“A Photo-Play of Unique National Interest”: Seeing Knocknagow in Irish Cinemas, January-April 1918

On 22 April 1918, Knocknagow  (Ireland: FCOI, 1918) opened at Dublin’s Empire Theatre after a tour of many of Ireland’s towns and cities.

Ad for Knocknagow in the Irish Limelight Feb. 1918: 10-11.

In inviting Irish exhibitors to the trade show of the long-awaited Knocknagow on 6 February 1918 at Dublin’s Sackville Street Picture House, the Film Company of Ireland (FCOI) described the film as “a photo-play of unique national interest.” Knocknagow would become the most significant film made in Ireland during the silent period. Appearing just over two months after the three-reel comedy Rafferty’s Rise, Knocknagow was very different from anything FCOI had yet released. An epic nine-reel (8,700-feet or 2 hours 25 minutes at 16fps) adaptation of the best-selling Irish novel of the late-nineteenth and early-twentieth centuries, Knocknagow was by far the FCOI’s most ambitious work to date. Part of the national interest of the film may have been in making accessible a novel that some critics have argued was very widely bought but very little read (Donovan). Indeed, when in August 1917 the film was announced and a stage adaptation was proving popular, the Evening Herald’s Man About Town wondered “what the opinion of the author of Knocknagow would be if he saw his novel on the cinema screen, or its dramatized version drawing crowded houses in the theatres throughout the country.”

Tailor Phil Lahy (Arthur Shields) fits out Mat the Thrasher (Brian Magowan) for a new coat in Knocknagow. Image and essays on the film available here.

One of the things he would likely have thought is that the film was very selective in what it took from the novel. “The story meanders along through over six hundred pages its placidity disturbed by very little of what the playwright dubs ‘action,’” the Evening Telegraph critic JAP noted of the novel in his review of the trade show.

To extract from the [novel’s] 600 pages enough incidents for a photoplay – which, above all things, must have virile action, – and to contrive that there should be sufficient continuity to sustain interest throughout a half-dozen reels, was a task to daunt the most expert scenario writer. (“Gossip of the Day.”)

Although impressed by the film in other ways, particularly the acting, JAP did not seem to think that the scenario attributed to Mrs. N. T. Patton had been particularly successful in delivering virile action. Indeed, two weeks later, although no longer referring to Knocknagow, he argued that “the best books should not be filmed. To turn a book into a photo-play must be always an unsatisfactory business” (27 Feb.). However, in the trade-show review, he advised that “the action could be brisked up by sub-editing it down from eight reels to six, the sub-titles would be improved by more frequent quotations from the book and better choice of incidents would have helped to get more of the ‘atmosphere.’”

J.M. Carre as the villainous land agent Beresford Pender.

The version of Knocknagow that survives today is about an hour shorter than the original cut. As a result, it is difficult to say exactly what Irish audiences saw in early 1918, but a general description probably captures many of its essential features. Set in 1848, the film concerns the relationships among a large cast of characters who live on or adjacent to the lands of the absentee landlord Sir Garrett Butler, particularly in the village of Kilthubber and the hamlet of Knocknagow. Prominent among these are Mat “the Thrasher” Donovan (Brian Magowan); the tailor Phil Lahy (Arthur Shields), whose sickly daughter Nora (Kathleen Murphy) is betrothed to turfman Billy Heffernan (Breffni O’Rourke); large tenant farmer Maurice Kearney (Dermot O’Dowd) whose daughter Mary Kearney (Nora Clancy) is attracted to theology student Arthur O’Connor (Fred O’Donovan, who also directed); and villainous land agent Beresford Pender (J.M. Carre), who schemes to remove tenants from the land to make way for more lucrative cattle grazing. The film interweaves scenes of rural work and leisure (ploughing, tailoring, Christmas celebrations, a wedding, a hurling match, a fair) with more strongly plotted sequences, such as the developing love stories or Pender’s strategies to evict certain tenants and frame Mat for robbery. “With a true appreciation of the artistic,” the reviewer in Cavan’s Anglo-Celt contended

the various degrees of tone have been lifted from the novel, and placed on the screen just as Kickham would have done it himself. The happy peasantry, the prowess of the youth at the hurling match, the hammer-throwing contest, the unexpected “hunt,” the love scenes and the comedy – the life as it was before the agent of the absentee landlord came like a dark shadow on the scene, and with crowbar and torch, laid sweet Knocknagow in ruins – all were depicted by the very perfect actors who made up the cast. (“‘Knocknagow’ on the Film.”)

Pender’s eviction of the Brians, a farm labouring family, is depicted in detail, with titles superimposed on the images of the land agent dancing before their burning cottage.

Apart from transposing a bestselling Irish novel into an accessible screen format, two other definitions of “national interest” seem to be particularly relevant to thinking about the release of Knocknagow in early 1918: the commitment to local exhibition and the politics of Irish nationalism. The first of these is illustrated by the fact that the trade show had, unusually, followed rather than preceded a special premiere run in Clonmel from 30 January to 2 February, and the film’s first run after the trade show would not be in the cities of Dublin or Belfast but in Carlow on 18-19 February. The Clonmel opening was designed to acknowledge that the film had been shot almost entirely in the Tipperary locations of Clonmel and Mullinahone associated with Kickham’s source novel. However, given that audiences not only in Clonmel and Carlow but in many other small towns saw the film before it opened to the public in Dublin on 22 April underscores FCOI’s commitment to a definition of national interest that associated it first and foremost with small-town Ireland.

The importance of the Tipperary landscape is emphasized at several points of the film, including a sequence of iris shots in which Mat says farewell to Ireland as he makes ready to emigrate.

Other aspects of the exhibition of Knocknagow deserve discussion, but the 22 April opening date of the film in Dublin also marked a turning point in Irish national politics. That day was flanked by two days of demonstrations against the conscription of Irish men into the British army. Sunday, 21 April represented a particular Catholic church influenced protest, with mass meeting and fiery speeches in every parish in the country, while Tuesday, 23 April was the day chosen by trade unions for a general strike that meant, among other things, that “there were neither newspapers nor cinema shows” during a “universal cessation of work throughout Nationalist Ireland” (“Labour’s Protest”). The British government’s determination to extend conscription to Ireland would finally succeed in uniting the warring factions of Irish nationalism against it.

Newsreel special of the by-election in South Armagh, Dublin Evening Mail 4 Feb 1918: 2.

This turning point of the conscription crisis came after the film’s release in much of the country, however, and it was in a political context of the rise of Sinn Féin that the film was produced and initially exhibited. In late 1917 and early 1918, the long stable link between the achievement of nationhood and the Home Rule of the Irish Parliamentary Party (IPP) was severely under threat from the vision of a more radical independence offered in the wake of the 1916 Rising by the new Sinn Féin party. The set pieces of this struggle from the time Knocknagow began shooting in Tipperary in the early summer of 1917 and through the period of its exhibition in late winter and spring 1918 were a series of six by-elections in which Sinn Féin ran candidates in constituencies where the IPP had previously held Westminster seats, winning three of them. After losing four seats in all to Sinn Féin in 1917, the IPP may have seemed to be regaining the momentum by winning the three by-elections in early 1918, but one of these included the Waterford seat left vacant by the death on 6 March of the man most associated with Home Rule, IPP leader John Redmond. Cinema audiences could follow these developments through the newsreel footage of the by-elections and Redmond’s funeral provided by Irish Events and exhibitors such as William Kay of Dublin’s Rotunda who filmed these events.

General Film Supply sought sales of its film of the Funeral of the Late John Redmond, M.P. beyond its usual Irish Events network by placing this ad with the entertainment ads in the Evening Telegraph of 11-12 Mar. 1918.

As well as these party-political events, Knocknagow was released in a country that was experiencing increasing incidents of local unrest of many kinds, with a large number of prosecutions for cattle driving and for illegal drilling by Irish Volunteers, as well as a hunger strike by Sinn Féin prisoners in Mountjoy Jail. In early March, County Clare was placed under martial law, and Major-General W. Fry issued a proclamation “prohibiting the holding of any meeting or procession within the Dublin Metropolitan Police Area between March 6 and March 27,” a period that included St. Patrick’s Day (“Proclamation”). In one high-profile case, men arrested for illegal drilling in Dundalk refused to recognize the court and sang “The Soldier’s Song” to disrupt proceedings. This tactic became so common that one defendant (Michael Murray) in a Clare cattle-driving case refused to recognize “this concert” (“Court Scene”). However, when during the Dundalk case, a variety company sang the same “Sinn Féin” songs at one of the local picture house, a section of the audience left in protest (“Round Up”). More seriously, members of an audience at Limerick’s Tivoli Picture House on 4 March became victims of violence when 15 to 18 soldiers who had been involved in running battles with young men in the street burst into the auditorium and attacked the crowded audience at random with sticks and truncheons, injuring many, including the musical director (“Soldiers & People in Conflict”).

Mat leads the Knocknagow hurling team for a match that the Derry Journal reviewer thought was “a topsy-turvey affair, resembling a rugby scramble more than a game of caman” (“‘Knock-na-Gow’ at the Opera House”). Some more on that aspect of the film here.

In these circumstances in which, it seems, politics could irrupt into the auditorium at any moment, Knocknagow looks like quite an indirect, even tame intervention. The FCOI’s choice of Kickham’s novel as the basis for its first landmark film seems, on the one hand, an overtly nationalist statement: its author was a former president of the Irish Republican Brotherhood and one of the best known Irish revolutionaries of the latter half of the nineteenth century. On the other hand, the nature of the book – rich in detail of Irish country life in the 1840s but also sprawling and sentimental rather than overtly political – was such that it could be adapted without courting political controversy. As such, the film contrasts with the films made in Ireland between 1910 and 1914 by US filmmakers Sidney Olcott and Gene Gauntier for Kalem and subsequently their own production companies, some of which openly feature armed political rebellion against Britain, albeit that these films are also set in the past.

ArthurO’Connor and Mary Kearney pursue their romance.

This is not to argue that FCOI was politically conservative but that the company had to negotiate strict censorship. The attempt to show Ireland a Nation (US: Macnamara, 1914) in Dublin in January 1917 or even the more recent controversy over the potential banning of the Finn Varra Maa pantomime had shown that to have produced a film that the authorities judged to have been overtly nationalistic would undoubtedly have been to see the film immediately banned under the particularly strict wartime censorship provisions of the Defence of the Realm Act. Apart from anything else, the banning of Knocknagow would have been a financial disaster for the already struggling FCOI.

Scenario competition in Irish Limelight Dec 1917: 11.

In this context, Kickham’s work took on a renewed importance in its ability to subtly re-articulate a familiar set of representations in a political way through its association with the author’s republicanism. Despite its setting in the mid-19th century, Knocknagow still resonated with Irish audiences, as the popularity of the stage adaptation shows. And 1918 would be the year of Kickham film adaptations: with a similar setting in time and place, Kickham’s other major novel Sally Cavanagh would be adapted by J. A. McDonald for a scenario competition run by the Irish Limelight in early 1918. Given that Knocknagow’s director Fred O’Donovan joined Limelight editor Jack Warren in judging the competition, it is perhaps not surprising that McDonald’s scenario, Untenanted Graves, won, but its seems never to have been produced (“Untenanted Graves”).

Films made in Ireland by US filmmakers Sidney Olcott and Gene Gauntier for Kalem dominated this list of Irish films available to Irish exhibitors through Dublin-based General Film Supply; Irish Limelight Dec. 1917: 18.

As the Kickham film that was made, Knocknagow in itself, and in the company’s rhetoric around it, emphasized its embeddedness in particular Irish locations that were different from the ones popularized by previous, foreign filmmakers in Ireland, especially the Killarney of the enduringly popular Olcott-Gauntier films. Unlike Olcott and Gauntier, the FCOI filmmakers were – predominantly – Irish born, and the company was based in Dublin. In keeping with this rhetoric, local exhibition was of more than usual importance to Knocknagow. FCOI had opened previous films in regional picture houses, despite the claim by the Dame Street Picture Theatre in Dublin that all the company’s productions could be seen there first. But for Knocknagow, regional exhibition was a part of its national significance.

Ad for premiere of Knocknagow at Magner’s Theatre, Clonmel; Nationalist 26 Jan. 1918: 6.

Indeed, successful regional exhibition in Ireland was to be part of the promotion of the film with audiences and exhibitors abroad. On 13 April, while Knocknagow was showing in Derry, Dublin’s Evening Herald published a brief interview from its drama critic Jacques with FCOI producer James Mark Sullivan. Sullivan was on the cusp of bringing the FCOI films to America (on the film in America, see here and here), and Jacques quoted him on the company’s intentions:

“We desire,” he says, “to show Ireland sympathetically; to get away from the clay pipe and the knee breeches; to show Ireland’s rural life, with pride in the same; to show Ireland’s metropolitan life intelligently, depicting the men and women of the 20th century – in short, Ireland at its best in every walk of human endeavour.”

This may have been his desire but if it had any basis in a reality beyond advertising rhetoric, it must have referred to the earlier FCOI films and not Knocknagow. Knocknagow persisted in representing the Irish of the mid-19th century and doing so in familiar ways, including costumed in knee breeches. In addition, Sullivan made specific claims about the way that Knocknagow was being welcomed in Ireland “like no other picture was ever received in Ireland or out of Ireland before. From every place where it has once been shown,” he contended,

we are receiving return bookings—a remarkable thing in the case of a picture, though very ordinary in that of a play or opera. For instance, the city of Limerick gave us four bookings, and I question if any other picture every received over two. The same is true of Waterford, Clonmel, Cork, Carlow, and other towns. This week we are breaking all records in Waterford. I mention these facts to indicate that there is prospect of promise and permanency in our enterprise.

The ad for Knocknagow at Derry’s Opera House was dwarfed by an ad for the opening of the city’s newest picture house, the Rialto, on 29 April. Derry Journal 12 Apr. 1918: 2.

Although the surviving evidence in Ireland’s regional newspapers does not quite support Sullivan’s attempts to boost Knocknagow in advance of its Dublin opening, the film had been shown – or in the case of Limerick, was about to be shown – in the towns he named. To clarify, before its week-long run at the Empire Theatre in Dublin (22-27 Apr.), the film was shown at Magner’s Theatre in Clonmel (30 Jan.-2 Feb.), the Sackville Picture Theatre in Dublin (trade show, 6 Feb.), the Cinema Palace in Carlow (18-19 Feb.), the Town Hall Cinema in Cavan (25-27 Feb.), the Cinema in Kilkenny (6-7 Mar.), the Opera House in Cork (18-23 Mar.), the Coliseum in Waterford (1-6 Apr.), the Opera House in Derry (8-13 Apr.), the Empire Theatre in Belfast (15-20 Apr.), the Shannon Cinema in Limerick (15-17 Apr.) the Picturedrome in Tralee (18-20 Apr.) and the Town Hall in Galway (22-24 Apr.).

Anglo-Celt 23 Feb. 1918: 7.

A survey of the reception of Knocknagow in the run up to the Dublin opening has shown something of the way in which the film resonated with audiences around the country. It makes clear that the film was certainly popular with Irish cinemagoers, with local critics consistently praising its fidelity to Kickham’s novel, the quality of the acting and the beauty of the Tipperary scenery. However, few reviews mentioned the film’s contemporary political relevance. Indeed, some suggested that audiences abroad would be particularly impressed by the film, including the Anglo-Celt‘s reviewer, who subtitled his/her notice “A Picture Play that Will Create a Furore in America” (“‘Knocknagow’ on the Film”).

Despite such potentially politically sensitive scenes as the eviction, this was probably due to the fact that such events were depicted in the past, safely distanced, with Cork Evening Echo emphasizing that the film would attract “all those who take an interest in the economic and social development which has taken place in this country during the past two generations” (“Opera House”). These events had happened “many years ago” even for those such as the Evening Herald’s Jacques, for whom the film vividly recalled personal memories of “the cabin doors broken and the furniture flung out, and the poor half-dressed occupants lying on the roadside amid the wreckage of their home.”

An illustrated intertitle introduces the eviction scene, emphasizing its importance.

It was only really in Galway that a critic saw the film’s immediate political relevance by arguing that it

pointed a topical moral at the present time. We saw the evictions, the crowbar brigades, the burnings, the landlord oppression of 70 years ago, the attempt to wipe out a race. Such memories – only of the other day – as it revived scarcely accommodated the mind of the beholder to the nation of conscription. (“Town Hall.”)

By the time this reviewer was writing on or about 26 April, conscription had become the politically unifying issue for nationalists that it had not been earlier in Knocknagow’s run.

