott and Gauntier’s films unfavourably to the as-yet-unseen filmmaking efforts of FCOI. “We are glad that at length an Irish Company has appeared,” a columnist commented. “The misrepresentation of Ireland and her people were the aims of most of those who took up work such as this in the past. The production created a feeling of resentment and indignation” (“Notes on News”).

The last day of The Food of Love‘s run at the Dame Street Picture House; Dublin Evening Mail 4 Nov. 1916: 2.

Nevertheless, this does not look like FCOI offering radically new representations of Ireland. With at least some of their first five films shot in Wicklow – this certainly seems to have been the case with O’Neil of the Glen and The Food of Love whose publicity made much of “the lovely scenery around Glendalough” – and the final four shot in Kerry, FCOI was once again exploiting Ireland’s most reproduced picturesque locations (“Irish Film Production”).

Kerry location at which FCOI shot in August 1916.

That said, there may be some novelty in the choice of southwest Kerry locations, which can be established readily from the titles and synopses of the films. The Bioscope short synopsis of Puck Fair Romance – which it titled A Romance of Puck Fair – gives little indication that the film was actually shot at Killorglin’s famous festival. “He was addicted to walking tours, she was an artist,” it begins. “They met in the country, on a farm, She thought him ‘a farmer’s boy,’ he thought her a farmer’s daughter. They canoodled and when their separate ways, he regretting having left her, she sorry to have deceived him. When they met in town it was all right” (“Condensed Film Critiques,” 28 Dec.). Little is made here of the fair, with its central feature: the electing of a billygoat as King Puck and parading him on a raised platform. Nevertheless, the critic was complimentary, if not completely positive, judging that it was “quite pretty, set in delightful Irish scenes, and there are two other nice people in it, his pal and her model, but they could not be expected to complete their romance in the same reel.”

Derry Journal 10 Jan. 1917: 2.

Killarney is most famous for its lakes, and as such, the lakeshore setting of The Eleventh Hour may be deemed clichéd. On the other hand, Coakley’s scenario – “in which the paternal instinct is the moving force” – was shot around the lesser known Caragh Lake, a scenic spot on the road between Glenbeigh and Killorglin (“New Irish Film”). A Girl of Glenbeigh indicates its setting in its title. Joseph Holloway’s comments on it when he saw it at the Rotunda on 15 Feb 1917 indicate how romance and landscape worked together. He observed in his diary that “[i]t told an interesting & effective love story that did not run smoothly, nicely amid beautiful scenery & surroundings – O’Donovan was the love in the story who had two strings to his bow – a farmer’s daughter & a lady. The latter two were played by the Miss Murphys.” Where Widow Malone – the fourth of the Kerry films – was shot is not clear from surviving sources. The Bioscope described its “simple” plot, in which

[p]retty widow Malone is counted by the political town councillor, the local schoolmaster and the village blacksmith. The two former are after her snug fortune, and are a couple of windbags, but the hearty smith, loyal when her fortune is supposed to be lost, wins Nora without much difficulty.” (“Condensed Film Critiques,” 14 Dec.).

While the period in Kerry was a busy one for the company, the return to Dublin seems to have put an end for some time to the involvement of many of the actors. Certainly, by the 25 September, Kerrigan and O’Donovan were back in Dublin and acting – in a special arrangement with FCOI – in John Bull’s Other Island, the opening play of the Abbey’s autumn season (“What’s on in Dublin”). There are some indications that the break up of the acting company was not altogether amicable. Holloway had a conversation with Abbey director John A. Keogh on 1 November 1916, who told him that “the Film Co. Of Ireland had burst up & the members all seeking engagements at the Abbey – O’Donovan had left it some time ago to join the Abbey Co.” Keogh comments may have to be treated with caution; he had hostility towards FCOI because of the special arrangements he had to make to be allowed to cast Kerrigan. Nevertheless, he did have information from the actors, so it may be true that “[f]unds had become low owing to the films released not catching on as was thought.”

Those involved in production may have been at a loose end by the start of September, but work for other elements of the business was increasing. At the end of August, Dublin Corporation considered an application from FCOI to build a studio on Pigeon House Road; the outcome of the application is not clear, but these studios were not built. Nevertheless, the Bioscope reported in September that FCOI “are fitting up very elaborate developing-rooms, etc., in their premises at 34, Dame Street, Dublin. Mr. W. James, chief operator at the Bohemian Theatre, Dublin, is in charge of the wiring and other electrical fittings” (“All-Irish Films”). This short item also renewed a call for scenario writers to “submit [FCOI] a sample of their work. The Scenario should preferably have Irish atmosphere, but this is not absolutely essential.”

Dublin Evening Mail 24 Oct. 1916: 4.

With this fit-out of post-production facilities underway, it took some time for the release of the remainder of the season’s films. The company’s first priority was the Irish market, and Boland appears to have been busy selling to cinemas all over the country. Despite the Dame Street Picture House claim in late October 1916 that it had secured “the initial presentation of all the films produced by the Film Co.,” the films premiered all over Ireland. Even FCOI’s long-heralded second release, The Miser’s Gift, had its first public viewings at Cork’s Coliseum on 12-14 October and a three-day run at Tralee’s Picturedrome (19-21 Oct.) before it had its Dublin debut at the Dame on 26-28 October. The Food of Love similarly premiered at the Coliseum on 23-25 October before appearing at the Dame for the three-day run of 2-4 November. However, Widow Malone was FCOI’s third release when it appeared at Kilkenny’s Cinema on Sunday, 22 October 1916 for a special benefit screening for the Gaelic League. The film had a more conventional three-day run at Belfast’s Kinema House later that week, beginning on 26 October.

Puck Fair Romance premiered in Belfast’s Kinema House; Belfast News-Letter 9 Nov. 1916: 1

Indeed, Belfast, with the largest cinema-going population in the country, could not be and was not ignored in the awarding of premieres. Audiences at the Kinema House were the first to be offered Puck Fair Romance from 9-11 November. The Dame does seem to have debuted An Unfair Love Affair on 23-25 November. A Girl of Glenbeigh, however, premiered in Kerry, at Tralee’s Picturedrome on 27-28 November. The Dame also had the first viewings of the final two releases of the year. It opened The Eleventh Hour – FCOI’s second three-reel film –on 30 November 1916 for a three-day, end-of-week run. It was nearly a month later when the final release of the season, Woman’s Wit, had its debut at the Dame on 26 December.

Much more remains to be discovered about this initial period of FCOI and the films they made in 1916, not least their November 1916 distribution deal with Davison’s Film Sales Agency and the patterns of exhibition in Britain. Let this attempt to bring together some of the newspaper and trade journal sources mark a start of that more complete account.

References

“All-Irish Films.” Bioscope 28 Sep. 1916: 1285.

“Back from Kerry: New Films Produced by Irish Company.” Evening Herald 5 Sep. 1916: 2.

“Bioscope Parliament.” Bioscope 2 Mar. 1916: 967-68.

“Condensed Film Critiques.” Bioscope 14 Dec. 1916: i; 21 Dec. 1916: iii; 28 Dec. 1916: i.

“Film Company of Ireland: Church Debt Wiped Out.” Kerry News 6 Sep. 1916: 4.

Gifford, Denis. The British Film Catalogue, vol. 1, Fiction Film, 1895-1994. 3rd ed. London and Chicago: Fitzroy Dearborn, 2001.

“Gossip of the Day.” Evening Telegraph 20 Apr. 1917: 2.

Holloway, Joseph. Holloway Diaries. National Library of Ireland.

“Irish Film Production.” Irish Times 30 Jun. 1916: 6.

New Irish Film.” Evening Herald 1 Dec. 1916: 3.

“New Irish Industry: The Film Co. of Ireland: A Promising Enterprise.” Freeman’s Journal 30 Jun. 1916: 6.

“Notes on News.” Kerry News 1 Sep. 1916: 2.

Paddy. “Pictures in Ireland.” Bioscope 18 Nov. 1915: 841; 17 Feb. 1916: 717; 24 Feb. 1916: 812; 13 Jul. 1916: 173; 27 Jul. 1916: 359; 28 Sep. 1916: 1285; 11 Jan. 1917: 194.

Rockett, Kevin. The Irish Filmography: Fiction Films, 1896-1996. Dublin: Red Mountain, 1996.

“What’s on in Dublin Next Week.” Evening Herald 23 Sep. 1916: 2.

“With the Film Co. of Ireland: A Day with the Producers.” Irish Limelight Jun. 1917: 10-11.

Irish Audiences Watch “O’Neil of the Glen,” August 1916

If cinema in Ireland in July 1916 prompts reflection on film as a weapon of war, developments the following month show significant developments in the emergence of film as an expression of national culture. On 7 August 1916, audiences at Dublin’s Bohemian Picture Theatre were the first to see O’Neil of the Glen (often spelled O’Neill of the Glen), the first Film Company of Ireland (FCOI) production to be publicly released. Formed in March 1916 by James Mark Sullivan and Henry Fitzgibbon, the FCOI would become the most important indigenous fiction film producer of the 1910s. Ò’Neil of the Glen itself, however, is believed to be a lost film, like all FCOI’s other production except Knocknagow (1918), Willy Reilly and His Colleen Bawn (1920) and one reel of the two-reel comedy Paying the Rent (1920). Nevertheless, its success with audiences was vital to securing FCOI’s future.

O'Neil Boh 7 Aug 1916

Ad for the first public exhibition of O’Neil of the Glen, at Dublin’s Bohemian, Dublin Evening Mail 7 Aug. 1916: 2.

That success was won in part by the careful management of publicity, a fact that means that the surviving ads, articles and reviews in the press must be treated with caution. It may be a forgivable exaggeration for the papers to have hailed the premiere of O’Neil of the Glen as the start of a new Irish industry, but it was not true that this was “the first picture-play ever produced in Ireland by an Irish company of Irish players,” a claim repeated almost verbatim in several paper, indicating that the journalists were working from the same FCOI publicity materials (“New Irish Industry,”  “O’Neill of the Glen,” “Irish Film Triumph”). Most recently, Charles McEvoy of Dublin’s Masterpiece Cinema had funded Fun at Finglas Fair – even if it had allegedly been destroyed during the Easter Rising before being publicly shown – and in 1912-13, cinema-owner and mayor John J. Farrell had made a number of films with his company Irish Film Productions (Rockett 95, Condon 237).

IRISHLIMEGHT1_MAY_P6 001

Abbey Theatre and Film Company of Ireland actor – and later director – Fred O’Donovan; Irish Limelight 1:5 (May 1917): 6.

Nevertheless, although O’Neil of the Glen was not the first indigenous Irish fiction film, it was a very significant one by the country’s most important film production company of the 1910s. On 29 June, FCOI announced a “trial exhibition,” or what would now be called a test screening, of their first completed production, O’Neil of the Glen, at Dublin’s Carlton. By this time, and in the context of management difficulties at the Abbey Theatre, FCOI had been able to contract J. M. Kerrigan and Fred O’Donovan, two of the Abbey’s biggest stars, albeit that they were permitted to appear in certain plays (“Abbey Theatre,” “Platform and Stage”). Kerrigan, indeed, directed and played a part in O’Neil of the Glen, a three-reel feature based on a script adapted by W. J. Lysaght from M[argaret] T. Pender’s story of the same title that had been serialized in the Shamrock in 1891. The film told how Don O’Neil (Brian Magowan), the son of a landowner who had been defrauded by the solicitor Tremaine (J. M. Carre), saves the life of Tremaine’s daughter, Nola (Nora Clancy), whose love he wrests from Graves (O’Donovan), a blackmailing suitor (“Bohemian,” Evening Mail).

“The film is of a quality which leads one to anticipate success for the venture,” wrote an Irish Times correspondent at the trial exhibition, noting that it was part of a process of perfecting the film: “the promoters are engaged in a ruthless revision of the film to bring it up to the highest possible standard” (“Irish Film Production”). The Bioscope’s Irish correspondent Paddy’ was less complimentary about this early cut of the film, pointing out that although “[g]reat care was taken with the production and camera work,” it possessed “many of the weak points common to first productions” (“Paddy,” 13 Jul.). Addressing a lunch for the press at the Gresham Hotel after the screening, Fitzgibbon claimed that FCOI “had started an industry which would eventually be a source of great revenue in Ireland.” For his part, Sullivan argued that the film showed that Irish productions – taking advantage of Irish “imagination, ideals, and artistic temperament and beautiful scenery” – could competing with those anywhere (“Irish Film Production”).

Paddy began to revise his lukewarm opinion of O’Neil of the Glen in light of the news that Frederick A. Sparling had booked the film for its first run at his Bohemian for the week of 7-13 August. The Bohemian was one of Dublin’s biggest and most luxurious cinemas, and Sparling’s commitment to a run that was twice the usual three days “speaks well for the film and the undoubted drawing powers such a production will have for Irish audiences” (Paddy, 27 Jul.). In the event, Sparling also included an unplanned Sunday show to take advantage of the phenomenal level of interest.

Although FCOI appears to have taken the bookings itself, prominent local distributor Ben Cowan of Express Film Agency handled this and other FCOI films from 1916 by running trade shows and placing advertisements in the daily and trade press. It was likely one of Cowan’s “novel ideas in the advertising line” for FCOI cameraman John A. Bennett – a former projectionist at Dublin’s Rotunda – to film the audience on the first night and for this local film to be shown subsequently with the feature (Paddy, 27 Jul.; 17 Aug.). “Don’t miss this chance of seeing what you look like on the Screen,” ads warned the opening-night audience. The musical attractions included a special programme of Irish melodies and the cinema’s “world-renowned violinist” Signor Simonetti playing a fantasy on the “Snowy Breasted Pearl” at the evening shows. “It is confidently hoped that large audiences will visit the Bohemian during the coming week,” revealed a preview in the Evening Mail, “and thus mark in a tangible manner their appreciation of what may justly be described as a really first-class picture-play, and one that is sure to bring the work and the players of the Film Company of Ireland right into the forefront of popularity with audiences and trade alike” (“Bohemian”).

The surprising extent of the success of O’Neil of the Glen must be measured in the first instance as a marketing victory rather than an artistic one, by FCOI. The degree to which these early films challenged existing ways of representing the Irish is questionable, but many contemporary commentators seem initially to have been content that films with wholly Irish creative input were finally being made. Nevertheless, the way in which the company were able to capitalize on the interest and goodwill attending the exhibition of this first indigenous Irish fiction film and, crucially, to publicize the large attendances not only in Ireland, where interest was likely to be strong in any case, but also in Britain, appears to have secured a British distribution deal and thereby to have ensured the company survival in this initial period. This success was built on what appears to have been a genuinely surprising level of interest in the picture. “The film, which was expected to prove a good draw, actually surpassed all anticipations,” observed Paddy, warming further to the film, “a record being established for the week, and queues being the rule every evening” (17 Aug.). The Irish Times commented that enthusiastic audiences in a crowded cinema “proves that the Dublin public is always ready to support and encourage Irish enterprise” (“Film Company of Ireland,” 9 Aug.). “That the genuine enthusiasm displayed last night at the conclusion of the film will be the means of bringing before the public a second production by the Irish Film Company in the near future,” observed the Freeman’s Journal, “is a universal wish” (“Bohemian”).

