Category Archives: Dublin

Irish Cinema and the Desire for Change in April 1916

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Among the Situations Wanted ads, the Waterville projectionist seeks new prospects; Irish Independent 1 Apr. 1916: 6.

Among the Situations Wanted ads, a Waterville projectionist seeks new prospects; Irish Independent 1 Apr. 1916: 6.

Desiring a change of job, Edward McCabe, the operator (projectionist) at the cinema in Waterville, Co. Kerry, put a small ad in the Irish Independent outlining his five years of experience and seeking “good offers only.” McCabe was expectant – or at least hopeful – of an improved situation, and given cinema’s continuing growth despite the war, his prospects seemed good. Change was certainly coming to Ireland in April 1916, if not of the kind for which McCabe expressed a desire. Planned and executed by a small group of insurgent nationalists, socialists and women’s rights campaigners against British rule, the Easter Rising that month would be the catalyst for profound social and political change, but the cinema had few direct links with it. Although the Rising took place largely in Dublin between 24 and 29 April, the failure of the rebels to land arms in north Kerry – far from Waterville in the south – and the arrest of Rising leader Roger Casement as he was set ashore from a German U-Boat on 21 April influenced events in Dublin and elsewhere. When the Kerry events caused the planned Easter Sunday Rising to be initially cancelled and then rescheduled to Easter Monday, Frank Hardiman and his comrades in the Irish Volunteers and the secret Irish Republican Brotherhood in Galway were thrown into confusion. Manager of the Galway’s Town Hall Picture Palace for James T. Jameson’s Irish Animated Picture Company, Hardiman was arrested on Tuesday, 25 April, paraded with other rebels through the streets and imprisoned on a ship in Galway Bay (“Statement of Frank Hardiman”).

Beside the iconic ruins of the Dublin Bread Company on Dublin's Lower Sackville/O'Connell Street in late May/early April 1916 were the ruins of the smaller Grand Cinema, its projection box visible.

To the left of the iconic ruins of the DBC (Dublin Bread Company) on Dublin’s Lower Sackville/O’Connell Street in late April/early May 1916 were the ruins of the smaller Grand Cinema, its projection box visible on the first floor. Source: Irish Times.

The Rising was even more of a surprise than this for most people working in Irish cinema, and the few who became directly involved did so because they got caught up in events. Despite apparently having no direct role in the Rising, Irish-American diplomat James M. Sullivan, who had recently founded the Film Company of Ireland (FCOI), was arrested outside his home in Dublin on 28 April and imprisoned in Kilmainham Gaol until 6 May (“Irish-American Minister”). The FCOI’s offices at 16 Henry Street would be completely destroyed during the fighting of Easter Week, but the disruption and destruction that were the Rising’s most immediate effects on cinema in Dublin can be seem most clearly in the many photographs of the ruined Grand Cinema – the mangled remains of its projectors clearly visible – beside the iconic hulk of the Dublin Bread Company on Lower Sackville/O’Connell Street. The World’s Fair Waxworks at 30 Henry Street, one of the first and cheapest picture houses in the city, was also completely ruined. Other picture houses were also damaged, if not to this extent, and the military authorities who administered the city after the surrender of the rebels prohibited all entertainments for a time.

Cinema was prohibited as part of a general curfew rather than for any direct role in the Rising, but it did constitute revolutionary change of a kind in Ireland, bringing an explosion of imagery to people and places that could not have experienced anything like it before. This is perhaps epitomized by the Waterville Cinema that Edward McCabe desired to leave on the eve of the Rising. It opened in late December or early January 1916, when a rare notice appeared in the Kerryman commenting on the success of its opening (“New Cinema, Waterville”). It changed the films it showed four times a week, on Sunday, Monday, Wednesday and Friday, including such bill toppers as Chaplin’s The Property Man (US: Mutual, 1914), appropriate for a village that now hosts a Chaplin festival. That Waterville had a picture house at all is remarkable, given that the 1911 Census put its population at just 300 inhabitants and that the village itself was located on the extreme western periphery of Europe. It must have been a precarious enterprise, and it is extraordinary that it lasted even until McCabe sought to leave. The frequent changes suggest that the proprietor attempted to attract patrons several times a week in a region where many inhabitants were subsistence farmers or fisherfolk. Indeed, Ireland’s west coast held a special place in the nationalist consciousness because its remoteness made it a bastion of a tradition Irish culture that was often presented as an ascetic pastoralism conducted in the Irish language. If cinema could be in such a small, remote and traditional place, it seems it could be anywhere. However, Waterville and its environs had something that other poorer parts of the west did not. The peripherality of this part of Kerry had actually made it a hub of modernity, the site in the 1860s for the landing of the first transatlantic telegraphic cable and building of a telegraph station, located on nearby Valencia Island. News from America came first to this remote spot in south Kerry, and Waterville’s population included many who worked as relatively highly paid telegraphists. The patronage of these cable workers and their families who settled in the areas appears to have kept the cinema going at least until McCabe departed.

Skibbereen Coliseum SS 22 Apr 1916

Announcement of the reopening of Skibbereen’s Kinemac as the Coliseum; Sikbbereen Eagle 22 Apr. 1916: 8.

Despite its unusual demographics, Waterville was by no means alone among remote locations in south Kerry and west Cork experiencing the new media of the 1910s, albeit that these changes were occurring in towns with much larger populations. Founded by vibrator entrepreneur Gerald Macaura in 1914, the troubled Kinemac in Skibbereen (pop. 3,021) reopened on 25 April 1916 under a new name, the Coliseum, managed by Andy Wright’s Southern Coliseums. Clonakilty, Co. Cork (pop. 2,961) also saw developments in its cinema enterprises, some of which were not entirely legal. On 23 March, 19-year-old Michael “Murt” O’Donovan was charged at a special court in the town with defrauding Alexander Bonthorne of Faulkland, Scotland and Malachy Brady of Tudor House, Roscommon by failing to supply home cinema equipment for which they had paid him (“Special Court”). O’Donovan had no link to Clonakilty’s picture house, which drew audiences from its hinterland. “‘Where are the boys of the village tonight?’” asked the columnist of the Southern Star’s “Shannonvale Notes.” “They are at the ‘Movies’ escorting certain young ladies and their lady friend who lives up [the] street. Since the Cinematograph started in Clon, it has been well patronised by the boys of our village.” Accompanying young ladies to the cinema was not looked on favourably by young men everywhere. When some of Clones, Co. Monaghan’s unmarried men founded a bachelors’ club to resist a mooted Bachelor Tax, they expressed their opposition to the practice of bringing local ladies “to picture houses, on excursions, picnics, motor drives, or cycle runs” (“Clones Bachelors”).

Even in such towns as Naas, Co. Kildare (pop. 3,842), which had only occasional picture shows, cinema could be encountered on a stroll. “I confess I knew very little of Charlie Chaplin until the other day,” the Kildare Observer’s “Items and Ideas” columnist revealed. “Several times have I heard references to him in a ditty chanted in chorus by small boys from the lanes of Naas as they paraded the suburban thoroughfares.” The columnist included the words, sung to the tune of the 1907 song “Red Wing”:

The moon shines bright on Charlie Chaplin,

His boots is crackin’, for want of blackin’,

And his khaki trousers need a mendin’

Before we send him

To the Dardanelles.

By April 1916, many involved in Irish cinema were resisting or embracing changes sought by the British government, which was increasingly finding cinema useful in various ways. Despite the industry’s strenuous lobbying against it, the government was undeterred in its determination to divert some of the money spent on entertainments into its much depleted war reserves; it set 15 May as the day on which the new Amusement Tax would be imposed on picture houses and theatres. There seemed little firm opposition to it outside the industry in Ireland, the Evening Herald arguing that no valid argument can be advanced against it” (“Where Ireland Goes Out”).  Film’s increasingly direct role in recruiting in Ireland was highlighted when H. Higginson announced that he – like Edward McCabe – desired a change and was resigning the managership of the newly reopened Clontarf Cinema in Dublin to lead a cinema recruiting campaign. He proposed to give two shows in each place the campaign reached, the first exhibiting army and navy films, and the second offering a regular drama and comedy programme whose proceeds would go to various war funds. He also intended “to arrange so that the first man who is actually accepted and passed by the doctor for service with the colours will be presented free with a high-class solid silver luminous wristlet watch, the usual shop price of which is 43s” (“Cinema Recruiting Campaign”). No such recruiting event appears to have been reported later in April, but James J. Stafford’s lent his cinema for a “war meeting” in Longford on 14 April at which films showed “what the war means, in many phases, and the large gathering that thronged the Theatre were treated to a series of recruiting speeches which were generally acknowledged to be the strongest delivered since the start of the military canvass of the country” (“War Meeting in Longford”).

The long-running campaign for educational uses of film gained a new public advocate in mid-April 1916 when David Gilmore from Belfast’s Ormeau Road wrote a letter to the Belfast Newsletter outlining how the dangers of carelessly discarded fruit peel might be ameliorated cinematically. He suggested that “if each cinema show displayed a short film at each exhibition depicting the evil of throwing slippery things on the sidewalk, and a reading caution not to do so, thousands of children would take thought and not throw peel, &c., where people would slip on it.” His enthusiasm for this early public service film extended to an imagined scenario: “The little silent drama could show a child throwing peel down, a person slipping thereon, lying in a hospital, and then creeping about on crutches. Or the drama could end by a funeral, as slipping on orange peel has caused in more than one case” (“Throwing Orange Peel”). He may have been joking, but if not, he displayed a surprising unawareness that films already dealt extensively with casually or maliciously tossed peel, film comedians having done, if anything, too much to exploit the banana skin’s comic potential.

Cellists Clyde Twelvetrees and Joseph Schofield Source: Royal Irish Academy of Music blog.

The changes that picture houses had brought to Dublin’s entertainment world meant that they competed for audiences with popular theatres. By no means for the first or last time, this was explicit again in the week beginning 17 April 1916, when the Empire Theatre’s programme consisted not of its usual variety acts but of the film The Rosary (US: Selig, 1915), starring Kathlyn Williams. The film has been shown first in the city at the Theatre Royal over the 1916 New Year week and had had subsequent runs at the Princess Cinema in Rathmines (14-16 Feb.), the Phoenix Picture Palace on Ellis Quay (6-9 Apr.) and the Dame Street Picture House (13-15 Apr.). Despite the recent showings at the Phoenix and Dame, Empire manager Barney Armstrong must have considered this religious-themed film a good prospect in the run-up to Easter weekend because he offered additional musical attractions that would see the film accompanied “with organ and full orchestra effects” (“Empire Theatre”). When shown at the picture houses, the film had received little attention from newspaper critics, but when it appeared at the Empire, the main daily newspapers gave it as much critical attention as they gave to any other show. However, they gave it a mixed reception. Although the Evening Telegraph reviewer called The Rosary a “splendid” film – perhaps referring to its seven-reel length – s/he complained that it showed “a woeful ignorance of Irish Catholic sentiment, and the impersonations [offer] very little suggestion of an Irish atmosphere” (ibid).

The Bohemian advertises its engagement of Twelvetrees prominent in its Easter programme, beside the Carlton’s ad for its attractions, including Erwin Goldwater’s solo playing; Dublin Evening Mail 22 Apr 1916: 2.

The Bohemian advertised its engagement of Twelvetrees prominently in its Easter programme, beside the Carlton’s ad for its attractions, including Erwin Goldwater’s solo playing; Dublin Evening Mail 22 Apr 1916: 2.

The disparities in the press attention that the Rosary received at the picture houses and at the Empire were an indication that theatre remained the dominant entertainment medium, but there were also indications that this situation was changing. In attracting patrons to The Rosary, the Empire advertised the superiority of the musical attractions it could offer. However, several of the city’s picture houses were enhancing their musical offerings to compete against each other and the theatres. On St Patrick’s Day, 17 March 1916, concert violinist Erwin Goldwater had become resident soloist at the recently opened Carlton Cinema. This somewhat undermined the Bohemian Picture Theatre long advertised claim that it possessed the largest and best orchestra of any of the city’s picture houses. In response, the Bohemian engaged Clyde Twelvetrees – concert cellist and professor of the Royal Irish Academy of Music – to play as part of its daily programme. “Up to the present,” the Irish Independent commented, “if one wanted to hear a few famed soloists one had to attend the big concerts; but now one can hear the very best at convenience (“Dublin and District”). And these musical opportunities were set to increase, as Dublin’s Pillar Picture House engaged another renowned cellist, Joseph Schofield.

Schofield’s debut at the Pillar did not, however, take place as scheduled, at 4pm on Easter Monday, 24 April 1916. By that time, members of the Irish Volunteers and Irish Citizen Army under Patrick Pearse and James Connolly had taken possession of the nearby GPO, and the Rising was underway. Dublin’s cinema screens would remain dark for two weeks as more urgent changes took the stage.

References

“A Cinema Recruiting Campaign.” Dublin Evening Mail 6 Apr. 1916: 4.

“Clones Bachelors Establish a Washing, Cooking and Household Managing Club.” Anglo-Celt 1 Apr. 1916: 11.

“Clontarf Cinema Theatre to be Opened on Sundays.”  Evening Telegraph 31 Mar. 1916: 3.

“Dublin and District.” Irish Independent 22 Apr. 1916: 4.

“The Empire Theatre.” Evening Telegraph 18 Apr. 1918: 6.

“Irish-American Minister: Unpleasant Experiences in Dublin.” Evening Herald 9 May 1916: 1.

“Items and Ideas.” Kildare Observer 1 Apr. 1916: 5.

“New Cinema, Waterville.” Kerryman 8 Jan. 1916: 8.

“Shannonvale Notes.” Southern Star 15 Apr. 1916: 1.

“Special Court in Clonakilty.” Skibbereen Eagle 1 Apr. 1916: 3.

“Statement of Frank Hardiman.” Bureau of Military History, Witness Statement 406, p. 2-3 <http://bureauofmilitaryhistory.ie/reels/bmh/BMH.WS0406.pdf#page=1&gt;

“Throwing Orange Peel, &c., on Sidewalks.” Belfast Newsletter 12 Apr. 1916: 6.

“War Meeting in Longford.” Longford Leader 22 Apr. 1916: 1.

“War Pictures.” Longford Leader 15 Apr. 1916: 1.

“Where Ireland Goes Out.” Evening Herald 13 Apr. 1916: 2.

“The Nation’s Historian” or a “Violent Stimulant to the Eyes”?: Irish Cinema at the Beginning of 1916

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Balfour Bio 6 Jan 1916

Arthur Balfour, “Cabinet Minister as Cinema-Lecturer,” touts the importance of war films; Bioscope 6 Jan. 1916: 16.

On 29 December 1915, Arthur Balfour, Britain’s First Lord of the Admiralty, attended a screening of the war film Britain Prepared (Britain: Urban, 1915) at London’s Empire Theatre, Leister Square. “[T]these pictures constitute something more than an afternoon’s amusement,” he asserted. “They contain a lesson of the deepest import to us and the world” (“Britain’s Might Revealed”). The trade journal Bioscope was delighted with Balfour’s comments before the screening, drawing attention to them in a prominent article in its first 1916 issue. “This is, we believe, the first time in the history of the cinematograph that a Cabinet Minister has made a formal speech of introduction at an exhibition of moving pictures,” it claimed, “and as such it is an event of no small significance.” The Bioscope of 20 January clarified the magnitude of its significance, when it declared that cinema was now – finally – “The Nation’s Historian”:

The Trade has just cause for pride and gratification in the complete unanimity with which Press and public, Cabinet Minister and man-in-the-street alike, have welcomed the official cinematograph pictures of the war and the life and training of our soldiers and sailors. It has, we admit, taken a very long time to convince the Government and the Fourth Estate of the value of the cinematograph as the national historian, but now that their approval is forthcoming and the work pronounced to be good, we can well afford to regard the time as well spent. (“Nation’s Historian.”).

Doubtless Balfour’s endorsement of Britain Prepared was a valuable governmental recognition of the British film industry, and as such it is an important historical document. It is more doubtful that a film clearly conceived as propaganda – showing how Britain had prepared and was prepared to fight its enemies – can be considered a work of history. Nor was the Bioscope really interested in making a case for the film as history; it was enough of an achievement that Balfour’s presence and words showed how useful cinema had become to the war effort.