While FCOI could not have foreseen such events, the company enhanced its connection to the local audience in many of the places Knocknagow was shown by having members of the cast sing at screenings. This was a unique feature of the film’s exhibition in Ireland. Film actors had on rare occasions attended screenings of their films, but they did not contribute to the events’ live music. Brian Magowan, the film’s main star and an actor familiar with musical theatre, appeared most often, regularly accompanied by fellow cast member Breffni O’Rourke. This was not Magowan’s first vocal accompaniment of a FCOI film; he had sung at the premiere of the company’s first film, O’Neill of the Glen. In the case of Knocknagow, however, the FCOI gave this feature special prominence by having Magowan and O’Rourke, dressed in character, sing folk songs connected with the film. Although they did not appear at every venue where the film was shown, and of course, they could not have when the film was showing simultaneously in geographically remote locations, Magowan’s and O’Rourke’s live appearances were regular features of the first run of the film in Ireland.

While ploughing a field with a view of Slievenamon (mountain), Mat pauses to sing “The Farmer’s Boy,” with an intertitle helpfully providing musical notation and the song’s refrain.

Their earliest appearance seems to have been in Cavan, where the Anglo-Celt reported that “[a]n interesting feature of the entertainment was that Mr. J. McGowan, who, as ‘Mat the Thrasher’ was the hero on the film, appeared each evening in the flesh and sang some old Irish ballads in very charming voice, while Mr. Breffni O’Rourke (‘Bill Heffenan’ in the play) gave some traditional Irish lays and witty stories” (“‘Knocknagow’ on the Film”). Magowan most important contribution was “Slievenamon,” a song about the Tipperary mountain whose lyrics Kickham had composed. The centrality of this song to the FCOI’s conception of the ideal accompaniment of the film is underlined by the reproduction of Magowan’s arrangement of the song for voice and piano that was included in a programme for a later (probably 1919) run of the film (NLI).

The film has many musical scenes, including this one in which Billy Heffernan plays the flute while the Lahys dance.

The reviews are unclear on whether they sang before, after or during the projection of the film, but the film itself includes moments that motivate vocal accompaniment. In an early scene of the film, Mat is introduced by an intertitle and then shown ploughing a field in long shot. In a mid-shot, he turns around to the camera, and an intertitle appears with a musical stave and the refrain from the folk song “The Farmer’s Boy.” The cut back to Mat shows him singing animatedly before he returns to his ploughing in the shadow of Slievenamon. These on-screen cue might provide the place for Magowan to sing or they might encourage the audience to sing these popular tunes. A similar series of shots occurs later when tailor Phil Lahy sings “The Black Horse,” whose opening lines are printed on an intertitle.

Made and released during a fraught historical moment, Knocknagow sought to engage its audiences with a bestselling literary text and popular songs and involve them in the process of readjusting the representation of the Irish on screen.

References

“Court Scene: Clare Cattle Drivers Refuse to Recognise ‘this Concert.’” Dublin Evening Mail 16 Mar. 1918: 3.

Donovan, Stephen. “Introduction: Ireland’s Own Film.” Screening the Past 33 (2012). Available at <http://www.screeningthepast.com/2012/02/introduction-ireland%E2%80%99s-own-film/&gt;

Jacques. “Knocknagow Filmed: Wonderful Irish Picture of Storied Incident.” Irish Limelight Apr. 1918: 5.

JAP. “Gossip of the Day: Film Version of Kickham’s Most Famous Novel.” Evening Telegraph 7 Feb. 1918: 2.

—. “Gossip of the Day: The Present Fashion in Films.” Evening Telegraph 27 Feb. 1918: 2.

“‘Knock-Na-Gow’ at the Opera House.” Derry Journal 10 Apr. 1918: 4.

“‘Knocknagow’ on the Film: A Picture Play that Will Create a Furore in America.” Anglo-Celt 2 Mar. 1918: 6.

“Labour’s Protest.” Freeman’s Journal 24 Apr. 1918: 2.

The Man About Town. “Thing Seen and Heard.” Evening Herald 22 Aug. 1917: 2; 9 Mar. 1918: 2.

NLI (National Library of Ireland). MS 50,000/272/82, Liam O’Leary Archive. Programme for Knocknagow, n.d.

“Opera House.” Evening Echo 14 Mar. 1918: 2.

“Proclamation: Processions Forbidden for the Next Three Weeks in the Dublin Area.” Dublin Evening Mail 7 Mar. 1918: 3.

“A Round Up: Many Volunteers Arrested.” Evening Telegraph 12 Mar. 1918: 3.

“Soldiers & People in Conflict: Scenes in Limerick.” Irish Independent 6 Mar. 1918: 3.

“Town Hall.” Galway Express 27 Apr. 1918: 4.

“The Untenanted Graves.” Irish Limelight Apr. 1918: 13.

Instructive Images on Irish Cinema Screens in Late Summer 1917

Kingstown Pav DEM 6 Aug 1917

William Quinn – “The McCormack of the West” – was among the vocalists that the Pavilion engaged to attract the wealthy residents of Kingstown. Douglas Fairbanks’ The Good Bad Man (US: Fine Arts, 1916) was of secondary importance. Dublin Evening Mail 6 Aug. 1917: 2.

At the Kingstown (now Dún Laoghaire) Horticultural Show on 1 August 1917, local landlord Lord Powerscourt won not only the Challenge Cup for roses but also the Kingstown Picture House’s Cup for sweet peas (“Kingstown Horticultural Show”). That an Irish picture house was sponsoring such an event is indicative of cinema’s increasing integration into everyday life, and particularly its penetration of the realms occupied by the genteel gardeners of south County Dublin. Extra urgency had been added to the Kingstown’s courting of this audience by the reopening on 7 July 1917 of the Kingstown Pavilion. The Picture House had had the entertainment pickings of this wealthy town to itself since the Pavilion burned down on 13 November 1915. It would face well-advertised competition from the stylishly rebuilt Pavilion – designed by Coliseum architect Bertie Crewe – which sought to attract the affluent Kingstownites with vocal accompaniments to its films. You can get there [from Dublin] by tram or train,” an unnamed reviewer of the new picture house observed, “and whatever way you travel you will find plenty to please the eye en route” (“Cinema by the Sea”).

Irish Limelight 1:9 (Sep. 1917): 6.

In late summer of 1917, cinema usefulness, its embeddedness in Irish society was evident not just in the importance of propagandistic films featuring soldiers at the front but also in its instructive role in relation to food production and child rearing. Lord Powerscourt may have been happy with decorative roses and sweet pea, but the food shortages caused by the continuing war meant that people unused to agricultural work were being urged to assist in the harvests and to grow their own food. A Women’s Land Army was established in mid-1917 to provide an agricultural workforce. Among the ways in which this force was to be promoted and trained was through “an excellent cinema film […] showing the work of women on the land” (“The Women’s Land Army”). “In these days of war savings and general cheeseparing,” J. B. Holland, the writer of the “Motor News” column in Dublin’s Daily Express, reported at the end of July 1917, “it is something worthy of note to find a brand new word added to our vocabulary, and one that you can use too in polite society. Well that is the word – ‘Agronomist.’” This expansion to the writer’s vocabulary came from a film exhibited “in a cubby-hole cinema in a Sussex village” and depicting “a number of Agronomists in the very act of agronomising (or whatever the verb may be) with the result that all of us, individually and collectively decided at once to ‘go thou and do like likewise’” (Holland).

“You ought to know better than to send in seed potatoes for eating”; framegrab from Everybody’s Business (Britain: London, 1917), viewable here.

Holland did not name this film, but the Kingstown Pavilion had featured Everybody’s Business on its opening programme which may not have been an agronomizing film but was a fictional “food economy film.” It was, according to the trade journal Bioscope “in many respects the most important, and quite the most successful propaganda film that has been issued since the beginning of the war” (“Food Economy Film”). Although the “speeches of politicians, the canvassing by constituted societies, striking posters and press campaigns all have their effect,” the Bioscope argued that

a film which incorporates the essential parts of all these methods, contained in a pleasing and simple story, well told and admirably presented, must have a stupendous effect when circulated by a medium which has grown to be the most widely popular form of entertainment.

The Health Visitor (Dorothea Baird) teaches a new mother how to wash her baby in Motherhood (Britain: Trans-Atlantic, 1917). Image from the Women’s Film Pioneers Project.

Fiction films with such an explicit instructional intent were becoming more common. Just a few days before Pavilion audiences were warned off food wastage, audiences in other Irish cinemas were learning about child rearing from Motherhood (Britain: Trans-Atlantic, 1917). Sponsored by the National Baby Week Council, the film had been written by and featured Dorothea Baird, well-known stage and screen actress and wife of actor H. B. Irving. It was released for Britain and Ireland’s first National Baby Week that ran 1-7 July 1917. Alongside Dublin’s official events centred around an exhibition at the Mansion House, the Carlton Cinema showed Motherhood, which “illustrates how the rearing of children can be made a joyful thing and happy in its results, even in the poorest homes if only kindly interest and help is given to the mothers” (“‘Motherhood’ at the Carlton”). As well as a fictional narrative that demonstrated how a new mother (Lettie Paxton) is introduced to a School for Mothers by a Health Visitor (Baird), the film carried the endorsement of celebrities such as Baird and members of the social and political elite. “Mrs. Lloyd George, the Duchess of Marlborough, Lady Rhondda, Sir Richard Burbidge, Mrs. H. B. Irving, and many other notabilities connected with the National Baby Week Council have been specially filmed,” a Dublin Daily Express article observed, “so that their portraits may accompany the messages which they send to the nation through this epoch-making picture.” Lady Wimborne, wife of Ireland’s Lord Lieutenant, also endorsed the film, albeit belatedly, by attending a screening on 17 July 1917 at the Grafton Street Picture House (“To-Day in Brief”).

In the context of this increasing elite support for cinema, Winston Churchill was going somewhat against the grain when he decided following his appointment as Minister for Munitions not to fulfil his contract with the Ideal Film Renting to write the script for a film about the origins of the war (“Mr. Churchill Not to Write Film Stories”). But then, cinema had not been completely shaped to serve the war economy. It still represented a largely proletarian entertainment form and a space removed from work or fully rationalized leisure. It continued to arouse various kinds of anxieties in those in authority. The fear that picture houses provided sanctuary for shirkers and deserters was well illustrated by a parliamentary question in late July. Henry Dalziel asked Undersecretary of State for War Ian MacPherson what the British government was doing about English men who fled to Ireland to escape conscription. “Is he aware that there are hundreds of these men to be seen at cinemas in Dublin every night,” Dalziel asked MacPherson, addressing him in the third person, “and cannot he net more than a few back?” (“Hundreds at Dublin Cinemas”).

Still from the Clontarf Aquatic Festival, one of the items in Irish Events 3. Irish Limelight I:8 (Aug. 1917): 18.

Apart from the instructive fiction films, draft dodgers and other members of the cinema audience in Ireland were offered instructive local topical films, while the Film Company of Ireland was facing challenges finishing its epic Knocknagow. An increasing number of picture houses subscribed to the recently launched Irish Events newsreel, which had produced seven weekly issues and some specials by the end of August 1917. “The success of the Irish Topical Gazette has exceeded Mr. Whitten’s wildest anticipations,” observed Irish columnist Paddy in the Bioscope. “Many exhibitors have booked a contract for an extended period” (Paddy, 16 Aug.). And it was not just Irish exhibitors who could look forward to booking Irish Events because “Mr Whitten is making all arrangements for its showing in London” (Paddy, 23 Aug.).

A newsreel of Eamon De Valera’s victory in the Clare Election on 11 July 1917 could be seen on the screen at Dublin’s Rotunda on 16 July. Dublin Evening Mail 16 July 1917: 2.

Irish Events 2, the second weekly instalment of this newsreel, was issued on 23 July 1917 and featured five one-minute items that represented a mix of social and political events. As such, it resembled other newsreels, but Whitten appears to have conceived of it as primarily for social events because four of the items were of this type: The Mullingar Races, Trotting in Shelbourrne Park, A Garden Fete at Bushey Park and The Metropolitan Regatta at Island Bridge. The sole political item was De Valera after the East Clare Election (“Irish Topical Films”). The election film depicted an important event, but when viewed in the week of 23-28 July, it was not particularly timely as De Valera had won for Sinn Féin on 11 July. Indeed, a film of the election had been shown at the Rotunda – and undoubtedly other picture houses – beginning on 16 July, the same day as Irish Events 1 appeared but not as part of it.

Rotunda Convention 26 Jul 1917 DEM

An ad for Dublin’s Bohemian featuring a newsreel special on the Irish Convention; Dublin Evening Mail 26 Jul. 1917: 2.

With the emergence of Sinn Féin, political events in Ireland were moving fast, too fast for a weekly newsreel to keep up. It appears that Whitten planned to release the regular issues of Irish Events with items that could be planned in advance of its Monday release but also to release special “stop-press” films of events that could not be included in this way. This was the case when the Irish Convention, a meeting of Irish representatives convened to tackle the “Irish problem,” opened on Wednesday, 25 July. Whitten released a newsreel special of the Convention that was screened in Dublin’s Bohemian on 26 July. “Mr. Whitten is determined,” Paddy reported, “to let nothing stand in his way as regards securing the latest topical events” (16 Aug.).

Irish Events faced competition from the filmmaking activities of the Princess picture house in Rathmines; Dublin Evening Mail 19 Jul. 1917: 2.

By releasing the films of important political events quickly, Whitten maintained the scoop on his competitors. He faced competition on the filming of newsworthy events particularly from Gaumont, which had a substantial presence in Ireland and whose Gaumont Graphic newsreel was very popular. As well as this, Irish Events also faced local competition in its depiction of social events. Throughout July and August 1917, the Princess Cinema in Rathmines filmed such social events as the British Red Cross Garden Fete and the Opening of the Irish Counties’ Hospital by Lady Wimborne and even The Bushey Park Fete, which Whitten had also featured in Irish Events 2. While the Princess advertised that their films were exclusive – taken by them and not to be seen elsewhere – Irish Events was designed to be widely distributed. Whitten and his cameraman J. Gordon Lewis would have a busy autumn as they worked on Irish Events, on advertising films for Court Laundry and Paterson’s matches, and on an animated film with cartoonist Frank Leah.

Joseph Holloway’s sketch of Frank Fay as Beresford Pender in a stage adaptation of Charles J. Kickham’s Knocknagow at the Queen’s Theatre in July 1917. National Library of Ireland.

Although it had some organizational problems, Ireland’s other major indigenous film production company, the Film Company of Ireland (FCOI) also entered the somewhat crowded field of local factual filmmaking. Paddy reported that FCOI “have just finished an enormous scenic film dealing with the beauties of rural Ireland, and also containing many character studies and views of historic places” (23 Aug.). Rather than one long film, this was a series consisted of 20 one-reel films. These may have been among the company’s films that Paddy reported that Glasgow’s Square Film Company had arranged to distribute. FCOI managing director James Sullivan also told Paddy that their “almost completed” Knocknagow would be nine reels long, “the longest production ever made in the United Kingdom.”

Sullivan was eager to keep the much-anticipated adaptation of Knocknagow in the forefront of the media discussion of the company rather than its recent winding up proceedings. On 25 June 1917, his wife Ellen Sullivan, as a company creditor, had applied for its winding up in order that it could be restructured. During the proceedings, it emerged that she had given the company £500 and that it was running at a loss of £1,526 (“Film Company of Ireland”). The restructuring was necessary because James Sullivan’s co-director Henry Fitzgibbon had gone to America to promote the company but had decided not to return to Ireland. The proceedings caused some anxiety in those who were peripherally involved in FCOI. “I recently saw that the Film Co. of Ireland has been before the Court for winding up prior to reconstruction,” playwright Martin J. McHugh wrote to Joseph Holloway. “This may, and I hope will, mean only a delay in the resumption of their work; but somehow it damps one’s confidence in Irish enterprise, which does not seem usually to be blessed with good management” (Holloway, 7 Jul. 1917). McHugh had written two scripts for FCOI, “one long since paid for and photographed, and the other yet to be produced – and I wonder what will become of them.”

While the future of Irish fiction filmmaking looked uncertain at the end of summer 1917, instructive images of various kinds filled the screens.

References

“Cinema by the Sea.” Irish Limelight 1:9 (Sep. 1917): 4.

“Film Company of Ireland.” Daily Express 26 Jun. 1917: 3.

“The Food Economy Film: “Everybody’s Business”: A Stirring Appeal to the People.” Bioscope 14 Jun. 1917: 1050.

Holland, J. B. “Motor Notes.” Daily Express 30 Jul. 1917: 3.

