“A Terrible Lot of Pups in Balbriggan”: Ensuring the Observance of Cinema Regulations

Reporting on their work in the final quarter of 1913, the Dublin Corporation councillors on the Public Health Committee revealed that they had granted an application for a pay increase made by two public servants. Building surveyors J.J. Higginbotham and William Mulhall deserved an extra £15 per annum because

the duties of examining plans of proposed Places of Public Resort, and the inspection and charge of the several Theatres, Cinema Houses, and other Places of Public Resort, had, to a large extent, devolved to them. […] There had been a large increase in the number of places of public amusement within recent years. These were scattered over a large area, and required frequent inspection to ensure the observance of the Regulations” (Dublin Corporation).

In 1910, the Corporation had increased the pay of Walter Butler, inspector of theatres and places of public resort, in acknowledgement that his work had increased with the introduction of the 1909 Cinematograph Act. However, with the growth in the number of picture houses and their wider distribution around the city than any other places of public resort, Butler delegated more of that work to Higginbotham and Mulhall, and they had to be compensated for the extra workload in their turn. Although the most obvious manifestation of the popularity of cinema was the appearance of a new kind of building on the streetscape, among many less apparent but wide-reaching material effects was its contribution to the careers of certain public officials.

Map of Dublin indicating main places of public resort, that is, theatres and cinemas.

Map of Dublin indicating main places of public resort, that is, theatres and cinemas.

Building regulation was one of the ways that cinema became a cultural institution imbedded in the institutional landscape of 1910s Ireland, and it raises questions about who was doing the regulating. This process was driven from inside Dublin Corporation and other local councils by powerful councillors and other senior officials who were sometimes themselves picture house proprietors or shareholders. John J. Farrell – Dublin’s mayor in 1911 and proprietor in 1913 of the Electric Theatre, Talbot Street and Mary Street Picture House – is frequently cited in this regard (Rockett 28-9, 33-4). However, Farrell was by no means alone in his conflict of interest. Dublin’s long-serving chief medical officer Sir Charles Cameron performed the opening ceremonies of several picture houses, including such early ones as the Dublin Cinematograph Theatre – later the Picture House, Lower Sackville/O’Connell Street – in April 1910, and Farrell’s Electric Theatre in May 1911. When he opened the picture house at the Clontarf Town Hall in July 1913 – receiving a gift of a gold-mounted umbrella – he revealed that he was a shareholder in a cinema company “which was paying 20 per cent., and he was only sorry he didn’t sell out all he had and invest the proceeds in a picture house (applause and laughter)” (“Clontarf Electric Theatre”).

Dorset Picture Hall in its later guise of the Plaza. (Irish Architecture Online.)

Dorset Picture Hall, in its later guise of the Plaza, clearly retaining its origins as a Baptist chapel. (Irish Architecture Online.)

Twenty percent was also the handsome return on profit enjoyed by Farrell and the shareholders of the Talbot Street Electric Theatre, but Cameron was not among these shareholders; “he only honoured us by opening it” (“Dublin Electric Theatre”). Nevertheless, Farrell appealed the Electric’s £160 valuation in November 1913, and the Recorder (chief magistrate) reduced it, accepting that the Electric should not have a higher valuation than the Dorset Street Picture House, which Farrell claimed could hold 1,600 people and charged 3d, 6d and 1s when the Electric had to do away with the top rate on its 3d-6d-9d scale. Effectively shifting attention onto the Dorset, whose owner had no known links to the Corporation, Farrell observed that “in Lent, when other places of a like character were nearly empty, the door porter at Dorset street held out his hands and said, ‘Room for no more’ (laughter)” (ibid).

Handbill for M. W. Shanly's Dorset Picture Hall in July 1914, featuring the latest film adaption of T. W. Robertson's play David Garrick.

Handbill for M. W. Shanly’s Dorset Picture Hall in July 1914, featuring the latest film adaption of T. W. Robertson’s play David Garrick. (Courtesy of the National Library of Ireland.)