Metro ad DEM 3 Jan 1916

David Lloyd George and H H Asquith feature in this ad for Metro Pictures; Dublin Evening Mail 3 Jan. 1916: 5.

While Balfour argued that Britain Prepared was not mere entertainment but a film that British politicians should take seriously, one distribution company suggested that two other Cabinet ministers were watching its films for relaxation. In January 1916, the Dublin Evening Mail carried a series of ads placed by Ruffell’s, British agents for US production and distribution company Metro Pictures. The ads featured the Ruffell’s mascot, a parrot in a top hat, and in the first of these ads – which is in comic-strip form – the parrot convinces Minister for Munitions David Lloyd George and Prime Minister Herbert Henry Asquith to watch a Metro film as a needed break from their war duties. The incongruity of the images of these senior politicians visiting a cinema with the behatted and cigar-chewing parrot might distract from the no-less significant if admittedly less spectacular incongruity of this and other ads appearing in an Irish daily newspaper. Distribution was a wholesaling business; it acted as the intermediary between the manufacturers – film production companies such as Metro – and the retailers – the cinema-owners who actually showed the films. In the ordinary course of business, a distribution company such as Ruffell’s would advertise in such cinema trade journals as the Bioscope but not in the dailies. Ruffell’s did advertise in the trade press, but this series of ads sought to create recognition among cinema-goers of the relatively new Metro brand name and of the Ruffell’s parrot.

British Army DEM 20 Jan 1916

Official war film British Army in France at the Provincial Cinematograph Company’s Dublin picture houses. In the fist half of this week, the Grafton had shown With the Indian Troops in France. Dublin Evening Mail, 20 Jan. 1916: 5.

And the parrot was right: cinema was more likely the nation’s – or the world’s – entertainer than its historian. Amusement was the primary reason that Irish patrons visited a picture house, even if they did also come for other reasons, including to see how the war that they mostly read about in newspapers actually looked, and to cheer or to boo at a film that sought to use such images to engender patriotic feelings towards a nation that was invariably Britain. Nonetheless, the notion of the cinema as national historian had particular resonances for Ireland in 1916, as it has in 2016 as the country commemorates 1916. The experience of the more than 200,000 thousand Irishmen in the British armed forces were, of course, represented to some extent by Britain Prepared and other propaganda films that were appearing in increasing numbers. The Picture Houses in Grafton Street and in Sackville/O’Connell Street, which were owned by the British chain Provincial Cinematograph Theatres, made a particular feature of these films, promoting them with prominent illustrated ads, such as the one for British Army in France on 20 January. The Bioscope quoted Balfour as regretting that Britain did not “have a permanent record of the grand deeds of our armies in France and Flanders” (“Britain’s Might Revealed”). A number of such films did exist, but filmmakers would answer this call for a permanent record most spectacularly later in the year in the form of the film The Battle of the Somme (Britain: British Topical Committee for War Films, 1916).

As one of the main purposes of such films was to show the unity of the kingdom, they could not represent the motives of Irish nationalists, who had to look elsewhere for elements of an Irish historical experience on film. This was clearly so in the case of the separatist nationalists who sought Irish independence from Britain and opposed recruitment, but it also included the many more moderate Irish nationalists, even soldiers who had joined the war in answer to John Redmond’s call to fight for Home Rule. Nationalist MPs at Westminster ensured Ireland was treated as a special case even in relation to military recruitment, a fact emphasized in January 1916 when the Military Service Act excluded the country from the compulsory conscription. Given the paucity of film production in Ireland, there was little prospect of cinema providing a detailed film record of the struggle for Irish national self-determination. The nearest thing to such a film was Ireland a Nation (US: Macnamara, 1914), shot in Ireland in 1914 but not shown in the country until 1917. Newsreel films of armed National and Irish Volunteers parading do exist, albeit that the Ulster Volunteers were better at media management, including arranging for cinematograph operators to record significant demonstrations. Fiction films representing Ireland’s rebellions in 1798 and 1803 had been made by US companies such as Domino and Kalem, Sidney Olcott shooting many Irish-shot films for the latter. The special Sunday shows at Dublin’s Phibsboro Picture House on 23 January featured For the Wearing of the Green (US: Domino, 1914), in which “Paddy Dwyer, the Irish blacksmith, and his helper, Dennis Grady, who is also his daughter Norah’s sweetheart, are the prime leaders in the conspiracy against the Crown” (“Domino”). The Hibernian Electric Theatre’s Sunday feature a week later was Olcott’s The Mayor from Ireland (US: Kalem, 1911), in which two Irish immigrants follow each other in the office of New York mayor. Neither of these films was a new release, but their revival suggests their importance for Irish audiences in offering fictional self-representations that included revolutionary romances.

Hibernian ad ET 29 Jan 1916p1

Ad for Hibernian, Evening Telegraph 29 Jan. 1916: 1.

Indeed, the Hibernian Electric Theatre may provide one of the most direct links between Irish cinema and the revolution that was being planned for 1916. This picture house at 113 Capel Street, Dublin, had previously been called the Irish Cinema and had been owned and run by Richard Graham. Financial difficulties including rent default forced Graham to sell in late 1915 (“Capel Street Picture House”). No account of the reopening as the Hibernian appears to exist, but it was advertising in the Evening Telegraph by the start of January. The ads and short notices that month give an indication of some of the people involved, including manger Thomas Fullam and musical director Miss M. Grundy (“Hibernian Electric Theatre”). It is possible that it was owned or part owned by Michael Mallin, as later recalled by his son (Hughes 76-78.). Dublin silk weaver, British Army bugler, union organizer and leader of the Irish Citizen Army, Mallin would be executed in May 1916 for his role in the Easter Rising. How his picture-house experience may have had a bearing on his revolutionary activity or vice versa is difficult to say. Nevertheless, the Hibernian was located beside the Trades Hall – a fact noted in ads – and it is likely that its programming aimed to attract union members, as well as the many working class people who lived in the slum districts that would have been the catchment area for the cinema’s audience. In 1913 and 1914, the Irish Cinema had been the only picture house and one of the few entertainments of any kind that advertised in the radical labour journal The Irish Worker. However, apart from The Mayor from Ireland, its offerings seem little different from those of other Dublin picture houses.

Larkin Prison II 4 Jan 1916p4

Irish Independent 4 Jan. 1916: 4.

If Irish picture-house owners – even radical ones – had only moulded cinema in limited ways to produce a national moving image, religious groups were working more deliberately to ensure that cinema reflected the churches’ worldview. This was particularly the case with Catholic groups, such as the Dublin Vigilance Committee, which in December 1915 had coalesced with other vigilance groups around the country to become the Irish Vigilance Association (IVA). Following his arrest on 31 December 1915, serial cinema protester and militant IVA member William Larkin was released from Dublin’s Mountjoy Jail on 4 January 1916. He had been imprisoned for non-payment of the fine imposed on him in October and November for his protest at the Bohemian Picture Theatre in September (“Picture Theatre Protest”). The IVA arranged a parade of welcome from Larkin’s house in Sherrard Avenue in the north city to Foster Place, a favoured place to hold speeches beside the city-centre building that had until 1800 had been the Irish parliament. Larkin’s short prison term had done nothing to lessen his activism on the introduction of film censorship; indeed, it allowed him to claim a certain martyrdom. “I was treated as a low criminal in Mountjoy Jail for protesting against a film,” he claimed in an exchange of correspondence published by the Evening Telegraph. “I had to don a convict’s garb, eat skilly, lie on a board, and refuse hard bread. I had to parade with degenerates in a prison yard; and all, that our youth might be spared gazing on suggestion” (“Proposed Cinema Censorship”).

This concern with young people also prompted calls for censorship from reformers seemingly unaligned with the IVA. In a letter to the Telegraph, E. Gordon urged regulation of picture houses to prevent children from attending late evening shows. “I have seen toddlers and youngsters, aye, and smoking cigarettes (another Dublin byelaw more honoured in the breach than the observance) in picture houses at 10.30 p.m,” he observed:

Where did they get the money, and where were their homes? Where were their parents? Why are those children allowed to spend their lives thus? Perhaps the housing question would account for a lot of it. Now, those youngsters go in to a picture house (“It’s only tuppence, Billy”). They do not go in to look at a moral lesson faithfully learned, or for education – only for a laugh, and “it’s comfey.” (“Children at the Cinema.”)

Gordon wished for an educational cinema, recognizing it as “a great, wonderful and fascinating optical achievement (if directed in the proper channel) that was never dreamt of twenty years ago.” As such, it was an “accomplishment which makes old lanternists blush, and yet their blush can be condoned, for the old scientific lantern will still hold its own, at least in the class-room and lecture hall.”

In the Dublin township of Rathmines, the ongoing controversy on the opening of picture houses on Sunday continued into early 1916. At a meeting on 5 January, the council eventually split 8-8, and the chairman cast the deciding vote in favour of closing cinemas on Sundays; they had had limited opening hours before this. Councillor Thomas Kennedy spoke in favour of keeping them open, reading a supporting letter from the Ratepayers’ Protection Association that argued that soldiers’ relatives particularly liked seeing war reports and that closing cinemas on the only day when many people could visit them would drive these people to the pubs for recreation. Rejecting such arguments, Chairman Sibthorpe explained that he had cast his vote in favour of Sunday closing because oculists had “stated that their work had been more than doubled since these cinemas had been applying a violent stimulant to the eyes of the young people, and they were absolutely ruining the sight of the rising generation” (“Cinema Shows”).

Young people who got into trouble with the law – and their legal representatives – were well aware of these discourses on cinema’s pernicious effects on the young and of how to use them to their advantage. When “two young fellows” named Richard Barnes and Thomas Farrell appeared before Mr. Swifte at Dublin’s Southern Police Court on 27 January 1916, their solicitor argued that they had entered a banana store illegally because of watching burglaries at the picture houses and playing slot machines (“Cinema and Slot Machines”). These new forms of popular culture “were the means of leading many a young fellow astray,” he argued.

Charlie at the Bank

Chaplin foils a robbery in Charlie at the Bank (US: Essanay, 1915).

The person responsible for a good amount of this violent visual stimulation in Ireland in 1916 was Charlie Chaplin, but in January 1916, he was foiling robberies rather than committing them. The writer of the Evening Telegraph’s “Gleaned from All Sources” column, however, had picked up the news that Chaplin’s career was on the wane, “which is the obvious and inevitable result of overdoing the Chaplin ‘boom.’ When it came to imitations in music-hall revues and Charlie Chaplin calendars and pin-cushions,” s/he observed, “a reaction was inevitable.” Despite merchandizing and overexposure, that reaction was not apparent in Dublin picture houses, according to the review writer in the same issue of the Telegraph. Charlie at the Bank had recently been released, and the reviewer was assessing the show at the Pillar Picture House. “There is more riotous fun packed into this two-reel comedy than any other photo-play of a like length. The world’s great comedian, Charlie Chaplin, has outdone himself in this new production. While all his other comedies are funny, this one is a scream. It abounds in real humour and comic situations, with Chaplin at his best in his inimitable antics” (“Pillar Picture House,” 18 Jan.). Charlie at the Bank was shown at more picture houses than any other film that month, suggesting that cinema-owners did not believe that Chaplin’s career was experiencing a dip. Audiences seemed to agree: on account of the “hundreds who could not gain admission” during the three day run, the film was held over for a further three days (“Pillar Picture House,” 20 Jan.).

As 1916 began, Irish audiences enjoyed a thriving cinema culture that more often offered them a violent stimulant of the Chaplin kind than national history.

References

“Britain’s Might Revealed by Film: A Cabinet Minister as Cinema-Lecturer.” Bioscope 6 Jan. 1916: 16A.

“Children at the Cinema.” Evening Telegraph 8 Jan. 1916.

“Cinema and Slot Machines.” Dublin Evening Mail 27 Jan. 1916: 5.

“Cinema Shows: Sunday Performances in Rathmines: Action of Urban Council.” Evening Telegraph 5 Jan. 1916: 5.

“Domino: The Wearing of the Green.” Moving Picture World 3 Mar. 1914: 1302.

“Dublin and District: Picture Theatre Protest.” Irish Independent 1 Jan. 1916: 6.

“Gleaned from All Sources: The Late Charlie Chaplin.” Evening Telegraph 18 Jan. 1916: 1.

“Hibernian Electric Theatre.” Evening Telegraph 29 Jan. 1916: .

Hughes, Brian. Micheal Mallin. Dublin: O’Brien Press, 2012.

“The Nation’s Historian: Triumphant Vindication of the Cinematograph.” Bioscope 20 Jan. 1916: 229.

“Pillar Picture House.” Evening Telegraph 18 Jan 1916: 5; 20 Jan 1916: 5.

“Proposed Cinema Censorship.” Evening Telegraph 11 Jan. 1916: 3.

Processions, Protest and the Perfect Woman in Irish Picture Houses, Late Summer 1915

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Summer was usually a bad time for indoor entertainments such as cinema. But the Irish weather during July 1915 – like that of July 2015 – did not favour outdoor activities. “It has been a sad time for July holiday-makers,” observed the Irish Times in early August, “and as yet there is no hint of a better hope for August, except that which may be taken from the thought that what has persisted so long must soon change” (“Wet Weather”). While some temporary picture houses opened at seaside resorts, some established venues followed the practice of the theatres and closed for several weeks in July and/or August. Although Dublin’s Rotunda usually stayed open throughout the summer, it took advantage of this practice in 1915 by closing on 7 June for extensive renovations and reopening on 26 July.

Swimmer Annette Kellerman was considered the “|Perfect Woman” because here measurements corresponded to the classical dimension of the Venus de Milo. Australian poster from the collections of the National Library of Australia, available here.

Australian swimmer Annette Kellerman’s bodily measurements promoted on a poster for the film Neptune’s Daughter. Collection of the National Library of Australia, available here.

The weather didn’t stop Dublin architect Joseph Holloway from travelling across town on the evening of Friday, 9 July, from his home in Northumberland Road south of the city to the Bohemian Picture Theatre in the northern suburb of Phibsborough. He was clearly quite taken with the “great film drama of a legendary story in five parts, called Neptune’s Daughter featuring Annette Kellerman (the Perfect Woman)” because he described it in more detail than any other film he had seen that year (Holloway, 9 Jul. 1915). The film was one of the several mermaid fantasies the Australian swimmer made during her film career in the 1910s and early 1920s. Dublin audiences had seen Kellerman three years previously in a similar live stage show, when she had appeared at the Theatre Royal with a company of 40 artistes in Undine, a 14th-century set “idyll of forest and stream” (“Theatre Royal”). Although a skilled athlete, Kellerman’s celebrity was partly based on her controversial promotion of a form-fitting one-piece swimsuit for women. This attire allowed women swimmers the ease of movement needed for athletic achievement, which was not permitted by form-hiding two-piece Victorian bathing costumes. Her championing of women’s athletics fitted well with such contemporary campaigns for women’s equality as the suffrage movement, and at a special matinee during her week in Dublin in 1912, Kellerman gave a lecture on women’s physical culture. At the same time, the publicity for her theatrical appearances fully exploited the spectacle of her body, which was declared perfect because it corresponded so exactly to the measurements of the Venus de Milo.

“Summer at Last!” Irish LIfe 19 Jul. 1912: 669.

“Summer at Last!” Irish LIfe 19 Jul. 1912: 669. Courtesy of National Library of Ireland.

Photographs published by the glossy illustrated weekly Irish Life in July and August 1912 – just after Kellerman’s visit – throw some light on the degree of controversy her appearance is likely to have caused in the early 1910s. Irish Life published many photographs of Ireland’s leisure class at golf, tennis, horse riding, motoring and other activities. Under the title “Summer at Last!” the issue of 19 July 1912 published photos of six women bathers, and the one-piece swimsuit is much in evidence: only one of the women has a swimsuit that covers her upper legs, arms and shoulders. Although four of the women are on or beside bathing machines that suggest the persistence of Victorian seaside practices, they appear unconcerned by the gaze of the camera or are even welcoming of it. The photo story suggests a fairly permissive view of the display of the female body in such public spaces as beaches and of the reproduction of such photographs in a widely circulating magazine of the “respectable” classes.

“On the Rocks” and “Disillusioned,” Irish Life 9 Aug. 1912: 791 and 16 Aug. 1912: 840.