Holloway, Joseph. Holloway Diaries. National Library of Ireland.

“Hundreds at Dublin Cinemas Every Night: Commons Questions.” Evening Herald 24 Jul. 1917: 1.

“Irish Topical Films.” Evening Telegraph 21 Jul. 1917: 4.

“Kingstown Horticultural Show: Decrease in Exhibits.” Daily Express 2 Aug. 1917: 7.

“‘Motherhood’ at the Carlton.” Daily Express 2 Jul. 1917: 7.

“Mr. Churchill Not to Write Film Stories.” Daily Express 21 Jul. 1917: 6.

Paddy. “Irish Notes.” Bioscope 5 Jul. 1917: 83; 16 Aug. 1917: 766; 23 Aug. 1917: 881.

“Seen and Heard: Notes and Notions on Men and Matters.”  Evening Herald 22 Aug. 1917: 2.

“To-Day in Brief.” Daily Express 18 Jul. 1917: 4.

“The Women’s Land Army” Daily Express 9 Jul. 1917: 4.

Exhibiting Tanks to Irish Cinema Fans, February 1917

A tank goes into battle in The Battle Ancre and Advance of the Tanks (Britain: British Topical Committee for War Films, 1917) from the Imperial War Museums.

A tank goes into battle in The Battle Ancre and Advance of the Tanks (Britain: British Topical Committee for War Films, 1917); Imperial War Museums.

Cinema was so popular in Ireland in February 1917 that the press had to search for a name for its adherents, and they found it in American vernacular. “This morning there is a heart-cry from a cinema fan,” the “Gossip of the Day” columnist in the Evening Telegraph noted on 21 February 1917:

He doesn’t know that he is a cinema fan, and that is the crux of the trouble – he is ignorant of the great American language. I gather from his pathetic note that he is a regular patron of the “silent drama,” yet he finds a difficulty in understanding the explanatory inscriptions with which American producers seek to help the intellects of those who sit in the outer darkness.

Although cinema was primarily a visual medium and as such offered the promise of an international language, it still required words to specify the meaning of what might otherwise be ambiguous images. The silent film’s intertitles carried those words, but they were often in a dialect not universally understood. The columnist was surprised at this because s/he believed that “regular patrons of this form of amusement were able to understand any announcement on the screen from the ‘slick’ slang of East Side New York to the weird attempts at English of the Italian, French and Danish producers.”

Most of the films that Irish cinemagoers saw were indeed American, but it was a British film that sought to attract as many Irish cinema fans as possible in February 1917. Monday, 19 February saw the Irish opening of The Battle of the Ancre and Advance of the Tanks (Britain: British Topical Committee for War Films, 1917), a War Office-sponsored propaganda film more often called simply The Tanks. Despite this foreshortened title, tanks featured only occasionally in the film. “Throughout the five scenes,” the Evening Herald’s Man About Town complained, “the Tanks are seen about four times altogether, each time only for a very brief passing moment.”

Whatever about the coming disappointment, anticipation for the film could build on tantalizing glimpses of this new war machine that had been accumulating for several months. In autumn 1916, Irish people had read about the first battlefield deployment of tanks, and in November 1916, Dubliners had even had the opportunity of seeing a tank film, albeit it the animated Tank Cartoon (Britain: Kineto, 1916). The cinema trade press had also informed its Irish readers about the shooting of the War Office tank film (“About Those Tanks!”).

faugh-a-ballaghs-il-feb-1917

The Dublin Evening Mail appears not to have been exaggerating when it noted that the “coming of the “Tanks’ Film’ to Dublin has been eagerly anticipated.” Publicity for the film could draw on what appears to have been a widespread fascination with this new weapon, in a similar way to which the earlier propaganda films had focused on artillery or aircraft. Previewing the coming shows at Dublin’s Theatre Royal, the city’s largest entertainment venue, the Mail writer observed that the “film portrays the most interesting happenings during the Battle of the Ancre, when the Tanks were first heard of, and promises to prove one of the most successful of the many interesting war films already seen in Dublin. The Battle of the Ancre stands out as one of the most striking phases of ‘The Big Push’” (“‘The Tanks’ at ‘The Royal’”).

Indeed, the Royal starting advertising the film as early as 10 February, when a short item warned patrons to book the film to avoid disappointment: “Your remember the trouble you had getting a seat at the ‘Battle of the Somme’ films, but you say to yourself that there will be no difficulty with ‘The Tank’ films, and you delay booking only to find yourself in the same position as before” (“‘The Tanks’ Film at the Theatre Royal”). The added attraction of The Tanks was that it included footage of Irish soldiers: “There were no Irish regiments shown in the Somme film, but Lieut. Malins, who took the pictures, succeeded in getting some splendid films of our gallant Irish Brigade.” Despite such extensive publicity of the film, the Royal only showed it at matinees (beginning at 2.30pm), except on Wednesday, when the film replaced the Royal’s two evening variety shows (beginning at 6.45pm and 9pm). Nevertheless, the film was presented at the Royal with “special music and effects that […] should help one to realise ‘what it is like.’ The band of the famous Faugh-a-Ballaghs will play at every performance” (“‘The Tanks’ at ‘The Royal’”). Unfortunately no review of the Royal shows appears to exist that specifies what effects – presumably sound effects imitating exploding shells – were used during the shows and how the audiences responded.

tanks-grafton-dem-21-feb-1917

Dublin Evening Mail 19 Feb. 1917: 2.

The Royal was far from the only Dublin venue showing the film that week. Another large theatre, the Empire, showed the film all week alongside a somewhat reduced variety programme. Several of the most prestigious picture houses also screened it, with the Bohemian, Carlton, Masterpiece and Town Hall, Rathmines showing it for the first three days of the week, and the Grafton retaining it into the second half of the week. The Bohemian managed to show the film four times daily at 3, 5, 7 and 9, but this was eclipsed by the six shows that the Grafton managed to squeeze in at 1.45, 3.15, 4.45, 6.15, 7.45 and 9.15, “so that business men and others can all have an opportunity of making acquaintance with these new machines of war, of which Sir Douglas Haig says he cannot speak too highly” (“Grafton Picture House”).

While Dublin’s newspapers reviewed the film positively – even the Herald‘s Man About Town, despite his disappointment about the little screen time devoted to the tanks themselves – the Irish Times printed the longest review, and it was most forthright in clarifying the film’s ideological intent. Its “exhibition creates many thrills, and gives a very vivid conception of the war in all its phases,” the writer argued. S/he admitted that this had been done before, most notably by the very popular Battle of the Somme (Britain: British Topical Committee for War Films, 1916), but it had been criticized for showing British soldiers being killed. “[I]n the Tank films one is spared the somewhat gruesome side of the fighting. The tanks are awesome but not gruesome” (“‘Tanks in Action’”). In the face of so much evidence to the contrary, the film therefore helped recruiting by propagating a myth of British military invulnerability. “Should they stimulate our young men to help those Irishmen whom they see manning the trenches,” the Times writer concluded a lengthy review, “‘The Tanks in Action’ will be doing good work in Dublin.”

ultus-sydney-master-dem-24-feb-1917p2

Dublin Evening Mail 24 Feb. 1917: 2.

The Times did not usually offer extensive reviews of films, but other newspapers were taking cinema increasingly seriously. On 19 February, the Evening Telegraph – the evening edition of the Freeman’s Journal – resumed publication after a hiatus caused by the destruction of its premises during the Easter Rising. Among its innovations was a Saturday column entitled “Kinematograph Notes and News.” The first series of notes on 24 February included both international items and some of particular Irish relevance. The latter included a notice that Aurele Sydney, star of Ultus series, would attend the Masterpiece Cinema during the following week’s screenings of Ultus and the Secret of the Night (Britain: Gaumont, 1917). Another note concerned the views of John Bunny, a film star who had visited Ireland five years previously and discussed the possibilities for film production in the country. Given that it made no mention of the Film Company of Ireland’s recent filmmaking efforts, the reason for the inclusion of the note on Bunny is unclear, unless it was to quietly contradict the claim made in the Masterpiece’s ad that Sydney was the first cinema star to visit Ireland.

This column was praised by a writer in the Irish Limelight, the cinema magazine that had begun publication in January 1917. “Readers of the Saturday Evening Telegraph got an agreeable surprise recently when they found that cinema notes were introduced,” “Movie Musings” columnist Senix observed. The surprise that the staff at the Limelight got on seeing the column may not have been all that agreeable, given that a weekly newspaper column might steal much of the thunder of the monthly journal. Nevertheless, Senix took it to be a positive development, commenting that “[t]his recognition of the people’s amusement proves pleasant reading after the many bitter attacks which have been made in the local Press. And the fact that it comes so soon after the appearance of the Irish Limelight sets us thinking.”

Dublin Evening Mail 17 Feb. 1917: 2

Dublin Evening Mail 17 Feb. 1917: 2

Despite Senix’s optimistic reading of the appearance of the Telegraph‘s column, bitter attacks on cinema were still very much evident in February 1917, both in the press and in the auditorium. When the “Gossip of the Day” columnist had attempted to define “cinema fan” for his/her readers, s/he speculated that “‘fan’ must be American for ‘fanatic,’ as it is used to designate people who are peculiarly addicted to any pastime.” However, there may be reasons for distinguishing between cinema fans and cinema fanatics. Certainly serial protestor William Larkin was a fanatic often to be encountered in cinemas but not a cinema fan. Since 1914, Larkin had mounted periodic protests in Dublin’s picture houses against films that he and the Catholic Irish Vigilance Association (IVA) considered to be morally dubious. These protests occurred in the auditorium during the screening of the films and involved Larkin shouting about the need for a Catholic-influenced Irish censorship and/or throwing ink at the screen. Larkin sought arrest to magnify the reach of the protest through the newspaper reports of the disturbance and subsequent trial. He had usually found that the magistrates treated him leniently – even indulgently – but in December 1915, he had been jailed when he refused to pay a fine imposed for a cinema protest.

After a period of apparent inactivity during 1916, Larkin’s latest – and last for some years – cinema protest took place on 21 February 1917 during a screening of The Soul of New York (US: Fox, 1915; released in the US as The Soul of Broadway) at the Pillar Picture House in Dublin city centre (“City Cinema”). It followed a well-established pattern. At about 10.25pm, the picture-house porter heard a commotion in the auditorium, found that Larkin had thrown “a blue liquid” at the screen and went to get manager J. D. Hozier. Larkin made no attempt to escape and admitted to having thrown the liquid, which not only caused damage estimated at £30 to the screen but also “bespattered” the instruments and clothes of musicians Herbert O’Brien, Joseph Schofield and Samuel Golding in the orchestra (“City Cinema Scenes”). After several court appearances, the case seems to have been struck out at the end of March.

Evening Telegraph 22 Feb. 1917: 1.

Evening Telegraph 22 Feb. 1917: 1.

Although this “exciting episode” certainly garnered press coverage, how Larkin’s direct-action methods complemented the Irish Vigilance Association’s ongoing campaign for cinema censorship is not clear. Indeed, despite his previous affiliation with the IVA, Larkin may have been acting on his own in this instance. The IVA’s well organized political lobbying for the introduction and effective exercising of film censorship was well advanced by February 1917. In June 1916, Dublin Corporation had appointed Walter Butler and Patrick Lennon as film censors, and in January 1917, it had engaged two women as “lady inspectors” of picture houses (“Amusement Inspectors,” “Dublin Lady Censors”). The IVA found a ready welcome at Dublin Corporation. On the last day of February, its Public Health Committee (PHC) invited a seven-member IVA deputation to address them on Sunday opening (“Cinema on Sundays”). Answering the deputation’s complaint that many cinemas opened at 8 o’clock on Sunday evenings, thereby intruding on hours set aside for Catholic devotions, PHC chairman and former mayor Lorcan Sherlock assured the deputation that the Corporation would enforce a 8.30pm Sunday opening.

Therefore, Irish cinema was engaging both fans and fanatics in February 1917.

References

“About Those Tanks! Extraordinary Interest of the Latest ‘Big Push’ Films.” Bioscope 12 Oct. 1916: 121.

“Amusement Inspectors: Reports to Be Made on Dublin Performances.” Evening Herald 10 Jan. 1917: 3.

“Cinemas on Sundays: Vigilance Association and the Hours of Opening.” Evening Telegraph 1 Mar. 1917: 2.

City Cinema: Exciting Episode: Blue Liquid Thrown.” Evening Telegraph 22 Feb. 1917: 1.

“City Picture-House Scene.” Dublin Evening Mail 28 Feb. 1917: 2.

“Dublin Lady Censors: Names Submitted.” Freeman’s Journal 15 Jan. 1917: 4.

“Gossip of the Day: Comments on Current Events.” Evening Telegraph 21 Feb. 1917: 2

“Grafton Picture House.” Dublin Evening Mail 17 Feb. 1917: 5.

“Kinematograph Notes and News.” Evening Telegraph 24 Feb. 1917: 5.

The Man About Town. “Thing Seen and Heard.” Evening Herald 19 Feb. 1917: 2.

Senix. “Movie Musings.” Irish Limelight 1:3 (Mar. 1917): 3.

“‘The Tanks’ at ‘The Royal.’” Dublin Evening Mail 17 Feb. 1917: 4.

“‘The Tanks’ Film at the Theatre Royal.” Dublin Evening Mail 10 Feb. 1917: 5.

“‘Tanks in Action’: Cinema Pictures in Dublin.” Irish Times 20 Feb. 1917: 3.

War as a Cinema Picture in Ireland, July 1916

Monster Guns IWMa

A range finder telegraphs the location of German positions in With Britain’s Monster Guns; Imperial War Museums.

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History Without Tears in Irish Cinemas, June 1916

Framegrab from The Fight at St. Eloi; Imperial War Museums.

Framegrab from The Fight at St. Eloi (Britain: British Topical Committee for War Films, 1916); Imperial War Museums.

The London-based trade journal Bioscope opened its first June issue with an editorial entitled “The Moving Picture: The New National Weapon” and subtitled “A Force which Cannot Be Destroyed and Should Therefore Be Utilized.” “The new Defence of the Realm Regulations contain a warning that penalties will be incurred by the exhibition of unpatriotic cinematograph films,” it began, before confidently asserting:

We are happy to believe that the precaution was unnecessary. The power of the pictures has never yet been used in this country for the furtherance of disloyal or anti-British objects. It has, on the other hand, not seldom been employed with the utmost success in patriotic causes.

Nevertheless, the British government did see a reason for tighter legislative control of cinema in pursuit of the ideological goal of promoting patriotism, unanimity and support for recruitment in the context of a lengthy and costly war. The economic need to fund the war through increased tax had most directly affected cinema through the recently introduced Entertainment Tax.

"Trade Topics." Bioscope 1 Jun. 1916: 958

“Trade Topics.” Bioscope 1 Jun. 1916: 958

In many ways, cinema in Ireland in June 1916 looked like a mature industry, regulated by these laws, but also highly cognizant of and largely aligned with the London-based trade. Even Ireland’s laggardly film production showed considerable development when the Film Company of Ireland press-showed its first production, O’Neil of the Glen, on 29 June at Dublin’s Carlton Cinema (“Irish Film Production”). The Bioscope was one of the ways in which this alignment was achieved, and although it was certainly read in Ireland, members of the Irish cinema trade might have been less confident of the claims of this editorial. In the same 1 June issue, the journal’s “Trade Topics” column published the assertion of J. Magner of the Clonmel Theatre that the Bioscope was the best of the cinema trade papers. And in 22 June issue, Irish columnist “Paddy” informed readers that the Bioscope was available at Mrs Dunne’s shop in Dublin’s Brunswick Street – close to the Queen’s Theatre, Norman Whitten’s General Film Supply, distributor Weisker Brothers, and other cinema businesses.

In the aftermath of the Easter Rising, however, it was questionable to what the Irish population at large was loyal. Support for the war still dominated the mainstream Irish press, but antiwar and pro-republican sentiments were becoming less marginal. By June, some theatres and picture houses anxious to maintain displays of their loyalty to the Crown – and by extension, that of their patrons – encountered protests. The large Theatre Royal had been one of the first places of amusement to open after the Rising, when it had offered British Army propaganda films. This did not, however, mean that its audience could all be considered loyalists.