O'Neil Victoria 9 Sep 1916p4

Ad for Galway’s Victoria Cinema Theatre for the week in which O’Neil of the Glen featured. Connacht Tribune 9 Sep 1916: 4.

This wish would be soon fulfilled, and O’Neil of the Glen was exhibited around the country in the following weeks and months. When following substantial runs in Dublin and Belfast it was announced for a three-day run at Galway’s Victoria Cinema Theatre on 11-13 September, a Connacht Tribune reporter distinguished its attractions from that of American films, which were unrivalled “in the matter of cinematographic thoroughness and all-round fullness and finish of technique, but one can get too much of a good thing.” The FCOI’s “national or […] patriotic enterprise” offered something that monotonously perfect and ubiquitous American films could not: “The production is Irish, the subject is Irish, the mise-en-scene is Irish, and the actors and actresses are Irish” (“‘O’Neill of the Glen’”). A writer in the Cork Examiner during the film’s run at Cork’s Coliseum Theatre (14-16 September) concurred, arguing that

[t]hrere certainly should be an opening for cinema representation of Irish drama as played by native Irish actors, whose one object is to show Irish life in its true perspective, without grotesque exaggeration, or what is just as bad, giving an unreal picture of it, even when the intention is friendly to the country and the people. (“Coliseum Theatre.”)

A journalist at the Derry People was particularly interested in the local connections of a film “in which well-known Irish artistes will be screened, and details dealing with Tyrone and neighbouring localities introduced in splendid style” (“Hall”). The film’s second Dublin run was at the Dame Street Picture House (21-3 September) – the cinema closest to FCOI’s offices and where all their subsequent 1916 films would premiere – before it had first and second runs in Belfast, at the Duncairn (28-30 September) and the Clonard (2-4 October). Subsequent screenings included Mullingar’s National (14-15 October), Kilkenny’s Cinema (18-19 October) and Dublin’s Fr Mathew Hall (2 December).

FCOI IT 14 Aug 1916p4

Irish Times 14 Aug. 1916: 4.

While O’Neil of the Glen toured the country, the company quickly followed up this successful debut with the announcements of their next films in the dailies and trades. On the Monday after the last show of O’Neil of the Glen at the Bohemian, the Dublin papers carried an advertisement headed “Films that Draw Crowded Houses Every Night!” that recommended FCOI’s new films on the basis of the audience-drawing power of that first film. Four two-reel comedies were scheduled for release in September – The Miser’s Gift, Woman’s Wit, Food of Love and An Unfair Love Affair – and nine other forthcoming productions were named, only one of which, “Willie Reilly,” is recognizable as a subsequent FCOI release. An Evening Mail reporter who attended The Miser’s Gift trade show at the Dame Street PH later that week commented that “[i]t is not only characteristically Irish, it is characteristically good. The Irish Picture-House manager who does not support an Irish company which can produce work of the class of ‘The Miser’s Gift’ is missing an opportunity of giving his shows a touch of distinction” (“‘Miser’s Gift’”).

The Miser’s Gift is also lost, but its narrative appears to involve a scheme of Eileen Dolan (Nora Clancy) and her lover, Ned McGrath (Fred O’Donovan), to get her miserly father (J. M. Kerrigan) drunk and dream of leprechaun gold so that he will look favourably on their relationship. “It is agreeable to have pictures such as this,’ commented the Irish Times, “preserving a genuinely Irish atmosphere and that inherent charm which is to be found in Irish life. The sight, for instance, of lepracauns and other little people who live in legend disporting themselves in a fairy fort is a feature which surely is pleasing to Irish eyes” (“Film Company of Ireland,” 18 Aug.). The Irish public got its first chance to delight in authentic Irish leprechauns disporting themselves on the cinema screen at the Dame from 26–8 October 1916.

Ch5One

Bioscope 24 Aug. 1916: 754.

As these arrangements were being made for Ireland, FCOI also entered the British film market on the foundation of O’Neil of the Glen’s Irish success. The Bohemian debut was the subject of an article on the company in the Bioscope of 24 August, which also carried a full-page advertisement listing the actual and intended films mentioned in the Irish papers (“First Irish Film”). Both the article and the advertisement included quotes from Sparling on the huge business the film generated, “the absolutely whole-hearted appreciation of every person who has seen it,” and the fact that “the ‘music’ at the pay-box has kept time with the orchestra throughout.” In contrast to Paddy’s original critical assessment of the film, this article described the audiences’ appreciation of “the exceptional excellence of the first film produced in Ireland by an Irish company and by Irish players.” A month later, although mentioning the film’s success everywhere it had been exhibited, Paddy contended that FCOI’s “second picture, ‘The Miser’s Gift,’ is greatly in advance of the first as regards the quality, and if this company stick to their guns they should still be well in the front rank of British producers” (28 Sep.). Despite Paddy’s reservations, the message prevailed that O’Neil of the Glen packed cinemas in Dublin and Belfast and that Irish exhibitors were eager for more, a message that helped FCOI to acquire a British distributor (Paddy, 14 Sep.). The company did this at the end of October, when Davidson’s Film Sales Agency bought the rights for FCOI’s 1916 films (Paddy, 2 Nov.).

Indigenous Irish film production may not have started with O’Neil of the Glen, but it did enter a new phase.

References

“Abbey Theatre.” Irish Times 7 Aug. 1916: 3.

“The Bohemian.” Dublin Evening Mail 5 Aug. 1916: 5.

“The Bohemian.” Freeman’s Journal 8 Aug. 1916: 6.

“Coliseum Theatre: ‘O’Neill of the Glen.’” Cork Examiner 15 Sep. 1916: 2.

Condon, Denis. Early Irish Cinema, 1895-1921. Dublin: Irish Academic, 2008.

“The Film Company of Ireland.” Irish Times 9 Aug. 1916: 6; 18 Aug. 1916: 2.

“First Irish Film: Success of ‘O’Neil of the Glen.’” Bioscope 24 Aug. 1916: 689.

“The Hall.” Derry People 16 Sep. 1916: 5.

“Irish Film Production.” Irish Times 30 Jun. 1916: 7.

“Irish Film Triumph: Several New Plays.” Cork Examiner 16 Aug. 1916: 6.

“‘The Miser’s Gift’: New Irish Comedy.” Dublin Evening Mail 17 Aug. 1916: 2.

“New Irish Films: Four Coming Comedies.” Freeman’s Journal 15 Aug. 1916: 4.

“New Irish Industry: Film Company of Ireland.” Connaught Telegraph 5 Aug. 1916: 8.

“New Irish Industry: The Film Co. of Ireland: A Promising Enterprise.” Freeman’s Journal 30 Jun. 1916: 6.

“‘The O’Neill of the Glen.’” Derry People 12 Aug. 1916: 5.

Paddy. “Ireland: With the Renters and Exhibitors.” Bioscope 13 Jul. 1916: 173; 27 Jul. 1916: 359; 17 Aug. 1916: 655; 14 Sep. 1916: 1060; 28 Sep. 1916: 1285; 2 Nov. 1916: 518.

“Platform and Stage.” Irish Times 7 Oct. 1916: 9.

Rockett, Kevin. The Irish Filmography. Dublin: Red Mountain, 1996.

“Topics of the Week.” Bioscope 10 Aug. 1916: 466.

 

History Without Tears in Irish Cinemas, June 1916

Framegrab from The Fight at St. Eloi; Imperial War Museums.

Framegrab from The Fight at St. Eloi (Britain: British Topical Committee for War Films, 1916); Imperial War Museums.

The London-based trade journal Bioscope opened its first June issue with an editorial entitled “The Moving Picture: The New National Weapon” and subtitled “A Force which Cannot Be Destroyed and Should Therefore Be Utilized.” “The new Defence of the Realm Regulations contain a warning that penalties will be incurred by the exhibition of unpatriotic cinematograph films,” it began, before confidently asserting:

We are happy to believe that the precaution was unnecessary. The power of the pictures has never yet been used in this country for the furtherance of disloyal or anti-British objects. It has, on the other hand, not seldom been employed with the utmost success in patriotic causes.

Nevertheless, the British government did see a reason for tighter legislative control of cinema in pursuit of the ideological goal of promoting patriotism, unanimity and support for recruitment in the context of a lengthy and costly war. The economic need to fund the war through increased tax had most directly affected cinema through the recently introduced Entertainment Tax.

"Trade Topics." Bioscope 1 Jun. 1916: 958

“Trade Topics.” Bioscope 1 Jun. 1916: 958

In many ways, cinema in Ireland in June 1916 looked like a mature industry, regulated by these laws, but also highly cognizant of and largely aligned with the London-based trade. Even Ireland’s laggardly film production showed considerable development when the Film Company of Ireland press-showed its first production, O’Neil of the Glen, on 29 June at Dublin’s Carlton Cinema (“Irish Film Production”). The Bioscope was one of the ways in which this alignment was achieved, and although it was certainly read in Ireland, members of the Irish cinema trade might have been less confident of the claims of this editorial. In the same 1 June issue, the journal’s “Trade Topics” column published the assertion of J. Magner of the Clonmel Theatre that the Bioscope was the best of the cinema trade papers. And in 22 June issue, Irish columnist “Paddy” informed readers that the Bioscope was available at Mrs Dunne’s shop in Dublin’s Brunswick Street – close to the Queen’s Theatre, Norman Whitten’s General Film Supply, distributor Weisker Brothers, and other cinema businesses.

In the aftermath of the Easter Rising, however, it was questionable to what the Irish population at large was loyal. Support for the war still dominated the mainstream Irish press, but antiwar and pro-republican sentiments were becoming less marginal. By June, some theatres and picture houses anxious to maintain displays of their loyalty to the Crown – and by extension, that of their patrons – encountered protests. The large Theatre Royal had been one of the first places of amusement to open after the Rising, when it had offered British Army propaganda films. This did not, however, mean that its audience could all be considered loyalists.

On 26 June, for instance, William Charles Joseph Andrew Downes, a church decorator living at 15 Goldsmith Street, Dublin, was arrested for riotous behaviour during a live show at the Theatre Royal. He had shouted abuse related to the Boer War at a uniformed soldier who had responded to a magician’s call for a volunteer from the audience (“Scene in City Theatre”). The Boer War of 1899-1902 had been extremely divisive in Ireland, with popular support for the Boers’ stand against the British Empire extending from fiery speeches by Parnell’s Irish Parliamentary Party in Westminster to attacks on British soldiers in the streets of Dublin, and it was directly linked to the Rising in the person of executed leader and former Boer Irish Brigade major John McBride (Condon). As Downes was being escorted out the door of the Theatre Royal, he drew attention to the Irish republican badge he was wearing – a display of solidarity with the Easter rebels – and suggested that it was the reason he was being expelled.

Downes’ outburst could not be completely dismissed as the actions of a drunk – the arresting constable described him as neither drunk nor sober but “half-and-half” – and it was not isolated. The previous week, seven young people between the ages of 17 and 29 – four men and three women – had been charged in Dublin’s Police Court with offenses under the Defence of the Realm Act and with assaulting the constables who had attempted to seize the green flag at the head of a procession of 400 republican supporters that had been followed through the city centre by a crowd of around 2,000 (“Amazing City Scenes”). The crowd had also shouted republican slogans and booed and groaned passing soldiers. The mass arrests and deportations in May had failed to quell advanced nationalist activism that was now consciously identifying itself as republican.

Town Topics June 1916

Dublin Evening Mail 19 Jun. 1916: 2.

This republican riot on Dublin’s streets provided an immediate if unacknowledged context for press commentary on the educational value of the official war films. “The boys of the future will have many advantages over the boys of the past,” observed the Dublin Evening Mail’s “Town Topics” columnist. “They will learn by picture-houses as well as by paradigms. It has been said that there is no Royal road to learning. There may be a Theatre Royal road, however” (“Town Topics”).

Official war films at the Gaiety; Evening Herald 14 Jun. 1916: 2.

Official war films at the Gaiety; Evening Herald 14 Jun. 1916: 2.

In a telling slippage, he was in fact discussing a new programme of official war films at the Gaiety Theatre rather than at the Royal. Although his point was about the ease or gaiety with which cinema could teach history, it is clear that this history would inculcate loyalty to the crown and war effort. “When I was in statu pupillari,” he continued,

history was taught me not without tears. The boys of the future will learn of the great war at the picture-palaces. I saw some of the official war films last week at the Gaiety Theatre. I saw the Irish regiments marching to Mass. I saw the heavy artillery attacking a German block-house. […] I saw our men in the trenches, preparing to seize the crater of a mine explosion. I saw them lobbing bombs like cricket balls at the enemy. Then I saw them – gallant Canadians at St. Eloi – fix bayonets and out over the parapet to charge across No Man’s Land and leap at the foe. Who would read the dull chronicles of Caesar of Livy after that?

Framegrab from Destruction of a German Blockhouse by 9.2 Howitzer; Impeial War Museum.

Framegrab from Destruction of a German Blockhouse by 9.2 Howitzer (Britain: British Topical Committee for War Films, 1916); Imperial War Museums.

In making this argument, the Town Topics writer was aligning himself with the Bioscope early 1916 description of the cinema as the “nation’s historian.” Although certainly exciting, these official films were not mere entertainment but a new kind of visual historiography. And this was not just a boon for schoolboys but also a new historical method that could help historians to overcome the wartime measures introduced by governments to control the flow of information. He argued that while “[a]t the beginning of the war it was thought the historians would be bankrupt, because the censorship hid deeds of our men in the mystery of the night,” in fact, “[t]he cinema will save the historian, and at least help him to pay ten shillings in the pound.”

Other press coverage of the Gaiety shows gives further details of how this new history was presented and received. The choice of a large “legitimate” theatre such as the Gaiety rather than in a picture house associated the films with a site of serious cultural production aimed at a discerning audience. On the other hand, the Gaiety adapted picture-house exhibition practices in showing the films at three shows a day beginning at 3pm. “[T]he Gaiety Theatre opens a practically new chapter in its career,” the Freeman’s Journal commented, “by the fact that the attraction is not the familiar drama, musical or otherwise, but the production of a series of official war pictures which are, beyond all doubt, of transcendent interest” (“Amusements”). “In imagination,” observed the Irish Times, “one may see Irish soldiers at work and play, the Connaught Rangers and Munster Fusiliers amongst them, and Captain Redmond is seen leading his company to the front lines” (“Public Amusements”). Similar to other entertainments at the theatre, “a most excellent musical accompaniment is supplied by the Gaiety orchestra” (“Amusements”). Although music might contribute to the ease with which these images could be perceived, the musical director would presumably have had to be careful to avoid evoking not tears of schoolboy struggle but those of poignant loss among audience members with relatives and friends in France.