“On the Rocks” and “Disillusioned,” Irish Life 9 Aug. 1912: 791 and 16 Aug. 1912: 840. Courtesy of National Library of Ireland.

However, this sense of the freedom of bodily display is somewhat challenged by the letter of complaint that the editor received the following month in response to Irish Life’s publication on 9 August 1912 of a postcard with a bather – in this case, probably a model – no more undressed or welcoming of the camera’s gaze than the previous women. The complaint was not a trivial one: it came from the Catholic Church based Dublin Vigilance Committee (DVC). Founded in early November 1911, the DVC had grown rapidly and held the first of what was to become an annual show of strength in the form of a procession through the streets of Dublin and a mass meeting at the Mansion House in July 1912. This was an astonishingly successful event, drawing letters of support not only from the Irish Catholic hierarchy but also the pope. The fact that it took place at the Mansion House meant that the movement already had the imprimatur of Dublin’s Lord Mayor, who attended, but the meeting was also addressed by Ireland’s highest government official, the Lord Lieutenant, Lord Aberdeen, who had also been the president of the National Vigilance Association of England for the previous 15 years. This was a movement with serious political clout. Nevertheless, when Irish Life responded to the complaint on 16 August, it was with an article that was more resentful than contrite and that was illustrated by children playing on a beach who were “Quite Happy! / Provided There Are no Vigilance Committees to Object.”

Three years later, at the Bohemian on the evening of 9 July 1915, Holloway was also quite happy with Neptune’s Daughter (US: Universal, 1914). However, the filmmakers – including Dublin-born director Herbert Brenon – pushed the degree of bodily display in Kellerman’s performance to full nudity, causing Holloway some qualms. “The story was splendidly enacted,” he thought, “but Annette Kellerman’s lack of costume was very daring at times.” Nevertheless, Holloway

thought it a very beautiful film, with nothing suggestive in it, – perhaps the incident of the diving from the rocks, again and again, clad only in nature, might have been omitted, with no hurt to the story, but, then Annette Kellerman wanted to show what an expert diver she is, & gave the display.

For a full week in early July 1915, Dublin’ s Bohemian Picture Theatre showed Neptune’s Daughter with Australian swimming star Annette Kellerman; Evening Telegraph 5 Jul. 1915: 1 and 8 Jul. 1915: 1.

Dublin’ s Bohemian Picture Theatre retained Neptune’s Daughter for a full week in early July 1915; Evening Telegraph 5 Jul. 1915: 1 and 8 Jul. 1915: 1.

Holloway’s defensiveness here is understandable because the DVC had not gone away in the interim and was in 1915 shifting its focus from what it termed “evil literature” to “the filthy picture screen” (“Fighting a Plague”). Neptune’s Daughter had been due to finish its three-day run at the Bohemian on Wednesday, 7 July – two nights before Holloway saw it – but because of its popularity, Bohemian manager Frederick Sparling extended its run into the second half of the week. On the Thursday night, the packed Bohemian was visited by William and Francis Larkin, the members of the DVC most likely to make a protest. The newspapers reported that at 9 o’clock, the Larkins “began to hiss, and they persisted in this form of protest for forty minutes, to the end of the film” (“‘Neptune’s Daughter’”). “It was evident that the audience found nothing of a suggestive or offensive nature in the production,” opined the Freeman’s Journal, “and they showed their approval by applauding warmly (“Annette Kellerman at the Bohemian”). The Larkins and the DVC had by no means finished with cinema, and Neptune’s Daughter encountered some further difficulties. The film was condemned from the altar by a local priest when it opened on 22 July for a three-day run at Sparling’s other picture house, the Sandford in the south-city suburb of Ranelagh. “I have reason to believe,” the Bioscope’s Paddy contended, “that the Reverend Father in question had not seen the film but was going on the strength of the publicity matter – which, it will be admitted is rather striking” (Paddy).

Evening Telegraph 31 Jul. 1915: 3.

Evening Telegraph 31 Jul. 1915: 3.

Part of the reason the Bohemian was the site of these events was that it had become one of the most popular picture houses in Dublin. It was a venue that could induce Holloway and presumably others to travel across the city, albeit that Holloway travelled to see Annette Kellerman in Neptune’s Daughter. Regular newspaper ads helped to build and maintain this popularity. At the end of July on a page headed “City Theatres and Picture Palaces to Visit During the Holidays,” the Bohemian published an unusually large ad with a photograph illustrating its claim to be “the best appointed and most luxurious picture theatre in Dublin.” If this ad was addressing potential audience members with reasons to choose the Bohemian from among the other picture houses, those reasons had to do with the luxury experience to be had there. Taken from the back of the balcony, the photo emphasized the decorative plasterwork, light fittings, comfortable seating and large screen. The ad’s largest text apart from the Bohemian’s name referred not to the film offerings but to the “Finest Orchestra in Ireland,” made up of 16 performers. You went to the Bohemian for its beautiful physical and aural environment.

August bank holiday offerings by Dublin's picture houses; Evening Telegraph 31 Jul. 1915: 3.

August bank holiday offerings by Dublin’s picture houses; Evening Telegraph 31 Jul. 1915: 3.

Whereas the Bohemian’s ad pushed film titles to a peripheral position, the ads for the Bohemian’s five rival Dublin picture houses prominently displayed film titles they had chosen for the August holiday weekend. Charlie Chaplin featured in four of the six picture house ads, with the Electric Theatre in Talbot Street emphasizing that it had the “Real Charlie Chaplin in Some Comedy (Not an Imitation).” This may have been a general reference to Chaplin’s multitude of screen and stage imitators or a more specific one to the music hall comedian Jack Edge, who was shown in the Coliseum Theatre’s advertisement on the same page dressed as Chaplin.

The most prominent title advertised by the newly renovated Rotunda was a film of the funeral of the Fenian Jeremiah O’Donovan Rossa, an outdoor activity largely undisrupted by the weather. Organized by the Fenians’ revolutionary successors, the Irish Republican Brotherhood (IRB), the funeral was a massive demonstration of the ability of the IRB to mobilize the more militant factions of Irish nationalism. The IRB arranged for O’Donovan Rossa’s body to be repatriated from New York to Dublin, where it lay in state for three days at City Hall and was subsequently accompanied on Sunday, 1 August, by a procession of about 5,000 mourners – watched by at least ten times that number – to Glasnevin Cemetery, where Patrick Pearse delivered his renowned graveside oration. Pearse was not audible in the film by Whitten’s GFS, which recorded highlights of this three-day commemoration, but the volley of shots over the grave by armed Volunteers and the extent of public support were no doubt eloquent enough for the many people who watched the film in picture houses around the country in the coming days and months. Those eager to see the film first did not have to wait for the screenings at the Rotunda, which did not have a licence to open on Sundays, but could attend the Bohemian, where it was on view a few hours after the end of the funeral and at a picture house on the route of the funeral procession. There they could shelter from the vagaries of the Irish summer in some comfort.

References

“Annette Kellerman at the Bohemian.” Freeman’s Journal 10 Jul. 1915: 7.

“Fighting a Plague: Vigilance Committee’s Crusade.” Irish Catholic 11 Sep. 1915: 1

Holloway, Joseph. Holloway Diaries. National Library of Ireland.

“‘Neptune’s Daughter’: Protest in Dublin Picture House.” Irish Times 9 Jul. 1915: 6.

“Theatre Royal.” Sunday Independent 30 Jun. 1912: 6.

“Wet Weather.” Irish Times 4 Aug. 1915: 4.

The Lure of the Picture House: Disaster and Comedy in Irish Cinemas, May 1915

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By May 1915, cinema had become so compulsive for some Irish people that it landed them in trouble with the law. Dublin newspapers reported on “the lure of the picture house” that had led two children, Annie Hughes and Rose Kavanagh, from Newtown Park Avenue in Stillorgan, to beg door-to-door to get money to go to the cinema (“Lure of the Picture House”). At the Police Court in Kingstown (now Dún Laoghaire), Kavanagh’s father said that his daughter acted without his knowledge and that “it was the attractions of the picture houses that cause them to beg” (ibid.). Hearing from the police that the girls were constantly begging, Justice Michael Macinerney put them on probation for 12 months.

Illustrated ad for Rupert of Henzau (Britain: London, 1915) at Dublin's Picture House, Grafton Street; Evening Telegraph 31 May 1915: 2.

Illustrated ad for Rupert of Henzau (Britain: London, 1915) at Dublin’s Picture House, Grafton Street; Evening Telegraph 31 May 1915: 2.

Whatever about its compulsion to drive people to illegal activity – a point made both by some reform groups and by some wrongdoers seeking to lay the blame for their actions with the new medium – other commentators were making the point that cinema had become a habit for many people. Writing in Irish Life, playwright and novelist Edward McNulty assessed the progress of the cinematograph against the many claims made for it:

[A]ll the things predicted of the cinematograph are undoubtedly realisable, but, unfortunately, most of the brightest anticipations have not been achieved. The cinema was, above all, to be educational. All the drudgery of teaching was to vanish. Schools and colleges were to be transformed into theatres of instruction; the daily paper was to be supplanted by the Cinema News Bureau, and the French irregular verbs were to be assimilated in the guise of light comedy. (Paddy, 20 May).

Nevertheless, “ in spite of its defects and disappointments, we must gladly acknowledge that the marvel of cinema is the vehicle of diurnal delight all over the civilised globe” (ibid).

Although Irish cinema of the period was certainly a vehicle for diurnal delight, May 1915 was striking for the motivations other than delight that lured patrons to the picture houses. If diurnal delight was epitomized by Charlie Chaplin’s comedies, their power of attraction was at least matched by war films. The Cinema News Bureau had not – and would never – replace the newspaper, but the sinking of the RMS Lusitania showed how the media worked together to serve wider ideological war needs. The Cunard Line’s transatlantic steamer was torpedoed by a German submarine off Kinsale, Co. Cork, at about 2pm on 7 May, and initial reports appeared in the evening newspapers (“Lusitania”), with fuller accounts dominating the news on 8 May. The story had several aspects of interest to Irish papers, some of which had particularly local resonance and other of which linked to war-related issues. Rescue efforts were coordinated from the Cork port of Queenstown (now Cobh), where survivors and victims were initially brought and the inquest held. The large loss of civilian lives – almost 1,200 of the nearly 2,000 people on board died – world have made this a particularly important story in any case, and one that justified propagandistic condemnation of German disregard for civilian life and the rules of war. As well as this, the fact that more than 100 Americans were among the victims provided an impetus for discussion of the hoped-for US entry into the war on the British side.

Newspaper reports were joined on Monday, 10 May by the first newsreel images. The big newsreel companies Gaumont and Pathé sent film units to Queenstown. “Immediately the news was received,” revealed the trade journal Biosocpe,

Gaumont’s dispatched four photographers to the south of Ireland – one from London, Liverpool, Dublin and Belfast – and their joint film contributions were promptly sent to London, where they were supplemented by a few views of the arrival at Euston of survivors. The subject is introduced by a general view of the Lusitania, Messrs. Pathé Frères had men at Queenstown, and a staff of three photographers at Lime Street Station, Liverpool, to meet the train conveying survivors. (Filming ‘Lusitania’ Incident.”)

On Monday, Gaumont released a 350-foot “special topical,” while Pathé initially included just a 50-foot (approx. 1 minute) item in their regular Pathé Gazette, with the intention of supplementing this with a further 150-foot item for the weekend. “The enterprise of these two firms is only surpassed by their restraint,” commented the Bioscope, “when it is remembered that about ten cameras were employed, and the output of film ran into four figures” (ibid.).

Entertainment ads showing impact of Lusitania sinking; Evening Telegraph 10 May 1915: 1.

Entertainment ads showing impact of Lusitania sinking; Evening Telegraph 10 May 1915: 1.

Irish audiences also had the opportunity to see these films. Patrons of Dublin’s Rotunda were offered “a series of pictures depicting incidents connected with the arrival of the Lusitania victims and survivors at Queenstown” (“Rotunda Pictures,” 11 May). The depth of emotion expressed by the journalist who visited the Picture House in Sackville/O’Connell Street suggests that s/he saw the longer Gaumont film. “A picture showing scenes and incidents after the sinking of the Lusitania was shown at this House yesterday;” s/he reported.

[I]t was both interesting and pathetic, and one left with feelings of deepest emotion at the havoc and misery caused to countless human beings by the unmediated act of murder on the part of the German submarine, which, with a total disregard for the lives of women and children sent the mighty ship to the bottom. (“O’Connell Street Picture House.”)

The clear anti-German feeling here was congruent with the reporting on the sinking in general and particularly with the verdict of the inquest, which was given in an editorial item on the same page as the review of the Sackville/O’Connell. “This appalling crime was contrary to international law and the convention of all civilized nations,” it began, “and we, therefore, charge the owners of the submarine, the German Emperor, and the Government of Germany, under whose orders they acted, with the crime of wilful and wholesale murder” (“The Kinsale Verdict.”)

What seems incongruous – but may only seem so – is that the writer so affected by the Lusitania film should find immediate relief in the comedies that accompanied it on the same programme. “After viewing those harrowing incidents,” s/he observed, “the excellent comedies came as a most welcome change; they included ‘Love and Dough,’ featuring the well-known screen comedian Ford Sterling” (“O’Connell Street Picture House”). Images of war and physical comedy complemented each other on the picture-house screen, and as will be seen below, Chaplin had become the comedian in highest demand. Although for audiences in the early 21st century such changes of tone may seem strange or even inappropriate, for audiences in the 1910s, used to entertainments that included variety and contrast, this appears to have been perfectly acceptable.

In any case, films of various kinds provided the imaginative means for coming to terms with the tragedy of war, as well as the spectacle of such new technologies as the zeppelin, the torpedo and the submarine. Bearing echoes of the Lusitania sinking, for example, Dublin’s Masterpiece placed a special ad in the Evening Telegraph at the end of May advising the public that it would give its final exhibition of The Italian Navy “in which is shown a torpedo at its deadly work of sinking a passing vessel” (“The Masterpiece,” 29 May). The Lusitania sinking also had consequences for Irish cinema that only became clear much later. Although Walter Macnamara had shot the Irish historical drama Ireland a Nation for his New York-based production company partly in Ireland in 1914, a copy of the film did not reach the country until 1917 because “the first copy dispatched by them was lost with the ill-fated Lusitania; a duplicate copy was substituted, but […] this also failed to successfully run the submarine ‘blockade’” (“Between the Spools”).

The Lusitania films were joined by other propagandistic war films in mid-May. On 13-15 May, a “very important” War Office film of Lord Kitchener’s visit to British army headquarters in France was shown at Dublin’s Picture Houses in Grafton and Sackville/O’Connell Streets (‘“Lord Kitchener in France”’). Over the same period, the Grafton was also showing a film of the Battle of Neuve Chapelle,

“illustrated by Kineto War Map No. 5. By means of this exceedingly clever animated map the Battle of Neuve Chapelle is shown in a manner most thrilling to watch. The representation of the whole battle is wonderful, and everyone who sees it will be more than interested, as it forcibly portrays the difficult struggle of the British to hold this position against the heavy fire of the enemy’s’ batteries. (Ibid.)

Ad for Dublin’s Masterpiece showing The Secret of Adrianople (1913); Evening Telegraph 15 May 1915: 1.

Ad for Dublin’s Masterpiece showing The Secret of Adrianople (Denmark: Kinografen, 1913) and Bohemian ad drawing attention to the big Whit Monday attraction, Tillie’s Punctured Romance (US: Keystone, 1914); Evening Telegraph 15 May 1915: 1.

For the week of 16-22 May, the Masterpiece advertised The Secret of Adrianpole. The preview in the Evening Telegraph described it as “a magnificent four-part war drama, the scene of which is laid in the now famous Dardanelles, and shows the defences of the much-talked-of Turkish forts” (“The Masterpiece,” 11 May). However, the film was not set during World War I, having been released under the title Adrianopels hemmelighed by the Danish company Kinographen in 1913. Interest in the Dardanelles raised by the Gallipoli land campaign that began on 25 April 1915 lent it renewed topicality:

Now, when all eyes are focused on the Dardanelles, and every scrap of information about the present bombardment eagerly devoured, this great picture comes most opportunely, reproducing in interesting fashion the places daily mentioned in the Press, and showing particularly the actual defences of Fort No. 13, one of the fortifications of so much interest at the moment. (Ibid.)