On 26 June, for instance, William Charles Joseph Andrew Downes, a church decorator living at 15 Goldsmith Street, Dublin, was arrested for riotous behaviour during a live show at the Theatre Royal. He had shouted abuse related to the Boer War at a uniformed soldier who had responded to a magician’s call for a volunteer from the audience (“Scene in City Theatre”). The Boer War of 1899-1902 had been extremely divisive in Ireland, with popular support for the Boers’ stand against the British Empire extending from fiery speeches by Parnell’s Irish Parliamentary Party in Westminster to attacks on British soldiers in the streets of Dublin, and it was directly linked to the Rising in the person of executed leader and former Boer Irish Brigade major John McBride (Condon). As Downes was being escorted out the door of the Theatre Royal, he drew attention to the Irish republican badge he was wearing – a display of solidarity with the Easter rebels – and suggested that it was the reason he was being expelled.

Downes’ outburst could not be completely dismissed as the actions of a drunk – the arresting constable described him as neither drunk nor sober but “half-and-half” – and it was not isolated. The previous week, seven young people between the ages of 17 and 29 – four men and three women – had been charged in Dublin’s Police Court with offenses under the Defence of the Realm Act and with assaulting the constables who had attempted to seize the green flag at the head of a procession of 400 republican supporters that had been followed through the city centre by a crowd of around 2,000 (“Amazing City Scenes”). The crowd had also shouted republican slogans and booed and groaned passing soldiers. The mass arrests and deportations in May had failed to quell advanced nationalist activism that was now consciously identifying itself as republican.

Town Topics June 1916

Dublin Evening Mail 19 Jun. 1916: 2.

This republican riot on Dublin’s streets provided an immediate if unacknowledged context for press commentary on the educational value of the official war films. “The boys of the future will have many advantages over the boys of the past,” observed the Dublin Evening Mail’s “Town Topics” columnist. “They will learn by picture-houses as well as by paradigms. It has been said that there is no Royal road to learning. There may be a Theatre Royal road, however” (“Town Topics”).

Official war films at the Gaiety; Evening Herald 14 Jun. 1916: 2.

Official war films at the Gaiety; Evening Herald 14 Jun. 1916: 2.

In a telling slippage, he was in fact discussing a new programme of official war films at the Gaiety Theatre rather than at the Royal. Although his point was about the ease or gaiety with which cinema could teach history, it is clear that this history would inculcate loyalty to the crown and war effort. “When I was in statu pupillari,” he continued,

history was taught me not without tears. The boys of the future will learn of the great war at the picture-palaces. I saw some of the official war films last week at the Gaiety Theatre. I saw the Irish regiments marching to Mass. I saw the heavy artillery attacking a German block-house. […] I saw our men in the trenches, preparing to seize the crater of a mine explosion. I saw them lobbing bombs like cricket balls at the enemy. Then I saw them – gallant Canadians at St. Eloi – fix bayonets and out over the parapet to charge across No Man’s Land and leap at the foe. Who would read the dull chronicles of Caesar of Livy after that?

Framegrab from Destruction of a German Blockhouse by 9.2 Howitzer; Impeial War Museum.

Framegrab from Destruction of a German Blockhouse by 9.2 Howitzer (Britain: British Topical Committee for War Films, 1916); Imperial War Museums.

In making this argument, the Town Topics writer was aligning himself with the Bioscope early 1916 description of the cinema as the “nation’s historian.” Although certainly exciting, these official films were not mere entertainment but a new kind of visual historiography. And this was not just a boon for schoolboys but also a new historical method that could help historians to overcome the wartime measures introduced by governments to control the flow of information. He argued that while “[a]t the beginning of the war it was thought the historians would be bankrupt, because the censorship hid deeds of our men in the mystery of the night,” in fact, “[t]he cinema will save the historian, and at least help him to pay ten shillings in the pound.”

Other press coverage of the Gaiety shows gives further details of how this new history was presented and received. The choice of a large “legitimate” theatre such as the Gaiety rather than in a picture house associated the films with a site of serious cultural production aimed at a discerning audience. On the other hand, the Gaiety adapted picture-house exhibition practices in showing the films at three shows a day beginning at 3pm. “[T]he Gaiety Theatre opens a practically new chapter in its career,” the Freeman’s Journal commented, “by the fact that the attraction is not the familiar drama, musical or otherwise, but the production of a series of official war pictures which are, beyond all doubt, of transcendent interest” (“Amusements”). “In imagination,” observed the Irish Times, “one may see Irish soldiers at work and play, the Connaught Rangers and Munster Fusiliers amongst them, and Captain Redmond is seen leading his company to the front lines” (“Public Amusements”). Similar to other entertainments at the theatre, “a most excellent musical accompaniment is supplied by the Gaiety orchestra” (“Amusements”). Although music might contribute to the ease with which these images could be perceived, the musical director would presumably have had to be careful to avoid evoking not tears of schoolboy struggle but those of poignant loss among audience members with relatives and friends in France.

More chapters of this history that could – a least theoretically – be assimilated without tears, were on the way. “At the General Headquarters of the British Army in France,” reported the Dublin Evening Mail on 22 June, “there was last night exhibited before a large gathering of distinguished officers and their guests the latest series of the official war films, which in due course will be presented to the public at home and to neutral Powers, amongst which the desire to learn what our troops are really doing is unquestionable very keen” (“Pictures Taken at the Front”). This first run before an expert military audience could not, however, guarantee how resistant audiences in Ireland or elsewhere might react.

The Irish Catholic Church seemed to also believe that the cinema could not easily be destroyed and should therefore be, if not utilized for its own purposes, at least shaped by its ideology. With the appointment in June 1916 by Dublin Corporation’s Public Health Committee of Walter Butler and Patrick Lennon as film censors, a milestone was reached in the church’s campaign to introduce local censorship that would reflect a distinctly Irish Catholic sensibility (Rockett 50). Films shown in Ireland already bore the certificate of the British Board of Film Censorship, which had been established by the film trade as a form of self-regulation to avoid government-imposed censorship. Even as Butler and Lennon were being appointed, the British industry was discussing renewed government determination to introduce official censorship. Among the cases cited that raised this issues in London was the banning of A Tale of the Rebellion, a film about the Easter Rising that showed an Irishman being hanged (“London Correspondence”). Even as they announced the introduction of censorship in Dublin, however, the Irish Vigilance Association (IVA) expressed impatience with the lack of urgency demonstrated by the Corporation in appointing censors (“Film Censors for Dublin”).

Musical attractions at the Pillar; Dublin Evening Mail 1 Jun. 1916: 2.

Musical attractions at the Pillar; Dublin Evening Mail 1 Jun. 1916: 2.

From the IVA’s perspective, censorship was increasingly urgent given cinema’s growing appeal for the middle class, epitomized by improvements to cinematic music in June 1916. Three Dublin picture houses led the musical field: the city-centre Pillar and Carlton and the suburban Bohemian. Reviewing the Pillar at the end of June, the Irish Times revealed that its “orchestra including such favourites as Mr. Joseph Schofield, Mr. Harris Rosenberg, Mr. H. O’Brien, Miss Annie Kane and Mr. S. Golding, continue[s] to delight large audiences” (“Pillar Picture House”). Just a few doors away from the Pillar on Sackville/O’Connell Street, the Carlton boasted in Erwin Goldwater an internationally renowned violinist as its orchestra leader and soloist.

Dublin Evening Mail 10 Jun. 1916: 2.

Dublin Evening Mail 10 Jun. 1916: 2.

The Bohemian, however, outdid both of these when it engaged Achille Simonetti. “Dubliners will keenly appreciate the enterprise of the management of the Bohemian Picture Theatre in permanently engaging the services of one of the most noted violinists of the day in the person of Signor Simonetti,” the Dublin Evening Mail argued. “Henceforth Signor Simonetti will act as leader of the Bohemian orchestra – which has won such a wide repute – and will give solos, as well as Mr. Clyde Twelvetrees, Ireland’s greatest ’celloist” (“Play’s the Thing”). Simonetti debuted alongside Twelvetrees at the Bohemian on Whit Monday, 12 June 1916, when the bill was topped by Infelice (Britain: Samuelson, 1915), based on a novel by Augusta Evans-Wilson and starring Peggy Hyland. And if this was not enough to draw a large audience, the Bohemian announced that it would revise its pricing back to pre-Entertainment Tax rates, adding the line “We Pay Your Tax” to future advertisements.

No ordinary musicians need apply to Bangor’s Picture Palace; Irish Independent 9 Jun. 1916: 6.

No ordinary musicians need apply to Bangor’s Picture Palace; Irish Independent 9 Jun. 1916: 6.

The Bohemian added violist George Hoyle two weeks later. “The management now consider that they have the most perfect arrangement of stringed instruments and performers for a picture theatre,” the Irish Times reported (“Platform and Stage”). In a rare article focused on “Picture House Music,” Dublin Evening Mail columnist H.R.W. agreed that the Bohemian’s orchestra was the best in the city and that Simonetti’s “distinguished abilities attract large numbers of people from the most distant parts of the city.”

Commenting favourably on the tendency for picture-house orchestras to add strings and avoid brass and woodwind, s/he observed that while “the theatre orchestra was allowed to degenerate into mere noisy accompaniments to conversations in the auditorium during the interval,” in the picture house, “conversation is subdued, the music is subdued, the lights are subdued. The whole effect is soothing to the nerves.” Referring to Twelvetree’s impressive rendering of Max Bruch’s arrangement of “Kol Nidre,” s/he speculated that “the exact atmosphere is created by the fact that the solos are played in half light. The attention paid by the audience shows that this new feature is appreciated to the fullest extent.” S/he concluded that “the picture houses are affording us an opportunity of hearing the very best music, and in the hands of such fine artists as I have mentioned we can hear anything from a string quartet to a symphony.”

Although the official war films were not shown at the Bohemian, music of this kind could certainly play a role in assimilating the new tearless history.

References

“Amazing City Scenes.” Dublin Evening Mail 19 Jun. 1916: 3.

“Amusements: The Gaiety Theatre.” Freeman’s Journal 13 Jun. 1916: 6.

“Bohemian Picture Theatre.” Irish Times 13 Jun. 1916: 2; 20 Jun. 1916: 7.

Condon, Denis. “Politics and the Cinematograph in Revolutionary Ireland: The Boer War and the Funeral of Thomas Ashe.” Field Day Review Issue 4 (2008); and “Receiving News from the Seat of War: Dublin Audiences Respond to Boer War Entertainments.” Early Popular Visual Culture Vol. 9, No. 2 (2011).

“Film Censors for Dublin.” Freeman’s Journal 22 Jun. 1916: 6.

H.R.W. “Picture House Music: Its Growth and Development.” Dublin Evening Mail 28 Jun. 1916: 5.

“Irish Film Production.” Irish Times 30 Jun. 1916: 6.

“London Correspondence.” Freeman’s Journal 16 Jun. 1916: 4.

“The Moving Picture: The New National Weapon.” Bioscope 1 Jun. 1916: 955.

“Pictures Taken at the Front: Splendid New Series: Operator Gets Bullet Through His Cap.” Dublin Evening Mail 22 Jun. 1916: 3.

“The Pillar Picture House.” Irish Times 27 Jun. 1916: 6.

“Platform and Stage.” Irish Times 24 Jun 1916: 10.

“The Play’s the Thing.” Dublin Evening Mail 10 Jun. 1916: 6.

“Public Amusements: The Gaiety Theatre.” Irish Times 13 Jun. 1916: 2.

Rockett, Kevin. Irish Film Censorship: A Cultural Journey from Silent Cinema to Internet Pornography. Dublin: Four Courts, 2004.

“Scene in City Theatre: ‘There Is a Brave Man.’” Dublin Evening Mail 26 Jun. 1916: 4.

“Town Topics: Being a Casual Causerie.” Dublin Evening Mail 19 Jun. 1916: 2.

Succeeding Like Success: Irish Cinema at Christmas 1915

Carlton Cinema, c. 1920. Source: Art Deco in Dublin.

Carlton Cinema, c. 1920. Source: Art Deco in Dublin.

Christmas 1915 was worth celebrating for those involved in the cinema in Ireland. Despite the war and attempts by religious groups to limit its expansion, cinema had continued to grow in 1915, and several new picture houses opened in time for end-of-year holiday season. In many ways, then, a short item in the trade journal Bioscope in December 1915 on the recent opening of an Irish cinema well characterizes the state of the industry as a whole at the end of 1915. “They say,” it began, “nothing succeeds like success” (“Trade Topics”).

However, the success of cinema in 1915 needs to be qualified as well as acknowledged. For a start the short Bioscope item appears to be a promotional piece with little substance. It continues: “but what Mr. Andy Wright said a few nights ago when, in opening the doors for the first time of his new theatre at Waterford, he was knocked down in the rush of an eager populace anxious to secure their seats, is not recorded.” Not recorder either – by this item or other contemporary sources – is what the name of this new theatre was. Not that Wright was unused to the openings of Irish picture houses. Best known as the managing director of the Liverpool-based distribution company Films, Limited and of Wright’s Enterprises, he was also heavily involved in a number of exhibition companies in Ireland. He was a director of Irish Empire Palaces, of the company that built and ran Dublin’s Phoenix Picture Palace, and of Southern Coliseums (“World of Finance”; Paddy, 7 Nov.). Following successes in Wexford and Kinsale during summer 1915, he had opened the Cinema in Carlow in September (Paddy, 9 Sep.). However, this item – if it has any basis in reality – must refer to the opening two months earlier of Waterford’s Coliseum, following its conversion from the Waterford Rink (Paddy, 28 Oct.).

Opening of Enniscorthy's Cinema Theatre, Echo Enniscorthy 4 Dec. 1915: 6, and 11 Dec. 1915: 6.

Ads for the opening weeks of Enniscorthy’s Cinema Theatre, Echo Enniscorthy 4 Dec. 1915: 6, and 11 Dec. 1915: 6.

Among the actual openings for the 1915 Christmas season were picture houses in Enniscorthy, Belfast and Dublin. Enniscorthy’s new Cinema Theatre opened on Wednesday, 8 December, at the Ancient Order of Hibernian’s hall on New Street, which on the occasion, “was crowded, and many people were turned away. The hall was cosily fitted up. The screen proved to be large and the pictures to be clear and bright” (“New Cinema”). All the machinery, fittings and films for the new Cinema Theatre had been provided by Norman Whitten’s General Film Supply, which was also fitting out the picture house in Waterville, Co. Kerry, (Paddy, 9 Dec.). With a population of just 5,500, Enniscorthy could sustain this new picture house alongside the existing Abbey Picture House. Nevertheless, the Abbey put on a rival programme of comedies for 8 December designed to maximize its own audience. Competing with the Cinema Theatre’s naval drama On Secret Service (US: American, 1915) and Chaplin two-reel comedy Laughing Gas (US: Keystone, 1914), the Abbey topped its bill with the Chaplin six-reel feature comedy Tillie’s Punctured Romance (US: Keystone, 1914).

Dublin picture houses advertising the first showings of Chaplin's latest film Charlie at Work. Evening Telegraph 4 Dec. 1915: 1.

Dublin picture houses advertising the first showings of Chaplin’s latest film Charlie at Work. Evening Telegraph 4 Dec. 1915: 1.

Enniscorthy did not have a monopoly on Chaplin. He was still everywhere, with the films he made with Keystone in 1914 still in circulation while his newer Essanay films received special advertising. When Dublin’s Pillar Picture House, Mary Street Picture House and Electric Theatre, Talbot Street premiered the new Charlie at Work on 6 December, Getting Acquainted (US: Keystone, 1914) maintained the audience of the Picture House, Sackville/O’Connell Street “in continuous roars of laughter,” while at the Masterpiece Theatre, one of the Keystones in which Chaplin played alongside Ford Sterling “kept the house in an uproarious mood” (“Picture House,” “Masterpiece”). Of the many other stars, perhaps Mary Pickford was the only one to approach Chaplin. On 2 December, Cork’s Coliseum showed Mistress Nell, which featured Pickford, “who has become such a prime favourite in many Irish picture theatres” (Paddy, 2 Dec.).

Willowfield PH Belfast

Willowfield Picture House and Unionist Club. Cinema Treasures.

Neither Chaplin nor Pickford topped the bill when Belfast’s newest cinema the Willowfield Picture House opened on 20 December. There was nothing at all unusual about the military mien of the featured drama The Commanding Officer (US: Famous Players, 1915), even when it was complemented by a local topical film of The Inspection of the Ulster Division (1915). The latter film was, however, unusually appropriate for a venue that was also the social club for the Ulster Unionist Party.

Evening Telegraph, 24-25 Dec. 1915: 4.

Evening Telegraph, 24-25 Dec. 1915: 4.