More chapters of this history that could – a least theoretically – be assimilated without tears, were on the way. “At the General Headquarters of the British Army in France,” reported the Dublin Evening Mail on 22 June, “there was last night exhibited before a large gathering of distinguished officers and their guests the latest series of the official war films, which in due course will be presented to the public at home and to neutral Powers, amongst which the desire to learn what our troops are really doing is unquestionable very keen” (“Pictures Taken at the Front”). This first run before an expert military audience could not, however, guarantee how resistant audiences in Ireland or elsewhere might react.

The Irish Catholic Church seemed to also believe that the cinema could not easily be destroyed and should therefore be, if not utilized for its own purposes, at least shaped by its ideology. With the appointment in June 1916 by Dublin Corporation’s Public Health Committee of Walter Butler and Patrick Lennon as film censors, a milestone was reached in the church’s campaign to introduce local censorship that would reflect a distinctly Irish Catholic sensibility (Rockett 50). Films shown in Ireland already bore the certificate of the British Board of Film Censorship, which had been established by the film trade as a form of self-regulation to avoid government-imposed censorship. Even as Butler and Lennon were being appointed, the British industry was discussing renewed government determination to introduce official censorship. Among the cases cited that raised this issues in London was the banning of A Tale of the Rebellion, a film about the Easter Rising that showed an Irishman being hanged (“London Correspondence”). Even as they announced the introduction of censorship in Dublin, however, the Irish Vigilance Association (IVA) expressed impatience with the lack of urgency demonstrated by the Corporation in appointing censors (“Film Censors for Dublin”).

Musical attractions at the Pillar; Dublin Evening Mail 1 Jun. 1916: 2.

Musical attractions at the Pillar; Dublin Evening Mail 1 Jun. 1916: 2.

From the IVA’s perspective, censorship was increasingly urgent given cinema’s growing appeal for the middle class, epitomized by improvements to cinematic music in June 1916. Three Dublin picture houses led the musical field: the city-centre Pillar and Carlton and the suburban Bohemian. Reviewing the Pillar at the end of June, the Irish Times revealed that its “orchestra including such favourites as Mr. Joseph Schofield, Mr. Harris Rosenberg, Mr. H. O’Brien, Miss Annie Kane and Mr. S. Golding, continue[s] to delight large audiences” (“Pillar Picture House”). Just a few doors away from the Pillar on Sackville/O’Connell Street, the Carlton boasted in Erwin Goldwater an internationally renowned violinist as its orchestra leader and soloist.

Dublin Evening Mail 10 Jun. 1916: 2.

Dublin Evening Mail 10 Jun. 1916: 2.

The Bohemian, however, outdid both of these when it engaged Achille Simonetti. “Dubliners will keenly appreciate the enterprise of the management of the Bohemian Picture Theatre in permanently engaging the services of one of the most noted violinists of the day in the person of Signor Simonetti,” the Dublin Evening Mail argued. “Henceforth Signor Simonetti will act as leader of the Bohemian orchestra – which has won such a wide repute – and will give solos, as well as Mr. Clyde Twelvetrees, Ireland’s greatest ’celloist” (“Play’s the Thing”). Simonetti debuted alongside Twelvetrees at the Bohemian on Whit Monday, 12 June 1916, when the bill was topped by Infelice (Britain: Samuelson, 1915), based on a novel by Augusta Evans-Wilson and starring Peggy Hyland. And if this was not enough to draw a large audience, the Bohemian announced that it would revise its pricing back to pre-Entertainment Tax rates, adding the line “We Pay Your Tax” to future advertisements.

No ordinary musicians need apply to Bangor’s Picture Palace; Irish Independent 9 Jun. 1916: 6.

No ordinary musicians need apply to Bangor’s Picture Palace; Irish Independent 9 Jun. 1916: 6.

The Bohemian added violist George Hoyle two weeks later. “The management now consider that they have the most perfect arrangement of stringed instruments and performers for a picture theatre,” the Irish Times reported (“Platform and Stage”). In a rare article focused on “Picture House Music,” Dublin Evening Mail columnist H.R.W. agreed that the Bohemian’s orchestra was the best in the city and that Simonetti’s “distinguished abilities attract large numbers of people from the most distant parts of the city.”

Commenting favourably on the tendency for picture-house orchestras to add strings and avoid brass and woodwind, s/he observed that while “the theatre orchestra was allowed to degenerate into mere noisy accompaniments to conversations in the auditorium during the interval,” in the picture house, “conversation is subdued, the music is subdued, the lights are subdued. The whole effect is soothing to the nerves.” Referring to Twelvetree’s impressive rendering of Max Bruch’s arrangement of “Kol Nidre,” s/he speculated that “the exact atmosphere is created by the fact that the solos are played in half light. The attention paid by the audience shows that this new feature is appreciated to the fullest extent.” S/he concluded that “the picture houses are affording us an opportunity of hearing the very best music, and in the hands of such fine artists as I have mentioned we can hear anything from a string quartet to a symphony.”

Although the official war films were not shown at the Bohemian, music of this kind could certainly play a role in assimilating the new tearless history.

References

“Amazing City Scenes.” Dublin Evening Mail 19 Jun. 1916: 3.

“Amusements: The Gaiety Theatre.” Freeman’s Journal 13 Jun. 1916: 6.

“Bohemian Picture Theatre.” Irish Times 13 Jun. 1916: 2; 20 Jun. 1916: 7.

Condon, Denis. “Politics and the Cinematograph in Revolutionary Ireland: The Boer War and the Funeral of Thomas Ashe.” Field Day Review Issue 4 (2008); and “Receiving News from the Seat of War: Dublin Audiences Respond to Boer War Entertainments.” Early Popular Visual Culture Vol. 9, No. 2 (2011).

“Film Censors for Dublin.” Freeman’s Journal 22 Jun. 1916: 6.

H.R.W. “Picture House Music: Its Growth and Development.” Dublin Evening Mail 28 Jun. 1916: 5.

“Irish Film Production.” Irish Times 30 Jun. 1916: 6.

“London Correspondence.” Freeman’s Journal 16 Jun. 1916: 4.

“The Moving Picture: The New National Weapon.” Bioscope 1 Jun. 1916: 955.

“Pictures Taken at the Front: Splendid New Series: Operator Gets Bullet Through His Cap.” Dublin Evening Mail 22 Jun. 1916: 3.

“The Pillar Picture House.” Irish Times 27 Jun. 1916: 6.

“Platform and Stage.” Irish Times 24 Jun 1916: 10.

“The Play’s the Thing.” Dublin Evening Mail 10 Jun. 1916: 6.

“Public Amusements: The Gaiety Theatre.” Irish Times 13 Jun. 1916: 2.

Rockett, Kevin. Irish Film Censorship: A Cultural Journey from Silent Cinema to Internet Pornography. Dublin: Four Courts, 2004.

“Scene in City Theatre: ‘There Is a Brave Man.’” Dublin Evening Mail 26 Jun. 1916: 4.

“Town Topics: Being a Casual Causerie.” Dublin Evening Mail 19 Jun. 1916: 2.

Irish Cinema Catches the Public Eye in February 1916

Audience P&Pg 19 Feb 1916p475

Voices filling the dark; Pictures and the Picturegoer 19 Feb. 1916: 475.

At the end of January 1916, cinema-trade-journal Bioscope’s Irish correspondent Paddy congratulated George Hay, manager of Waterford’s Broad Street Cinema, on his catchy new programmes. “‘The Picture and Picturegoer’ is on sale in the theatre,” he observed, “and Mr. Hay has had his entire programme printed on the front page. This catches the public eye, and moreover, when the paper is left lying about at home it catches the eye of other members of the family.” Getting and remaining in the public eye was important to the cinema business, but much of the publicity it garnered in Ireland in February 1916 was negative.

Elaine Hand Sep 2 1915 Bio

Eye-catching ad for The Exploits of Elaine incorporating the clutchching hand motif; Bioscope 9 Sep. 1915: 1127.

Cinema’s “Clutching Hand” certainly caught the public’s eye in February 1916. The Exploits of Elaine (US: Wharton, 1914) serial had been showing in many Irish picture houses, including Dublin’s Rotunda, which had shown the first episode, “The Clutching Hand,” on 18 October 1915. The plucky Elaine’s (Pearl White’s) repeated imperilling by master criminal the Clutching Hand (Sheldon Lewis) and rescuing by scientific detective Craig Kennedy (Arnold Daly) proved a lucrative formula. Showing one episode a week, the Rotunda reached the 14th and final episode, “The Reckoning,” on 20 January 1916. “Those who have followed the various episodes in this serial picture must not omit to visit the Rotunda,” a newspaper article warned, “and witness the first dénouement of the Clutching Hand, in which the culprit is revealed through his inadvertence in referring to the hidden treasure” (“The ‘Clutching Hand’ Revealed”). “Thus far,” the Irish Independent observed, “‘Exploits’ may claim to have established a record in general interest, and increased attendances are like to be experienced as the story reaches its climax” (“Dublin and District”).

Exploits_of_Elaine_-_The_Devil_Worshippers_(1914)

Poster for the episode of The Exploits of Elaine in which the Clutching Hand’s identity is revealed. Source: Wikipedia.

Other picture houses were not far behind the Rotunda. On 10-12 February, Cork’s Coliseum showed the 13th episode, “The Devil Worshippers,” in which the identity of the master criminal the Clutching Hand is revealed. Smaller towns started the serial later, with the first episode being offered to audiences in Ballina in June 1916 and in Longford town in July 1916. Seeing its success, producers Wharton Studios had quickly followed it with The New Exploits of Elaine (US: Wharton, 1915), and the Rotunda and others would begin showing this as soon as the original concluded. As a result, the phrase “Clutching Hand” was in circulation in Ireland as a synonym for criminality throughout 1916. Calling for an enquiry into the military killing of civilians during the Easter Rising, for example, Dublin alderman Laurence O’Neill described himself as having “the clutching hand of the military authority upon him” (“Action of Corporation”).

Pictures and the Picturegoer 26 Feb. 1916.

Pictures and the Picturegoer 26 Feb. 1916.

We have seen here that White’s Elaine offered young women an adventurous role model, but court cases reveal that the Clutching Hand proved equally inspirational for the criminal careers of Irish child gangs. A writer in the Southern Star noted that “the Exploits of Elaine, or the Clutching Hand, is drawing crowded houses at the local Kinema” in Kinsale, Co. Cork. As a result, “[a]ll our youth are now budding Sherlock Holmes.” But the influence of the serial was not so clear cut:

This habit of observation properly cultivated is a very useful thing and fits the youngster for life’s battle, but, judging by the cases before the local court on Saturday last the Clutching Hand is also in evidence. A month was the reward in this case. (“Kinsale Notes and Notions.”)

Cinema could be educational by providing “useful lessons by ocular demonstration” but the “Clutching Hand remains.”

The Southern Star writer did not provide details of the case in Kinsale, but more evidence exists for those the Clutching Hand inspired in Newry and Mullingar. On 9 February 1916, seven boys and one girl were each sentenced to five years in various reformatories and industrial schools for stealing from shops in Newry. As each child was sentenced and put in a room beside the court, they sang the popular World War I song “Are We Downhearted? No!” – a song that begins by mentioning Pat Malone of the Irish Fusiliers – and cheered.“[A]s each fresh defendant came from the magistrates’ hands he was received with the sign of the ‘Clutching Hand,’ and solemnly responded” (“Boys and the ‘Clutching Hand’”). Sentenced to five years at Philipstown Reformatory for stealing 16s 7d and some handkerchiefs on 14 January, Bernard Hughes described how

they planned the robberies, and with the proceeds went to a picture palace, in the café of which they had tea, bread and butter, lemonade, chocolate, wine, and cigarettes. After sleeping in “Duck” Marron’s common lodginghouse all night at 4d. each, they visited Warrenpoint next day, where they were arrested.

The rich food and lodgings they experienced on their spree contrasted markedly to the conditions in which at least some of them lived. Head Constable Mara gave evidence of having been invited by accused James O’Hare’s father, a sailor home on leave, to see how his children were living:

They were covered with vermin, and their mother was drunk. The house was filthy, and nothing in it but a dirty sack for five children to sleep on. [Another accused John] Hanratty, it was stated, lived in the worst house in Newry, with his mother and his sister.

Such testimony does not appear to have influenced the magistrates towards any more leniency than extended incarceration. Nevertheless, the solidarity between the children in court seems remarkable. By mentioned just these signs of defiance in court without the details of their desperate living conditions, most papers presented the case as a commentary on the antisocial nature of cinema.

The Exploits of Elaine showing in Mullingar. Westmeath Examiner 26 Feb. 1916: 8.

The Exploits of Elaine showing in Mullingar. Westmeath Examiner 26 Feb. 1916: 8.

Reports of the Newry case, or similar cases elsewhere, may have inspired the behaviour of the 12-year-old John Connor, Thomas Keena and Michael Creevy who on 26 February 1916 were arrested for stealing in Mullingar. Sergeant Campbell informed the petty sessions that having been told by J. F. Gallagher that £1 10s had been robbed from his shop, he went to Healy’s Picture House and found the boys in possession of the remainder of the money. Although the chairman of the petty sessions seemed inclined to grant Creevy’s mother’s request for bail for her son, the boy himself asked not to be sent home but to go to a detention home with the other boys. While in the cells at the police barracks, the boys reportedly sang “It’s a Long Way to Tipperary” and shouted “Hurrah for the Clutching Hand” (“Robbery in Patrick Street”). The magistrates hearing the boys’ case sent a resolution to the Mullingar Town Commissioners urging them not to renew picture house licences until the proprietors undertook not to show any film that depicted burglary to children under 16 (“Youths Charged with Robbery”). The Commissioners simplified this by barring boys under 16 from evening performances (“Mullingar Town Commissioners”).

These cases lent fuel to the campaigns to regulate – or eliminate – cinema. “What is really a little alarming,” argued a writer in the Irish Times citing the Newry case,

is the prospect of a gradual Americanisation – and a very cheap sort of Americanisation at that – of all our English and Irish ideals and of the whole British outlook on things in general. To-day the picture-house does little or nothing for patriotism; it is not helping us to victory in the field. (“American Films.”)

This writer supported H. G. Richards’ suggestion in the London Times that the importation of all foreign – mainly American – films be banned, including raw film stock. Richards argued this move would save £2 million, free up space on cargo ships, encourage the British film industry to expand, and make films more educational. Considering some of the economic and moral arguments for and against a ban, the Sunday Independent seemed to come down against it. “Naturally for the defence,” an editorial item observed, “we have the sound standing arguments of the public need of diversion in war as well as peace-time, and the benefit to temperance of the competition of the Cinema theatres with the publichouses.” The writer seemed to consider something of a clincher the fact “that on each of the British battle cruisers which await the appearance of the German fleet is installed a picture show for the amusement of the fighting men” (“The Passing Show”).

Few in the industry shared Richards’ views. Fan magazine Pictures and the Picturegoer pointed out that while British audiences were staunch supporters of British films, domestic companies could not supply the market. “[U]nfortunately, the [British] films that are worth much would not go far to feed the four thousand odd theatres,” s/he observed. “Indeed, if all the British film companies suddenly decided to work day and night in order to turn out films with the rapidity of a munitions factory, the output would provide but a mere drop in the ocean” (“Don’t Close Our Picture Theatres”). As the article pointed out, the dearth of people and materials in wartime made it unlikely that the British industry could expand to any great degree.