Although these war films clearly attracted audiences, by early summer 1915 Charlie Chaplin was Irish cinema’s most consistent draw. As already mentioned, the Rotunda showed the Lusitania newsreel beginning on Monday, 10 May; however, the “principal attraction for the great majority of the audience who will frequent the Rotunda this week will, undoubtedly, be the Keystone comedy film entitled ‘The Knockout’” (“Rotunda Pictures,” 11 May). The Knockout (US: Keystone, 1914) actually starred Roscoe “Fatty” Arbuckle and Minta Durfee, with Chaplin in a minor role, but the review of the Rotunda shows mentioned only that it featured “the well-known comedian, Charles Chaplin, as referee in a boxing match of a decidedly novel description” (ibid.). This favouring of Chaplin was consistent with a recent comment that no cinema “programme now is complete without the well-known comedian, Charles Chaplin” (“Rotunda Pictures,” 8 May).

Charlie Chaplin, caught between Mabel Normand and Marie Dressler in Tillie's Punctured Romance (US: Keystone, 1914)

Charlie Chaplin, caught between Mabel Normand and Marie Dressler in Tillie’s Punctured Romance (US: Keystone, 1914).

For the week beginning with the Whit Monday holiday, 24 May 1915, the Rotunda again featured a Chaplin film, Charlie’s New Job (US: Keystone, 1914), but the Bohemian upstaged them by securing exclusive rights to Tillie’s Punctured Romance (US: Keystone, 1914). The first feature-length comedy, the six-reel Tillie’s Punctured Romance starred Chaplin alongside stage actress Marie Dressler and Keystone favourite Mabel Normand. Reporting on a press showing of the film on 9 May, a writer in the Evening Telegraph observed that the “farcical element throughout the whole performance has full sway, and the spirit of fun dominates the various scenes. […] The film has been secured by the ‘Bohemian’ at the cost of £100, and the enterprise of the management should meet with a huge measure of public appreciation” (“Bohemian Picture House”). Their enterprise apparently was rewarded because the reviewer of the Whit Monday show commented that “Chaplin is certainly at his best in this production, and all those desirous of seeing him should go early, as the demand for seats last evening was very great” (“The Bohemian”).

Such diurnal delights would continue to lure audiences for many years to come.

References

“Between the Spools.” Irish Limelight 1:2 (Feb. 1917): 19.

The Bohemian.” Evening Telegraph 25 May 1915: 2.

“Bohemian Picture House.” Evening Telegraph 10 May 1915: 2.

“The Kinsale Verdict.” Evening Telegraph 11 May 1915: 2.

“Filming ‘Lusitania’ Incident.” Bioscope 13 May 1915: 623.

‘“Lord Kitchener in France.”’ Evening Telegraph 12 May 1915: 4.

“The Lure of the Picture House.” Evening Telegraph 3 May 1915: 6.

“Lusitania: Sinking Off Cork Coast: Help from Queenstown: 1,400 Passengers on Board.” Evening Telegraph 7 May 1915: 3.

“The Masterpiece.” Evening Telegraph 15 May 1915: 8; 29 May 1915: 8.

The O’Connell Street Picture House.” Evening Telegraph 11 May 1915: 2.

Paddy. “Picture in Ireland.” Bioscope 20 May 1915: 773.

“Rotunda Pictures.” Evening Telegraph 8 May 1915: 8; 11 May 1915: 2.

From the Stomach to the Front: Projecting the World on Irish Screens in April 1915

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The growth of picture houses in the 1910s provided Irish people with unprecedented visual access to the world. The increasing number of cinemagoers could view otherwise difficult or impossible to see geographical spaces, the geopolitical spaces of Europe’s battlefields and even the intimate spaces within the human body.

Stomach film DEM 24 Mar 1915

Dublin Evening Mail 24 March 1915: 5.

“You can take a series of X-Ray pictures at intervals of a few minutes each, while the stomach is busy digesting food,” observed an article in the Dublin Evening Mail in late March 1915.

[P]ut these pictures together on a film, thrown them on a screen, and –

You virtually have a MOVING PICTURE of the stomach in action while digesting your food. (“Moving Pictures of the Stomach.”)

Designed to look like a news item, this article was actually an advertisement for Bisturated Magnesia, a treatment for excess stomach acid. It used the term “moving pictures” – capitalized like no other word in the body of the article – to attract the roving eye of newspaper readers (and film historians), dyspeptic or not. Some advertisers clearly saw moving pictures as a desirable technology with which to associate their product in this way, as the promoters of White’s Fruit Jelly Crystals had done in the same newspaper in August 1913 (“Really Moving Picture”).

In their use of stomach X-rays, the advertisers of Bisturated Magnesia were, however, undoubtedly making a specific reference to Dr John MacIntyre’s experiments in what is now called medical imaging and specifically to Dr John MacIntyre’s X-Ray Film (1896, 1909), which includes early cineradiography of the stomach. Despite being a medical doctor and pioneer of radiography, MacIntyre could also see that X-rays were a spectacular visual technology, of interest far beyond the medical community (Cartwright 22). As such, he had something in common with the showmen who in the late 1890s exploited the entertainment possibilities of X-rays in theatres and fairgrounds, including in Ireland (Condon). This occurred at precisely the same time as the first projected moving pictures were being exhibited. Unlike moving pictures, however, the entertainment career of X-rays was short. For a start, the danger of radiation burns from prolonged exposure to the rays soon became obvious. As well as this, once audiences had seen the bones of their hands or the contents of a locked wooden box, the novelty value of X-rays was exhausted, but they retained a strong imaginative fascination. By contrast, moving pictures were inexhaustible in the potential subjects they could show, from X-ray images of such interior spaces to the exterior spaces of the historical world and the imagined spaces of fiction.

Moving pictures has also prompted the creation of the new social spaces of the picture houses, which were becoming increasingly ubiquitous on the Irish streetscape in April 1915. Although the Grand in Lurgan, Co. Armagh, had opened in autumn 1914, it garnered attention beyond local audiences when it was reviewed in glowing terms by the Bioscope’s “Jottings from Ulster” columnist on 1 April 1915. “Situate on the main street and approached through a spacious and ornate foyer,” the Grand held about 1,000 patrons who were stratified by their ability to pay 3d., 6d. or 1s. This was not, then, a utopian space of horizontal social relations. Although a stepped floor ensured that all patrons had a good view of the screen, “the patrons of the highest priced seats are comfortably and exclusively catered for in a handsome balcony abreast of the operating chamber, nest-o’spring seats and deep framed backs being provided in this section” (“Jottings,” 1 Apr.). Jottings favoured a programme that combined films with live acts, expressing strong approval of the fact that H. G. Austin, who managed the Grand for proprietor Sam Hewitt, had introduced varieties acts into the programme. As a result of this combination of entertainments, Jottings concluded: “I would not be surprised to find the magnificent tapestry with which the walls are decorated, being removed to make room for the appreciative crowds.” However, like other Irish towns with a similar population (12,553), Lurgan had more than one picture house. At the longer-established Picture House in Carnegie Street, manager Clarke embodied Jotting’s favoured combination of variety and cinema, having been part of the variety duo Clarke and Clare (“Jotings,” 22 Apr.).

Evening Telegraph 3 Apr. 1915: 1.

Evening Telegraph 3 Apr. 1915: 1.

If the Lurgan Grand was in many ways typical of the picture houses opening in mid-sized Irish towns at this time, Dublin’s Coliseum Theatre, which opened on Easter Monday, 5 April 1915, was exceptional. With a seating capacity of 3,000, it was Ireland biggest entertainment venue, and its stage was “one of the largest in the kingdom, being not less than 80 ft. wide and 40 ft. deep, capable of staging the largest spectacular scenes” ([Editorial Item]). In its initial stage of development, the Coliseum had been planned as a large picture house called the Premier Picture Palace, but its promoters had decided that another Dublin variety theatre would be more lucrative than a cinema. Nevertheless, given that film projection had become a stable part of variety programmes, a projection booth had been incorporated into the plans for the building and not as an unsightly supplementary structure within the auditorium, as was the case in older theatres. Praising the features of the Coliseum in advance of its opening, the Evening Herald noted that the “biograph chamber is so designed that it will beautify not mar the general scheme” (“Dublin’s New Theatre”).

Despite a general acknowledgment of the quality of the construction and the beauty of the finished theatre, controversy dogged both the building and the opening of the Coliseum. As noted in an earlier post, although other Dublin theatre owners had objected at an August 1914 hearing to the granting of a patent to this new venue, architect, diarist and theatregoer Joseph Holloway had spoken in favour of the new theatre because it offered the prospect of more drama in the city. The most immediate drama came offstage, from such craftspeople as local fibrous-plaster companies and furniture makers who were denied contracts for work in favour of cheaper British firms. In Dublin, the support of local industries was not only a way of creating good will among potential theatregoers but also of mollifying nationalist Anglophobia. With an ill-tempered public correspondence between the theatre and contractors conducted through the newspapers, the negative publicity for the theatre continued over months, causing Holloway to change his mind about its promise and “wish the new theatre a speedy failure under the circumstances. There is no hope ahead for us poor playgoers in Dublin!” (Holloway, 17 Mar. 1915).

Holloway attended the Coliseum’s opening night, and unlike the newspapers’ positive reviews, his diary entries suggest that the management misjudged the Dublin audience. This is noteworthy given that Lorcan Sherlock, the city’s former Lord Mayor, was one of the theatre’s directors. The theatre’s opening bill was headed by the singer Zona Vevey accompanied on organ by Max Erand. Although their act had been going very well and they had been called back for several encores,

the turn that was doing so well was completely spoiled by her singing of a recruiting Jingo song, “Your Country Wants You.” “It does, and we intend to stop it” said a man behind me as she sang. “Give us something Irish” shouted another, and then I knew trouble was brewing for her, and sure enough when she had finished, a stream of hissing and booing broke out and the two artists, retired amid a tornado of ugly sounds. (Holloway, 5 Apr. 1915.)

http://comeheretome.com/2014/05/09/is-it-over-yet-hiding-out-in-the-coliseum-theatre-1916/

Opened in Easter 1915, the Coliseum was destroyed in the fighting of Easter 1916. “The possibility of fire is put almost outside the pale of consideration” (“Dublin’s New Theatre”). Source: http://comeheretome.com/2014/05/09/is-it-over-yet-hiding-out-in-the-coliseum-theatre-1916/

The bioscope pictures – “introducing the Topical Budget of up-to-date current events” – with which the programme concluded appears to have been entirely unremarkable because they received no coverage, but Holloway claims that the opening night ended ignominiously:

A bar of England’s anthem brought the first show to an inglorious end, amid hissing, which cut short the music, as the imported conductor dropped his baton when he saw the way the land lay. This anthem has always been translated, when played in Ireland, into ‘To Hell With The Catholics’, and will always, I fear until we are allowed to govern ourselves. Therefore, it is better omitted from programmes of a general nature. (Ibid.)

Despite Holloway’s misgivings, the Coliseum’s opening was widely reported a success, and its advent tipped the balance of entertainment seats in Dublin city centre firmly back from picture house to theatre. The Evening Herald’s Man About Town was disappointed by the hackneyed nature of some of the opening acts, but he also saw a packed house that included “a few eminent K.C.’s, a land commissioner, several leading medicos, an Abbey Theatre author of distinction, and a trustee of the same concern.” For the Evening Telegraph, among the reasons that the Coliseum “opened its career auspiciously” was that it enjoyed an “advantageously central position […] adjoining the General Post Office and at the tram terminus for all parts of the city and suburbs” (“Coliseum Theatre”).

Those same trams might bring pleasure seekers away from the city centre and to the increasing number of picture houses in the suburbs. The arrival of the picture house had reconfigured entertainment space in the city. Some of the suburban picture houses courted more middle-class patrons in search of higher standard of entertainment in the guise of exclusive films, comfortable surroundings and musical offerings. The Bohemian Picture Theatre in Phibsboro – an area on the northern edge of the city well served by two tramlines – was building its reputation as a venue that provided enhanced musical accompaniment. The Bioscope’s Paddy observed that “one of the finest orchestras to be found in any picture outside London – or in London for the matter of that – is that now installed in the Bohemian.” The Bohemian had twelve musicians “and every instrument seems to have been pressed into use, thus affording a musical feast absolutely unapproached by any other house in Ireland” (Paddy, 25 Mar.).

Cinemas also competed for audience by offering more luxurious furnishings. Dublin’s Pillar Picture House had “an immense mirror […] beautifully set in a gilded frame[…] Thick luxurious carpets are on the stairs leading to the balcony, and the general appearance of the entrance leads one to imagine that a fairy palace of some sort was about to be entered” (Paddy, 4 Mar.). Some picture houses offered early evening patrons free tea. “A big feature is now being made of glow-lamp teas at Kinema House, Belfast,” noted Jottings. “Dainty tables with shaded lights are arranged in full view of the screen, and considerable advantage is being taken of the innovation by those who sacrifice their siestas to the pictures in the afternoons” (Jottings, 1 Apr.). This kind of offering seemed to have been designed to appeal largely to middle-class women who had the leisure to visit the picture houses while shopping in cities and towns in the afternoons.

Some religious groups and magistrates saw cinemagoing as an activity to be restricted rather than encouraged among the middle class. One of the main ways in which they sought to do this was through restrictions or a ban on Sunday opening. The ongoing controversy on Sunday opening came to something of a head at the end of March, when the Recorder of Dublin heard applications for music-and-dancing licences for picture houses. The Recorder reiterated his view that Sunday opening should be restricted to working-class areas of the city, where people had little opportunity to attend entertainments during the week. He therefore granted just a six-day music licence to Jacob Elliman’s Blackrock Picture House because it was located in “a residential place, with a very small number of working people” (“Picture Theatres”). And he again refused a Sunday licence to the Dame Street Picture House, which, he argued, was not frequented by working-class people because it was located on a city-centre shopping street similar to Grafton Street and Sackville/O’Connell Street.

Some religious groups and magistrates saw cinemagoing as an activity to be restricted rather than encouraged among the middle class. One of the main ways in which they sought to do this was through restrictions or a ban on Sunday opening. The ongoing controversy on Sunday opening came to something of a head at the end of March, when the Recorder of Dublin heard applications for music-and-dancing licences for picture houses. The Recorder reiterated his view that Sunday opening should be restricted to working-class areas of the city, where people had little opportunity to attend entertainments during the week. He therefore granted just a six-day music licence to Jacob Elliman’s Blackrock Picture House because it was located in “a residential place, with a very small number of working people” (“Picture Theatres”). And he again refused a Sunday licence to the Dame Street Picture House, which, he argued, was not frequented by working-class people because it was located on a city-centre shopping street similar to Grafton Street and Sackville/O’Connell Street.

These cases reveal a curious class, sectarian and even acoustic geography of the city that emerged in relation to its picture houses.

References

Cartwright, Lisa. Screening the Body: Tracing Medicine’s Visual Culture. Minneapolis: U Minnesota P, 1995.

“Coliseum Theatre: The Opening on Monday.” Evening Telegraph 3 Apr. 1915: 4.

Condon, Denis. “‘Spleen of a Cabinet Minister at Work’: Exhibiting X-Rays and the Cinematograph in Ireland, 1896.” Film History and National Cinema: Studies in Irish Film 2. Ed. John Hill and Kevin Rockett. Four Courts Press: Dublin, 2005.

“Dublin’s New Theatre: The Opening of the Coliseum on Monday.” Evening Herald 2 Apr. 1915: 5.

“Jottings from Ulster.” Bioscope 1 Apr. 1915: 33; 15 Apr. 1915: 260.

The Man About Town. “Things Seen and Heard.” Evening Herald 6 Apr. 1915: 4.

“Moving Pictures of the Stomach During Digestion.” Dublin Evening Mail 24 Mar. 1915: 5.

Paddy. “Pictures in Ireland.” Bioscope 4 Mar. 1915: 824; 18 Mar. 1915: 1051; 25 Mar. 1915: 1111.

“Picture Theatres: Recorder and Sunday Opening: Many Applications.” Evening Herald 29 Mar. 1915: 5.