Indeed, the Dorset was an interesting venue; one of the largest picture houses in Dublin, it had been barely converted from the former Bathesda Chapel by M. William Shanly, who was known primarily for providing chairs at parks in London and Dublin (“Dorset Picture Hall”). Despite having a much larger capacity than the Electric, it resembled Farrell’s picture house in housing a tearooms and being located well off the city centre’s main thoroughfares and close to a large railway station; in the Dorset’s case, this was Broadstone Station. “Travellers can see the pictures, and have their tea, with the assurance that they have not far to go when the time comes to catch their train” (Paddy, 14 Mar. 1912). Already an imposing building, the Dorset was by night “a veritable blaze of light. No less than 300 electric lamps adorn the building, and they have been grouped with care” (Paddy, 5 Dec 1912). Although many patrons smoked, “improved ventilators on the sides and roof of the hall, and on the stage [ensured that] there are scarcely any smoke rays form the operating box to the screen” (ibid).

Dorset small ad for staff. Irish Times 20 March 1911: 1.

Dorset small ad looking for staff. Irish Times 20 March 1911: 1.

With such a large clientele, the Dorset required an extensive staff, and Shanly and his manager Frederick William Sullivan advertised for many of these positions in the Irish Times in March 1911. These included ticket checkers, bill posters, a lady pianist who could play to pictures, two young women to sell tickets and refreshments, an experienced assistant operator to help with the picture house’s five projectors, and boys to sell programmes. The requirements for the door porter mentioned by Farrell were most specific: the two men who were sought must have retired from the police, present a smart appearance, be active and be prepared to wear a uniform. Shanly and Sullivan clearly intended to give the impression that whatever the state of picture houses in other parts of the city, the behaviour on their premises would be well regulated.

Not all Irish picture shows in late 1913 had an imposing attendant or two on the door capable of deterring unruly behaviour. On 22 November, the small County Dublin town of Balbriggan witnessed scenes of uproar, when a group of six local young men rushed the Town Hall to gain free admittance to a picture show (“At the Cinema”). Rather than a burly ex-policeman on the door, a man named McInerney “constituted himself doorman at the outer entrance on the occasion, and was trying to keep order, in the hope that his efforts in that direction might be rewarded by free admission to the pictures” (ibid). McInerney was no match for the six young men, some of whom

went into the passage where tickets for the cinema performances were being issued, and by their frightful language and disorderly and violent conduct caused such a scene of confusion that many intending patrons of the show turned away from the door, while other, who were already inside, came out again through fear and went home (ibid).

At the trial of the young men for riotous and disorderly behaviour, local lamplighter Patrick Darkin “informed the magistrates that there was ‘a terrible lot of pups in Balbriggan,’ and advised their Worships to put a stop to their conduct, which, he said, had resulted in a great deal of damage to the Town Hall” (ibid). Effective regulation of picture houses would be necessary for the cinema to considered respectable entertainment. This would serve the business interests of owners and shareholders, including those working within Dublin Corporation to ensure that their own business interests were legally protected.

References

“At the Cinema: Wild Scenes in Balbriggan.” Evening Telegraph 3 Dec. 1913: 6.

“Clontarf Electric Theatre: New Picture Enterprise.” Freeman’s Journal 19 July 1913: 5.

“Dorset Picture Hall.” Irish Builder 13 May 1911: 317.

Dublin Corporation. Committee Minutes, 1914: 1, pp. 592-3.

“Dublin Electric Theatre: Appeal Against Valuation of Premises.” Dublin Evening Mail 4 Nov. 1913: 3.

Paddy. “Pictures in Ireland.” Bioscope 14 Mar. 1912: 759.

Paddy. “Pictures in Ireland.” Bioscope 5 Dec. 1912: 725.

Rockett, Kevin and Emer. Film Exhibition and Distribution in Ireland, 1909-2010. Dublin: Four Courts, 2011.

Serial Queens and Super Villains

On 25 November 1913, Dublin’s Evening Herald reported that haulier Sidney Norman of Neath, Wales, had seriously injured himself in the early hours of the previous Saturday when he had jumped ten feet from his bedroom window while dreaming he was escaping from robbers he had seen that evening on a picture theatre screen (“Man’s Leap to Escape Cinema Robbers”). For this ordinary Welshman, the images on the screen had literally become the landscape of his dreams, to his severe bodily cost. The Herald picked this up as a news oddity and published it on its front page, where its readers might wonder at the gullibility of some picture-house patrons or the need to control this new entertainment that was coming to increasingly direct the dreams of its audience.