While these kind of arguments were unlikely to convince those intent on reshaping a mainly entertainment medium into a mainly educational one, other government priorities militated against a film-import ban. The Irish papers prepared their readers for the imposition of an amusement tax in the upcoming budget as a much-needed revenue-raising measure. Cinemagoers would feel the clutching hand of the war economy in May.

References

“Action of Corporation: Petition to House of Commons.” Freeman’s Journal 3 Aug. 1916: 7.

“American Films.” Irish Times 14 Feb. 1916: 4.

“Boys and the ‘Clutching Hand’: Remarkable Case at Newry.’” Irish Times 10 Feb. 1916: 6.

“The ‘Clutching Hand’ Revealed.” Irish Times 20 Jan. 1916: 9.

“Don’t Close Our Picture Theatres: ‘Movies’ the War-Time Medicine of the Masses.” Pictures and the Picturegoer 26 Feb. 1916: 494.

“Dublin and District: Rotunda Pictures.” Irish Independent 20 Jan. 1916: 5.

“Kinsale Notes and Notions.” Southern Star 5 Feb. 1916: 7.

“Mullingar Town Commissioners: Cinemas and the Youth.” Westmeath Examiner 18 Mar. 1916: 6.

Paddy. “Pictures in Ireland.” Bioscope 27 Jan. 1916: 344.

“The Passing Show.” Sunday Independent 13 Feb. 1916: 4.

“Robbery in Patrick Street: Extraordinary Performance of Boys.” Westmeath Examiner 4 Mar. 1916: 8.

“Youths Charged with Robbery: Cheering for the ‘Clutching Hand.’” Westmeath Examiner 18 Mar. 1916: 6.

“Experiments Against the Public Taste” in Irish Picture Houses, August 1915

Evening Telegraph, 23 Aug. 1915: 1.

Evening Telegraph, 23 Aug. 1915: 1.

In its reviews of entertainments on Tuesday, 24 August 1915, Dublin’s Freeman’s Journal departed from the usual blandly favourable tone of newspaper notices to criticize the choice of film at the Bohemian Picture Theatre. Although the reviewer praised the “discrimination exercised by the management in the selection of films” since the picture house had opened the previous year, s/he regretted that the “inclusion of ‘Sapho’ this week introduces an unedifying subject” (“Bohemian”). Although the reviewer conceded that the film actually contained “very little to which exception might be taken,” s/he argued that “these experiments against the public taste are very dangerous, as might have been gathered from the attitude of the audience” (ibid).

The reviewer neglected to say, however, what had been the audience actual reaction to Sapho. Others were a little more forthcoming. Attending the Bohemian’s 7pm show on Monday evening, Joseph Holloway thought that the “unpleasant love story of Jean & Sapho was well enacted – a crowded audience witnessed it & many were waiting outside to see the 9 o’clock show as I came out” (Holloway, 23 Aug. 1915). Holloway did not mention any manifestations of dangerous attitudes among this apparently enthusiastic audience, but a report in the trade journal Bioscope some weeks later perhaps accounts for the Freeman’s hints about agitation among the audience. “During the screening of ‘Sapho,’ at the Bohemian Theatre,” Paddy, the Bioscope’s Irish correspondent, claimed that “the Vigilance Committee – or what purported to be the same – held a massed meeting at the corner of the street, and also secured a brass band which did a few triumphal processions past the theatre” (Paddy).

The Bohemian had been and would continue to be a target of Dublin Vigilance Committee (DVC) activity, but the use of a brass band was not repeated there. This may be because this tactic failed to attract the same level of publicity as the disturbance in the auditorium, arrest and court appearance favoured by such DVC activists as William and Francis Larkin.

A poster for Olga Nethersole’s theatrical version of Sapho, written by Clyde Fitch. Courtesy of the Library of Congress.

In any case, few audience members – and certainly not the journalists, Holloway or members of the Vigilance Committee – can have been unaware that Sapho was about a woman’s extramarital affairs. Alphonse Daudet had adapted his own popular 1884 novel for the stage, and it had been lent further notoriety when in 1900, Olga Nethersole produced and starred in a US stage version written by Clyde Fitch that told the story from Sapho’s point of view. Both the French and US versions had played in Dublin in the 1900s. So well known was the novel and play that when Nethersole returned to the Gaiety in 1906, the Irish Times commented that it

is unnecessary at this period of time to discuss the morals of the play, or argue the question whether its enactment is calculated to promote a wholesome spirit or not. The subject is one on which people have made up their minds one way or another, and judging by the constitution of last night’s audience the vast bulk, if not the entire of those present, understood perfectly the class of production which they had gone to witness.” (“Gaiety Theatre.”)

Any experiments against the public taste had long yielded their results, it seems, at least as far as the audience at the Gaiety was concerned. However, cinema had altered Ireland’s mediascape by bringing entertainment out of the city centres to the suburbs, small towns and rural areas, and because it was cheaper than theatre, it was more accessible to the working class. With these shifts in entertainment, the definition of “public taste” and “audience” was up for grabs.

In any case, not all journalists were as accepting of the taste experiments represented by plays such as Sapho as the jaded Irish Times reporter appears to have been. In July 1915, D.P. Moran, editor of the Leader, reminded readers of his 15-year-long “campaign against music hall and theatrical filth” (“‘Dirty Dublin’ Again”). He claimed this campaign was necessary because of the complicity of the newspapers with theatre owners:

The names of such plays as “Zaza” “Sapho,” and “Kitty Grey” will recall that campaign to the recollection of our older readers. But the daily Press was then as it is now rotten. We took a big start out of the dailies of that time, and they were cautious of their puffs of imported dirt, but they stuck like wax to the advertisements of the entertainments and plays however dirty. (Ibid.)

Sapho had been one of the key works in Moran’s long-running crusade against the laxity of the mainstream press. And he was right to indicate that theatre and picture-house owners paid to advertise and expected that reviews would at least pay sympathetic attention to their entertainments, if not outright reproduce promotional materials masquerading as criticism. This also makes reviews of limited use for historical purposes. In contrast to this commercial motivation, Moran was – as a self-styled Irish-Irelander interested in Gaelic culture rather than Nationalist politics – hostile to popular entertainments for their Anglicizing influence, which included promoting forms of sexual expression at odds with Irish Catholicism.

“A Review of the Audience.” Leader 17 Jul. 1915: 541.

Moran’s campaign was not limited to the content of theatrical shows or press complicity but also aimed to refashion the Irish audience. This aspect of his crusade took visual form in July 1915, when he published Tom Lalor’s cartoon entitled “A Review of the Audience.” The accompanying verses by A.M.W. (John Swift) directed readers to contemplate the “dirty degenerates ever so keen / To welcome the smut of a music hall scene.” Among these were the “Johnnie, or nut,” “the College effeminate brat, / Ne’er keen on a lesson that’s wholesome or nice, / But apt in the study of music hall vice,” as well as “the old reprobate well to the fore / In years far advanced but in vices much more.” The press was also excoriated:“Our Press lends its aid to the stuff it should drown, / The ‘Freeman’ and ‘Mail’ that should give it hard knocks / Encourage the same from a seat in a box.”

Although the picture houses were not yet on Moran’s agenda in July 1915, they soon would be when he supported the DVC coming campaign for film censorship, and the appearance of a well-publicized film adaptation of Sapho would no doubt have put him on the alert. The version of the film shown at the Bohemian in August 1915 was one of two film versions released into the British film market in 1913. When the French company Éclair released its version, starring Nethersole, in Britain in March 1913, it became a cause celebre within the industry. The film was banned in Leeds and other places, and when an exhibitor was prosecuted for showing it in Darlington, the Cinema Exhibitors’ Association took up his defence (“The ‘Sapho’Case”).

But it was the US version, released in Britain in November 1913, that would eventually make its way to Ireland. It was made by the Majestic Motion Picture Company and starred Florence Roberts. Whatever its other faults, the adaption to the screen met with approval: “Daudet’s work loses nothing in its production on the cinema, and the large audiences followed the picture through its six parts with interest” (“The Bohemian Picture House”). However, if Irish exhibitors hoped to avoid controversy by waiting nearly two years before booking the film, they miscalculated not so much the public taste as the growing power of the Catholic guardians of morality.

References

“The Bohemian.” Freeman’s Journal 24 Aug. 1915: 2.

“The Bohemian Picture House.” Dublin Evening Mail 24 Aug. 1915: 6.

“‘Dirty Dublin’ Again.” Leader 10 July 1915: 519-20.

“Gaiety Theatre.” Irish Times 20 Sep. 1906: 6.

Holloway, Joseph. Holloway Diaries. National Library of Ireland.

Paddy. “Pictures in Ireland.” Bioscope 9 Sep. 1915: 1176.

“The ‘Sapho’Case.” Bioscope 31 Jul. 1913: 349.

Processions, Protest and the Perfect Woman in Irish Picture Houses, Late Summer 1915

Summer was usually a bad time for indoor entertainments such as cinema. But the Irish weather during July 1915 – like that of July 2015 – did not favour outdoor activities. “It has been a sad time for July holiday-makers,” observed the Irish Times in early August, “and as yet there is no hint of a better hope for August, except that which may be taken from the thought that what has persisted so long must soon change” (“Wet Weather”). While some temporary picture houses opened at seaside resorts, some established venues followed the practice of the theatres and closed for several weeks in July and/or August. Although Dublin’s Rotunda usually stayed open throughout the summer, it took advantage of this practice in 1915 by closing on 7 June for extensive renovations and reopening on 26 July.

Swimmer Annette Kellerman was considered the “|Perfect Woman” because here measurements corresponded to the classical dimension of the Venus de Milo. Australian poster from the collections of the National Library of Australia, available here.

Australian swimmer Annette Kellerman’s bodily measurements promoted on a poster for the film Neptune’s Daughter. Collection of the National Library of Australia, available here.

The weather didn’t stop Dublin architect Joseph Holloway from travelling across town on the evening of Friday, 9 July, from his home in Northumberland Road south of the city to the Bohemian Picture Theatre in the northern suburb of Phibsborough. He was clearly quite taken with the “great film drama of a legendary story in five parts, called Neptune’s Daughter featuring Annette Kellerman (the Perfect Woman)” because he described it in more detail than any other film he had seen that year (Holloway, 9 Jul. 1915). The film was one of the several mermaid fantasies the Australian swimmer made during her film career in the 1910s and early 1920s. Dublin audiences had seen Kellerman three years previously in a similar live stage show, when she had appeared at the Theatre Royal with a company of 40 artistes in Undine, a 14th-century set “idyll of forest and stream” (“Theatre Royal”). Although a skilled athlete, Kellerman’s celebrity was partly based on her controversial promotion of a form-fitting one-piece swimsuit for women. This attire allowed women swimmers the ease of movement needed for athletic achievement, which was not permitted by form-hiding two-piece Victorian bathing costumes. Her championing of women’s athletics fitted well with such contemporary campaigns for women’s equality as the suffrage movement, and at a special matinee during her week in Dublin in 1912, Kellerman gave a lecture on women’s physical culture. At the same time, the publicity for her theatrical appearances fully exploited the spectacle of her body, which was declared perfect because it corresponded so exactly to the measurements of the Venus de Milo.

“Summer at Last!” Irish LIfe 19 Jul. 1912: 669.

“Summer at Last!” Irish LIfe 19 Jul. 1912: 669. Courtesy of National Library of Ireland.

Photographs published by the glossy illustrated weekly Irish Life in July and August 1912 – just after Kellerman’s visit – throw some light on the degree of controversy her appearance is likely to have caused in the early 1910s. Irish Life published many photographs of Ireland’s leisure class at golf, tennis, horse riding, motoring and other activities. Under the title “Summer at Last!” the issue of 19 July 1912 published photos of six women bathers, and the one-piece swimsuit is much in evidence: only one of the women has a swimsuit that covers her upper legs, arms and shoulders. Although four of the women are on or beside bathing machines that suggest the persistence of Victorian seaside practices, they appear unconcerned by the gaze of the camera or are even welcoming of it. The photo story suggests a fairly permissive view of the display of the female body in such public spaces as beaches and of the reproduction of such photographs in a widely circulating magazine of the “respectable” classes.

“On the Rocks” and “Disillusioned,” Irish Life 9 Aug. 1912: 791 and 16 Aug. 1912: 840.

“On the Rocks” and “Disillusioned,” Irish Life 9 Aug. 1912: 791 and 16 Aug. 1912: 840. Courtesy of National Library of Ireland.

However, this sense of the freedom of bodily display is somewhat challenged by the letter of complaint that the editor received the following month in response to Irish Life’s publication on 9 August 1912 of a postcard with a bather – in this case, probably a model – no more undressed or welcoming of the camera’s gaze than the previous women. The complaint was not a trivial one: it came from the Catholic Church based Dublin Vigilance Committee (DVC). Founded in early November 1911, the DVC had grown rapidly and held the first of what was to become an annual show of strength in the form of a procession through the streets of Dublin and a mass meeting at the Mansion House in July 1912. This was an astonishingly successful event, drawing letters of support not only from the Irish Catholic hierarchy but also the pope. The fact that it took place at the Mansion House meant that the movement already had the imprimatur of Dublin’s Lord Mayor, who attended, but the meeting was also addressed by Ireland’s highest government official, the Lord Lieutenant, Lord Aberdeen, who had also been the president of the National Vigilance Association of England for the previous 15 years. This was a movement with serious political clout. Nevertheless, when Irish Life responded to the complaint on 16 August, it was with an article that was more resentful than contrite and that was illustrated by children playing on a beach who were “Quite Happy! / Provided There Are no Vigilance Committees to Object.”

Three years later, at the Bohemian on the evening of 9 July 1915, Holloway was also quite happy with Neptune’s Daughter (US: Universal, 1914). However, the filmmakers – including Dublin-born director Herbert Brenon – pushed the degree of bodily display in Kellerman’s performance to full nudity, causing Holloway some qualms. “The story was splendidly enacted,” he thought, “but Annette Kellerman’s lack of costume was very daring at times.” Nevertheless, Holloway

thought it a very beautiful film, with nothing suggestive in it, – perhaps the incident of the diving from the rocks, again and again, clad only in nature, might have been omitted, with no hurt to the story, but, then Annette Kellerman wanted to show what an expert diver she is, & gave the display.

For a full week in early July 1915, Dublin’ s Bohemian Picture Theatre showed Neptune’s Daughter with Australian swimming star Annette Kellerman; Evening Telegraph 5 Jul. 1915: 1 and 8 Jul. 1915: 1.

Dublin’ s Bohemian Picture Theatre retained Neptune’s Daughter for a full week in early July 1915; Evening Telegraph 5 Jul. 1915: 1 and 8 Jul. 1915: 1.