“A Really Moving Picture.” Dublin Evening Mail 12 Jul. 1913: 3.

“Sunday Opening in Dublin: Important Cases.” Bioscope 8 Apr. 1915: 155.

“War Looks Like ‘Reel’ Business”: Irish Cinema at the End of 1914

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The Pillar Picture House opened on 2 December 1914. This photo shows it in 1921, its distinctive semicircular veranda displaying damage like surrounding building from the fighting of the War of Independence and Civil War. RTE Stills Library; image and discussion here.

Neither weather nor war could seem long to inhibit the progress of Irish cinema in late 1914. “From the cinema man’s point of view this war looks like ‘reel’ business,” announced a one-line item gnomically in Dublin’s Evening Telegraph’s Saturday “Music and the Drama” column, without expanding on any cinematic developments. Nevertheless, this single line seems better to capture developments in popular entertainment in the mid-1910s than the several paragraphs devoted a week later by another columnist in the same newspaper to arguing that “our tastes in amusements and entertainments, indoor and outdoor, run on well-defined lines, and are marked by an extraordinary lack of initiative” (“Notes and Comments”). Drawing on the examples of the ping-pong and roller skating crazes – “the handsome rinks brought very poor prices as scrap” – to show that people prefer “Standard Amusements,” the columnist contended that the “theatre, concert and dance are just the theatres, concerts, and dances of by-gone years with some infinitesimal variations.” “Once or twice in every generation, there are signs of revolt, which are none the less interesting because the innovations have never even a sporting chance of securing a permanent footing” (ibid).

Cinema seems to be left conveniently out of consideration here. Although it had similarities with existing forms of entertainment, it was also significantly different and – as developments in late 1914 showed – was highly successful. Indeed, many of the roller-skating rinks build around the country in the short rinking craze of 1909-11 were not scrapped but had by 1914 become picture houses. Significant capital was also being invested not only in adapting other existing buildings – halls, shops and even churches – but also in constructing new purpose-built picture-houses premises. And building continued five months into the war. As it became part of the Irish streetscape, cinema integrated into the business practices of Irish cities, towns and rural areas; as it became more profitable to be a picture-house proprietor, so it became more socially acceptable to be one. Although doubts about the business stability and the respectability of cinema certainly remained at the end of 1914, it was being reshaped in ways that made it not only acceptable but also ever-more desirable to the dominant business and social class, which was itself changing in the context of the war.

However good its prospects, the cinema business faced challenges. On an elemental level, as a form of entertainment that required people to leave their homes and travel to a picture house, cinema was affected by the weather, particularly extremes of heat or inclement conditions that made travel difficult. Storms of unusual ferocity struck Ireland in the opening week of December 1914. “About midnight last night a violent storm swept over the city,” reported the Evening Telegraph,

bringing about a marked change from the extreme cold that prevailed all yesterday, and that became intensified as the night advanced. A high wind, accompanied by intermittent showers, blew till daylight, when heavy rain fell, and with the gale still fierce, it rained in merciless fashion till after noon, when it developed into a continuous and drenching downpour, which, with violent gusts across the city, made all form of traffic difficult and unpleasant. Dublin has not been visited with such an inclement day for a very considerable time. (“The Weather in Dublin.”)

Hurricane-force winds around the Irish and British coasts severely disrupted shipping, leading to the deaths of 14 men from the steamer Glasgow off the Lizard and 19 of the 250 horses for military use on the Teviot out of Dublin (“Havoc of Hurricane,” “Channel Hurricane,” “Heavy Gale in Dublin”).

Dublin’s Evening Telegraph 2 and 4 Dec. 1914: 2, providing details on opening hours and admission prices at the new Pillar Picture House.

These raging storms had consequences for at least the first of the two cinemas opened in Dublin and Belfast at the start of December and in time for the Christmas season. Although Dublin’s Pillar Picture House opened its doors on that stormy Wednesday, 2 December, it was only formally declared open two days later (“Pillar Picture House”). It was located in the middle of Sackville/O’Connell Street opposite Dublin’s landmark Nelson’s Pillar. At a time of limited personal transport, “the proprietors are especially fortunate in this, as the position is the terminus of all city and suburban trams” (ibid.). The proprietor was the Pillar Picture House Co., headed by John J. Farrell, a prominent member of Dublin Corporation who also had shares in three other Dublin picture houses. The Pillar was managed by Bob O’Russ, who was also managing Farrell’s picture houses in Phibsboro and Mary Street (Paddy, 24 Dec.), and May O’Russ – one of the city’s women musicians who formerly operated the Mary Street Picture House with her husband – directed the Pillar’s orchestra (Paddy, 17 Dec.).

Like many of the city-centre picture houses of the prewar period, the building was small, with a seating capacity of just 400, but it was architecturally striking both inside and out (“The Pillar Picture House, Dublin”). “The façade of the new premises is handsomely proportioned and cleverly treated in modern classic,” commented the Irish Builder, proceeding to detail its attractive features:

The approach is covered with a semi-circular verandah, which follows the sweep of a broad arch, and the opening under is filled in with Sicilian marble and leaded glass. The vestibule is very effectively treated with walnut and satinwood panelling with a fibrous plaster frieze of figured plaques and swagwork. The ceiling is elaborately ornamented and has a semi-circular dome of leaded glass. The staircase to the balcony is also panelled in walnut, and the enclosing walls artistically decorated in fibrous work. (Ibid.)

The overall impression was of “comfort and art combined in a most successful manner,” and commentators also stressed that the work of Irish manufacturers had been preferred (“Pillar Picture House”). “The general contractor was Councillor John Dillon, and the fibrous plaster contractor was Councillor John Ryan. Councillor M‘Guiness was the consulting electrical engineer, and the architect was Mr. Aubrey V. O’Rourke” (ibid.).

Belfast Evening Telegraph 5 Dec. 1914: 2.

Belfast Evening Telegraph 5 Dec. 1914: 2.

The role of city councillors was even more prominent in the considerable publicity that accompanied the opening of Belfast’s Imperial Picture House on 7 December. Before “an exceptionally large attendance of invited guests, including representatives of the Corporation, public Boards, the Church, the legal profession, and the business community,” the Lord Mayor, Councillor Crawford M‘Cullagh “said he was glad to be privileged in his official capacity to be associated in some degree with the progress and business activity of the city,” in this case embodied by “his colleague, Councillor W G. Turner, and his friend, Mr. James Barron, the directors of the Ulster Cinematograph Theatres, Ltd.” (“Imperial Opened”). The opening was filmed and shown as a special feature of the Imperial programme from 11 December.

The invitation-only opening ceremony was extensively covered in the Belfast’s papers and in the Bioscope, which carried a full page article on the Imperial’s architectural features. Prominently located “in that old-world part of the great industrial centre known as Corn Market,” the Bioscope’s Special Representative reported, the Imperial was “[c]onstruucted on the most improved lines [in such a way that] every possible arrangement has been made for the welfare, comfort, and enjoyment of the patrons of the theatre, or of the clientele which the beautifully appointed tearooms is sure to enjoy” (“Ancient and Modern”). Although the writer provided details of the auditorium – particularly such decorative features as the oil-painted panoramas of Belfast above the proscenium – s/he emphasized the the attractions that were not directly connected to watching a film. “A ladies’ retiring room is provided on the mezzanine floor, writing materials, etc., being supplied free of charge. A telephone and cloakroom are provide in the vestibule for the benefit of patrons, and shoppers may have their parcels addressed in care of the hall if they so desire” (ibid). Like a luxury hotel or department store, the Imperial advertised itself as a place where people, particularly the wealthy, would want to linger.

Ad for special war benefit at the Imperial; Belfast Evening Telegraph 14 Dec. 1914: 4.

Ad for special war benefit at the Imperial; Belfast Evening Telegraph 14 Dec. 1914: 4.

The Imperial maintained a high level of publicity throughout December, publishing more ads than any other form of entertainment. In the Belfast Evening Telegraph, for instance, it published ads not only among the other entertainment ads on page 1 but also on as many of two additional internal pages. As well as this, it advertised and sponsored a benefit on Wednesday, 16 December for the war fund of the lady mayoress, who arranged the participation of local artistes and spent the proceeds on entertaining soldiers who were confined to camp over Christmas (“To Entertain Tommy”).

This kind of publicity strategy was not new but one that the evolving cinema business adapted not only from such longer-established entertainment businesses as theatres but also from business in general, which increased its publicity in the run-up to Christmas, the year’s busiest festival. Despite an expected drop in business during the first Christmas of the war, an extravagance similar to that seen at the Pillar and Imperial seems to have been experienced in the shops. “There are actually areas in the city where more money is being spent than has circulated within living memory,” observed Dublin’s Evening Telegraph. “The crowds are filling the streets. The shopmen are working at high pressure” (“Christmas Eve”)

One of the Irish-Ireland journal The Leader rare picture houses ads was this title page one for The Sign of the Cross at the Bohemian in mid-November 1914.

This title page ad for The Sign of the Cross (US: Famous Players, 1914) at the Bohemian in mid-November 1914 is one of the few picture houses ads that appeared in the Irish-Ireland journal The Leader.

One area of Dublin where more money was being spent on entertainment than ever before was the northern suburb of Phibsboro, where two cinemas had opened in early summer 1914. John J. Farrell’s Phibsboro Picture House had to compete with Frederick Sparling’s Bohemian Picture Theatre. The Bohemian was formidable competition, advertising far more widely than the Phibsboro and introducing such new attractions as the church organ that was installed in November 1914 to accompany the exclusive film The Sign of the Cross (US: Famous Players, 1914). The ability of the Bohemian to secure such desirable exclusive films was, of course, important to maximizing its audience, which for both Phibsboro picture houses meant inducing patrons to travel by tram to this part of the city. The Bohemian also secured the loyalty of its patrons by giving them promotional gifts. While commending Sparling and manager Ernest Matthewson for their choice of Selig’s 9,000-foot adaptation of Rex Beach’s bestselling 1906 novel The Spoilers, Paddy observed that the “Bohemian perfumed calendars and matchbook covers are already well known both to the stern and gentle sex” (Paddy, 24 Dec.).

Evening Telegraph 15 Dec. 1914: 2.

The war was also “reel” business for picture house managements because it provided a topical subject matter with which to attract audiences. There was a popular understanding the films of the war had a persuasive function, particularly when it was used by the enemy. This was highlighted in early December when the Evening Telegraph’s daily column “Sidelights on the War” published an item called “German Victories on the Cinema,” which reported the alleged experiences of “a gentleman who has been to a biograph show in Germany” and who described “[h]ow the news of fictitious victories is circulated.”

A picture of the Kaiser standing with field-glasses in the trenches (delirious enthusiasm). The picture had to be shown over and over again on a screen a hand writes the latest war news: “An English battleship, believed to be the Warrior, was this morning, near Dover, torpedoed by a German submarine and sank.”

[…]

Next picture: The Crown Prince on horseback. A rather subdued applause follows. On the screen the hand thereupon writes: “A German squadron has this morning reached Ireland; mariners have made a landing in the town – name not permitted by censor.” The audience gets up and sings “Deutschland, Deutschland uber alles.” (“Sidelights on the War.”)

Interesting juxtaposition of an ad calling for volunteers to the Royal Engineers and one for the film in which a young man sacrifices himself on a World War I battlefield.

Belfast Evening Telegraph 26 Nov. 1914: 2.

This item clearly implied that the cinema could promote blind devotion to the Kaiser among the German popular audience that generated a war fever that was a danger not only to the sailors of the Warrior but also to Irish citizens facing a German invasion. No similar analysis of Allied war films appeared in mid-December when the Provincial Cinematograph Theatres’ Picture Houses in Dublin’s Grafton Street and Sackville/O’Connell Street and Belfast’s Royal Avenue showed the film With King George in France with The Belgians in Action. Although protests occurred at jingoistic entertainments and criticism appeared in more radical publications, loyalty to King George was accepted by the mainstream Irish press. In late November, the propaganda potential of the war-themed fiction film being produced in increasing numbers by British production companies was highlighted when an ad for one of these films appeared in the Belfast Evening Telegraph below a recruiting ad. While the recruiting ad called for volunteers to the Royal Engineers, the ad for V.C. (Britian: London, 1914), in which a young man dies on a World War I battlefield to vindicate his family’s honour, offered “scenes in the trenches [that] vividly portray modern war conditions.”

The wartime uses of moving pictures were not restricted to their propaganda value in the picture houses. The Bioscope reported comments from the Berlin correspondent of the Spanish El Mundo Cinematografico that “it is evident how much theatrical and cinematographic works can do to lift up and sustain a love of the fatherland in the whole public” (“Cinematography Employed by the Germans”). Citing evidence from the same source on the use of cameras for aerial reconnaissance, the Bioscope argued that “the Germans may claim to be the first nation to put the cinematograph to direct military use in warfare” and urged the War Office and British and French inventors to surpass their enemy (ibid).

By the end of 1914, cinema was showing no signs of going the way of roller skating. It was becoming firmly embedded in the business and entertainment life of Irish cities and towns.

References

“Ancient and Modern: Belfast’s Latest Cinema Described: By Our Special Representative.” Bioscope 10 Dec. 1914: 1143.

“Channel Hurricane: Vessels ‘Sub-Marine’ Passage: Life Boat Lost from ‘Teviot.’” Evening Telegraph 5 Dec. 1914: 4.

“Christmas Eve: Dublin at Its Best: Business Booming.” Evening Telegraph 24 Dec. 1914: 3.

“Cinematography Employed by the German Army: Interesting Details from Berlin of an Alleged New Invention.” Bioscope 10 Dec. 1914: 1076.

“Havoc of Hurricane: Horses Killed on Board Ship: Steamers Forced Back to Dublin: Vessels Blown Down the Liffey: Sailings Postponed and Cancelled.” Evening Telegraph 4 Dec. 1914: 3.

“Heavy Gale in Dublin.” Irish Times 5 Dec. 1914: 5.

“The Imperial Opened: Belfast’s Palatial Picture House: A Civic Ceremony: Home of Pleasure and Comfort.” Belfast Evening Telegraph 9 Dec. 1914: 2.

“Music and the Drama.” Evening Telegraph 5 Dec. 1914: 6.

“Notes and Comments: Standard Amusements.” Evening Telegraph 11 Dec. 1914: 2.

Paddy. “Pictures in Ireland.” Bioscope 17 Dec. 1914: 1217; 24 Dec. 1914: 1347.

“Pillar Picture House.” Evening Telegraph 5 Dec. 1914: 6.

“The Pillar Picture House, Dublin.” Irish Builder 27 Feb. 1915: 98.

“Sidelights on the War: German Victories on the Cinema.” Evening Telegraph 7 Dec. 1914: 2.

“To Entertain Tommy.” Belfast Evening Telegraph 17 Dec. 1914: 5.

“The Weather in Dublin.” Evening Telegraph 2 Dec. 1914: 2.

“An Injustice to Good Productions”: Irish Film Distribution, Programme Changes and New Picture Houses in November 1914

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The Sign of the Cross.

An exclusive film exhibited in Ireland in November 1914: The Sign of the Cross (US: Famous Players, 1914). Image: The Silent Film Still Archive.

The published information on film distribution in Ireland in the 1910s is useful in general, but it lacks the detail to say something about how Irish cinemas acquired films in, say, November 1914 (Condon, Early Irish Cinema, 215-17; Rockett 38-41). However, the trade press, particularly the London-based Bioscope, and the local papers that month give some more specific details. By this time, exhibitors no longer bought films outright, as the – much smaller number of – exhibitors in the 1900s had. Films were rented from distributors or renters, and the distribution business in Ireland and Britain was based in London. The sea crossing was an issue for distributors into Ireland, particularly as military operations changed the priorities on the transport of goods in 1914. However, such issues were more easily negotiated by the film distributors who had offices in Ireland or worked through Irish agents.

Bioscope 6 Aug. 1914: xix.

Ad for Gaumont’s Chrono projector; Bioscope 6 Aug. 1914: xix. This ad appeared just as war was breaking out; even a few weeks later, it would not have been acceptable in the context of discussions of severing links with enemy companies as part of the war effort.