Dublin’s newest cinema was less out of the ordinary. When the Carlton Cinema Theatre opened its doors on 27 December, it was the last new Irish picture house of 1915. Located at 52 Upper Sackville/O’Connell Street, it had been designed by architect Thomas F. McNamara for Frank W. Chambers, who also ran a tobacconist and billiard hall on the same street. “There is a magnificent entrance and lounge – the latter also being a tea room,” the Bioscope’s Paddy noted, “which lend an imposing appearance to the whole theatre” (6 Jan.). Inside, “[t]he hall is very spacious and well proportioned; the slope in the floor is a distinct improvement, whilst the scheme of decoration and lighting is very effective (“New Carlton Cinema Theatre”). The main opening film was His Wife’s Story (US: Biograph, 1915), which was accompanied, Paddy revealed, by an “orchestra, which consisted of two violins, a piano and a ‘cello.” He predicted that “with the improvement which is bound to come in the course of time, [it] should prove one of the best orchestras in Dublin.” All reviewers commented on the lack of expense spared by Chambers in fitting out the cinema, including in the generator and projectors chosen. “There is, indeed,” the Irish Times declared confidently, “little likelihood of spectators having to suffer the delay of a breakdown, in the Carlton” (“New Picture House”).This was just tempting fate because the same paper reported on 20 January 1916, that a breakdown in the generator had been repaired and that “the light on the picture screen is now perfect” – suggesting previous imperfections – for upcoming screenings of the adaptation of Arthur Conan Doyle’s A Study in Scarlet (“Carlton Picture Theatre”).

Despite such initial technical difficulties, the Carlton would become one of the city’s most popular cinemas. Partly this was because of its favourable location opposite the Gresham Hotel, but it was also because of the musical attractions it would soon offer. In doing so, it would have to compete with two well-established rivals, the nearby Rotunda and the suburban Bohemian. At the Rotunda, “[t]he music, which is now an important feature of a Picture Entertainment, is supplied by the first-class Orchestra, under the baton of Miss Murphy, R.I.A.M.” (“Rotunda Pictures”). However, the state of the art in film accompaniment in Dublin was to be heard at the Bohemian, and in December 1915, it was about to popularize the cinema solo. “The success attendant on the violin solos given by Miss M. Burke, a member of the Bohemian orchestra, during the performances of last week,” an Evening Telegraph reviewer revealed, “doubtless influenced the management to engage for the present week the services of Mr. Patrick Delaney, the celebrated violinist, who rendered at the 7 and 9 performances some delightful selections, which were warmly applauded by large audiences” (“Bohemian”). Although the Bohemian management decided to engage a male soloist, this development was started by one of the city’s skilled women musicians. This Miss M. Burke is likely Mary Burke, who in the 1911 Census is listed as a Galway-born music teacher living in the nearby suburb of Drumcondra.

Victoria Boh Orch 25 Dec 1915p4

Dublin’s Bohemian Orchestra helped reopen Galway’s Victoria Cinema. Connacht Tribune 25 Dec. 1915: 4.

The Bohemian and Galway would have other connections at Christmas 1915. Galway saw the reopening of two of its picture houses – the Cinema Theatre and the Victoria Cinema – on St. Stephen’s Day, 26 December. The main Christmas pictures at the other cinemas – the Court Theatre and the Town Hall Pictures – were serials, the firth episode of The Black Box (US: Universal, 1915) in the case of the Court and the eighth episode The Exploits of Elaine The Exploits of Elaine (US: Wharton, 1914) at the Town Hall. This sense of business as usual was not adopted by the reopening venues, which offered special musical features. The Cinema Theatre under new manager George Gutherie, engaged two singers, “Australian Prima Donna” Marie Elster, who sang “Ave Maria,” and juvenile Irish vocalist Ruth Conway. Among its main alterations, the Victoria Cinema had erected a veranda to protect queuing patrons from the rain, replaced its screen and installed a new projector “to prevent delays between the parts of one picture.” These infrastructural enhancements were launched by a three-day visit from Percy Carver’s Bohemian Orchestra, “acknowledged by press and public as the finest in Ireland” (“Notes & News”). Whether or not Mary Burke was among the visiting musicians is not recorded.

Christmas was celebrated in picture houses around the country with such traditional fare as pantomime films but also with more recent innovations. The Cork Examiner’s review of Robinson Crusoe at Cork’s Coliseum asserted the superiority of the cinema version over the theatrical. “There must be more than ‘Crusoe’s’ own adventures in the modern [theatrical] pantomime. Topical songs are introduced, and this distracts the attention from the mariner’s adventures. It is here the cinema producer scores, for he can keep the main story before the mind all the time” (“Coliseum”). Christmas provided the opportunity for showmen and -women to mount extra film entertainments and for travelling picture shows to visit smaller towns that did not have a regular cinema. James Barrett was granted a licence for a film show in Castlebar’s Town Hall (“Castlebar Urban Council”). With a population of just over 1,500, Granard, Co. Longford, hosted a “highly attractive cinema and gramophone entertainment” at the Town Hall on 29-30 December, “organised for the comforts’ fund of the various battalions of the Leinster Regiments” (“Granard Notes”).

Cinema’s role not only as entertainment but also as a recruiting tool was an important way in which its social usefulness was measured in Christmas 1915. Those men who had not yet enlisted were encouraged to do so by recruitment meetings that included films in Macroom, Charleville and other Co. Cork towns (“Macroom Notes,” “Recruiting Rally”). By contrast, the Freeman’s Journal indicated that some popular films and plays were attempting to prevent recruiting. Praising recruiting efforts around the country, an editorial item observed that the “Irish capital has certainly done magnificently, and perhaps the greatest incentive to recruiting in our midst has been the idiotic pin pricks of the pro-German humbugs, passing as melodramatic Emmets and cinematograph Wolfe Tones” ([Editorial item]). Although it is unlikely that the writer had yet seen it, Sidney Olcott’s Irish-shot Bold Emmett, Ireland’s Martyr (US: Sid Olcott Feature Players, 1915) – steeped in the Irish melodramas of Dion Boucicault – could have been so described.

Dec 4 1915 Nationality PHs ad

Picture house advertising helped fund some of the radical nationalist press; Nationality, 4 Dec. 1915: 3. Available online from the National Archives of Ireland.

Cinema was not expanding everywhere, in part due to the war but also because it had opponents, some of whom were even more active and influential than the Freeman’s editorial writer. Kells Picture House closed for one of its regular hiatuses when its tenancy terminated on 7 December, but it would reopen again in January ([Small ad]). The Ormonde Cinema Company informed Nenagh Town that

[i]n reference to the opinions of well-known advocates of economy during the continuance of the war, and to encourage their propaganda so far as amusements are concerned, [we] have decided to hold exhibitions of pictures only twice weekly in future, viz., on Sunday and Wednesday nights instead of four nights, as was their practice hitherto. (“Nenagh Town Council.”)

Other kinds of cultural nationalist propaganda also rejected cinema. Minnie McAllister of Magherafelt, Co. Derry, the recipient of the third prize in the Columban League of Irish Youth essay competition, included going to the pictures among the foreign manners and customs that Irish boys and girls should avoid. “There is nothing in these performances that appeals to the real Irish imagination,” she wrote, “and frequently enough they are of a description that should not be tolerated in any self respecting country” (“Columban League of Irish Youth”).

Edward O’Dwyer, bishop of Limerick, was of a similar opinion. Just in time for the New Year, he wrote a letter on the exhibition of an immoral film in Limerick city to Fr J. A. O’Connor, administrator of St Michael’s parish that was published nationally in the Cork Examiner and Freeman’s Journal (“Indecent Picture Exhibitions,” “Immoral Pictures”). “On last Wednesday,” he revealed, “a picture was shown in one of these houses, and from the descriptions which has been give to me of it, I feel bound to take the strongest steps within my power as a Catholic Bishop, to prevent the continuance of such an agency of corruption” (ibid.). The description of which film so incensed the bishop is not clear, but he seemed disinclined to confirm its offensiveness by actually viewing the film before urging that swift steps be taken against the picture house in question. On the last day of the year, Limerick’s Vigilance Committee informed the Borough Council through the pages of the Limerick Leader that it could within days expect the Committee’s draft restrictions to be included in subsequent cinematograph licences (“Limerick Vigilance Association”). At a meeting earlier in the month in which the Dublin Vigilance Committee revealed that it had been granted representation at the Recorder annual hearings to grant – or deny – music licences to picture houses, the Committee had acknowledged the increasing national reach of the vigilance movement by changing its name to the Irish Vigilance Association (Dublin Committee) (“Dublin Vigilance Committee”).

As 1915 ended, cinema was certainly a more important cultural force in Ireland than it had ever been, seen as variously profitable, pleasurable and useful. However, it had formidable local opponents ranged against it that were more organized and determined to curb its influence or to destroy it.

References

“The Bohemian.” Evening Telegraph 7 Dec. 1915: 2.

“The Carlton Picture Theatre.” Irish Times 20 Jan. 1916: 8.

“Castlebar Urban Council.” Western People 18 Dec. 1915: 2.

“Coliseum: ‘Robinson Crusoe.’” Cork Examiner 28 Dec. 1915: 6.

“Columban League of Irish Youth: Occasional Chats with the Members.” Donegal News 18 Dec. 1915, p. 7; Ulster Herald 18 Dec. 1915: p. 3.

“Dublin Vigilance Committee.” Evening Telegraph 4 Dec. 1915: 3.

[Editorial Item.] Freeman’s Journal 18 Dec. 1915: 6.

“Granard Notes.” Longford Leader 25 Dec. 1915: 1.

“Immoral Pictures: Letter from Most Rev. Dr. O’Dwyer.” Freeman’s Journal 30 Dec. 1915: 6.

“Indecent Picture Exhibitions: Letter from Most Rev. Dr. O’Dwyer.” Cork Examiner 30 Dec. 1915: 4.

“Limerick Vigilance Association: And Local Picture Houses: Important Restrictions Proposed.” Limerick Leader 31 Dec. 1915, p. 10.

“Macroom Notes.” Southern Star 18 Dec. 1915: 5.

“The Masterpiece.” Evening Telegraph 7 Dec. 1915: 2.

“Nenagh Town Council and Retrenchment.” Nenagh News 25 Dec 1915: 2.

“The New Cinema.” Echo Enniscorthy 11 Dec. 1915: 7.

“A New Picture House.” Irish Times 30 Dec. 1915: 3.

“Notes & News.” Connacht Tribune 25 Dec. 1915: 4.

Paddy. “Pictures in Ireland.” Bioscope 7 Nov. 1912: 417; 9 Sep. 1915: 1176; 28 Oct. 1915: 468; 9 Dec. 1915: 1109; 30 Dec. 1915: 1472; 6 Jan. 1916: 53.

“The Picture House, O’Connell St.” Evening Telegraph 7 Dec. 1915: 2.

“Recruiting Rally in North Cork.” Cork Examiner 29 Dec. 1915: 8.

“Rotunda Pictures.” Evening Telegraph 24 Dec. 1915: 6.

[Small ad.] Meath Chronicle 4 Dec. 1915: 5.

“Trade Topics.” Bioscope 23 Dec. 1915: 1307.

“World of Finance.” Bioscope 7 Mar. 1912: 689; 13 Jun. 1912: 807.

From the Stomach to the Front: Projecting the World on Irish Screens in April 1915

The growth of picture houses in the 1910s provided Irish people with unprecedented visual access to the world. The increasing number of cinemagoers could view otherwise difficult or impossible to see geographical spaces, the geopolitical spaces of Europe’s battlefields and even the intimate spaces within the human body.

Stomach film DEM 24 Mar 1915

Dublin Evening Mail 24 March 1915: 5.

“You can take a series of X-Ray pictures at intervals of a few minutes each, while the stomach is busy digesting food,” observed an article in the Dublin Evening Mail in late March 1915.

[P]ut these pictures together on a film, thrown them on a screen, and –

You virtually have a MOVING PICTURE of the stomach in action while digesting your food. (“Moving Pictures of the Stomach.”)

Designed to look like a news item, this article was actually an advertisement for Bisturated Magnesia, a treatment for excess stomach acid. It used the term “moving pictures” – capitalized like no other word in the body of the article – to attract the roving eye of newspaper readers (and film historians), dyspeptic or not. Some advertisers clearly saw moving pictures as a desirable technology with which to associate their product in this way, as the promoters of White’s Fruit Jelly Crystals had done in the same newspaper in August 1913 (“Really Moving Picture”).

In their use of stomach X-rays, the advertisers of Bisturated Magnesia were, however, undoubtedly making a specific reference to Dr John MacIntyre’s experiments in what is now called medical imaging and specifically to Dr John MacIntyre’s X-Ray Film (1896, 1909), which includes early cineradiography of the stomach. Despite being a medical doctor and pioneer of radiography, MacIntyre could also see that X-rays were a spectacular visual technology, of interest far beyond the medical community (Cartwright 22). As such, he had something in common with the showmen who in the late 1890s exploited the entertainment possibilities of X-rays in theatres and fairgrounds, including in Ireland (Condon). This occurred at precisely the same time as the first projected moving pictures were being exhibited. Unlike moving pictures, however, the entertainment career of X-rays was short. For a start, the danger of radiation burns from prolonged exposure to the rays soon became obvious. As well as this, once audiences had seen the bones of their hands or the contents of a locked wooden box, the novelty value of X-rays was exhausted, but they retained a strong imaginative fascination. By contrast, moving pictures were inexhaustible in the potential subjects they could show, from X-ray images of such interior spaces to the exterior spaces of the historical world and the imagined spaces of fiction.

Moving pictures has also prompted the creation of the new social spaces of the picture houses, which were becoming increasingly ubiquitous on the Irish streetscape in April 1915. Although the Grand in Lurgan, Co. Armagh, had opened in autumn 1914, it garnered attention beyond local audiences when it was reviewed in glowing terms by the Bioscope’s “Jottings from Ulster” columnist on 1 April 1915. “Situate on the main street and approached through a spacious and ornate foyer,” the Grand held about 1,000 patrons who were stratified by their ability to pay 3d., 6d. or 1s. This was not, then, a utopian space of horizontal social relations. Although a stepped floor ensured that all patrons had a good view of the screen, “the patrons of the highest priced seats are comfortably and exclusively catered for in a handsome balcony abreast of the operating chamber, nest-o’spring seats and deep framed backs being provided in this section” (“Jottings,” 1 Apr.). Jottings favoured a programme that combined films with live acts, expressing strong approval of the fact that H. G. Austin, who managed the Grand for proprietor Sam Hewitt, had introduced varieties acts into the programme. As a result of this combination of entertainments, Jottings concluded: “I would not be surprised to find the magnificent tapestry with which the walls are decorated, being removed to make room for the appreciative crowds.” However, like other Irish towns with a similar population (12,553), Lurgan had more than one picture house. At the longer-established Picture House in Carnegie Street, manager Clarke embodied Jotting’s favoured combination of variety and cinema, having been part of the variety duo Clarke and Clare (“Jotings,” 22 Apr.).

Evening Telegraph 3 Apr. 1915: 1.

Evening Telegraph 3 Apr. 1915: 1.

If the Lurgan Grand was in many ways typical of the picture houses opening in mid-sized Irish towns at this time, Dublin’s Coliseum Theatre, which opened on Easter Monday, 5 April 1915, was exceptional. With a seating capacity of 3,000, it was Ireland biggest entertainment venue, and its stage was “one of the largest in the kingdom, being not less than 80 ft. wide and 40 ft. deep, capable of staging the largest spectacular scenes” ([Editorial Item]). In its initial stage of development, the Coliseum had been planned as a large picture house called the Premier Picture Palace, but its promoters had decided that another Dublin variety theatre would be more lucrative than a cinema. Nevertheless, given that film projection had become a stable part of variety programmes, a projection booth had been incorporated into the plans for the building and not as an unsightly supplementary structure within the auditorium, as was the case in older theatres. Praising the features of the Coliseum in advance of its opening, the Evening Herald noted that the “biograph chamber is so designed that it will beautify not mar the general scheme” (“Dublin’s New Theatre”).

Despite a general acknowledgment of the quality of the construction and the beauty of the finished theatre, controversy dogged both the building and the opening of the Coliseum. As noted in an earlier post, although other Dublin theatre owners had objected at an August 1914 hearing to the granting of a patent to this new venue, architect, diarist and theatregoer Joseph Holloway had spoken in favour of the new theatre because it offered the prospect of more drama in the city. The most immediate drama came offstage, from such craftspeople as local fibrous-plaster companies and furniture makers who were denied contracts for work in favour of cheaper British firms. In Dublin, the support of local industries was not only a way of creating good will among potential theatregoers but also of mollifying nationalist Anglophobia. With an ill-tempered public correspondence between the theatre and contractors conducted through the newspapers, the negative publicity for the theatre continued over months, causing Holloway to change his mind about its promise and “wish the new theatre a speedy failure under the circumstances. There is no hope ahead for us poor playgoers in Dublin!” (Holloway, 17 Mar. 1915).