Holloway’s defensiveness here is understandable because the DVC had not gone away in the interim and was in 1915 shifting its focus from what it termed “evil literature” to “the filthy picture screen” (“Fighting a Plague”). Neptune’s Daughter had been due to finish its three-day run at the Bohemian on Wednesday, 7 July – two nights before Holloway saw it – but because of its popularity, Bohemian manager Frederick Sparling extended its run into the second half of the week. On the Thursday night, the packed Bohemian was visited by William and Francis Larkin, the members of the DVC most likely to make a protest. The newspapers reported that at 9 o’clock, the Larkins “began to hiss, and they persisted in this form of protest for forty minutes, to the end of the film” (“‘Neptune’s Daughter’”). “It was evident that the audience found nothing of a suggestive or offensive nature in the production,” opined the Freeman’s Journal, “and they showed their approval by applauding warmly (“Annette Kellerman at the Bohemian”). The Larkins and the DVC had by no means finished with cinema, and Neptune’s Daughter encountered some further difficulties. The film was condemned from the altar by a local priest when it opened on 22 July for a three-day run at Sparling’s other picture house, the Sandford in the south-city suburb of Ranelagh. “I have reason to believe,” the Bioscope’s Paddy contended, “that the Reverend Father in question had not seen the film but was going on the strength of the publicity matter – which, it will be admitted is rather striking” (Paddy).

Evening Telegraph 31 Jul. 1915: 3.

Evening Telegraph 31 Jul. 1915: 3.

Part of the reason the Bohemian was the site of these events was that it had become one of the most popular picture houses in Dublin. It was a venue that could induce Holloway and presumably others to travel across the city, albeit that Holloway travelled to see Annette Kellerman in Neptune’s Daughter. Regular newspaper ads helped to build and maintain this popularity. At the end of July on a page headed “City Theatres and Picture Palaces to Visit During the Holidays,” the Bohemian published an unusually large ad with a photograph illustrating its claim to be “the best appointed and most luxurious picture theatre in Dublin.” If this ad was addressing potential audience members with reasons to choose the Bohemian from among the other picture houses, those reasons had to do with the luxury experience to be had there. Taken from the back of the balcony, the photo emphasized the decorative plasterwork, light fittings, comfortable seating and large screen. The ad’s largest text apart from the Bohemian’s name referred not to the film offerings but to the “Finest Orchestra in Ireland,” made up of 16 performers. You went to the Bohemian for its beautiful physical and aural environment.

August bank holiday offerings by Dublin's picture houses; Evening Telegraph 31 Jul. 1915: 3.

August bank holiday offerings by Dublin’s picture houses; Evening Telegraph 31 Jul. 1915: 3.

Whereas the Bohemian’s ad pushed film titles to a peripheral position, the ads for the Bohemian’s five rival Dublin picture houses prominently displayed film titles they had chosen for the August holiday weekend. Charlie Chaplin featured in four of the six picture house ads, with the Electric Theatre in Talbot Street emphasizing that it had the “Real Charlie Chaplin in Some Comedy (Not an Imitation).” This may have been a general reference to Chaplin’s multitude of screen and stage imitators or a more specific one to the music hall comedian Jack Edge, who was shown in the Coliseum Theatre’s advertisement on the same page dressed as Chaplin.

The most prominent title advertised by the newly renovated Rotunda was a film of the funeral of the Fenian Jeremiah O’Donovan Rossa, an outdoor activity largely undisrupted by the weather. Organized by the Fenians’ revolutionary successors, the Irish Republican Brotherhood (IRB), the funeral was a massive demonstration of the ability of the IRB to mobilize the more militant factions of Irish nationalism. The IRB arranged for O’Donovan Rossa’s body to be repatriated from New York to Dublin, where it lay in state for three days at City Hall and was subsequently accompanied on Sunday, 1 August, by a procession of about 5,000 mourners – watched by at least ten times that number – to Glasnevin Cemetery, where Patrick Pearse delivered his renowned graveside oration. Pearse was not audible in the film by Whitten’s GFS, which recorded highlights of this three-day commemoration, but the volley of shots over the grave by armed Volunteers and the extent of public support were no doubt eloquent enough for the many people who watched the film in picture houses around the country in the coming days and months. Those eager to see the film first did not have to wait for the screenings at the Rotunda, which did not have a licence to open on Sundays, but could attend the Bohemian, where it was on view a few hours after the end of the funeral and at a picture house on the route of the funeral procession. There they could shelter from the vagaries of the Irish summer in some comfort.

References

“Annette Kellerman at the Bohemian.” Freeman’s Journal 10 Jul. 1915: 7.

“Fighting a Plague: Vigilance Committee’s Crusade.” Irish Catholic 11 Sep. 1915: 1

Holloway, Joseph. Holloway Diaries. National Library of Ireland.

“‘Neptune’s Daughter’: Protest in Dublin Picture House.” Irish Times 9 Jul. 1915: 6.

“Theatre Royal.” Sunday Independent 30 Jun. 1912: 6.

“Wet Weather.” Irish Times 4 Aug. 1915: 4.

From the Stomach to the Front: Projecting the World on Irish Screens in April 1915

The growth of picture houses in the 1910s provided Irish people with unprecedented visual access to the world. The increasing number of cinemagoers could view otherwise difficult or impossible to see geographical spaces, the geopolitical spaces of Europe’s battlefields and even the intimate spaces within the human body.

Stomach film DEM 24 Mar 1915

Dublin Evening Mail 24 March 1915: 5.

“You can take a series of X-Ray pictures at intervals of a few minutes each, while the stomach is busy digesting food,” observed an article in the Dublin Evening Mail in late March 1915.

[P]ut these pictures together on a film, thrown them on a screen, and –

You virtually have a MOVING PICTURE of the stomach in action while digesting your food. (“Moving Pictures of the Stomach.”)

Designed to look like a news item, this article was actually an advertisement for Bisturated Magnesia, a treatment for excess stomach acid. It used the term “moving pictures” – capitalized like no other word in the body of the article – to attract the roving eye of newspaper readers (and film historians), dyspeptic or not. Some advertisers clearly saw moving pictures as a desirable technology with which to associate their product in this way, as the promoters of White’s Fruit Jelly Crystals had done in the same newspaper in August 1913 (“Really Moving Picture”).

In their use of stomach X-rays, the advertisers of Bisturated Magnesia were, however, undoubtedly making a specific reference to Dr John MacIntyre’s experiments in what is now called medical imaging and specifically to Dr John MacIntyre’s X-Ray Film (1896, 1909), which includes early cineradiography of the stomach. Despite being a medical doctor and pioneer of radiography, MacIntyre could also see that X-rays were a spectacular visual technology, of interest far beyond the medical community (Cartwright 22). As such, he had something in common with the showmen who in the late 1890s exploited the entertainment possibilities of X-rays in theatres and fairgrounds, including in Ireland (Condon). This occurred at precisely the same time as the first projected moving pictures were being exhibited. Unlike moving pictures, however, the entertainment career of X-rays was short. For a start, the danger of radiation burns from prolonged exposure to the rays soon became obvious. As well as this, once audiences had seen the bones of their hands or the contents of a locked wooden box, the novelty value of X-rays was exhausted, but they retained a strong imaginative fascination. By contrast, moving pictures were inexhaustible in the potential subjects they could show, from X-ray images of such interior spaces to the exterior spaces of the historical world and the imagined spaces of fiction.

Moving pictures has also prompted the creation of the new social spaces of the picture houses, which were becoming increasingly ubiquitous on the Irish streetscape in April 1915. Although the Grand in Lurgan, Co. Armagh, had opened in autumn 1914, it garnered attention beyond local audiences when it was reviewed in glowing terms by the Bioscope’s “Jottings from Ulster” columnist on 1 April 1915. “Situate on the main street and approached through a spacious and ornate foyer,” the Grand held about 1,000 patrons who were stratified by their ability to pay 3d., 6d. or 1s. This was not, then, a utopian space of horizontal social relations. Although a stepped floor ensured that all patrons had a good view of the screen, “the patrons of the highest priced seats are comfortably and exclusively catered for in a handsome balcony abreast of the operating chamber, nest-o’spring seats and deep framed backs being provided in this section” (“Jottings,” 1 Apr.). Jottings favoured a programme that combined films with live acts, expressing strong approval of the fact that H. G. Austin, who managed the Grand for proprietor Sam Hewitt, had introduced varieties acts into the programme. As a result of this combination of entertainments, Jottings concluded: “I would not be surprised to find the magnificent tapestry with which the walls are decorated, being removed to make room for the appreciative crowds.” However, like other Irish towns with a similar population (12,553), Lurgan had more than one picture house. At the longer-established Picture House in Carnegie Street, manager Clarke embodied Jotting’s favoured combination of variety and cinema, having been part of the variety duo Clarke and Clare (“Jotings,” 22 Apr.).

Evening Telegraph 3 Apr. 1915: 1.

Evening Telegraph 3 Apr. 1915: 1.

If the Lurgan Grand was in many ways typical of the picture houses opening in mid-sized Irish towns at this time, Dublin’s Coliseum Theatre, which opened on Easter Monday, 5 April 1915, was exceptional. With a seating capacity of 3,000, it was Ireland biggest entertainment venue, and its stage was “one of the largest in the kingdom, being not less than 80 ft. wide and 40 ft. deep, capable of staging the largest spectacular scenes” ([Editorial Item]). In its initial stage of development, the Coliseum had been planned as a large picture house called the Premier Picture Palace, but its promoters had decided that another Dublin variety theatre would be more lucrative than a cinema. Nevertheless, given that film projection had become a stable part of variety programmes, a projection booth had been incorporated into the plans for the building and not as an unsightly supplementary structure within the auditorium, as was the case in older theatres. Praising the features of the Coliseum in advance of its opening, the Evening Herald noted that the “biograph chamber is so designed that it will beautify not mar the general scheme” (“Dublin’s New Theatre”).

Despite a general acknowledgment of the quality of the construction and the beauty of the finished theatre, controversy dogged both the building and the opening of the Coliseum. As noted in an earlier post, although other Dublin theatre owners had objected at an August 1914 hearing to the granting of a patent to this new venue, architect, diarist and theatregoer Joseph Holloway had spoken in favour of the new theatre because it offered the prospect of more drama in the city. The most immediate drama came offstage, from such craftspeople as local fibrous-plaster companies and furniture makers who were denied contracts for work in favour of cheaper British firms. In Dublin, the support of local industries was not only a way of creating good will among potential theatregoers but also of mollifying nationalist Anglophobia. With an ill-tempered public correspondence between the theatre and contractors conducted through the newspapers, the negative publicity for the theatre continued over months, causing Holloway to change his mind about its promise and “wish the new theatre a speedy failure under the circumstances. There is no hope ahead for us poor playgoers in Dublin!” (Holloway, 17 Mar. 1915).

Holloway attended the Coliseum’s opening night, and unlike the newspapers’ positive reviews, his diary entries suggest that the management misjudged the Dublin audience. This is noteworthy given that Lorcan Sherlock, the city’s former Lord Mayor, was one of the theatre’s directors. The theatre’s opening bill was headed by the singer Zona Vevey accompanied on organ by Max Erand. Although their act had been going very well and they had been called back for several encores,

the turn that was doing so well was completely spoiled by her singing of a recruiting Jingo song, “Your Country Wants You.” “It does, and we intend to stop it” said a man behind me as she sang. “Give us something Irish” shouted another, and then I knew trouble was brewing for her, and sure enough when she had finished, a stream of hissing and booing broke out and the two artists, retired amid a tornado of ugly sounds. (Holloway, 5 Apr. 1915.)

http://comeheretome.com/2014/05/09/is-it-over-yet-hiding-out-in-the-coliseum-theatre-1916/

Opened in Easter 1915, the Coliseum was destroyed in the fighting of Easter 1916. “The possibility of fire is put almost outside the pale of consideration” (“Dublin’s New Theatre”). Source: http://comeheretome.com/2014/05/09/is-it-over-yet-hiding-out-in-the-coliseum-theatre-1916/

The bioscope pictures – “introducing the Topical Budget of up-to-date current events” – with which the programme concluded appears to have been entirely unremarkable because they received no coverage, but Holloway claims that the opening night ended ignominiously:

A bar of England’s anthem brought the first show to an inglorious end, amid hissing, which cut short the music, as the imported conductor dropped his baton when he saw the way the land lay. This anthem has always been translated, when played in Ireland, into ‘To Hell With The Catholics’, and will always, I fear until we are allowed to govern ourselves. Therefore, it is better omitted from programmes of a general nature. (Ibid.)

Despite Holloway’s misgivings, the Coliseum’s opening was widely reported a success, and its advent tipped the balance of entertainment seats in Dublin city centre firmly back from picture house to theatre. The Evening Herald’s Man About Town was disappointed by the hackneyed nature of some of the opening acts, but he also saw a packed house that included “a few eminent K.C.’s, a land commissioner, several leading medicos, an Abbey Theatre author of distinction, and a trustee of the same concern.” For the Evening Telegraph, among the reasons that the Coliseum “opened its career auspiciously” was that it enjoyed an “advantageously central position […] adjoining the General Post Office and at the tram terminus for all parts of the city and suburbs” (“Coliseum Theatre”).

Those same trams might bring pleasure seekers away from the city centre and to the increasing number of picture houses in the suburbs. The arrival of the picture house had reconfigured entertainment space in the city. Some of the suburban picture houses courted more middle-class patrons in search of higher standard of entertainment in the guise of exclusive films, comfortable surroundings and musical offerings. The Bohemian Picture Theatre in Phibsboro – an area on the northern edge of the city well served by two tramlines – was building its reputation as a venue that provided enhanced musical accompaniment. The Bioscope’s Paddy observed that “one of the finest orchestras to be found in any picture outside London – or in London for the matter of that – is that now installed in the Bohemian.” The Bohemian had twelve musicians “and every instrument seems to have been pressed into use, thus affording a musical feast absolutely unapproached by any other house in Ireland” (Paddy, 25 Mar.).

Cinemas also competed for audience by offering more luxurious furnishings. Dublin’s Pillar Picture House had “an immense mirror […] beautifully set in a gilded frame[…] Thick luxurious carpets are on the stairs leading to the balcony, and the general appearance of the entrance leads one to imagine that a fairy palace of some sort was about to be entered” (Paddy, 4 Mar.). Some picture houses offered early evening patrons free tea. “A big feature is now being made of glow-lamp teas at Kinema House, Belfast,” noted Jottings. “Dainty tables with shaded lights are arranged in full view of the screen, and considerable advantage is being taken of the innovation by those who sacrifice their siestas to the pictures in the afternoons” (Jottings, 1 Apr.). This kind of offering seemed to have been designed to appeal largely to middle-class women who had the leisure to visit the picture houses while shopping in cities and towns in the afternoons.