“I dropped up the other day to see Mr. Young of the Gaumont Company, Lord Edward Street, Dublin,” revealed Irish correspondent Paddy in the Bioscope in early November 1914 (Paddy, 5 Nov.). Since opening early in 1913, the luxuriously appointed Dublin branch office of Gaumont in London sold the company’s popular Chrono projector, held trade viewings in a dedicated screenings room of the films it distributed, and shot many local topical films since its first ones in June 1913, such as The Launch of the Britannic and a film of a hurling match between Kilkenny and Cork (13 Nov.). Paddy noted that “Mr. Young seemed pleased with how matters were progressing, and he expressed the opinion that the falling off on account of the war was practically negligible” (5 Nov.). A year earlier, Paddy had found Young’s predecessor also pleased with business, including the fact that “[a] great many more Irish theatres have thrown in their lot with the Gaumont Film Service” (13 Nov.), including the Grand in Dublin’s O’Connell Street (Paddy, 24 Jul.), Limerick’s Gaiety Bijou (7 Aug.), and Belfast’s Princess Picture Palace (“Jottings,” 12 Nov.).

Gaumont did not have Irish distribution to itself. In November 1914, the Ideal Film Renting Company set up their Dublin office at 40 Dawson Street, Dublin. “There is little doubt that by opening in Dublin,” opined Paddy, “The Ideal Company have stimulated competition and made it possible for exhibitors to make a better selection on the spot” (5 Nov.). Among the exclusive films that Ideal handled were Danish production company Nordisk’s For the Sake of a Man (1913) and Her Hour of Temptation (1914), as well as Joan of Arc (Italy: Savoia, 1913), for which “[s]pecial posters are available” (ibid.).

1The Palace, Frances Street, Newtownards whowing Cecil B. DeMille's The Ten Commandments (1923). http://www.newtownards.info/frances-st.htm

The Palace, Frances Street, Newtownards showing Cecil B. DeMille’s The Ten Commandments (1923). http://www.newtownards.info/frances-st.htm

Other London-based distributors relied on travelling salespeople or on the Irish-based companies that acted as their agents. In the week of 5 November, Paddy also “ran into Mr. Hagan, the Scottish and Irish representative for Messrs. Ruffells’ exclusives,” who “had secured bookings running to over £350” (ibid.). Norman Whitten’s General Film Supply (GFS) appears initially to have been a branch of the London-based General Film Agency, and although Whitten was better known as a maker and distributor of his own local topicals, GFS also distributed the films of other companies. Some larger Irish cinema chains, such as James T. Jameson’s Irish Animated Picture Company, had their own buyers in London (Condon, “Limelight,” 253). An “Item of Interest” in the Bioscope on 19 November informed trade readers that the Palace in Newtownards, Co. Down, had appointed Lillah Dawson as its film reviewer: “Miss Dawson has recommended the features booked at this hall during the past few weeks, and as a result the seating accommodation and the cork lino have come in for some severe wear, strong evidence that this lady weighs up a subject in a capable and experienced manner” (“Film Reviewer Appointed”).

Depending on the nature of the programme at the picture house or houses concerned, a representative such as Dawson might have had a more or less arduous job. Something has already been said here about the content of the film programme, particularly in regards to the number and length of the films and the length of the programme itself. The dominant practice in cities and towns was for picture houses to change their programmes twice a week, on Monday and Thursday, with a third change for those picture houses that held a Sunday licence. As a result, most films had a three-day run, with the possibility of holding over an especially attractive film – most likely, an “exclusive” – for the second half of the week, in which case the other items on the programme were usually changed. A run of longer than six days for any film was really exceptional. Shorter runs were possible. In early November 1914, Dublin’s Rotunda advertised the fact that beginning on 9 November, it would have three changes in the week, which for this venue with no Sunday licence meant two-day programmes, with changes on Monday, Wednesday and Friday. “Large audiences,” a preview in the Evening Telegraph predicted, “are sure to appreciate this move on the part of the management, who certainly spare no expense in catering for the entertainment of their patrons” (“Rotunda Pictures”).

“Programmes Changed Daily: An Injustice to Good Productions.” Bioscope 19 Nov 1914: 789.

An extract from a Bioscope article discussing daily programme changes at the Omagh Picture Palace; 19 Nov 1914: 789.

The generosity – if it can be called that – of the Rotunda management was no match for that of the management at the Picture Palace in Omagh, Co. Tyrone, a town with a population of less than 5,000. Just ten days after the Rotunda had instituted its new programming changes,a Bioscope article drew attention to the fact that the Picture Palace changed its programme every day. As the article’s subtitle – “An Injustice to Good Productions” – suggests, the writer of this article – described as “our Ulster representative,” so presumably it was the writer of the “Jottings from Ulster” column – saw this as an unusual and unwelcome development (“Programmes Changed Daily”). Although conceding that “a manager on the spot knows his own business best,” s/he endorsed the arguments of “a very astute Ulster manager, who favours the bi-weekly change” because of the mutually supporting nature of printed and word-of-mouth publicity:

He argues that on a Monday and Tuesday a hall attracts by its publicity matter only those patrons of the movies who are influenced by good pictorials and by well-written and attractively-set letterpress. On the Tuesday and Wednesday, and again on the Friday and Saturday, the advertising ceased to be of any account. Personal recommendation or condemnation takes its place and either does such good as to comfortably fill the hall, whilst the programme runs, or is so hurtful in its effects as to prove the incompetency of the manager in the selecting of such pictures as please the majority of the people of his district. (Ibid.)

1Ads for Omagh Picture Palace showing variations in programming. Tyrone Constitution 30 Oct. 1914: 4 and 6 Nov. 1914: 4.

Ads for Omagh Picture Palace showing variations in programming. Tyrone Constitution 30 Oct. 1914: 4 and 6 Nov. 1914: 4.

The trade anxieties manifest in this advice about the effective rhythms of advertising had little to do with the Picture Palace’s choice of films but more with the number of films required. Driven from Home (1914), Shadows (US: IMP, 1914) and Lost in Mid-Ocean (US: Vitagraph, 1914) “want a lot of beating as star subjects. Why not, therefore give them an opportunity to prove their value?” (ibid.). Indeed, assuming a complete daily change of programme, the Picture Palace would likely have shown between 25 and 50 films a week, depending on their length. This suggests that the management had a very different view than the Bioscope of the nature of the entertainment it provided. The competing interests of film producers and exhibitors were shown in late November 1914, when the Bioscope cited the call by Carl Laemmle, head of the US production company Universal, to “cheaper American theatres to raise their prices of admission [to cover] the growing cost of film production” (“Trade Topics”). The management of the Omagh Picture Palace appears to have paid little attention to the quality of individual films and focused instead on audience choice and creating a constituency of daily cinemagoers.

First ad for Sandford Cinema; Evening Herald 3 Nov. 1914: 4.

First ad for Dublin’s Sandford Cinema; Evening Herald 3 Nov. 1914: 4.

Omagh’s abundance of films seems to parallel a more general return of optimism to the Irish film trade in late 1914, which saw the opening of some new picture houses. “That little thought is here given to the approach of lean days,” “Jottings” observed, “is evident from the fact that a new hall is now in full swing in Lurgan, under the direction of Mr. Hewitt”, as well as from the enlargement of Lisburn’s Electric Palace, and the equipping of new picture houses in Coleraine and Belfast’s Corn Market (5 Nov.). In Dublin, the Sandford Cinema opened on 2 November with little newspaper publicity. The first notice was a brief review in the Evening Herald the following day, alongside reviews of the Kinemacolor pictures at the Theatre Royal, the Phoenix Picture Palace’s screenings of The Sign of the Cross (US: Famous Players, 1914) – the most heavily publicized film in Ireland in late 1914 – and the Masterpiece Picture House. The review did not give the titles of the films that “were so much admired at the opening show,” focusing instead on the decor of the building that “is sumptuously fitted up interiorally, the costly furniture being supplied by Clery and Co., Ltd.” (“New Picture Theatre in Ranelagh”). Paddy later revealed the opening “star films” to have been England’s Menace (Britain: London, 1914) and The Village of Death (19 Nov.). No other newspaper coverage of the Sandford appeared in the first week of November, but in the following week, several papers carried ads for In the Bishop’s Carriage (US: Famous Players, 1913), with Mary Pickford, for the first three days and The Wheels of Destiny (US: Majestic, 1914) for the last three.

Managed by John and P.W. Whittle, the Sandford was “quite a high-class” picture house, “replete with all modern conveniences,” including Gaumont projectors and the “indirect system of lighting” in the auditorium (Paddy, 19 Nov.). Paddy found the building to be “a beautiful structure, with a fine flight of steps leading up to the pay-box. The entrance doors are finished in stained glass,” and inside, there was a “considerable rake to the floor, thus enabling all patrons to have a full view of the screen” (ibid.). Despite this focus on the experience of all cinemagoers, the audience was to be divided based on ticket price both outside and inside the premises. “The building stands on a corner site, thus enabling the 3d. entrance to be distinct from the 6d. and 1s., [and once inside, the] 1s. seats are distinguished from the 6d. by neat squares of crochet work on the backs” (ibid.). The management did not, however, show the same attention to detail in securing the required official documents, and it was prosecuted on 20 November for operating without a cinematograph licence (“Sandford Cinema Theatre”). Nevertheless, Inspector Gray of the Dublin Metropolitan Police testified that the premises were “extremely comfortable and suitable in every way for a picture theatre. The pictures he had seen were excellent” (ibid.).

Elsewhere – and almost everywhere – war films remained popular. When Dublin’s Daily Express reviewed In the Hands of the Kindly Dutch at the Rotunda in early November, it emphasized the personal response many in the audience might have made to topical films about the war. The film “shows the division of the Naval Brigade who were interned in Holland after the surrender of Antwerp , and was so clear that anyone could recognise a relative or friend” (“The Rotunda Pictures”). In the same week, the Kinemacolor matinees at the Theatre Royal were providing colour films of the front. The fact that these films were shown in such a large theatre rather than in one of the smaller picture houses indicates that the management expected considerable interest in them, and it went out of its way to create further publicity. “On the kind invitation of the management,” the Express reported, “a number of wounded soldiers attended the [Kinemacolor war films] yesterday, and received quite an ovation from the large audience. Others who were unable to attend will be present this afternoon” (“Theatre Royal”).

Evening Telegraph 28 Nov. 1914: 6.

Evening Telegraph 28 Nov. 1914: 6.

Although the Express observed that “[t]he audience yesterday was unreservedly enthusiastic concerning the display” of war pictures at the matinee, certain members of the audience at the Theatre Royal were neither enthusiastic nor reserved about patriotic displays at the theatre’s live evening show (“Picture Matinees”). On 2 November, a group of young men wearing republican badges protested by booing, hissing and groaning when, during one musical number, several Union Jack flags were unfurled and the orchestra played “Rule Britannia.” When 18-year-old Thomas Smart refused to stop, he was arrested and fined 40 shillings in court (“Scene in Theatre Royal”).

Ad for two Irish-themed films from the US production company Domino; Bioscope 12 Mar. 1914: xviii.

Ad for two Irish-themed films from the US production company Domino; Bioscope 12 Mar. 1914: xviii.

Smart and his fellow protestors might have been more appreciative of the Irish week run by the Masterpiece at the end of November. The main film was True Irish Hearts (US: Domino, 1914), supported by The Filly (US: Domino, 1913), Rory O’More (US: Kalem, 1911), The O’Neill (US: Kalem, 1912), films of Irish scenic landscapes and a topical of the Castlebellingham Feis and Louth Volunteers. During the previous week, manager Cathal McGarvey “had appeared personally at each performance during the week in his original humorous monologues, and these met with a great reception, there being no better humorous reciter in Dublin than Mr. McGarvey” (Paddy, 19 Nov.). For the Masterpiece’s Irish Week, however, McGarvey allowed popular baritone W.A. Sheehan to enhance the live musical accompaniment by singing Irish songs (“An Irish Week”). These kinds of Irish Weeks were not new, but they were facilitated by the fact that such producers as Domino and Kalem were continuing to make Irish subjects. The Domino titles were new ones, available through Western Import since March and April 1914, but the Kalem ones were older titles that required that a distributor – in this case, the Express Film Service – hold on to them for such events.

References

Condon, Denis. Early Irish Cinema, 1895-1921. Dublin: Irish Academic, 2008.

—. “Limelight on the Colleen Bawn: Resisting Autoexoticism in Provincial Irish Picture Houses in the Early 1910s.” Les cinémas périphériques dans la période des premiers temps. Peripheral Early Cinema: Domitor 2008. Perpignan: PU Perpignan, 2010. 245-255.

“Dublin and District: Ranelagh’s New Picture House.” Irish Independent 10 Nov, 1914: 4.

“Film Reviewer Appointed.” Bioscope 19 Nov. 1914: 706.

“An Irish Week at the Masterpiece.” Evening Telegraph 28 Nov. 1914: 6.

“Jottings from Ulster.” Bioscope 13 Nov. 1913: 589; 5 Nov. 1914: 543; 12 Nov. 1914: 647.

“New Picture Theatre in Ranelagh.” Evening Herald 3 Nov. 1914: 4.

Paddy. “Pictures in Ireland.” Bioscope 24 Jul. 1913: 267; 7 Aug. 1913: 413; 13 Nov. 1913: 601; 5 Nov. 1914: 525; 19 Nov. 1914: 736.

“Picture Matinees at the Theatre Royal.” Daily Express 3 Nov. 1914: 8.

“Programmes Changed Daily: An Injustice to Good Productions.” Bioscope 19 Nov 1914: 789.

Rockett, Kevin and Emer. Film Exhibition and Distribution in Ireland, 1909-2010. Dublin Four Courts, 2011.

“The Rotunda Pictures.” Daily Express 3 Nov. 1914, 2.

“Rotunda Pictures.” Evening Telegraph 7 Nov. 1914: 6.

“Scene in Theatre Royal: A Row in the Gallery.” Daily Express 4 Nov. 4 1914: 3.

“Sandford Cinema Theatre.” Evening Telegraph 21 Nov. 1914: 4.

“Trade Topics.” Bioscope 26 Nov. 1914: 821.

Rolls of Honour: Irish Film Businesses and the War, Autumn 1914

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“The British Cinematograph Industry has made a magnificent response to the country’s call for men at this terrible crisis,” observed the trade journal Bioscope shortly after Britain’s entry into the First World War. The magazine requested that “managers of the cinematograph business houses or theatres, any of whose workers have temporarily left them for this noble purpose, kindly communicate the fact to us, mentioning the name of the man and the regiment he is joining” (“Trade Topics”). The following issue’s “Roll of Honour” (20 Aug.), a list of members of the trade who had joined the armed forces, did not mention any men from Irish companies, but Irish correspondent Paddy observed that one of the sons of Irish exhibitor James T. Jameson had “been called to the colours” (Paddy, 20 Aug.).

Roll of Honour 1

The Bioscope’s second “Roll of Honour” for men in film businesses who enlisted featured five Irishmen; 27 Aug. 1914: 784.

Beginning on 27 August, the names of employees in Irish or Ireland-based film companies began to appear on the Bioscope’s “Roll of Honour.” The first of those mentioned was William Vass Morris of Cork, described in the census of 1911 as a photographic agent, who was joining the South Irish Horse. Morris was joined on this list by three members of Gaumont’s Dublin office, another Morris, Ganey and Kinnemont, and by Byrne of Dublin’s Grand Cinema. Two members of Provincial Cinematograph’s Belfast staff – Cummings and Lydall – appeared on the first “Roll of Honour” in September. Provincial had already publicized the special contribution of its personnel to the war effort, and the Dublin Evening Mail had duly passed on this information to its readers (“The Picture House Staff”). Those named by the Evening Mail article had prominent positions in the company’s London head office, including chairman of the board Sir William Bass and general manager Aubrey Meares. It also claimed that

[b]etween 60 and 70 attendants at various theatres owned by this company have been called out on reserve, and the company has decided to allow 10s per week to the wife, and 2s 6d for each child during the man’s absence. All employes will be re-instated at the conclusion of the war. (Ibid.)

By early October, Dublin’s Evening Telegraph was putting the number of Provincial staff who had “joined his Majesty’s forces” at 109 (“Picture House Employes”).

Ad for war films at the Grafton; Dublin Evening Mail, 14 Sep. 1914: 2.