One of the ways in which it did this was through films of greater length and complexity. The increasing length of films had been a particular issue in the film industry since 1911. “We can remember when a drama of 1,000 ft. was often grumbled at on account of its length,” noted an editorial in the British cinema trade journal Bioscope in September 1911, “but it seems as if that day were past, and the demand for a picture play constituting the usual length of an entire programme has sprung up (“The Length of the Film”). The film of 1,000 feet (about 16 minutes at 16 frames a second) was the standard product of the US distributors, but in Europe, longer films, often with high-cultural prestige such as Italian company Cines’s 1913 Quo Vadis?, captured both the imagination of the public and the film market where they were sold as features or exclusives.

3 Musketeers Phoenix Nov 2013

An unusually large ad for an unusually long film: Evening Herald banner for The Three Musketeers at the Phoenix, 15 Nov. 1913: 4.

In Dublin in November 1913, the Phoenix Picture Palace marketed itself as the picture house that specialized in the long film. “The Phoenix Picture Palace is rapidly becoming famous for the exhibition of big classic film productions,” began a notice in the Herald,

“From Manger to Cross,” “Quo Vadis?” “Monte Cristo,” “The Battle of Waterloo,” etc., have all been shown at the Phoenix within the last few months. Last evening the patrons of this popular house had presented to them the longest film yet shown in this country – the “Film D’Art’s” remarkable production of Dumas’s popular and widely read work, “The Three Musketeers” (“‘The Three Musketeers’”).

This issue of the long film was not resolved in 1911, however, and the Bioscope continued to favour a varied programme of shorter films, arguing in an October 1913 editorial that the long film’s “charm and importance can be better sustained outside the ordinary picture theatres. The popularity of the cinema has been built up on the variety of the entertainment it offers, and a lessening of that variety means a weakening of public interest” (“Exclusives and Other Matters”).

Doubtless, the Bioscope was influenced in its thinking by the nature of variety theatre, cinema’s chief rival in popular entertainment in Britain, Ireland and elsewhere. A solution to providing a lengthy film as part of a variety programme was available in another popular form: the serial. Fictional writing had long been serialized in newspapers and magazines, where it appeared alongside many other kinds of writing in another kind of variety format. In November 1913, the Evening Herald carried an episode of popular novelist Emma M. Mortimer’s Robert Wynstan’s Ward each day, and this was wholly unremarkable.

However, the autumn of 1913 saw a new phenomenon arrive in Ireland: the film serial. When the Rotunda began showing the serial What Happened to Mary in September 1913, the Dublin Evening Mail commented that the Rotunda “management in producing a ‘serial’ film, have broken new ground as far as Dublin picture houses are concerned” (“Rotunda Pictures” 23 Sep.). Unlike the Phoenix, the Rotunda favoured a more varied programme of shorter films, so that when High Tide of Misfortune, the tenth episode of What Happened to Mary, was exhibited there in the week of 24-29 November 1913, it shared the bill with the main film, Broken Threads United; a “very complete picture […] of the procession to Glasnevin on Sunday in connection with the Manchester Martyrs’ commemoration”; the comedies His Lady Doctor, Ghost of the White Lady and Love and Rubbish; and the Pathé Gazette newsreel (“Rotunda Pictures” 25 Nov). The serial was integrated into this variety film programme that was lent some locally produced coherence by being accompanied by the music of the Irish Ladies’ String Orchestra.

What Happened Mary Fuller

August 1912 cover of US magazine Ladies’ World featuring Mary Fuller and What Happened to Mary. From “The First Movie Serial.”

To what degree the variety format was more successful in attracting a larger and more diverse audience is debatable, but the inclusion of What Happened to Mary seemed a direct appeal to young women. Narrating the adventures of a country girl who comes to the city, What Happened to Mary was produced by Edison in twelve monthly episodes beginning in US picture houses in July 1912 in parallel with the serialized story that appeared in the US mass-circulation women’s magazine Ladies’ World, making its lead actress Mary Fuller into a star (Singer 213). Running from 22 September to 13 December, the first Irish exhibition at Dublin’s Rotunda tied in with its weekly serialization in the British women’s magazine Home Chat (“The Rotunda,” “The Picture Houses”). As such, it was clearly marketed primarily at women. An indication of its local success is the fact that the Rotunda immediately followed it with Who Will Marry Mary?, the Edison sequel, which again featured Mary Fuller.