Some religious groups and magistrates saw cinemagoing as an activity to be restricted rather than encouraged among the middle class. One of the main ways in which they sought to do this was through restrictions or a ban on Sunday opening. The ongoing controversy on Sunday opening came to something of a head at the end of March, when the Recorder of Dublin heard applications for music-and-dancing licences for picture houses. The Recorder reiterated his view that Sunday opening should be restricted to working-class areas of the city, where people had little opportunity to attend entertainments during the week. He therefore granted just a six-day music licence to Jacob Elliman’s Blackrock Picture House because it was located in “a residential place, with a very small number of working people” (“Picture Theatres”). And he again refused a Sunday licence to the Dame Street Picture House, which, he argued, was not frequented by working-class people because it was located on a city-centre shopping street similar to Grafton Street and Sackville/O’Connell Street.

Some religious groups and magistrates saw cinemagoing as an activity to be restricted rather than encouraged among the middle class. One of the main ways in which they sought to do this was through restrictions or a ban on Sunday opening. The ongoing controversy on Sunday opening came to something of a head at the end of March, when the Recorder of Dublin heard applications for music-and-dancing licences for picture houses. The Recorder reiterated his view that Sunday opening should be restricted to working-class areas of the city, where people had little opportunity to attend entertainments during the week. He therefore granted just a six-day music licence to Jacob Elliman’s Blackrock Picture House because it was located in “a residential place, with a very small number of working people” (“Picture Theatres”). And he again refused a Sunday licence to the Dame Street Picture House, which, he argued, was not frequented by working-class people because it was located on a city-centre shopping street similar to Grafton Street and Sackville/O’Connell Street.

These cases reveal a curious class, sectarian and even acoustic geography of the city that emerged in relation to its picture houses.

References

Cartwright, Lisa. Screening the Body: Tracing Medicine’s Visual Culture. Minneapolis: U Minnesota P, 1995.

“Coliseum Theatre: The Opening on Monday.” Evening Telegraph 3 Apr. 1915: 4.

Condon, Denis. “‘Spleen of a Cabinet Minister at Work’: Exhibiting X-Rays and the Cinematograph in Ireland, 1896.” Film History and National Cinema: Studies in Irish Film 2. Ed. John Hill and Kevin Rockett. Four Courts Press: Dublin, 2005.

“Dublin’s New Theatre: The Opening of the Coliseum on Monday.” Evening Herald 2 Apr. 1915: 5.

“Jottings from Ulster.” Bioscope 1 Apr. 1915: 33; 15 Apr. 1915: 260.

The Man About Town. “Things Seen and Heard.” Evening Herald 6 Apr. 1915: 4.

“Moving Pictures of the Stomach During Digestion.” Dublin Evening Mail 24 Mar. 1915: 5.

Paddy. “Pictures in Ireland.” Bioscope 4 Mar. 1915: 824; 18 Mar. 1915: 1051; 25 Mar. 1915: 1111.

“Picture Theatres: Recorder and Sunday Opening: Many Applications.” Evening Herald 29 Mar. 1915: 5.

“A Really Moving Picture.” Dublin Evening Mail 12 Jul. 1913: 3.

“Sunday Opening in Dublin: Important Cases.” Bioscope 8 Apr. 1915: 155.

“War Looks Like ‘Reel’ Business”: Irish Cinema at the End of 1914

The Pillar Picture House opened on 2 December 1914. This photo shows it in 1921, its distinctive semicircular veranda displaying damage like surrounding building from the fighting of the War of Independence and Civil War. RTE Stills Library; image and discussion here.

Neither weather nor war could seem long to inhibit the progress of Irish cinema in late 1914. “From the cinema man’s point of view this war looks like ‘reel’ business,” announced a one-line item gnomically in Dublin’s Evening Telegraph’s Saturday “Music and the Drama” column, without expanding on any cinematic developments. Nevertheless, this single line seems better to capture developments in popular entertainment in the mid-1910s than the several paragraphs devoted a week later by another columnist in the same newspaper to arguing that “our tastes in amusements and entertainments, indoor and outdoor, run on well-defined lines, and are marked by an extraordinary lack of initiative” (“Notes and Comments”). Drawing on the examples of the ping-pong and roller skating crazes – “the handsome rinks brought very poor prices as scrap” – to show that people prefer “Standard Amusements,” the columnist contended that the “theatre, concert and dance are just the theatres, concerts, and dances of by-gone years with some infinitesimal variations.” “Once or twice in every generation, there are signs of revolt, which are none the less interesting because the innovations have never even a sporting chance of securing a permanent footing” (ibid).

Cinema seems to be left conveniently out of consideration here. Although it had similarities with existing forms of entertainment, it was also significantly different and – as developments in late 1914 showed – was highly successful. Indeed, many of the roller-skating rinks build around the country in the short rinking craze of 1909-11 were not scrapped but had by 1914 become picture houses. Significant capital was also being invested not only in adapting other existing buildings – halls, shops and even churches – but also in constructing new purpose-built picture-houses premises. And building continued five months into the war. As it became part of the Irish streetscape, cinema integrated into the business practices of Irish cities, towns and rural areas; as it became more profitable to be a picture-house proprietor, so it became more socially acceptable to be one. Although doubts about the business stability and the respectability of cinema certainly remained at the end of 1914, it was being reshaped in ways that made it not only acceptable but also ever-more desirable to the dominant business and social class, which was itself changing in the context of the war.

However good its prospects, the cinema business faced challenges. On an elemental level, as a form of entertainment that required people to leave their homes and travel to a picture house, cinema was affected by the weather, particularly extremes of heat or inclement conditions that made travel difficult. Storms of unusual ferocity struck Ireland in the opening week of December 1914. “About midnight last night a violent storm swept over the city,” reported the Evening Telegraph,

bringing about a marked change from the extreme cold that prevailed all yesterday, and that became intensified as the night advanced. A high wind, accompanied by intermittent showers, blew till daylight, when heavy rain fell, and with the gale still fierce, it rained in merciless fashion till after noon, when it developed into a continuous and drenching downpour, which, with violent gusts across the city, made all form of traffic difficult and unpleasant. Dublin has not been visited with such an inclement day for a very considerable time. (“The Weather in Dublin.”)

Hurricane-force winds around the Irish and British coasts severely disrupted shipping, leading to the deaths of 14 men from the steamer Glasgow off the Lizard and 19 of the 250 horses for military use on the Teviot out of Dublin (“Havoc of Hurricane,” “Channel Hurricane,” “Heavy Gale in Dublin”).

Dublin’s Evening Telegraph 2 and 4 Dec. 1914: 2, providing details on opening hours and admission prices at the new Pillar Picture House.

These raging storms had consequences for at least the first of the two cinemas opened in Dublin and Belfast at the start of December and in time for the Christmas season. Although Dublin’s Pillar Picture House opened its doors on that stormy Wednesday, 2 December, it was only formally declared open two days later (“Pillar Picture House”). It was located in the middle of Sackville/O’Connell Street opposite Dublin’s landmark Nelson’s Pillar. At a time of limited personal transport, “the proprietors are especially fortunate in this, as the position is the terminus of all city and suburban trams” (ibid.). The proprietor was the Pillar Picture House Co., headed by John J. Farrell, a prominent member of Dublin Corporation who also had shares in three other Dublin picture houses. The Pillar was managed by Bob O’Russ, who was also managing Farrell’s picture houses in Phibsboro and Mary Street (Paddy, 24 Dec.), and May O’Russ – one of the city’s women musicians who formerly operated the Mary Street Picture House with her husband – directed the Pillar’s orchestra (Paddy, 17 Dec.).

Like many of the city-centre picture houses of the prewar period, the building was small, with a seating capacity of just 400, but it was architecturally striking both inside and out (“The Pillar Picture House, Dublin”). “The façade of the new premises is handsomely proportioned and cleverly treated in modern classic,” commented the Irish Builder, proceeding to detail its attractive features:

The approach is covered with a semi-circular verandah, which follows the sweep of a broad arch, and the opening under is filled in with Sicilian marble and leaded glass. The vestibule is very effectively treated with walnut and satinwood panelling with a fibrous plaster frieze of figured plaques and swagwork. The ceiling is elaborately ornamented and has a semi-circular dome of leaded glass. The staircase to the balcony is also panelled in walnut, and the enclosing walls artistically decorated in fibrous work. (Ibid.)

The overall impression was of “comfort and art combined in a most successful manner,” and commentators also stressed that the work of Irish manufacturers had been preferred (“Pillar Picture House”). “The general contractor was Councillor John Dillon, and the fibrous plaster contractor was Councillor John Ryan. Councillor M‘Guiness was the consulting electrical engineer, and the architect was Mr. Aubrey V. O’Rourke” (ibid.).

Belfast Evening Telegraph 5 Dec. 1914: 2.

Belfast Evening Telegraph 5 Dec. 1914: 2.

The role of city councillors was even more prominent in the considerable publicity that accompanied the opening of Belfast’s Imperial Picture House on 7 December. Before “an exceptionally large attendance of invited guests, including representatives of the Corporation, public Boards, the Church, the legal profession, and the business community,” the Lord Mayor, Councillor Crawford M‘Cullagh “said he was glad to be privileged in his official capacity to be associated in some degree with the progress and business activity of the city,” in this case embodied by “his colleague, Councillor W G. Turner, and his friend, Mr. James Barron, the directors of the Ulster Cinematograph Theatres, Ltd.” (“Imperial Opened”). The opening was filmed and shown as a special feature of the Imperial programme from 11 December.

The invitation-only opening ceremony was extensively covered in the Belfast’s papers and in the Bioscope, which carried a full page article on the Imperial’s architectural features. Prominently located “in that old-world part of the great industrial centre known as Corn Market,” the Bioscope’s Special Representative reported, the Imperial was “[c]onstruucted on the most improved lines [in such a way that] every possible arrangement has been made for the welfare, comfort, and enjoyment of the patrons of the theatre, or of the clientele which the beautifully appointed tearooms is sure to enjoy” (“Ancient and Modern”). Although the writer provided details of the auditorium – particularly such decorative features as the oil-painted panoramas of Belfast above the proscenium – s/he emphasized the the attractions that were not directly connected to watching a film. “A ladies’ retiring room is provided on the mezzanine floor, writing materials, etc., being supplied free of charge. A telephone and cloakroom are provide in the vestibule for the benefit of patrons, and shoppers may have their parcels addressed in care of the hall if they so desire” (ibid). Like a luxury hotel or department store, the Imperial advertised itself as a place where people, particularly the wealthy, would want to linger.

Ad for special war benefit at the Imperial; Belfast Evening Telegraph 14 Dec. 1914: 4.

Ad for special war benefit at the Imperial; Belfast Evening Telegraph 14 Dec. 1914: 4.

The Imperial maintained a high level of publicity throughout December, publishing more ads than any other form of entertainment. In the Belfast Evening Telegraph, for instance, it published ads not only among the other entertainment ads on page 1 but also on as many of two additional internal pages. As well as this, it advertised and sponsored a benefit on Wednesday, 16 December for the war fund of the lady mayoress, who arranged the participation of local artistes and spent the proceeds on entertaining soldiers who were confined to camp over Christmas (“To Entertain Tommy”).

This kind of publicity strategy was not new but one that the evolving cinema business adapted not only from such longer-established entertainment businesses as theatres but also from business in general, which increased its publicity in the run-up to Christmas, the year’s busiest festival. Despite an expected drop in business during the first Christmas of the war, an extravagance similar to that seen at the Pillar and Imperial seems to have been experienced in the shops. “There are actually areas in the city where more money is being spent than has circulated within living memory,” observed Dublin’s Evening Telegraph. “The crowds are filling the streets. The shopmen are working at high pressure” (“Christmas Eve”)

One of the Irish-Ireland journal The Leader rare picture houses ads was this title page one for The Sign of the Cross at the Bohemian in mid-November 1914.

This title page ad for The Sign of the Cross (US: Famous Players, 1914) at the Bohemian in mid-November 1914 is one of the few picture houses ads that appeared in the Irish-Ireland journal The Leader.

One area of Dublin where more money was being spent on entertainment than ever before was the northern suburb of Phibsboro, where two cinemas had opened in early summer 1914. John J. Farrell’s Phibsboro Picture House had to compete with Frederick Sparling’s Bohemian Picture Theatre. The Bohemian was formidable competition, advertising far more widely than the Phibsboro and introducing such new attractions as the church organ that was installed in November 1914 to accompany the exclusive film The Sign of the Cross (US: Famous Players, 1914). The ability of the Bohemian to secure such desirable exclusive films was, of course, important to maximizing its audience, which for both Phibsboro picture houses meant inducing patrons to travel by tram to this part of the city. The Bohemian also secured the loyalty of its patrons by giving them promotional gifts. While commending Sparling and manager Ernest Matthewson for their choice of Selig’s 9,000-foot adaptation of Rex Beach’s bestselling 1906 novel The Spoilers, Paddy observed that the “Bohemian perfumed calendars and matchbook covers are already well known both to the stern and gentle sex” (Paddy, 24 Dec.).

Evening Telegraph 15 Dec. 1914: 2.

The war was also “reel” business for picture house managements because it provided a topical subject matter with which to attract audiences. There was a popular understanding the films of the war had a persuasive function, particularly when it was used by the enemy. This was highlighted in early December when the Evening Telegraph’s daily column “Sidelights on the War” published an item called “German Victories on the Cinema,” which reported the alleged experiences of “a gentleman who has been to a biograph show in Germany” and who described “[h]ow the news of fictitious victories is circulated.”

A picture of the Kaiser standing with field-glasses in the trenches (delirious enthusiasm). The picture had to be shown over and over again on a screen a hand writes the latest war news: “An English battleship, believed to be the Warrior, was this morning, near Dover, torpedoed by a German submarine and sank.”

[…]

Next picture: The Crown Prince on horseback. A rather subdued applause follows. On the screen the hand thereupon writes: “A German squadron has this morning reached Ireland; mariners have made a landing in the town – name not permitted by censor.” The audience gets up and sings “Deutschland, Deutschland uber alles.” (“Sidelights on the War.”)

Interesting juxtaposition of an ad calling for volunteers to the Royal Engineers and one for the film in which a young man sacrifices himself on a World War I battlefield.

Belfast Evening Telegraph 26 Nov. 1914: 2.

This item clearly implied that the cinema could promote blind devotion to the Kaiser among the German popular audience that generated a war fever that was a danger not only to the sailors of the Warrior but also to Irish citizens facing a German invasion. No similar analysis of Allied war films appeared in mid-December when the Provincial Cinematograph Theatres’ Picture Houses in Dublin’s Grafton Street and Sackville/O’Connell Street and Belfast’s Royal Avenue showed the film With King George in France with The Belgians in Action. Although protests occurred at jingoistic entertainments and criticism appeared in more radical publications, loyalty to King George was accepted by the mainstream Irish press. In late November, the propaganda potential of the war-themed fiction film being produced in increasing numbers by British production companies was highlighted when an ad for one of these films appeared in the Belfast Evening Telegraph below a recruiting ad. While the recruiting ad called for volunteers to the Royal Engineers, the ad for V.C. (Britian: London, 1914), in which a young man dies on a World War I battlefield to vindicate his family’s honour, offered “scenes in the trenches [that] vividly portray modern war conditions.”