Ad for war films at the Grafton; Dublin Evening Mail, 14 Sep. 1914: 2.

Some Irish film production companies expanded their business during the war, taking advantage of new filmmaking opportunities – although these were not without risks – as well as pursuing some innovative work. Norman Whitten of the General Film Supply featured in a short article in the Bioscope in mid-September. It explained that Whitten had mounted a platform in front of a train to take “the beautiful scenery around Galway Bay. In the light of recent stirring events, the ‘topcials’ secured should be of distinct value to exhibitors” (“New Series of Irish Topicals”). As well as this kind of work that he had been doing for some time, Whitten – assisted by a Mr. Ashton who presumably had taken the place of Whitten’s previous cameraman, Benny Cann – made several war-themed films, but not as many as he planned. In early September, Paddy reported that Whitten had been threatened with being shot if he persisted in trying to film soldiers embarking on transport ships at Dublin’s North Wall. The War Office had revoked the permit to film that Whitten had earlier obtained. As Paddy observed, this was disappointing for Whitten, who had been building up his business in local topicals to a point where his film Funeral of Victims Shooting Affair Sunday, July 26th circulated in eight copies, which “constitutes rather a record” (Paddy, 3 Sep.). This film was of continuing relevance because of the campaign of the relatives of victims to get Dublin Corporation to petition the king (“Bachelor’s Walk Outrage”).

Whitten appears to have had eight regular subscribers for his topicals in Dublin, but such a circulation seems small by comparison with the other kinds of war films his company was making at the time. Paddy described Whitten’s Sons of John Bull as both a topical and a “‘cartoon’ film,” but the element of animation is not clear from his description, which makes the film appears to have been a series of filmed portraits and/or still images connected with dissolves and intertitles:

[I]t is a series of photos, hand-coloured, of famous people connected with the war. Each subject dissolves into the next, which rather enhances the beauty of the film. Another portion of the film is entitled “Friends,” and depicts famous men connected with our Allies, including a splendid photo of the king of Belgium. (Paddy, 3 Sep.)

The film ran 100 feet (or about 1 minute 40 seconds), but it is not clear why Paddy considered it “a great advance over the system of still slides,” which it clearly resembled, albeit without the presence of a lantern lecturer to explain the images.

By early October, Paddy was characterizing this film as “a pronounced success in Dublin and elsewhere,” and revealing Whitten’s plans to release a second film of the same kind on 22 October (Paddy, 1 Oct.). Twice the length of Son of John Bull at 200 feet, Britannia’s Message appears to have included newsreel and to have begun with an animated sequence. It

opens with Britannia drawing aside some curtains and revealing a German spy. Interesting scenes include an outside view of hundreds of young fellows besieging a recruiting office, a view of the Rugby Volunteers drilling at Lansdowne Road, Dublin, and a view of troops leaving for camp. (Ibid.)

The latter was presumably shot after Whitten had been given a new permit. The potential public interest beyond Ireland in these pro-war shorts was indicated by the fact that British distributor Cosmopolitan was handling them.

Within Ireland, business at the cinemas was reported to be good. In mid-September, Paddy made a tour of many of Dublin’s cinemas reporting that “in the great majority of cases [I] found business excellent; in fact, in certain houses exceptionally brisk.” His researches made him conclude that there was a difference between working-class and middle-class picture houses. He argued that

it is chiefly the houses which make an appeal to the 2d. and 3d. people that suffer most from the war. The patrons of these houses were largely drawn from reservists of one kind and another and their families. The bread-winner being away on service, the family naturally are thrown back on slenderer resources, and so cannot attend the “movies” as frequently as they might wish. However, as business gradually resumes more normal aspects, it is to be hoped that this state of things will be somewhat alleviated. (Paddy, 24 Sep.)

The Picturedrome is visible on the right of this photograph of Dublin's Harcourt Road. https://www.flickr.com/photos/nlireland/7628356832/

The Picturedrome is visible on the right of this photograph of Dublin’s Harcourt Road in c. 1912. https://www.flickr.com/photos/nlireland/7628356832/

One working-class picture house that he visited was the Picturedrome in Harcourt Road. For Paddy, the Picturedrome was “a theatre which I regret to find I have not mentioned in these notes for some time,” but he was not alone in his lack of coverage because the Picturedrome – catering for a local working-class audience – did not advertise in the Dublin newspapers and so was ignored by reviewers. “Business here was fairly brisk,” Paddy observed, “considering the regular patrons of the hall are drawn from men now with the colours.” Manager Will Sommerson was presenting a bill dominated by three Vitagraph films The Auto Bandits of New York, Old Reliable and Her Mother’s Wedding Gown. “[I]t’s astonishing the popularity of Vitagraph films in Ireland” – although The Auto Bandits seems to have been made by the Ruby Feature Film Company. The only other film he mentioned at the Picturedrome was “an exceptionally interesting scenic, ‘The Volcanoes of Java’” (ibid.).

Tivoli Theatre of Varieties, Burgh Quay, Dublin, May 1915. https://www.flickr.com/photos/nlireland/12082817723/

Tivoli Theatre of Varieties, Burgh Quay, Dublin, May 1915. https://www.flickr.com/photos/nlireland/12082817723/

The most notable thing about the Picturedrome’s programme is that Sommerson appears to have chosen none of the war-themed films that some other exhibitors were making a point of including on their programmes. At the Tivoli Theatre of Varieties, for example, the music-hall bill included the films Cyclists of the Belgian Army and The 23rd French Dragoons, which “had been specially procured by Mr. Charles M. Jones for the benefit of his patrons – a large proportion of soldiers being amongst the audience each night” (ibid.). At the Dorset Hall, manager Frederich Sullivan accompanied the dramas Jim, the Fireman (Britain: Barker, 1914) and In the Wolf’s Fangs (US: Bison, 1914) with “the authentic film of the Germans entering Brussels, and I noted that this film had been passed by the Censor” (ibid.).

The Man About Town's "Things Seen and Heard" column began with items on film on 5 and 10 Oct. 1914: 2.

The Man About Town’s “Things Seen and Heard” column in the Evening Herald began with film items on 5 and 10 Oct. 1914: 2.

Commentators in the Dublin papers were more ambivalent about war films. Also writing on 24 September, the same day as Paddy’s coverage of the Dublin picture houses appeared in the Bioscope, the Evening Herald columnist The Man About Town was pleased to hear from “the proprietor of one of our largest picture houses” that business was quite good, as well as to get a demonstration of the Topical Picture Slide, a new method of displaying topical news. Despite this unnamed proprietor’s focus on matters topical, he told the Man About Town that “[p]eople hear so much about the war that when they go to a cinema they look for something to relieve their minds from the awfulness of it, and I find that with a carefully selected and well-balanced programme business is really good.” A regular cinemagoer, the Man About Town provided an example a week later of a picture house patron who was traumatized by war images on screen. “I was attending a picture theatre the other day with a lady,” he revealed,

and gradually it was borne in upon me that my airy persiflage was falling on deaf or, at least, inattentive ears. The film was telling a thrilling story, and the incidents just being depicted were those of a naval encounter in the course of which the hero – an officer of the Royal Navy – is fatally wounded. My companion seemed a little distraite, and at last observed: “Oh, I wish they wouldn’t show things like this.” Then I remembered that her brother is at present serving in a ship in the North Sea. The cunning of the scene was too much for her. (30 Sep.)

Earlier in the month, he had suggested that certain picture houses were clumsily attempting to elicit patriotic responses from the Dublin audience. “In a picture theatre in — street yesterday a picture of King — was shown,” he observed,

the band played “— Save the King,” the audience uncovered (their heads), and there was some applause. So far so well. Then a raucous voice shouted in an unmistakable brogue, “Hip, hip, hurrah.” Without being able to swear to it, I have no doubt, having regard to the accent, the venue, and the audience, that this enthusiast was a paid rather than a paying spectator. In other words that he was one of the staff. Surely enthusiasm should grow of itself, and not be fomented in this way? As it was the demonstration fell flat. (12 Sep.)

The role of the picture house attendant who cheered was clearly crucial here, but music also played a significant part in this case and generally in shaping the experience of patrons. Paddy commented that the music at the Phibsboro Picture House at the northern edge of the city was “deserving of great praise, and no one takes more interest in her work or gives a more spirited and tasteful exhibition of playing than Miss Eagar”(24 Sep.). The Man About Town included an item entitled “‘Glorious’ War,” in which he demonstrated the way that talented musicians could influence the audience’s reception of war films. “While I was at a picture-house the other night,” he began, “scenes were shown of Belgian wounded being removed in ambulances. The pictures were rather harrowing, and as they were being displayed the band discoursed Elgar’s famous march, ‘Pomp and Circumstance.’ It set one thinking” (14 Sep.).

Therefore, although Irish film businesses generally embraced the pro-war patriotism that dominated the British industry, local exhibitors and audiences were more ambivalent about what they were seeing on the screen.

References

“Bachelor’s Walk Outrage: Relatives of the Victims: Corporation Resolution: To Petition King.” Evening Telegraph 5 Oct. 1914: 4.

The Man About Town. “Things Seen and Heard: ‘Glorious’ War.” Evening Herald 12 Sep. 1914: 2; 14 Sep. 1914: 2; 24 Sep. 1914: 2; 30 Sep. 1914: 2.

“New Series of Irish Topicals.” Bioscope 17 Sep. 1914: 1079.

Paddy. “Pictures in Ireland.” Bioscope 20 Aug. 1914: 752; 3 Sep. 1914: 913; 24 Sep. 1914: 1129; 1 Oct. 1914: 31.

“Picture House Employes.” Evening Telegraph 10 Oct. 1914: 3.

“The Picture House Staff: Many Men Off to the Front.” Dublin Evening Mail 21 Aug. 1914: 4.

“Roll of Honour.” Bioscope 20 Aug. 1914: 784; 27 Aug. 1914: 3 Sep 1914: 869.

“Trade Topics.” Bioscope 13 Aug. 1914: 617.

“Driven to See Pictures Instead of Plays”: Joseph Holloway Goes Out in 1914 Dublin

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Joseph Holloway's "My Reflection in Mirror at Barbers," 21 Sep. 1914.

Joseph Holloway’s self-portrait “My Reflection in Mirror at Barbers,” 21 Sep. 1914. National Library of Ireland.

On Friday, 31 July 1914, Joseph Holloway – the sometimes architect but more often theatregoer – recorded a moment of cultural angst: “Was at two picture Houses during the day – the Grafton & Rotunda, where a few good films were on view,” he noted in his diary before adding: “It’s terrible to be driven to see pictures instead of plays! I fear the theatres in Dublin are dead for the present.” The death of theatre in Dublin was a cause of serious concern for Holloway, whose diary records the minute attention he paid to shows at Dublin’s “legitimate” theatres – the Theatre Royal and Gaiety – at its melodrama house – the Queen’s Royal Theatre – and at its music halls – the Empire and Tivoli. Despite his unhappiness with theatrical offerings at this time, he nevertheless attended as many plays and shows as he could fit in a life largely filled with the leisure that a small inheritance allowed him. The diary in which he records the details of these shows – as well as his conversations and correspondence with the luminaries and ordinary people of the time – is an incredible work of life writing that has been estimated as running to more than 25 million words (Ferriter). This is not because of the great critical insights he offers; his diary has been described by Irish author Frank O’Connor as “that donkey’s detritus” and by Sean O’Casey as “an impossible pile of rubbish” (ibid). Nevertheless, despite the limited perspective of a middle-class conservative Catholic nationalist, it offers fascinating glimpses into life and leisure as they were experienced in Dublin in the 1910s, including the city’s emerging cinema culture.

Holloway’s viewing of the two film shows in late July 1914 was not unprecedented, nor was it the first time he had expressed his dissatisfaction with picture houses while being a regular cinemagoer. Since the Picture House in Sackville/O’Connell Street had opened in April 1910, Holloway had often visited it and the other picture houses that opened with increasing regularity in its wake. Although he sometimes visited picture houses alone, he also accompanied his mother Anne Holloway and his niece Eileen O’Malley, with whom he lived, demonstrating the popularity of the picture house across three generations (Condon 143). By September 1914, Holloway’s life was changing along with the city’s entertainment offerings, not to mention the political upheavals of the period. The death of his mother in May 1912, and the marriage of Eileen on 16 September 1914 left him living alone and without a cinema-going companion.

As well as this, the breakdown of the longstanding distinctions between Dublin’s legitimate theatre, melodrama house and music hall was particularly visible just as the war began in the autumn of 1914. This was part of an international process by which entertainment companies were buying up and building theatres of all kinds to create chains that sought large popular audiences by providing a modified form of variety entertainment that could accommodate popular music hall artistes and dramatic actors, as well as film. Dublin’s Theatre Royal had long been experimenting with this modified variety, which it called by a name already popular in many British cities: hippodrome. Marvelling at the popularity of the Royal’s hippodrome seasons during the summer period when the theatres usually closed, the theatrical columnist of Irish Life dubbed hippodrome “the Chief Priest and Apostle of the Music Hall in Dublin” (“Between the Acts”). “[I]ts hold over the public is simply amazing. The “two-nightly house” show can apparently thrive under any circumstances. In Dublin it has captured all classes, and has proved itself a most profitable undertaking to those engaged in it” (ibid). Film featured not only as part of the evening programme in the guise of the Royal Bioscope but also at a separate film matinee.

Ad for the Theatre Royal Hippodrome and Winter Gardens, Sep. 1914, featuring film matinees of Nature's Zoo. National Library of Ireland.

Poster for the Theatre Royal Hippodrome and Winter Gardens, Sep. 1914, featuring film matinees of Nature’s Zoo (Britain: Cherry Kearton, 1913), a film that the Royal also exhibited a year earlier. National Library of Ireland.

In early August, Ireland’s Attorney-General and Solicitor-General heard application for patents that would allow legitimate drama from the Star Theatre of Varieties, Ltd., the company that ran the Empire, and from the Premier Picture Palace (Dublin), which proposed to build a large theatre in the city centre on a site off Henry Street and close to the GPO. As the latter’s name suggests, this company had initially planned to open a large picture house but had decided that a variety theatre with the flexibility of mounting plays and showing films would be more profitable. The company would eventually open in April 1915 what was then known as the Coliseum Theatre, a short lived venue that would not be rebuilt following its destruction a year after its opening during the 1916 Rising. The proprietors of the Coliseum included Lord Mayor Lorcan Sherlock, two directors of Dublin’s Tivoli Theatre and theatrical agent Fred Willmott (ibid.). Holloway attended the hearing and spoke as an expert witness – “as an old theatre-goer with 40 years experience” – in support of the Star Theatre of Varieties’ application, arguing that the granting of a dramatic patent would benefit the city by providing the opportunity for more play to be performed (“What Is a Revue?”).

Handbill for opening of the Masterpiece Theatre (Holloway 27 Jul.)

Handbill for opening of the Masterpiece Theatre preserved in Holloway’s diary (Holloway 27 Jul.)

While lobbying in support of more plays and continuing to attend theatrical shows of all kinds, Holloway also visited picture houses regularly. During July and the first half of August 1914, he records twenty visits to Dublin picture houses, fourteen of them alone in July. On the evening of Thursday, 2 July, he went to what he insisted on calling the O’Connell Picture House (but the proprietors persisted in calling the Picture House, Sackville Street) where he saw the “beautiful touching film ‘Child o’ My Heart’” (Britain: London, 1914); on the afternoon of Monday, 6 July, he saw The Afghan Raiders and When Lions Escape (US: Columbus, 1914) at the Rotunda, and “both were full of thrills!”; on the evening of Wednesday, 8 July, he saw the Western Love Triumphant and a newsreel of Joseph Chamberlain’s funeral at the Grafton; on the evening of Friday, 10 July, he saw From the Lion’s Paw and “a thrilling abduction story, both well acted” at the Rotunda; on the evening of Monday, 13 July, he saw The Game of Life (US: Selig, 1914) at the Rotunda, which he found “a particularly exciting one & also an Indian story of the new medical man” [The New Medicine Man (US: Kalem, 1914)]; on the evening of Saturday, 18 July, the films he saw at the Grafton included Lost at Sea (France: Eclair, 1913), Nan Good-for-Nothing (Britain: London, 1914) and a newsreel from Dublin’s Civic Exhibition featuring rival architect George O’Connor, “[a]s large as life & equally as massive!”; on the evening of Monday, 20 July, he admired at the Grafton both The Black Pearls (US: Geroges Méliès, 1914), “a real thriller enacted finely by French players,” and The War Bonnet (US: Kalem, 1914), “an Indian story [that] was fairly interesting chiefly because of its beautiful natural setting; on the afternoon of Tuesday, 21 July, he was amused by The Blood Test (US: IMP, 1914) and an unnamed comedy at the Rotunda; on Thursday, 23 July, he visited the Grafton, where he saw “a few good dramatic pictures & others I didn’t care for,” and later the Rotunda, where The Master Crook Turns Detective (Britain: British and Colonial Kinematograph, 1914) “was the most dramatic & best enacted”; on the evening of Friday, 24 July, His Reformation (Britain: London, 1914) at the O’Connell was the best of “the few more or less interesting pictures” he saw; on Monday, 27 July, he found Joan of Arc (Italy: Savoia, 1914) at the opening of the Masterpiece Theatre “dull and left after ending of part 3,” but enjoyed The Mansion of Sobs (US: Lubin, 1914), “a very good child picture & a funny [John] Bunny picture” later at the Grafton; on Friday, 31 July, he had the two visits to the Grafton and Rotunda that caused him such anxiety about the death of theatre.