Holloway attended the Coliseum’s opening night, and unlike the newspapers’ positive reviews, his diary entries suggest that the management misjudged the Dublin audience. This is noteworthy given that Lorcan Sherlock, the city’s former Lord Mayor, was one of the theatre’s directors. The theatre’s opening bill was headed by the singer Zona Vevey accompanied on organ by Max Erand. Although their act had been going very well and they had been called back for several encores,

the turn that was doing so well was completely spoiled by her singing of a recruiting Jingo song, “Your Country Wants You.” “It does, and we intend to stop it” said a man behind me as she sang. “Give us something Irish” shouted another, and then I knew trouble was brewing for her, and sure enough when she had finished, a stream of hissing and booing broke out and the two artists, retired amid a tornado of ugly sounds. (Holloway, 5 Apr. 1915.)

http://comeheretome.com/2014/05/09/is-it-over-yet-hiding-out-in-the-coliseum-theatre-1916/

Opened in Easter 1915, the Coliseum was destroyed in the fighting of Easter 1916. “The possibility of fire is put almost outside the pale of consideration” (“Dublin’s New Theatre”). Source: http://comeheretome.com/2014/05/09/is-it-over-yet-hiding-out-in-the-coliseum-theatre-1916/

The bioscope pictures – “introducing the Topical Budget of up-to-date current events” – with which the programme concluded appears to have been entirely unremarkable because they received no coverage, but Holloway claims that the opening night ended ignominiously:

A bar of England’s anthem brought the first show to an inglorious end, amid hissing, which cut short the music, as the imported conductor dropped his baton when he saw the way the land lay. This anthem has always been translated, when played in Ireland, into ‘To Hell With The Catholics’, and will always, I fear until we are allowed to govern ourselves. Therefore, it is better omitted from programmes of a general nature. (Ibid.)

Despite Holloway’s misgivings, the Coliseum’s opening was widely reported a success, and its advent tipped the balance of entertainment seats in Dublin city centre firmly back from picture house to theatre. The Evening Herald’s Man About Town was disappointed by the hackneyed nature of some of the opening acts, but he also saw a packed house that included “a few eminent K.C.’s, a land commissioner, several leading medicos, an Abbey Theatre author of distinction, and a trustee of the same concern.” For the Evening Telegraph, among the reasons that the Coliseum “opened its career auspiciously” was that it enjoyed an “advantageously central position […] adjoining the General Post Office and at the tram terminus for all parts of the city and suburbs” (“Coliseum Theatre”).

Those same trams might bring pleasure seekers away from the city centre and to the increasing number of picture houses in the suburbs. The arrival of the picture house had reconfigured entertainment space in the city. Some of the suburban picture houses courted more middle-class patrons in search of higher standard of entertainment in the guise of exclusive films, comfortable surroundings and musical offerings. The Bohemian Picture Theatre in Phibsboro – an area on the northern edge of the city well served by two tramlines – was building its reputation as a venue that provided enhanced musical accompaniment. The Bioscope’s Paddy observed that “one of the finest orchestras to be found in any picture outside London – or in London for the matter of that – is that now installed in the Bohemian.” The Bohemian had twelve musicians “and every instrument seems to have been pressed into use, thus affording a musical feast absolutely unapproached by any other house in Ireland” (Paddy, 25 Mar.).

Cinemas also competed for audience by offering more luxurious furnishings. Dublin’s Pillar Picture House had “an immense mirror […] beautifully set in a gilded frame[…] Thick luxurious carpets are on the stairs leading to the balcony, and the general appearance of the entrance leads one to imagine that a fairy palace of some sort was about to be entered” (Paddy, 4 Mar.). Some picture houses offered early evening patrons free tea. “A big feature is now being made of glow-lamp teas at Kinema House, Belfast,” noted Jottings. “Dainty tables with shaded lights are arranged in full view of the screen, and considerable advantage is being taken of the innovation by those who sacrifice their siestas to the pictures in the afternoons” (Jottings, 1 Apr.). This kind of offering seemed to have been designed to appeal largely to middle-class women who had the leisure to visit the picture houses while shopping in cities and towns in the afternoons.

Some religious groups and magistrates saw cinemagoing as an activity to be restricted rather than encouraged among the middle class. One of the main ways in which they sought to do this was through restrictions or a ban on Sunday opening. The ongoing controversy on Sunday opening came to something of a head at the end of March, when the Recorder of Dublin heard applications for music-and-dancing licences for picture houses. The Recorder reiterated his view that Sunday opening should be restricted to working-class areas of the city, where people had little opportunity to attend entertainments during the week. He therefore granted just a six-day music licence to Jacob Elliman’s Blackrock Picture House because it was located in “a residential place, with a very small number of working people” (“Picture Theatres”). And he again refused a Sunday licence to the Dame Street Picture House, which, he argued, was not frequented by working-class people because it was located on a city-centre shopping street similar to Grafton Street and Sackville/O’Connell Street.

Some religious groups and magistrates saw cinemagoing as an activity to be restricted rather than encouraged among the middle class. One of the main ways in which they sought to do this was through restrictions or a ban on Sunday opening. The ongoing controversy on Sunday opening came to something of a head at the end of March, when the Recorder of Dublin heard applications for music-and-dancing licences for picture houses. The Recorder reiterated his view that Sunday opening should be restricted to working-class areas of the city, where people had little opportunity to attend entertainments during the week. He therefore granted just a six-day music licence to Jacob Elliman’s Blackrock Picture House because it was located in “a residential place, with a very small number of working people” (“Picture Theatres”). And he again refused a Sunday licence to the Dame Street Picture House, which, he argued, was not frequented by working-class people because it was located on a city-centre shopping street similar to Grafton Street and Sackville/O’Connell Street.

These cases reveal a curious class, sectarian and even acoustic geography of the city that emerged in relation to its picture houses.

References

Cartwright, Lisa. Screening the Body: Tracing Medicine’s Visual Culture. Minneapolis: U Minnesota P, 1995.

“Coliseum Theatre: The Opening on Monday.” Evening Telegraph 3 Apr. 1915: 4.

Condon, Denis. “‘Spleen of a Cabinet Minister at Work’: Exhibiting X-Rays and the Cinematograph in Ireland, 1896.” Film History and National Cinema: Studies in Irish Film 2. Ed. John Hill and Kevin Rockett. Four Courts Press: Dublin, 2005.

“Dublin’s New Theatre: The Opening of the Coliseum on Monday.” Evening Herald 2 Apr. 1915: 5.

“Jottings from Ulster.” Bioscope 1 Apr. 1915: 33; 15 Apr. 1915: 260.

The Man About Town. “Things Seen and Heard.” Evening Herald 6 Apr. 1915: 4.

“Moving Pictures of the Stomach During Digestion.” Dublin Evening Mail 24 Mar. 1915: 5.

Paddy. “Pictures in Ireland.” Bioscope 4 Mar. 1915: 824; 18 Mar. 1915: 1051; 25 Mar. 1915: 1111.

“Picture Theatres: Recorder and Sunday Opening: Many Applications.” Evening Herald 29 Mar. 1915: 5.

“A Really Moving Picture.” Dublin Evening Mail 12 Jul. 1913: 3.

“Sunday Opening in Dublin: Important Cases.” Bioscope 8 Apr. 1915: 155.

Relieving the Monotony of All Pictures: Variety Acts in Irish Cinemas, February 1915

Unlike the experience in an Irish picture house in 2015, the cinema audience a century ago expected to share the auditorium not only with other spectators but also the musicians and – often – variety artistes who were responsible for producing a considerable part of the entertainment live. On 4 February 1915, the Ulster correspondent of the cinema trade journal Bioscope began his/her regular “Jottings from Ulster” column in fairly typical fashion by praising the attractions available at Provincial Cinematograph Theatres’ Picture House, Royal Avenue, Belfast. The attractions included the pictures Marguerite of Navarre (France: Pathé, 1914), Nick Winter in the Wild West (US: Eclectic, 1914) and The Bond of Love (US: Selig, 1914), which were accompanied by an “orchestra [that] has been considerably augmented.” The music produced by the musicians in the cinema was not the only part of the show produced live because “the monotony of all pictures is delightfully relieved by Mr. Norman Williams, who sings every afternoon and evening.” While the orchestra was expected to accompany the pictures and increase their attractiveness by augmenting them, Williams’ singing was a separate feature of the programme and was used – according to Jottings, at least – to ensure that audiences would not be bored by a programme that just consisted of films.

Part of the programme at Dublin's Star Theatre of Varieties at which the first films in Ireland were shown in April 1896.

Part of the programme at Dublin’s Star Theatre of Varieties at which the first films in Ireland were shown in April 1896.

The claim here is worth lingering on because it implies that variety was a necessary part of the programme, and in this case, the necessary variety was based on the differences between live and recorded performance. Variation in the length and genre of films has already been discussed in other posts, but here variety refers to the kinds of live performance – singing, dancing, comedy, juggling, acrobatics and animal acts –with which audiences a century ago would have been intimately familiar from the variety theatre. The variety theatre or music hall had been one of the first places at which moving pictures were exhibited, and the notion that popular entertainment should offer a variety of attractions persisted long after dedicated picture houses first appeared, which in Ireland was the late 1900s. Before this, in the 1890s and 1900s, variety theatre had added film as another of its acts or “turns,” and in the 1910s and for a long time thereafter, some picture houses included not only a variety of film attractions with musical accompaniment but also live variety acts. In fact, given the existence of the mix of film and variety entertainment at such large venues as Dublin’s 4,000-seat Theatre Royal until the 1960s, cine-variety should be considered one of the country’s most persistent forms of entertainment.

In early 1915, in any case, some – but by no means all – Irish picture house owners and commentators recognized the economic and aesthetic benefits of presenting variety alongside film. The cinema trade was not unanimous on whether or not variety turn in cinemas was a good or necessary thing. The Bioscope had long considered the importance of variety in Britain to be confined to the provinces, commenting in an editorial in 1911 that it was particularly associated with “the Midlands and North of England, where at least in a great many halls, the programme is not considered complete unless two or three variety turns are included” (“The All-Picture Programme”). This still seems to have been the case in 1914-15, when the early months of the war saw a decline in music-hall business (“Variety Turns”). Because of falling audiences, music-hall owners faced with closure made a deal called the “Fifty and Fifty” with the Variety Artistes’ Federation in late 1914, agreeing to split box office receipts evenly between artistes and venues (“Variety Artistes”). The picture houses were not favoured with a deal. A meeting of the Variety Artistes’ Federation passed a resolution that “no scheme for the deduction of salaries be granted to picture theatres engaging variety artistes, and that full salaries be demanded” (ibid.).

Nevertheless, Jottings pointed out that “[v]arieties are very steadily creeping into the motion houses throughout Ulster to-day” (“Jottings,” 28 Jan.). At the end of January, Norman Williams at the Picture House, Royal Avenue was joined by “Miss Ruth Vollmer, Scotch comedienne, dancer and clever exponent on the Scotch pipes, [who] was the star attraction at Lisburn Palace” (ibid.). However, once Charles Bronson took over management of the Palace, Omagh, he relied on films alone to draw the audience rather than the variety turns favoured by former manager Alex Cockle (ibid.). At the end of February, Jeanne Bal and Eugenie Van Camp – “two Belgian refugees” – appeared at the Picture House, Regent Street, Newtownards, where the “rendition by Mdlle. Van Camp of ‘Tipperary’ is very pleasing” (“Jottings,” 4 Mar.). The other Newtownards cinema, the Picture Palace, had four variety acts, so that “one would not know whether to refer to it as a cinema with varieties, or as a music-hall with pictures” (ibid.).

Kinemacolor exhibition at The Theatre RoyalIrish Times 9 Feb. 1915: 4

Kinemacolor exhibition at Dublin’s Theatre Royal; Irish Times 9 Feb. 1915: 4

While the inclusion of variety acts in a picture house programme appeared to put more emphasis on the live aspects of cinema and the associated possibilities for local variation, the appearance in Ireland in early 1915 of technological developments in film sound and colour suggested that a complete cinematic experience could be supplied by the recorded artefact alone. Colour film technology was to be seen from 8-13 February at the matinees of Dublin’s Theatre Royal, which hosted a return of the Kinemacolor war films The Fighting Forces of Europe, which had been first seen in Ireland the previous November. The return visit came with the added publicity of royal command performances in London, and the first show in Dublin was attended by the Lord Lieutenant and Lady Aberdeen. The Aberdeens would themselves leave Ireland in late February, and their departure was filmed by Pathé and by local exhibitor I. I. Bradlaw and local topical specialist Norman Whitten (Paddy, 25 Feb.). In any case, the Kinemacolor war films were one kind of technological development of cinema but they were not self-explanatory and so needed to be “fully described by an interesting lecture given by Mr. John Doran, and a special orchestra under the direction of Mr. Allan Blackwood, the well-known conductor” (“War Pictures”).

Edison's Kinetophone 1914-15. Irish News 23 Mar. 1914: 8 and Evening Telegraph 25 Jan. 1915: 3.

Edison’s Kinetophone 1914-15. Irish News 23 Mar. 1914: 8 and Evening Telegraph 25 Jan. 1915: 3.

The film sound technologies on exhibition in Ireland in early 1915 offered the possibility that lecturer and orchestra could be dispensed with. In late January, the Edison company’s Kinetophone talking pictures, which had had their first Irish appeared in Belfast the previous March, opened for at two week run at Dublin’s Bohemian Picture Theatre. “The success of this the latest addition to the attractions of the popular Phibsboro’ House,” observed the reviewer in the Evening Telegraph, “was from the start most marked, and the display, which last night included a musical sketch entitled ‘After College Days’ and Edison’s Minstrels, immediately appealed to the hearty enthusiasm of the very large audience” (“The Bohemian”). However, the Kinetophone items did not even nearly fill the programme but had to be supplemented by three reels of The Barefoot Boy (US: Kalem, 1914), the Pathé Gazette newsreel and comedy The Great Toe Mystery (US: Keystone, 1914). A full programme of talking-and-singing pictures was still some way off.

Evening Telegraph 19 Oct. 1914: 4

Evening Telegraph 19 Oct. 1914: 4

Licensing was one reason that picture house owners might have wished to have fewer live elements to deal with. Live music, and particularly the live singing of a variety artist, required entertainment venues to have a music-and-dancing licence. The reasons for this were made clear in late February 1915, when the latest proceedings were heard against a Dublin picture house, in this case, the Dame Street Picture House, that the city authorities claimed needed not just a cinematograph licence – which was mainly designed to ensure fire safety – but also a music-and-dancing licence. A related case against the Electric Theatre, Talbot Street had concluded in December 1914 with the prosecution of that cinema for not having a music-and-dancing licence (“City Cinemas”). The case against the Electric Theatre was apparently more straightforward because at the Electric’s evening performances, the pictures were accompanied not only by the piano that was used earlier in the day but also by a violin and cello. As a result, Justice Mahony had decided that the Electric’s claim that music was subsidiary to the entertainment was not sustainable. Although the case against the Dame was also due for decision, it had been adjourned because at the Dame only a piano was used to accompany the films.

These cases offer some fascinating details about the nature of live musical accompaniment at these relatively small picture houses at this period. Neither of them employed variety acts, and the musical accompaniment was the main kind of live supplement to the recorded images. While such larger picture houses as the Rotunda and Bohemian made a feature of the live music they offered, naming the musical director in advertising and at least on occasion, mounting special musical entertainments, these smaller venues downplayed the role of music to their entertainment. At least they did so in the context of this court case, which was part of a legal strategy to avoid having to pay for a music licence and/or pay a fine. The Electric’s argument that music was subsidiary was judged unbelievable because the judge concluded that the music was not just used to cover incidental noises in the cinema. Although the newspaper accounts do not state this explicitly, this was clearly true because the Electric augmented the music at the evening entertainment by the inclusion not just of louder music to cover the increased noises of a larger audience but of two instruments that enhanced the musical range of the performance.