The wartime uses of moving pictures were not restricted to their propaganda value in the picture houses. The Bioscope reported comments from the Berlin correspondent of the Spanish El Mundo Cinematografico that “it is evident how much theatrical and cinematographic works can do to lift up and sustain a love of the fatherland in the whole public” (“Cinematography Employed by the Germans”). Citing evidence from the same source on the use of cameras for aerial reconnaissance, the Bioscope argued that “the Germans may claim to be the first nation to put the cinematograph to direct military use in warfare” and urged the War Office and British and French inventors to surpass their enemy (ibid).

By the end of 1914, cinema was showing no signs of going the way of roller skating. It was becoming firmly embedded in the business and entertainment life of Irish cities and towns.

References

“Ancient and Modern: Belfast’s Latest Cinema Described: By Our Special Representative.” Bioscope 10 Dec. 1914: 1143.

“Channel Hurricane: Vessels ‘Sub-Marine’ Passage: Life Boat Lost from ‘Teviot.’” Evening Telegraph 5 Dec. 1914: 4.

“Christmas Eve: Dublin at Its Best: Business Booming.” Evening Telegraph 24 Dec. 1914: 3.

“Cinematography Employed by the German Army: Interesting Details from Berlin of an Alleged New Invention.” Bioscope 10 Dec. 1914: 1076.

“Havoc of Hurricane: Horses Killed on Board Ship: Steamers Forced Back to Dublin: Vessels Blown Down the Liffey: Sailings Postponed and Cancelled.” Evening Telegraph 4 Dec. 1914: 3.

“Heavy Gale in Dublin.” Irish Times 5 Dec. 1914: 5.

“The Imperial Opened: Belfast’s Palatial Picture House: A Civic Ceremony: Home of Pleasure and Comfort.” Belfast Evening Telegraph 9 Dec. 1914: 2.

“Music and the Drama.” Evening Telegraph 5 Dec. 1914: 6.

“Notes and Comments: Standard Amusements.” Evening Telegraph 11 Dec. 1914: 2.

Paddy. “Pictures in Ireland.” Bioscope 17 Dec. 1914: 1217; 24 Dec. 1914: 1347.

“Pillar Picture House.” Evening Telegraph 5 Dec. 1914: 6.

“The Pillar Picture House, Dublin.” Irish Builder 27 Feb. 1915: 98.

“Sidelights on the War: German Victories on the Cinema.” Evening Telegraph 7 Dec. 1914: 2.

“To Entertain Tommy.” Belfast Evening Telegraph 17 Dec. 1914: 5.

“The Weather in Dublin.” Evening Telegraph 2 Dec. 1914: 2.

“An Injustice to Good Productions”: Irish Film Distribution, Programme Changes and New Picture Houses in November 1914

The Sign of the Cross.

An exclusive film exhibited in Ireland in November 1914: The Sign of the Cross (US: Famous Players, 1914). Image: The Silent Film Still Archive.

The published information on film distribution in Ireland in the 1910s is useful in general, but it lacks the detail to say something about how Irish cinemas acquired films in, say, November 1914 (Condon, Early Irish Cinema, 215-17; Rockett 38-41). However, the trade press, particularly the London-based Bioscope, and the local papers that month give some more specific details. By this time, exhibitors no longer bought films outright, as the – much smaller number of – exhibitors in the 1900s had. Films were rented from distributors or renters, and the distribution business in Ireland and Britain was based in London. The sea crossing was an issue for distributors into Ireland, particularly as military operations changed the priorities on the transport of goods in 1914. However, such issues were more easily negotiated by the film distributors who had offices in Ireland or worked through Irish agents.

Bioscope 6 Aug. 1914: xix.

Ad for Gaumont’s Chrono projector; Bioscope 6 Aug. 1914: xix. This ad appeared just as war was breaking out; even a few weeks later, it would not have been acceptable in the context of discussions of severing links with enemy companies as part of the war effort.

“I dropped up the other day to see Mr. Young of the Gaumont Company, Lord Edward Street, Dublin,” revealed Irish correspondent Paddy in the Bioscope in early November 1914 (Paddy, 5 Nov.). Since opening early in 1913, the luxuriously appointed Dublin branch office of Gaumont in London sold the company’s popular Chrono projector, held trade viewings in a dedicated screenings room of the films it distributed, and shot many local topical films since its first ones in June 1913, such as The Launch of the Britannic and a film of a hurling match between Kilkenny and Cork (13 Nov.). Paddy noted that “Mr. Young seemed pleased with how matters were progressing, and he expressed the opinion that the falling off on account of the war was practically negligible” (5 Nov.). A year earlier, Paddy had found Young’s predecessor also pleased with business, including the fact that “[a] great many more Irish theatres have thrown in their lot with the Gaumont Film Service” (13 Nov.), including the Grand in Dublin’s O’Connell Street (Paddy, 24 Jul.), Limerick’s Gaiety Bijou (7 Aug.), and Belfast’s Princess Picture Palace (“Jottings,” 12 Nov.).

Gaumont did not have Irish distribution to itself. In November 1914, the Ideal Film Renting Company set up their Dublin office at 40 Dawson Street, Dublin. “There is little doubt that by opening in Dublin,” opined Paddy, “The Ideal Company have stimulated competition and made it possible for exhibitors to make a better selection on the spot” (5 Nov.). Among the exclusive films that Ideal handled were Danish production company Nordisk’s For the Sake of a Man (1913) and Her Hour of Temptation (1914), as well as Joan of Arc (Italy: Savoia, 1913), for which “[s]pecial posters are available” (ibid.).

1The Palace, Frances Street, Newtownards whowing Cecil B. DeMille's The Ten Commandments (1923). http://www.newtownards.info/frances-st.htm

The Palace, Frances Street, Newtownards showing Cecil B. DeMille’s The Ten Commandments (1923). http://www.newtownards.info/frances-st.htm

Other London-based distributors relied on travelling salespeople or on the Irish-based companies that acted as their agents. In the week of 5 November, Paddy also “ran into Mr. Hagan, the Scottish and Irish representative for Messrs. Ruffells’ exclusives,” who “had secured bookings running to over £350” (ibid.). Norman Whitten’s General Film Supply (GFS) appears initially to have been a branch of the London-based General Film Agency, and although Whitten was better known as a maker and distributor of his own local topicals, GFS also distributed the films of other companies. Some larger Irish cinema chains, such as James T. Jameson’s Irish Animated Picture Company, had their own buyers in London (Condon, “Limelight,” 253). An “Item of Interest” in the Bioscope on 19 November informed trade readers that the Palace in Newtownards, Co. Down, had appointed Lillah Dawson as its film reviewer: “Miss Dawson has recommended the features booked at this hall during the past few weeks, and as a result the seating accommodation and the cork lino have come in for some severe wear, strong evidence that this lady weighs up a subject in a capable and experienced manner” (“Film Reviewer Appointed”).

Depending on the nature of the programme at the picture house or houses concerned, a representative such as Dawson might have had a more or less arduous job. Something has already been said here about the content of the film programme, particularly in regards to the number and length of the films and the length of the programme itself. The dominant practice in cities and towns was for picture houses to change their programmes twice a week, on Monday and Thursday, with a third change for those picture houses that held a Sunday licence. As a result, most films had a three-day run, with the possibility of holding over an especially attractive film – most likely, an “exclusive” – for the second half of the week, in which case the other items on the programme were usually changed. A run of longer than six days for any film was really exceptional. Shorter runs were possible. In early November 1914, Dublin’s Rotunda advertised the fact that beginning on 9 November, it would have three changes in the week, which for this venue with no Sunday licence meant two-day programmes, with changes on Monday, Wednesday and Friday. “Large audiences,” a preview in the Evening Telegraph predicted, “are sure to appreciate this move on the part of the management, who certainly spare no expense in catering for the entertainment of their patrons” (“Rotunda Pictures”).

“Programmes Changed Daily: An Injustice to Good Productions.” Bioscope 19 Nov 1914: 789.

An extract from a Bioscope article discussing daily programme changes at the Omagh Picture Palace; 19 Nov 1914: 789.

The generosity – if it can be called that – of the Rotunda management was no match for that of the management at the Picture Palace in Omagh, Co. Tyrone, a town with a population of less than 5,000. Just ten days after the Rotunda had instituted its new programming changes,a Bioscope article drew attention to the fact that the Picture Palace changed its programme every day. As the article’s subtitle – “An Injustice to Good Productions” – suggests, the writer of this article – described as “our Ulster representative,” so presumably it was the writer of the “Jottings from Ulster” column – saw this as an unusual and unwelcome development (“Programmes Changed Daily”). Although conceding that “a manager on the spot knows his own business best,” s/he endorsed the arguments of “a very astute Ulster manager, who favours the bi-weekly change” because of the mutually supporting nature of printed and word-of-mouth publicity:

He argues that on a Monday and Tuesday a hall attracts by its publicity matter only those patrons of the movies who are influenced by good pictorials and by well-written and attractively-set letterpress. On the Tuesday and Wednesday, and again on the Friday and Saturday, the advertising ceased to be of any account. Personal recommendation or condemnation takes its place and either does such good as to comfortably fill the hall, whilst the programme runs, or is so hurtful in its effects as to prove the incompetency of the manager in the selecting of such pictures as please the majority of the people of his district. (Ibid.)

1Ads for Omagh Picture Palace showing variations in programming. Tyrone Constitution 30 Oct. 1914: 4 and 6 Nov. 1914: 4.

Ads for Omagh Picture Palace showing variations in programming. Tyrone Constitution 30 Oct. 1914: 4 and 6 Nov. 1914: 4.

The trade anxieties manifest in this advice about the effective rhythms of advertising had little to do with the Picture Palace’s choice of films but more with the number of films required. Driven from Home (1914), Shadows (US: IMP, 1914) and Lost in Mid-Ocean (US: Vitagraph, 1914) “want a lot of beating as star subjects. Why not, therefore give them an opportunity to prove their value?” (ibid.). Indeed, assuming a complete daily change of programme, the Picture Palace would likely have shown between 25 and 50 films a week, depending on their length. This suggests that the management had a very different view than the Bioscope of the nature of the entertainment it provided. The competing interests of film producers and exhibitors were shown in late November 1914, when the Bioscope cited the call by Carl Laemmle, head of the US production company Universal, to “cheaper American theatres to raise their prices of admission [to cover] the growing cost of film production” (“Trade Topics”). The management of the Omagh Picture Palace appears to have paid little attention to the quality of individual films and focused instead on audience choice and creating a constituency of daily cinemagoers.

First ad for Sandford Cinema; Evening Herald 3 Nov. 1914: 4.

First ad for Dublin’s Sandford Cinema; Evening Herald 3 Nov. 1914: 4.

Omagh’s abundance of films seems to parallel a more general return of optimism to the Irish film trade in late 1914, which saw the opening of some new picture houses. “That little thought is here given to the approach of lean days,” “Jottings” observed, “is evident from the fact that a new hall is now in full swing in Lurgan, under the direction of Mr. Hewitt”, as well as from the enlargement of Lisburn’s Electric Palace, and the equipping of new picture houses in Coleraine and Belfast’s Corn Market (5 Nov.). In Dublin, the Sandford Cinema opened on 2 November with little newspaper publicity. The first notice was a brief review in the Evening Herald the following day, alongside reviews of the Kinemacolor pictures at the Theatre Royal, the Phoenix Picture Palace’s screenings of The Sign of the Cross (US: Famous Players, 1914) – the most heavily publicized film in Ireland in late 1914 – and the Masterpiece Picture House. The review did not give the titles of the films that “were so much admired at the opening show,” focusing instead on the decor of the building that “is sumptuously fitted up interiorally, the costly furniture being supplied by Clery and Co., Ltd.” (“New Picture Theatre in Ranelagh”). Paddy later revealed the opening “star films” to have been England’s Menace (Britain: London, 1914) and The Village of Death (19 Nov.). No other newspaper coverage of the Sandford appeared in the first week of November, but in the following week, several papers carried ads for In the Bishop’s Carriage (US: Famous Players, 1913), with Mary Pickford, for the first three days and The Wheels of Destiny (US: Majestic, 1914) for the last three.

Managed by John and P.W. Whittle, the Sandford was “quite a high-class” picture house, “replete with all modern conveniences,” including Gaumont projectors and the “indirect system of lighting” in the auditorium (Paddy, 19 Nov.). Paddy found the building to be “a beautiful structure, with a fine flight of steps leading up to the pay-box. The entrance doors are finished in stained glass,” and inside, there was a “considerable rake to the floor, thus enabling all patrons to have a full view of the screen” (ibid.). Despite this focus on the experience of all cinemagoers, the audience was to be divided based on ticket price both outside and inside the premises. “The building stands on a corner site, thus enabling the 3d. entrance to be distinct from the 6d. and 1s., [and once inside, the] 1s. seats are distinguished from the 6d. by neat squares of crochet work on the backs” (ibid.). The management did not, however, show the same attention to detail in securing the required official documents, and it was prosecuted on 20 November for operating without a cinematograph licence (“Sandford Cinema Theatre”). Nevertheless, Inspector Gray of the Dublin Metropolitan Police testified that the premises were “extremely comfortable and suitable in every way for a picture theatre. The pictures he had seen were excellent” (ibid.).

Elsewhere – and almost everywhere – war films remained popular. When Dublin’s Daily Express reviewed In the Hands of the Kindly Dutch at the Rotunda in early November, it emphasized the personal response many in the audience might have made to topical films about the war. The film “shows the division of the Naval Brigade who were interned in Holland after the surrender of Antwerp , and was so clear that anyone could recognise a relative or friend” (“The Rotunda Pictures”). In the same week, the Kinemacolor matinees at the Theatre Royal were providing colour films of the front. The fact that these films were shown in such a large theatre rather than in one of the smaller picture houses indicates that the management expected considerable interest in them, and it went out of its way to create further publicity. “On the kind invitation of the management,” the Express reported, “a number of wounded soldiers attended the [Kinemacolor war films] yesterday, and received quite an ovation from the large audience. Others who were unable to attend will be present this afternoon” (“Theatre Royal”).

Evening Telegraph 28 Nov. 1914: 6.

Evening Telegraph 28 Nov. 1914: 6.

Although the Express observed that “[t]he audience yesterday was unreservedly enthusiastic concerning the display” of war pictures at the matinee, certain members of the audience at the Theatre Royal were neither enthusiastic nor reserved about patriotic displays at the theatre’s live evening show (“Picture Matinees”). On 2 November, a group of young men wearing republican badges protested by booing, hissing and groaning when, during one musical number, several Union Jack flags were unfurled and the orchestra played “Rule Britannia.” When 18-year-old Thomas Smart refused to stop, he was arrested and fined 40 shillings in court (“Scene in Theatre Royal”).

Ad for two Irish-themed films from the US production company Domino; Bioscope 12 Mar. 1914: xviii.

Ad for two Irish-themed films from the US production company Domino; Bioscope 12 Mar. 1914: xviii.