Evening Telegraph review of programme at the Masterpiece, 22 Sep. 1914: 2.

Evening Telegraph review of programme at the Masterpiece, 22 Sep. 1914: 2.

The first half of August shows the same rate of picture house attendance, with Holloway visiting a cinema on average almost once every two days. On the evening of Saturday, 1 August, he went to the “exciting film drama” Devil’s Gap at the Dorset Picture House; on the evening of Monday, 3 August, he and Eileen found the programme at the Grafton poor, particularly the vulgar Across the Hall (US: Keystone, 1914), but the evening was somewhat redeemed by Bertie in the Ladies’ College (Britain: Eclair, 1914) and ’Fraid Cat (US: Vitagraph, 1914), “a clever child film”; at the Rotunda on the evening of Thursday, 6 August, he found A Life for a Life “quite pathetic” and was moved – unusually – to write a synopsis of it; Ivy’s Elopement (Britain: Ivy Close Films, 1914) at the O’Connell on 8 August was “set in exquisite surroundings & was really beautiful”; on Wednesday, 12 August, he saw England’s Menace (Britain: London, 1914) with Eileen at the Grafton, “where we saw some fine films, and were entertained by a man with a most aggressive sneeze”; on Friday, 14 August, he attended the 6:30 show at the Rotunda with just a handful of others, attributing the small attendance to “the unruly elements” of thunder showers, roving soldiers “and the unfortunate girls [who] had come out to meet them.”

Over this period, he attended the Rotunda and Grafton almost equally with eight and seven visits respectively. The O’Connell was his next most favoured picture house with three visits; and the Masterpiece and Dorset received one visit each. After the visit to the Masterpiece on 27 July, he appears not to have visited it again until two months later, on Saturday, 26 September, when the well-known comedian Cathal MacGarvey took over its management. Holloway “met Mr M’Garvey at the door – he has only taken up the reins a week ago & scarcely feels his feet yet – he hopes to work it into a big success – The programme was first rate & I told him so as I came out.” Holloway did not mention what was on the programme, but MacGarvey’s appointment drew some welcome publicity to the Masterpiece, and as a result, notices show that Holloway would have seen the drama Etta of the Footlights (US: Vitagraph, 1914) with Maurice Costello and Mary Charleson – which was also showing at the O’Connell – “some daring feats of equestrianism by the 18th Hussars” in Our Cavalry’s Wonderful Horsemanship, the scenic film From Inverlaken to Shiedegg, and a Gaumont Graphic newsreel that included “a review of the National Volunteers at Enniscorthy by Mr. John Redmond and (“Masterpiece Theatre”). It is likely that the location of the last film is mistaken and that this was a film of the infamous speech at Woodenbridge, Co. Wicklow, in which Irish nationalist leader Redmond called on the Volunteers to join the British Army.

Film lover Dr Knott. Holloway Diaries.Aug. 1914

Film lover Dr Knott. Holloway Diaries. National Library of Ireland.

Unlike his often very detailed accounts of theatre shows, Holloway wrote frustratingly little on the films he saw, often not even giving their names. He does, however, sometimes remark on the behaviour – and even mention the names – of members of the audience, some of whom he also occasionally sketched. On the evening of Monday, 1 June 1914, he reveals, the large audience at the Grafton included “AE (George Russell) & Prof. Maginnis.” The aggressively sneezing man at the Grafton on 12 August allowed him some interaction with other members of the audience:

Even the film drama – “England’s Message” – which was loudly applauded – he sneezed often. ”Though its subject wasn’t to be sneezed at!” I said to Eileen, & the man next her, who had been applauding his hands off almost when the foreign fleet in the picture story turned tail & went home, smiled at & approved of my turn of phrase.

However, the behaviour of other audience members could be annoying, as it was on 8 July at the Grafton during the newsreel of Chamberlain’s funeral: “a man behind me kept up a regular tattoo with his fingers on the crown of his straw hat, which was irritating to all save himself. I know he maddened me!” Some people he knew were regular picture house patrons. James Crawford Neil enjoyed natural history pictures (23 Jul. 1914). Dr John Knott, “haunts the picture houses” (16 Sep 1914) and seems to be constantly “seated rather close up to screen” (30 May 1914). Like Knott, Holloway also haunted Dublin’s picture houses, and despite his periodic fears about cinema displacing his beloved theatre, he appears, on balance, to have enjoyed his time in front of the screen.

References

“Between the Acts.” Irish Life 10:2 (24 Jul. 1914), p. 68.

Condon, Denis. “‘Temples to the Art of Cinematography’: Cinema on the Dublin Streetscape, 1895-1929.” Visualizing Dublin: Visual Culture, Modernity and the Representation of Urban Space. Ed. Justin Carville. Bern: Peter Lang, 2013. 132-54.

“Drama in Dublin: Premier Picture Palace Application: Lord Mayor’s Views.” Evening Herald 7 Aug. 1914: 2.

Ferriter, Diarmaid. “Holloway, Joseph.” Dictionary of Irish Biography Online. Cambridge UP and Royal Irish Academy, 2009. Web. 30 Sep. 2014.

Holloway, Joseph. Holloway Diaries. National Library of Ireland.

“Masterpiece Theatre.” Evening Telegraph 22 Sep. 1914: 2.

“O’Connell Street Pictures.” Evening Telegraph 15 Sep. 1914: 2.

“What Is a Revue? Manager Tries to Explain It: Drama in Dublin.” Evening Herald 6 Aug. 1914: 3.

Shadow Soldiers Flickering on a Screen: Irish Cinema and the Beginning of World War I

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Provincial War Pics

These ads appeared in the Dublin Evening Mail 7 Aug. 1914: 2; and 18 Aug. 1914: 2.

“It is ever so much more a patriotic thing to go down the quays and give the soldiers a good send-off than it is to sit in a darkened picture house watching, perhaps, ‘shadow soldiers’ flickering on a screen,” reported Paddy, the Ireland correspondent of the British cinema trade journal Bioscope in August 1914 explaining the falloff in attendance at Dublin’s picture houses at the start of the Great War. “[T]he fact that the Lord Mayor of Dublin had to publicly ask the people through the medium of the Press, to refrain from causing a block on the quays and assist in getting the soldiers embarked more expeditiously shows how matters stand” (Paddy, 13 Aug., 673). Mobilization affected the cinema and its relationship with the popular audience in various ways. Those who lined the Dublin quays, Paddy suggested, were particularly the popular audience who would otherwise have occupied the picture houses’ cheapest – usually three-penny or 3d. – seats. Although Frederick Sparling, manager of Phibsboro’s Bohemian Picture Theatre, reported brisk business, “he experienced a great falling off in the attendances at the 3d. seats, and he expected that receipts generally would show a drop for a little time” (ibid).

Paddy claimed that the effect in Ulster was quite different, with the outbreak of the war bringing unionist and nationalist audiences together in the face of a common enemy. “[T]he one-time rivals now fraternise,” he observed, “and quiet, law-abiding and gaiety-loving citizens are now taking their pleasures with less sadness than had been their wont during the two gloomy years from which Ireland has just emerged” (Paddy, 13 Aug., 675). Unfortunately, this somewhat unlikely harmony would be short-lived because the difficulties of procuring enough flax and other raw material for Ulster’s factories would mean that mill workers, “the backbone of the support of the cinema in Ulster as in other manufacturing centres,” would be placed on half-time working at half-pay, leaving “nothing to spend on amusements of any description” (ibid).

Actuality films of the war appeared on the cinema programme alongside such fiction film as D. W. Griffith's Judith of Bethulia (US: Biograph, 1914).

Actuality films of the war appeared on the cinema programme alongside such fiction film as D. W. Griffith’s Judith of Bethulia (US: Biograph, 1914). Dublin Evening Mail 24 Aug. 1914: 2.

Nevertheless, Irish picture houses attempted from a very early point in the war to provide shadow soldiers on the screen for their audiences, and not only working-class ones. On 7 August 1914, the Dublin Evening Mail carried the first of a series of unusually large ads for the Picture House, Grafton Street and the Picture House, Sackville Street showing films depicting “the latest developments of the War, day by day.” Both of these cinemas were owned by the London-based chain Provincial Cinematograph Theatres, which also ran the less-salubrious Volta in Mary Street and Belfast’s Picture House, Royal Avenue. The company promoted its venues – and particularly the recently renovated and extended Grafton on Dublin’s most prestigious shopping street – as offering luxuries suitable for prosperous city-centre shoppers. Strollers who stopped into the Grafton’s public café might be induced to see the war pictures by a sign that indicated which of the six-to-eight films typically on a cinema programme was currently playing in the auditorium.

Judith (Blanche Sweet) prepares to behead Holofernes in Judith of Bethulia.

Judith (Blanche Sweet) prepares to behead Holofernes in Judith of Bethulia.

Although such passersby or Evening Mail readers arrested by the prominent ads continued to be offered a programme of films after the outbreak of hostilities, they seem to have been presented with an overwhelming number of war-themed films. The Grafton featured England’s Menace (Britain: London, 1914), a “stunning naval drama,” for the week beginning 10 August, the six-day run representing twice the usual period for which a film was shown. For the first three days of the following week, the Grafton exhibited Maurice Elvey’s In the Days of Trafalgar (Britain: British and Colonial, 1914), supported by a programme that included the first part of the British Army Film (Britain: Keith Prowse, 1914), the second part of which ran in the latter half of the week on a bill headed by The Spy, or The Mystery of Capt. Dawson (1914), a detective drama involving the stealing of plans for a new quick-firing gun. The Belgian War Scenes advertised on 24 August were said to have come “from actual photographs [i.e., films] taken in Belgium on Thursday last,” and these played on the programme with D. W. Griffith’s Judith of Bethulia (US: Biograph, 1914), an adaptation of the biblical Book of Judith’s story of war and decapitation.

Provincial was not the only cinema proprietor to show actual war footage – Dublin’s Rotunda, Phoenix and Bohemian all advertised their latest war films, as did many others in newspapers or through more ephemeral forms such as posters and handbills that no longer survive. Provincial, however, made a special effort to exhibit the actualities in programmes with other kinds of war-themed films to cater for – or indeed, help to create – a patriotic war fever. Given the recentness of the war, none of the fiction films just mentioned concerned the current conflict with Germany, nor did the British Army Film, a documentary about ordinary life in the army that was made before the war and that had attracted a protest in March. There was nothing new in popular culture assembling and re-presenting pre-existing elements in a new combination that served the prevailing ideology, particularly at a time of crisis. The live music that accompanied silent film in picture houses of the 1910s could add further jingoism. There were precedents for the use of film in war-time patriotic shows as early as the Boer War, but the popular audience in many parts of Ireland had often been vocally resistant to such anti-Boer/pro-British jingoistic shows (Condon).

What had changed between the turn of the century and the 1910s, however, was cinema’s place within the mediascape in Ireland as elsewhere. By 1914, Ireland had a large number of picture houses that provided news alongside dramatic entertainment. Although picture houses could not match the newspapers’ detailed coverage of topical events, newsreels from the front provided by such companies as Pathé and Gaumont offered something the press could not: moving images of battle sites and the people who fought in the war. Because newsreel scenes recorded on film needed to be physically transported from the front, their newsworthiness had dissipated. Some picture theatres, including the Grafton and Sackville, entered into agreements with telegraphic wire services to offer instantaneous messages during shows, a phenomenon that bears resemblance to a Twitter feed. One ad for these picture houses informed the public that “[a]rrangements have been completed with the Central News Agency for a complete service of telegrams from the Front, to be supplied to this Theatre. As the news arrives it will be immediately thrown on to the screen” (“The War”).

As the war began, commentators in the press debated cinema’s place among other media. To some, it was an absurd form. “In a city picture house, a man tells me,” confided Dublin’s Evening Herald columnist The Man About Town in mid-August 1914,

he has just acquired some curious and too little known facts about the Roman Empire. It would appear that the Caesars were in the habit of decorating their apartments with busts of Dante (which certainly showed remarkable foresight on their part), while their consorts sought relaxation by perusing printed volumes, handsomely bound. Verily, to live is to learn, but seeing is not always believing.

Seeing the past – or present – in the form of the “cineanachronisms” provided in the picture houses was not to be believed by this canny man about town. At least not always.

Other commentators took a more considered but not uncritical view of what had become the country’s most ubiquitous theatrical entertainment, reaching parts of small-town, rural and suburban Ireland that had never had regular professional theatrical entertainment before. By the end of 1914, Dublin Corporation approved licences for 25 premises to show films, with two or three others also under consideration. A small group of these were the theatres – the Theatre Royal, Tivoli Theatre, Empire Theatre and Queen’s Theatre – that had been showing films for two decades or more as part of their mainly live theatrical entertainments. The rest were dedicated picture houses in which the main entertainment was the projection of recorded moving pictures onto a screen, with the live elements limited to musical accompaniment, vocalists who sang between films, and in some venues, one or more variety acts. “Personally, I think we are carrying the picture business to excess,” opined the Dublin Evening Mail’s “Music and the Drama” columnist H.R.W. “The opening of theatres [i.e., picture houses] in the suburbs has much to commend it, but the many additions to the already large number of picture houses in the city is rather risky enterprise” (“War and the Drama”). This was not just a problem among competing picture house owners, but also among theatres proprietors because “ [t]he increasing popularity of the Picture Theatre is making the future of the drama and the music hall a serious problem” (“The Invasion of the Film”). H.R.W. felt that Dublin theatre managers had allowed this to happen by offering increasing amounts of music-hall entertainment and neglecting drama:

the vast public which desires something romantic and dramatic has been catered for by the activity of picture theatres, which, with their cheapness, the casual nature of the performances, and the liberty of smoking, has earned for them a considerable degree of popularity. (Ibid.)

By the outbreak of the war, cinema had become a truly mass medium, providing both news images and dramatic entertainment in a very particular setting. Even without overt propaganda films, individual picture houses or cinema chains could in their choice of films, music and other elements of their programmes present the war in ways that influenced the popular audience that governments needed to prosecute the war. If the Irish popular audience was indeed crowding the quays waving off Irish soldiers, it seemed likely that they would return to the picture houses to cheer on the screen’s shadow soldiers.

References

“Belgian War Scenes.” Advertisement. Dublin Evening Mail 24 August 1914: 2.

Condon, Denis. “Receiving News from the Seat of War: Dublin Audiences Respond to Boer War Entertainments.” Early Popular Visual Culture 9:2 (May 2011), pp. 93-106.

H. R. W. “Music and the Drama: War and the Drama.” Dublin Evening Mail 3 Aug. 1914: 2.

—. “Music and the Drama: The Invasion of the Film.” Dublin Evening Mail 27 Jul. 1914: 4.

The Man About Town. “Cineanachronisms.” Evening Herald. 13 Aug. 1914: 2.

Paddy. “Pictures in Ireland.” Bioscope 13 Aug. 1914: 673-5.

“The War: Picture House News Service.” Advertisement. Dublin Evening Mail 12 Aug. 1914: 2.