By providing consistent piano accompaniment day and evening, the Dame had a stronger case that the music was subsidiary. As a result, when on 27 January 1915, the magistrate also fined them for not having a music licence, they appealed to the King’s Bench, which heard the case on 25 February. “It was proved,” a report in the Dublin Evening Mail revealed, “that at the exhibitions of pictures music in the form of piano playing was performed, which was more or less appropriate to the picture at the time on the screen Such music was performed only while the pictures were on the screen.” As a result, the Dame argued that a

certain amount of noise was occasioned during the exhibition of the pictures by the coming and going of attendants and persons entering and leaving the premises, and by the working of the [projection] apparatus. […M]usic was necessary, and was intended mainly for the purpose of deadening or drowning the noise which was likely to distract attention from the pictures, and that under these circumstances a licence for music was not necessary. (“Music in a Cinema”)

This offers a vivid image of the kind of challenges picture-house musicians faced. It did not, however, convince the justices on the King’s Bench, who voted a 2-1 majority to affirm the magistrate’s decision that the music at the Dame represented a separate attraction that required a licence. Even if part of the function of music in the picture house was to “drown the noise” of early cinema’s supplementary live soundtracks, it also provided an aesthetic experience in itself, if not a layer of acoustic interpretation of the pictures on screen.

Evening Herald 3 Feb 1915:3.

Evening Herald 3 Feb 1915:3.

War-themed subjects remained among the most popular of the pictures on screen. How films provided an alternative forum in which to think about current events was shown when the Evening Herald printed a map of the war at sea around the coasts of Britain and Ireland, emphasizing the proximity of the war. Although much of this action was located in the North Sea, German submarines attempted to cut the transatlantic supply lines to Britain. The Lusitania – sunk off Cork in May 1915 – was the most famous casualty of the German blockade. With the appearance of The Huns of the North Sea in Ireland at the end of January, Sidney Morgan and John Payne’s P&M’s Films offered Irish audiences a way of imagining the new forms of warfare at sea involving minefields and submarines. The “short two-reeler, dealing with the mine-laying […] should prove exceptionally attractive to halls situated in the North of Ireland, where the mine-field was lately found” (Paddy, 21 Jan.).

Whether through live music or engaging and relevant images, the cinema a century ago continued to draw the attention of the public.

References

“The All-Picture Programme: Where “Variety” Is Not Wanted.” Bioscope 21 Sep. 1911: 591.

“The Bohemian.” Evening Telegraph 26 Jan. 1915: 2.

“City Cinemas: Question of Music Licence: Prosecution: In the Dublin Police Courts; Mr. Mahony’s Decision.” Evening Herald 30 Dec. 1914: 3.

“Dancing and Singing: City Picture House’s Application: Described as ‘Novel.'” Evening Herald 23 Oct. 1914: 4.

“Jottings from Ulster.” Bioscope 28 Jan. 1915: 339; 4 Feb. 1915: 437; 4 Mar. 1915: 837.

“Music in a Cinema: Interesting Dublin Case: ‘To Drown the Noise.’”Dublin Evening Mail 26 Feb. 1915: 5.

Paddy. “Pictures in Ireland.” Bioscope 21 Jan. 1915: 263; 25 Feb. 1915: 741.

“Theatre Royal Hippodrome.” Evening Telegraph 6 Feb. 1915: 6.

“Variety Artistes in Picture Theatres.” Bioscope 19 Nov. 1914: 707.

“Variety Turns in Picture Theatres.” Bioscope 17 Dec. 1914: 1288.

“War Pictures in Kinemacolor.” Dublin Evening Mail 4 Feb. 1915: 6.

“War Looks Like ‘Reel’ Business”: Irish Cinema at the End of 1914

The Pillar Picture House opened on 2 December 1914. This photo shows it in 1921, its distinctive semicircular veranda displaying damage like surrounding building from the fighting of the War of Independence and Civil War. RTE Stills Library; image and discussion here.

Neither weather nor war could seem long to inhibit the progress of Irish cinema in late 1914. “From the cinema man’s point of view this war looks like ‘reel’ business,” announced a one-line item gnomically in Dublin’s Evening Telegraph’s Saturday “Music and the Drama” column, without expanding on any cinematic developments. Nevertheless, this single line seems better to capture developments in popular entertainment in the mid-1910s than the several paragraphs devoted a week later by another columnist in the same newspaper to arguing that “our tastes in amusements and entertainments, indoor and outdoor, run on well-defined lines, and are marked by an extraordinary lack of initiative” (“Notes and Comments”). Drawing on the examples of the ping-pong and roller skating crazes – “the handsome rinks brought very poor prices as scrap” – to show that people prefer “Standard Amusements,” the columnist contended that the “theatre, concert and dance are just the theatres, concerts, and dances of by-gone years with some infinitesimal variations.” “Once or twice in every generation, there are signs of revolt, which are none the less interesting because the innovations have never even a sporting chance of securing a permanent footing” (ibid).

Cinema seems to be left conveniently out of consideration here. Although it had similarities with existing forms of entertainment, it was also significantly different and – as developments in late 1914 showed – was highly successful. Indeed, many of the roller-skating rinks build around the country in the short rinking craze of 1909-11 were not scrapped but had by 1914 become picture houses. Significant capital was also being invested not only in adapting other existing buildings – halls, shops and even churches – but also in constructing new purpose-built picture-houses premises. And building continued five months into the war. As it became part of the Irish streetscape, cinema integrated into the business practices of Irish cities, towns and rural areas; as it became more profitable to be a picture-house proprietor, so it became more socially acceptable to be one. Although doubts about the business stability and the respectability of cinema certainly remained at the end of 1914, it was being reshaped in ways that made it not only acceptable but also ever-more desirable to the dominant business and social class, which was itself changing in the context of the war.

However good its prospects, the cinema business faced challenges. On an elemental level, as a form of entertainment that required people to leave their homes and travel to a picture house, cinema was affected by the weather, particularly extremes of heat or inclement conditions that made travel difficult. Storms of unusual ferocity struck Ireland in the opening week of December 1914. “About midnight last night a violent storm swept over the city,” reported the Evening Telegraph,

bringing about a marked change from the extreme cold that prevailed all yesterday, and that became intensified as the night advanced. A high wind, accompanied by intermittent showers, blew till daylight, when heavy rain fell, and with the gale still fierce, it rained in merciless fashion till after noon, when it developed into a continuous and drenching downpour, which, with violent gusts across the city, made all form of traffic difficult and unpleasant. Dublin has not been visited with such an inclement day for a very considerable time. (“The Weather in Dublin.”)

Hurricane-force winds around the Irish and British coasts severely disrupted shipping, leading to the deaths of 14 men from the steamer Glasgow off the Lizard and 19 of the 250 horses for military use on the Teviot out of Dublin (“Havoc of Hurricane,” “Channel Hurricane,” “Heavy Gale in Dublin”).

Dublin’s Evening Telegraph 2 and 4 Dec. 1914: 2, providing details on opening hours and admission prices at the new Pillar Picture House.

These raging storms had consequences for at least the first of the two cinemas opened in Dublin and Belfast at the start of December and in time for the Christmas season. Although Dublin’s Pillar Picture House opened its doors on that stormy Wednesday, 2 December, it was only formally declared open two days later (“Pillar Picture House”). It was located in the middle of Sackville/O’Connell Street opposite Dublin’s landmark Nelson’s Pillar. At a time of limited personal transport, “the proprietors are especially fortunate in this, as the position is the terminus of all city and suburban trams” (ibid.). The proprietor was the Pillar Picture House Co., headed by John J. Farrell, a prominent member of Dublin Corporation who also had shares in three other Dublin picture houses. The Pillar was managed by Bob O’Russ, who was also managing Farrell’s picture houses in Phibsboro and Mary Street (Paddy, 24 Dec.), and May O’Russ – one of the city’s women musicians who formerly operated the Mary Street Picture House with her husband – directed the Pillar’s orchestra (Paddy, 17 Dec.).

Like many of the city-centre picture houses of the prewar period, the building was small, with a seating capacity of just 400, but it was architecturally striking both inside and out (“The Pillar Picture House, Dublin”). “The façade of the new premises is handsomely proportioned and cleverly treated in modern classic,” commented the Irish Builder, proceeding to detail its attractive features:

The approach is covered with a semi-circular verandah, which follows the sweep of a broad arch, and the opening under is filled in with Sicilian marble and leaded glass. The vestibule is very effectively treated with walnut and satinwood panelling with a fibrous plaster frieze of figured plaques and swagwork. The ceiling is elaborately ornamented and has a semi-circular dome of leaded glass. The staircase to the balcony is also panelled in walnut, and the enclosing walls artistically decorated in fibrous work. (Ibid.)

The overall impression was of “comfort and art combined in a most successful manner,” and commentators also stressed that the work of Irish manufacturers had been preferred (“Pillar Picture House”). “The general contractor was Councillor John Dillon, and the fibrous plaster contractor was Councillor John Ryan. Councillor M‘Guiness was the consulting electrical engineer, and the architect was Mr. Aubrey V. O’Rourke” (ibid.).

Belfast Evening Telegraph 5 Dec. 1914: 2.

Belfast Evening Telegraph 5 Dec. 1914: 2.

The role of city councillors was even more prominent in the considerable publicity that accompanied the opening of Belfast’s Imperial Picture House on 7 December. Before “an exceptionally large attendance of invited guests, including representatives of the Corporation, public Boards, the Church, the legal profession, and the business community,” the Lord Mayor, Councillor Crawford M‘Cullagh “said he was glad to be privileged in his official capacity to be associated in some degree with the progress and business activity of the city,” in this case embodied by “his colleague, Councillor W G. Turner, and his friend, Mr. James Barron, the directors of the Ulster Cinematograph Theatres, Ltd.” (“Imperial Opened”). The opening was filmed and shown as a special feature of the Imperial programme from 11 December.

The invitation-only opening ceremony was extensively covered in the Belfast’s papers and in the Bioscope, which carried a full page article on the Imperial’s architectural features. Prominently located “in that old-world part of the great industrial centre known as Corn Market,” the Bioscope’s Special Representative reported, the Imperial was “[c]onstruucted on the most improved lines [in such a way that] every possible arrangement has been made for the welfare, comfort, and enjoyment of the patrons of the theatre, or of the clientele which the beautifully appointed tearooms is sure to enjoy” (“Ancient and Modern”). Although the writer provided details of the auditorium – particularly such decorative features as the oil-painted panoramas of Belfast above the proscenium – s/he emphasized the the attractions that were not directly connected to watching a film. “A ladies’ retiring room is provided on the mezzanine floor, writing materials, etc., being supplied free of charge. A telephone and cloakroom are provide in the vestibule for the benefit of patrons, and shoppers may have their parcels addressed in care of the hall if they so desire” (ibid). Like a luxury hotel or department store, the Imperial advertised itself as a place where people, particularly the wealthy, would want to linger.

Ad for special war benefit at the Imperial; Belfast Evening Telegraph 14 Dec. 1914: 4.

Ad for special war benefit at the Imperial; Belfast Evening Telegraph 14 Dec. 1914: 4.

The Imperial maintained a high level of publicity throughout December, publishing more ads than any other form of entertainment. In the Belfast Evening Telegraph, for instance, it published ads not only among the other entertainment ads on page 1 but also on as many of two additional internal pages. As well as this, it advertised and sponsored a benefit on Wednesday, 16 December for the war fund of the lady mayoress, who arranged the participation of local artistes and spent the proceeds on entertaining soldiers who were confined to camp over Christmas (“To Entertain Tommy”).

This kind of publicity strategy was not new but one that the evolving cinema business adapted not only from such longer-established entertainment businesses as theatres but also from business in general, which increased its publicity in the run-up to Christmas, the year’s busiest festival. Despite an expected drop in business during the first Christmas of the war, an extravagance similar to that seen at the Pillar and Imperial seems to have been experienced in the shops. “There are actually areas in the city where more money is being spent than has circulated within living memory,” observed Dublin’s Evening Telegraph. “The crowds are filling the streets. The shopmen are working at high pressure” (“Christmas Eve”)

One of the Irish-Ireland journal The Leader rare picture houses ads was this title page one for The Sign of the Cross at the Bohemian in mid-November 1914.

This title page ad for The Sign of the Cross (US: Famous Players, 1914) at the Bohemian in mid-November 1914 is one of the few picture houses ads that appeared in the Irish-Ireland journal The Leader.

One area of Dublin where more money was being spent on entertainment than ever before was the northern suburb of Phibsboro, where two cinemas had opened in early summer 1914. John J. Farrell’s Phibsboro Picture House had to compete with Frederick Sparling’s Bohemian Picture Theatre. The Bohemian was formidable competition, advertising far more widely than the Phibsboro and introducing such new attractions as the church organ that was installed in November 1914 to accompany the exclusive film The Sign of the Cross (US: Famous Players, 1914). The ability of the Bohemian to secure such desirable exclusive films was, of course, important to maximizing its audience, which for both Phibsboro picture houses meant inducing patrons to travel by tram to this part of the city. The Bohemian also secured the loyalty of its patrons by giving them promotional gifts. While commending Sparling and manager Ernest Matthewson for their choice of Selig’s 9,000-foot adaptation of Rex Beach’s bestselling 1906 novel The Spoilers, Paddy observed that the “Bohemian perfumed calendars and matchbook covers are already well known both to the stern and gentle sex” (Paddy, 24 Dec.).

Evening Telegraph 15 Dec. 1914: 2.

The war was also “reel” business for picture house managements because it provided a topical subject matter with which to attract audiences. There was a popular understanding the films of the war had a persuasive function, particularly when it was used by the enemy. This was highlighted in early December when the Evening Telegraph’s daily column “Sidelights on the War” published an item called “German Victories on the Cinema,” which reported the alleged experiences of “a gentleman who has been to a biograph show in Germany” and who described “[h]ow the news of fictitious victories is circulated.”

A picture of the Kaiser standing with field-glasses in the trenches (delirious enthusiasm). The picture had to be shown over and over again on a screen a hand writes the latest war news: “An English battleship, believed to be the Warrior, was this morning, near Dover, torpedoed by a German submarine and sank.”

[…]

Next picture: The Crown Prince on horseback. A rather subdued applause follows. On the screen the hand thereupon writes: “A German squadron has this morning reached Ireland; mariners have made a landing in the town – name not permitted by censor.” The audience gets up and sings “Deutschland, Deutschland uber alles.” (“Sidelights on the War.”)

Interesting juxtaposition of an ad calling for volunteers to the Royal Engineers and one for the film in which a young man sacrifices himself on a World War I battlefield.

Belfast Evening Telegraph 26 Nov. 1914: 2.

This item clearly implied that the cinema could promote blind devotion to the Kaiser among the German popular audience that generated a war fever that was a danger not only to the sailors of the Warrior but also to Irish citizens facing a German invasion. No similar analysis of Allied war films appeared in mid-December when the Provincial Cinematograph Theatres’ Picture Houses in Dublin’s Grafton Street and Sackville/O’Connell Street and Belfast’s Royal Avenue showed the film With King George in France with The Belgians in Action. Although protests occurred at jingoistic entertainments and criticism appeared in more radical publications, loyalty to King George was accepted by the mainstream Irish press. In late November, the propaganda potential of the war-themed fiction film being produced in increasing numbers by British production companies was highlighted when an ad for one of these films appeared in the Belfast Evening Telegraph below a recruiting ad. While the recruiting ad called for volunteers to the Royal Engineers, the ad for V.C. (Britian: London, 1914), in which a young man dies on a World War I battlefield to vindicate his family’s honour, offered “scenes in the trenches [that] vividly portray modern war conditions.”

The wartime uses of moving pictures were not restricted to their propaganda value in the picture houses. The Bioscope reported comments from the Berlin correspondent of the Spanish El Mundo Cinematografico that “it is evident how much theatrical and cinematographic works can do to lift up and sustain a love of the fatherland in the whole public” (“Cinematography Employed by the Germans”). Citing evidence from the same source on the use of cameras for aerial reconnaissance, the Bioscope argued that “the Germans may claim to be the first nation to put the cinematograph to direct military use in warfare” and urged the War Office and British and French inventors to surpass their enemy (ibid).

By the end of 1914, cinema was showing no signs of going the way of roller skating. It was becoming firmly embedded in the business and entertainment life of Irish cities and towns.

References

“Ancient and Modern: Belfast’s Latest Cinema Described: By Our Special Representative.” Bioscope 10 Dec. 1914: 1143.

“Channel Hurricane: Vessels ‘Sub-Marine’ Passage: Life Boat Lost from ‘Teviot.’” Evening Telegraph 5 Dec. 1914: 4.

“Christmas Eve: Dublin at Its Best: Business Booming.” Evening Telegraph 24 Dec. 1914: 3.

“Cinematography Employed by the German Army: Interesting Details from Berlin of an Alleged New Invention.” Bioscope 10 Dec. 1914: 1076.