Smart and his fellow protestors might have been more appreciative of the Irish week run by the Masterpiece at the end of November. The main film was True Irish Hearts (US: Domino, 1914), supported by The Filly (US: Domino, 1913), Rory O’More (US: Kalem, 1911), The O’Neill (US: Kalem, 1912), films of Irish scenic landscapes and a topical of the Castlebellingham Feis and Louth Volunteers. During the previous week, manager Cathal McGarvey “had appeared personally at each performance during the week in his original humorous monologues, and these met with a great reception, there being no better humorous reciter in Dublin than Mr. McGarvey” (Paddy, 19 Nov.). For the Masterpiece’s Irish Week, however, McGarvey allowed popular baritone W.A. Sheehan to enhance the live musical accompaniment by singing Irish songs (“An Irish Week”). These kinds of Irish Weeks were not new, but they were facilitated by the fact that such producers as Domino and Kalem were continuing to make Irish subjects. The Domino titles were new ones, available through Western Import since March and April 1914, but the Kalem ones were older titles that required that a distributor – in this case, the Express Film Service – hold on to them for such events.

References

Condon, Denis. Early Irish Cinema, 1895-1921. Dublin: Irish Academic, 2008.

—. “Limelight on the Colleen Bawn: Resisting Autoexoticism in Provincial Irish Picture Houses in the Early 1910s.” Les cinémas périphériques dans la période des premiers temps. Peripheral Early Cinema: Domitor 2008. Perpignan: PU Perpignan, 2010. 245-255.

“Dublin and District: Ranelagh’s New Picture House.” Irish Independent 10 Nov, 1914: 4.

“Film Reviewer Appointed.” Bioscope 19 Nov. 1914: 706.

“An Irish Week at the Masterpiece.” Evening Telegraph 28 Nov. 1914: 6.

“Jottings from Ulster.” Bioscope 13 Nov. 1913: 589; 5 Nov. 1914: 543; 12 Nov. 1914: 647.

“New Picture Theatre in Ranelagh.” Evening Herald 3 Nov. 1914: 4.

Paddy. “Pictures in Ireland.” Bioscope 24 Jul. 1913: 267; 7 Aug. 1913: 413; 13 Nov. 1913: 601; 5 Nov. 1914: 525; 19 Nov. 1914: 736.

“Picture Matinees at the Theatre Royal.” Daily Express 3 Nov. 1914: 8.

“Programmes Changed Daily: An Injustice to Good Productions.” Bioscope 19 Nov 1914: 789.

Rockett, Kevin and Emer. Film Exhibition and Distribution in Ireland, 1909-2010. Dublin Four Courts, 2011.

“The Rotunda Pictures.” Daily Express 3 Nov. 1914, 2.

“Rotunda Pictures.” Evening Telegraph 7 Nov. 1914: 6.

“Scene in Theatre Royal: A Row in the Gallery.” Daily Express 4 Nov. 4 1914: 3.

“Sandford Cinema Theatre.” Evening Telegraph 21 Nov. 1914: 4.

“Trade Topics.” Bioscope 26 Nov. 1914: 821.

Rolls of Honour: Irish Film Businesses and the War, Autumn 1914

“The British Cinematograph Industry has made a magnificent response to the country’s call for men at this terrible crisis,” observed the trade journal Bioscope shortly after Britain’s entry into the First World War. The magazine requested that “managers of the cinematograph business houses or theatres, any of whose workers have temporarily left them for this noble purpose, kindly communicate the fact to us, mentioning the name of the man and the regiment he is joining” (“Trade Topics”). The following issue’s “Roll of Honour” (20 Aug.), a list of members of the trade who had joined the armed forces, did not mention any men from Irish companies, but Irish correspondent Paddy observed that one of the sons of Irish exhibitor James T. Jameson had “been called to the colours” (Paddy, 20 Aug.).

Roll of Honour 1

The Bioscope’s second “Roll of Honour” for men in film businesses who enlisted featured five Irishmen; 27 Aug. 1914: 784.

Beginning on 27 August, the names of employees in Irish or Ireland-based film companies began to appear on the Bioscope’s “Roll of Honour.” The first of those mentioned was William Vass Morris of Cork, described in the census of 1911 as a photographic agent, who was joining the South Irish Horse. Morris was joined on this list by three members of Gaumont’s Dublin office, another Morris, Ganey and Kinnemont, and by Byrne of Dublin’s Grand Cinema. Two members of Provincial Cinematograph’s Belfast staff – Cummings and Lydall – appeared on the first “Roll of Honour” in September. Provincial had already publicized the special contribution of its personnel to the war effort, and the Dublin Evening Mail had duly passed on this information to its readers (“The Picture House Staff”). Those named by the Evening Mail article had prominent positions in the company’s London head office, including chairman of the board Sir William Bass and general manager Aubrey Meares. It also claimed that

[b]etween 60 and 70 attendants at various theatres owned by this company have been called out on reserve, and the company has decided to allow 10s per week to the wife, and 2s 6d for each child during the man’s absence. All employes will be re-instated at the conclusion of the war. (Ibid.)

By early October, Dublin’s Evening Telegraph was putting the number of Provincial staff who had “joined his Majesty’s forces” at 109 (“Picture House Employes”).

Ad for war films at the Grafton; Dublin Evening Mail, 14 Sep. 1914: 2.

Ad for war films at the Grafton; Dublin Evening Mail, 14 Sep. 1914: 2.

Some Irish film production companies expanded their business during the war, taking advantage of new filmmaking opportunities – although these were not without risks – as well as pursuing some innovative work. Norman Whitten of the General Film Supply featured in a short article in the Bioscope in mid-September. It explained that Whitten had mounted a platform in front of a train to take “the beautiful scenery around Galway Bay. In the light of recent stirring events, the ‘topcials’ secured should be of distinct value to exhibitors” (“New Series of Irish Topicals”). As well as this kind of work that he had been doing for some time, Whitten – assisted by a Mr. Ashton who presumably had taken the place of Whitten’s previous cameraman, Benny Cann – made several war-themed films, but not as many as he planned. In early September, Paddy reported that Whitten had been threatened with being shot if he persisted in trying to film soldiers embarking on transport ships at Dublin’s North Wall. The War Office had revoked the permit to film that Whitten had earlier obtained. As Paddy observed, this was disappointing for Whitten, who had been building up his business in local topicals to a point where his film Funeral of Victims Shooting Affair Sunday, July 26th circulated in eight copies, which “constitutes rather a record” (Paddy, 3 Sep.). This film was of continuing relevance because of the campaign of the relatives of victims to get Dublin Corporation to petition the king (“Bachelor’s Walk Outrage”).

Whitten appears to have had eight regular subscribers for his topicals in Dublin, but such a circulation seems small by comparison with the other kinds of war films his company was making at the time. Paddy described Whitten’s Sons of John Bull as both a topical and a “‘cartoon’ film,” but the element of animation is not clear from his description, which makes the film appears to have been a series of filmed portraits and/or still images connected with dissolves and intertitles:

[I]t is a series of photos, hand-coloured, of famous people connected with the war. Each subject dissolves into the next, which rather enhances the beauty of the film. Another portion of the film is entitled “Friends,” and depicts famous men connected with our Allies, including a splendid photo of the king of Belgium. (Paddy, 3 Sep.)

The film ran 100 feet (or about 1 minute 40 seconds), but it is not clear why Paddy considered it “a great advance over the system of still slides,” which it clearly resembled, albeit without the presence of a lantern lecturer to explain the images.

By early October, Paddy was characterizing this film as “a pronounced success in Dublin and elsewhere,” and revealing Whitten’s plans to release a second film of the same kind on 22 October (Paddy, 1 Oct.). Twice the length of Son of John Bull at 200 feet, Britannia’s Message appears to have included newsreel and to have begun with an animated sequence. It

opens with Britannia drawing aside some curtains and revealing a German spy. Interesting scenes include an outside view of hundreds of young fellows besieging a recruiting office, a view of the Rugby Volunteers drilling at Lansdowne Road, Dublin, and a view of troops leaving for camp. (Ibid.)

The latter was presumably shot after Whitten had been given a new permit. The potential public interest beyond Ireland in these pro-war shorts was indicated by the fact that British distributor Cosmopolitan was handling them.

Within Ireland, business at the cinemas was reported to be good. In mid-September, Paddy made a tour of many of Dublin’s cinemas reporting that “in the great majority of cases [I] found business excellent; in fact, in certain houses exceptionally brisk.” His researches made him conclude that there was a difference between working-class and middle-class picture houses. He argued that

it is chiefly the houses which make an appeal to the 2d. and 3d. people that suffer most from the war. The patrons of these houses were largely drawn from reservists of one kind and another and their families. The bread-winner being away on service, the family naturally are thrown back on slenderer resources, and so cannot attend the “movies” as frequently as they might wish. However, as business gradually resumes more normal aspects, it is to be hoped that this state of things will be somewhat alleviated. (Paddy, 24 Sep.)

The Picturedrome is visible on the right of this photograph of Dublin's Harcourt Road. https://www.flickr.com/photos/nlireland/7628356832/

The Picturedrome is visible on the right of this photograph of Dublin’s Harcourt Road in c. 1912. https://www.flickr.com/photos/nlireland/7628356832/

One working-class picture house that he visited was the Picturedrome in Harcourt Road. For Paddy, the Picturedrome was “a theatre which I regret to find I have not mentioned in these notes for some time,” but he was not alone in his lack of coverage because the Picturedrome – catering for a local working-class audience – did not advertise in the Dublin newspapers and so was ignored by reviewers. “Business here was fairly brisk,” Paddy observed, “considering the regular patrons of the hall are drawn from men now with the colours.” Manager Will Sommerson was presenting a bill dominated by three Vitagraph films The Auto Bandits of New York, Old Reliable and Her Mother’s Wedding Gown. “[I]t’s astonishing the popularity of Vitagraph films in Ireland” – although The Auto Bandits seems to have been made by the Ruby Feature Film Company. The only other film he mentioned at the Picturedrome was “an exceptionally interesting scenic, ‘The Volcanoes of Java’” (ibid.).

Tivoli Theatre of Varieties, Burgh Quay, Dublin, May 1915. https://www.flickr.com/photos/nlireland/12082817723/

Tivoli Theatre of Varieties, Burgh Quay, Dublin, May 1915. https://www.flickr.com/photos/nlireland/12082817723/

The most notable thing about the Picturedrome’s programme is that Sommerson appears to have chosen none of the war-themed films that some other exhibitors were making a point of including on their programmes. At the Tivoli Theatre of Varieties, for example, the music-hall bill included the films Cyclists of the Belgian Army and The 23rd French Dragoons, which “had been specially procured by Mr. Charles M. Jones for the benefit of his patrons – a large proportion of soldiers being amongst the audience each night” (ibid.). At the Dorset Hall, manager Frederich Sullivan accompanied the dramas Jim, the Fireman (Britain: Barker, 1914) and In the Wolf’s Fangs (US: Bison, 1914) with “the authentic film of the Germans entering Brussels, and I noted that this film had been passed by the Censor” (ibid.).

The Man About Town's "Things Seen and Heard" column began with items on film on 5 and 10 Oct. 1914: 2.

The Man About Town’s “Things Seen and Heard” column in the Evening Herald began with film items on 5 and 10 Oct. 1914: 2.

Commentators in the Dublin papers were more ambivalent about war films. Also writing on 24 September, the same day as Paddy’s coverage of the Dublin picture houses appeared in the Bioscope, the Evening Herald columnist The Man About Town was pleased to hear from “the proprietor of one of our largest picture houses” that business was quite good, as well as to get a demonstration of the Topical Picture Slide, a new method of displaying topical news. Despite this unnamed proprietor’s focus on matters topical, he told the Man About Town that “[p]eople hear so much about the war that when they go to a cinema they look for something to relieve their minds from the awfulness of it, and I find that with a carefully selected and well-balanced programme business is really good.” A regular cinemagoer, the Man About Town provided an example a week later of a picture house patron who was traumatized by war images on screen. “I was attending a picture theatre the other day with a lady,” he revealed,

and gradually it was borne in upon me that my airy persiflage was falling on deaf or, at least, inattentive ears. The film was telling a thrilling story, and the incidents just being depicted were those of a naval encounter in the course of which the hero – an officer of the Royal Navy – is fatally wounded. My companion seemed a little distraite, and at last observed: “Oh, I wish they wouldn’t show things like this.” Then I remembered that her brother is at present serving in a ship in the North Sea. The cunning of the scene was too much for her. (30 Sep.)

Earlier in the month, he had suggested that certain picture houses were clumsily attempting to elicit patriotic responses from the Dublin audience. “In a picture theatre in — street yesterday a picture of King — was shown,” he observed,

the band played “— Save the King,” the audience uncovered (their heads), and there was some applause. So far so well. Then a raucous voice shouted in an unmistakable brogue, “Hip, hip, hurrah.” Without being able to swear to it, I have no doubt, having regard to the accent, the venue, and the audience, that this enthusiast was a paid rather than a paying spectator. In other words that he was one of the staff. Surely enthusiasm should grow of itself, and not be fomented in this way? As it was the demonstration fell flat. (12 Sep.)

The role of the picture house attendant who cheered was clearly crucial here, but music also played a significant part in this case and generally in shaping the experience of patrons. Paddy commented that the music at the Phibsboro Picture House at the northern edge of the city was “deserving of great praise, and no one takes more interest in her work or gives a more spirited and tasteful exhibition of playing than Miss Eagar”(24 Sep.). The Man About Town included an item entitled “‘Glorious’ War,” in which he demonstrated the way that talented musicians could influence the audience’s reception of war films. “While I was at a picture-house the other night,” he began, “scenes were shown of Belgian wounded being removed in ambulances. The pictures were rather harrowing, and as they were being displayed the band discoursed Elgar’s famous march, ‘Pomp and Circumstance.’ It set one thinking” (14 Sep.).

Therefore, although Irish film businesses generally embraced the pro-war patriotism that dominated the British industry, local exhibitors and audiences were more ambivalent about what they were seeing on the screen.

References

“Bachelor’s Walk Outrage: Relatives of the Victims: Corporation Resolution: To Petition King.” Evening Telegraph 5 Oct. 1914: 4.

The Man About Town. “Things Seen and Heard: ‘Glorious’ War.” Evening Herald 12 Sep. 1914: 2; 14 Sep. 1914: 2; 24 Sep. 1914: 2; 30 Sep. 1914: 2.

“New Series of Irish Topicals.” Bioscope 17 Sep. 1914: 1079.

Paddy. “Pictures in Ireland.” Bioscope 20 Aug. 1914: 752; 3 Sep. 1914: 913; 24 Sep. 1914: 1129; 1 Oct. 1914: 31.

“Picture House Employes.” Evening Telegraph 10 Oct. 1914: 3.

“The Picture House Staff: Many Men Off to the Front.” Dublin Evening Mail 21 Aug. 1914: 4.

“Roll of Honour.” Bioscope 20 Aug. 1914: 784; 27 Aug. 1914: 3 Sep 1914: 869.

“Trade Topics.” Bioscope 13 Aug. 1914: 617.