“Havoc of Hurricane: Horses Killed on Board Ship: Steamers Forced Back to Dublin: Vessels Blown Down the Liffey: Sailings Postponed and Cancelled.” Evening Telegraph 4 Dec. 1914: 3.

“Heavy Gale in Dublin.” Irish Times 5 Dec. 1914: 5.

“The Imperial Opened: Belfast’s Palatial Picture House: A Civic Ceremony: Home of Pleasure and Comfort.” Belfast Evening Telegraph 9 Dec. 1914: 2.

“Music and the Drama.” Evening Telegraph 5 Dec. 1914: 6.

“Notes and Comments: Standard Amusements.” Evening Telegraph 11 Dec. 1914: 2.

Paddy. “Pictures in Ireland.” Bioscope 17 Dec. 1914: 1217; 24 Dec. 1914: 1347.

“Pillar Picture House.” Evening Telegraph 5 Dec. 1914: 6.

“The Pillar Picture House, Dublin.” Irish Builder 27 Feb. 1915: 98.

“Sidelights on the War: German Victories on the Cinema.” Evening Telegraph 7 Dec. 1914: 2.

“To Entertain Tommy.” Belfast Evening Telegraph 17 Dec. 1914: 5.

“The Weather in Dublin.” Evening Telegraph 2 Dec. 1914: 2.

“An Injustice to Good Productions”: Irish Film Distribution, Programme Changes and New Picture Houses in November 1914

The Sign of the Cross.

An exclusive film exhibited in Ireland in November 1914: The Sign of the Cross (US: Famous Players, 1914). Image: The Silent Film Still Archive.

The published information on film distribution in Ireland in the 1910s is useful in general, but it lacks the detail to say something about how Irish cinemas acquired films in, say, November 1914 (Condon, Early Irish Cinema, 215-17; Rockett 38-41). However, the trade press, particularly the London-based Bioscope, and the local papers that month give some more specific details. By this time, exhibitors no longer bought films outright, as the – much smaller number of – exhibitors in the 1900s had. Films were rented from distributors or renters, and the distribution business in Ireland and Britain was based in London. The sea crossing was an issue for distributors into Ireland, particularly as military operations changed the priorities on the transport of goods in 1914. However, such issues were more easily negotiated by the film distributors who had offices in Ireland or worked through Irish agents.

Bioscope 6 Aug. 1914: xix.

Ad for Gaumont’s Chrono projector; Bioscope 6 Aug. 1914: xix. This ad appeared just as war was breaking out; even a few weeks later, it would not have been acceptable in the context of discussions of severing links with enemy companies as part of the war effort.

“I dropped up the other day to see Mr. Young of the Gaumont Company, Lord Edward Street, Dublin,” revealed Irish correspondent Paddy in the Bioscope in early November 1914 (Paddy, 5 Nov.). Since opening early in 1913, the luxuriously appointed Dublin branch office of Gaumont in London sold the company’s popular Chrono projector, held trade viewings in a dedicated screenings room of the films it distributed, and shot many local topical films since its first ones in June 1913, such as The Launch of the Britannic and a film of a hurling match between Kilkenny and Cork (13 Nov.). Paddy noted that “Mr. Young seemed pleased with how matters were progressing, and he expressed the opinion that the falling off on account of the war was practically negligible” (5 Nov.). A year earlier, Paddy had found Young’s predecessor also pleased with business, including the fact that “[a] great many more Irish theatres have thrown in their lot with the Gaumont Film Service” (13 Nov.), including the Grand in Dublin’s O’Connell Street (Paddy, 24 Jul.), Limerick’s Gaiety Bijou (7 Aug.), and Belfast’s Princess Picture Palace (“Jottings,” 12 Nov.).

Gaumont did not have Irish distribution to itself. In November 1914, the Ideal Film Renting Company set up their Dublin office at 40 Dawson Street, Dublin. “There is little doubt that by opening in Dublin,” opined Paddy, “The Ideal Company have stimulated competition and made it possible for exhibitors to make a better selection on the spot” (5 Nov.). Among the exclusive films that Ideal handled were Danish production company Nordisk’s For the Sake of a Man (1913) and Her Hour of Temptation (1914), as well as Joan of Arc (Italy: Savoia, 1913), for which “[s]pecial posters are available” (ibid.).

1The Palace, Frances Street, Newtownards whowing Cecil B. DeMille's The Ten Commandments (1923). http://www.newtownards.info/frances-st.htm

The Palace, Frances Street, Newtownards showing Cecil B. DeMille’s The Ten Commandments (1923). http://www.newtownards.info/frances-st.htm

Other London-based distributors relied on travelling salespeople or on the Irish-based companies that acted as their agents. In the week of 5 November, Paddy also “ran into Mr. Hagan, the Scottish and Irish representative for Messrs. Ruffells’ exclusives,” who “had secured bookings running to over £350” (ibid.). Norman Whitten’s General Film Supply (GFS) appears initially to have been a branch of the London-based General Film Agency, and although Whitten was better known as a maker and distributor of his own local topicals, GFS also distributed the films of other companies. Some larger Irish cinema chains, such as James T. Jameson’s Irish Animated Picture Company, had their own buyers in London (Condon, “Limelight,” 253). An “Item of Interest” in the Bioscope on 19 November informed trade readers that the Palace in Newtownards, Co. Down, had appointed Lillah Dawson as its film reviewer: “Miss Dawson has recommended the features booked at this hall during the past few weeks, and as a result the seating accommodation and the cork lino have come in for some severe wear, strong evidence that this lady weighs up a subject in a capable and experienced manner” (“Film Reviewer Appointed”).

Depending on the nature of the programme at the picture house or houses concerned, a representative such as Dawson might have had a more or less arduous job. Something has already been said here about the content of the film programme, particularly in regards to the number and length of the films and the length of the programme itself. The dominant practice in cities and towns was for picture houses to change their programmes twice a week, on Monday and Thursday, with a third change for those picture houses that held a Sunday licence. As a result, most films had a three-day run, with the possibility of holding over an especially attractive film – most likely, an “exclusive” – for the second half of the week, in which case the other items on the programme were usually changed. A run of longer than six days for any film was really exceptional. Shorter runs were possible. In early November 1914, Dublin’s Rotunda advertised the fact that beginning on 9 November, it would have three changes in the week, which for this venue with no Sunday licence meant two-day programmes, with changes on Monday, Wednesday and Friday. “Large audiences,” a preview in the Evening Telegraph predicted, “are sure to appreciate this move on the part of the management, who certainly spare no expense in catering for the entertainment of their patrons” (“Rotunda Pictures”).

“Programmes Changed Daily: An Injustice to Good Productions.” Bioscope 19 Nov 1914: 789.

An extract from a Bioscope article discussing daily programme changes at the Omagh Picture Palace; 19 Nov 1914: 789.

The generosity – if it can be called that – of the Rotunda management was no match for that of the management at the Picture Palace in Omagh, Co. Tyrone, a town with a population of less than 5,000. Just ten days after the Rotunda had instituted its new programming changes,a Bioscope article drew attention to the fact that the Picture Palace changed its programme every day. As the article’s subtitle – “An Injustice to Good Productions” – suggests, the writer of this article – described as “our Ulster representative,” so presumably it was the writer of the “Jottings from Ulster” column – saw this as an unusual and unwelcome development (“Programmes Changed Daily”). Although conceding that “a manager on the spot knows his own business best,” s/he endorsed the arguments of “a very astute Ulster manager, who favours the bi-weekly change” because of the mutually supporting nature of printed and word-of-mouth publicity:

He argues that on a Monday and Tuesday a hall attracts by its publicity matter only those patrons of the movies who are influenced by good pictorials and by well-written and attractively-set letterpress. On the Tuesday and Wednesday, and again on the Friday and Saturday, the advertising ceased to be of any account. Personal recommendation or condemnation takes its place and either does such good as to comfortably fill the hall, whilst the programme runs, or is so hurtful in its effects as to prove the incompetency of the manager in the selecting of such pictures as please the majority of the people of his district. (Ibid.)

1Ads for Omagh Picture Palace showing variations in programming. Tyrone Constitution 30 Oct. 1914: 4 and 6 Nov. 1914: 4.

Ads for Omagh Picture Palace showing variations in programming. Tyrone Constitution 30 Oct. 1914: 4 and 6 Nov. 1914: 4.

The trade anxieties manifest in this advice about the effective rhythms of advertising had little to do with the Picture Palace’s choice of films but more with the number of films required. Driven from Home (1914), Shadows (US: IMP, 1914) and Lost in Mid-Ocean (US: Vitagraph, 1914) “want a lot of beating as star subjects. Why not, therefore give them an opportunity to prove their value?” (ibid.). Indeed, assuming a complete daily change of programme, the Picture Palace would likely have shown between 25 and 50 films a week, depending on their length. This suggests that the management had a very different view than the Bioscope of the nature of the entertainment it provided. The competing interests of film producers and exhibitors were shown in late November 1914, when the Bioscope cited the call by Carl Laemmle, head of the US production company Universal, to “cheaper American theatres to raise their prices of admission [to cover] the growing cost of film production” (“Trade Topics”). The management of the Omagh Picture Palace appears to have paid little attention to the quality of individual films and focused instead on audience choice and creating a constituency of daily cinemagoers.

First ad for Sandford Cinema; Evening Herald 3 Nov. 1914: 4.

First ad for Dublin’s Sandford Cinema; Evening Herald 3 Nov. 1914: 4.

Omagh’s abundance of films seems to parallel a more general return of optimism to the Irish film trade in late 1914, which saw the opening of some new picture houses. “That little thought is here given to the approach of lean days,” “Jottings” observed, “is evident from the fact that a new hall is now in full swing in Lurgan, under the direction of Mr. Hewitt”, as well as from the enlargement of Lisburn’s Electric Palace, and the equipping of new picture houses in Coleraine and Belfast’s Corn Market (5 Nov.). In Dublin, the Sandford Cinema opened on 2 November with little newspaper publicity. The first notice was a brief review in the Evening Herald the following day, alongside reviews of the Kinemacolor pictures at the Theatre Royal, the Phoenix Picture Palace’s screenings of The Sign of the Cross (US: Famous Players, 1914) – the most heavily publicized film in Ireland in late 1914 – and the Masterpiece Picture House. The review did not give the titles of the films that “were so much admired at the opening show,” focusing instead on the decor of the building that “is sumptuously fitted up interiorally, the costly furniture being supplied by Clery and Co., Ltd.” (“New Picture Theatre in Ranelagh”). Paddy later revealed the opening “star films” to have been England’s Menace (Britain: London, 1914) and The Village of Death (19 Nov.). No other newspaper coverage of the Sandford appeared in the first week of November, but in the following week, several papers carried ads for In the Bishop’s Carriage (US: Famous Players, 1913), with Mary Pickford, for the first three days and The Wheels of Destiny (US: Majestic, 1914) for the last three.

Managed by John and P.W. Whittle, the Sandford was “quite a high-class” picture house, “replete with all modern conveniences,” including Gaumont projectors and the “indirect system of lighting” in the auditorium (Paddy, 19 Nov.). Paddy found the building to be “a beautiful structure, with a fine flight of steps leading up to the pay-box. The entrance doors are finished in stained glass,” and inside, there was a “considerable rake to the floor, thus enabling all patrons to have a full view of the screen” (ibid.). Despite this focus on the experience of all cinemagoers, the audience was to be divided based on ticket price both outside and inside the premises. “The building stands on a corner site, thus enabling the 3d. entrance to be distinct from the 6d. and 1s., [and once inside, the] 1s. seats are distinguished from the 6d. by neat squares of crochet work on the backs” (ibid.). The management did not, however, show the same attention to detail in securing the required official documents, and it was prosecuted on 20 November for operating without a cinematograph licence (“Sandford Cinema Theatre”). Nevertheless, Inspector Gray of the Dublin Metropolitan Police testified that the premises were “extremely comfortable and suitable in every way for a picture theatre. The pictures he had seen were excellent” (ibid.).

Elsewhere – and almost everywhere – war films remained popular. When Dublin’s Daily Express reviewed In the Hands of the Kindly Dutch at the Rotunda in early November, it emphasized the personal response many in the audience might have made to topical films about the war. The film “shows the division of the Naval Brigade who were interned in Holland after the surrender of Antwerp , and was so clear that anyone could recognise a relative or friend” (“The Rotunda Pictures”). In the same week, the Kinemacolor matinees at the Theatre Royal were providing colour films of the front. The fact that these films were shown in such a large theatre rather than in one of the smaller picture houses indicates that the management expected considerable interest in them, and it went out of its way to create further publicity. “On the kind invitation of the management,” the Express reported, “a number of wounded soldiers attended the [Kinemacolor war films] yesterday, and received quite an ovation from the large audience. Others who were unable to attend will be present this afternoon” (“Theatre Royal”).

Evening Telegraph 28 Nov. 1914: 6.

Evening Telegraph 28 Nov. 1914: 6.

Although the Express observed that “[t]he audience yesterday was unreservedly enthusiastic concerning the display” of war pictures at the matinee, certain members of the audience at the Theatre Royal were neither enthusiastic nor reserved about patriotic displays at the theatre’s live evening show (“Picture Matinees”). On 2 November, a group of young men wearing republican badges protested by booing, hissing and groaning when, during one musical number, several Union Jack flags were unfurled and the orchestra played “Rule Britannia.” When 18-year-old Thomas Smart refused to stop, he was arrested and fined 40 shillings in court (“Scene in Theatre Royal”).

Ad for two Irish-themed films from the US production company Domino; Bioscope 12 Mar. 1914: xviii.

Ad for two Irish-themed films from the US production company Domino; Bioscope 12 Mar. 1914: xviii.

Smart and his fellow protestors might have been more appreciative of the Irish week run by the Masterpiece at the end of November. The main film was True Irish Hearts (US: Domino, 1914), supported by The Filly (US: Domino, 1913), Rory O’More (US: Kalem, 1911), The O’Neill (US: Kalem, 1912), films of Irish scenic landscapes and a topical of the Castlebellingham Feis and Louth Volunteers. During the previous week, manager Cathal McGarvey “had appeared personally at each performance during the week in his original humorous monologues, and these met with a great reception, there being no better humorous reciter in Dublin than Mr. McGarvey” (Paddy, 19 Nov.). For the Masterpiece’s Irish Week, however, McGarvey allowed popular baritone W.A. Sheehan to enhance the live musical accompaniment by singing Irish songs (“An Irish Week”). These kinds of Irish Weeks were not new, but they were facilitated by the fact that such producers as Domino and Kalem were continuing to make Irish subjects. The Domino titles were new ones, available through Western Import since March and April 1914, but the Kalem ones were older titles that required that a distributor – in this case, the Express Film Service – hold on to them for such events.

References

Condon, Denis. Early Irish Cinema, 1895-1921. Dublin: Irish Academic, 2008.

—. “Limelight on the Colleen Bawn: Resisting Autoexoticism in Provincial Irish Picture Houses in the Early 1910s.” Les cinémas périphériques dans la période des premiers temps. Peripheral Early Cinema: Domitor 2008. Perpignan: PU Perpignan, 2010. 245-255.

“Dublin and District: Ranelagh’s New Picture House.” Irish Independent 10 Nov, 1914: 4.

“Film Reviewer Appointed.” Bioscope 19 Nov. 1914: 706.

“An Irish Week at the Masterpiece.” Evening Telegraph 28 Nov. 1914: 6.

“Jottings from Ulster.” Bioscope 13 Nov. 1913: 589; 5 Nov. 1914: 543; 12 Nov. 1914: 647.

“New Picture Theatre in Ranelagh.” Evening Herald 3 Nov. 1914: 4.

Paddy. “Pictures in Ireland.” Bioscope 24 Jul. 1913: 267; 7 Aug. 1913: 413; 13 Nov. 1913: 601; 5 Nov. 1914: 525; 19 Nov. 1914: 736.

“Picture Matinees at the Theatre Royal.” Daily Express 3 Nov. 1914: 8.

“Programmes Changed Daily: An Injustice to Good Productions.” Bioscope 19 Nov 1914: 789.

Rockett, Kevin and Emer. Film Exhibition and Distribution in Ireland, 1909-2010. Dublin Four Courts, 2011.

“The Rotunda Pictures.” Daily Express 3 Nov. 1914, 2.

“Rotunda Pictures.” Evening Telegraph 7 Nov. 1914: 6.

“Scene in Theatre Royal: A Row in the Gallery.” Daily Express 4 Nov. 4 1914: 3.

“Sandford Cinema Theatre.” Evening Telegraph 21 Nov. 1914: 4.

“Trade Topics.” Bioscope 26 Nov. 1914: 821.