Although it would take another year for the serial to reach the height of its popularity with such “serial queens” as Helen Holmes the adventurous heroine of The Hazards of Helen and Pearl White in The Perils of Pauline and The Exploits of Elaine, this earlier serial followed some of the patterns of the later ones. Shellley Stamp argues that “for a complete understanding of the template serial heroines offered viewers we must look beyond the screen exploits of Pauline and her compatriots towards the substantial star discourse that circulated around the actresses who played these women on screen” (Stamp 217). Some of the Dublin reviews suggested What Happened to Mary did create the desire in its audiences for more information about Mary Fuller: “‘Alone in New York’ is the second instalment of the ‘What Happened to Mary’ serial; all who have seen the opening scenes of Mary’s adventures will be eager to know more about this fascinating actress” (“Rotunda Pictures” 27 Sep.).

Flapper on Tram IL 24 Oct 1913

An Irish flapper finds space for herself in the public sphere; Irish Life 24 Oct. 1913: 91.

More specific information on the reception of What Happened to Mary among Irish audiences, and particularly Irish women, does not seem to survive. The fact that the exhibition of the film was tied to the publication of a British magazine is indicative of the subsidiary place of Ireland in the publishing and film industries. The Irish women’s magazine Lady of the House, which had very little to say about cinema of the period, made no mention of the serial, but it and other Irish periodicals show how women were represented in popular media. Was the young flapper shown travelling on a tram in a cartoon in the glossy and expensive Irish Life in October 1913 likely to have found Mary’s adventures or Mary Fuller’s star persona enthralling? Perhaps, but it is not clear that the serial form allowed Mary Fuller to capture the imagination of the public to a greater extent than the at-least-sometimes more active heroines of stand-alone films. In the Herald’s notice for the Rotunda on 30 September, the third episode of What Happened to Mary was not mentioned, but the reviewer focused on the heroine of A Wild Ride, set on a South African ostrich farm, in which “a resourceful and up-to-date heroine, in a situation of dire extremity, outwitted cunning and ferocious savages, rode an ostrich across the trackless veldt at high speed, and brought soldiers to the relief of her imprisoned family” (“Rotunda Pictures” 30 Sep.). Such derring-do in the serial would await The Hazards of Helen, which would not hit Dublin screens until 1915.

Other kinds of film serial followed quickly on the heels of What Happened to Mary and offered different forms of fascination – whether that be attraction or repulsion. Sharing the bill at the Rotunda with A Proposal Deferred, the fifth episode of What Happened to Mary in the week beginning 20 October was the second part of Gaumont’s five-part Fantômas (1913), each of which contained three to six episodes. Directed by Louis Feuillade and based on a popular series of 32 French novels by Pierre Souvestre and Marcel Allain that were published in monthly instalments between February 1911 and September 1913, the films followed the early exploits of the eponymous super villain as he terrorizes Paris (Walz and Smith). “Those who go to the Rotunda this week will, at any rate, get plenty of sensation,” observed the Irish Times.

The film, “Fantomas,” is a choice blend of mystery, tangled plot, and blood-curdling enterprise. It is not easy to grasp all the bearings of the incidents or their mutual relationship. The film, however, introduces us to some remarkable phases of Paris life and its institutions. And the glimpses of the city’s streets and parks are always full of interest. It is very admirably acted by all the characters (“Rotunda Living Pictures”).

Unlike What Happened to Mary, Fantômas did not appear on a reliable weekly or even monthly basis that might establish a loyal pattern of attendance. Nevetheless, even if not regular, Fantômas was popular, and the Rotunda continued to premiere the new parts as they were released, showing The Tragedy at the Masked Ball over the Christmas period of 1913 and the fifth part, The False Magistrate, in June 1914.

These serials were not restricted to city audiences but travelled on the important Irish Animated Picture Company exhibition circuit established by James T. Jameson of the Rotunda. In his praise of Jameson in January 1914, the Bioscope’s Irish correspondent Paddy revealed that two of the What Happened to Mary episodes had recently been seen around the country: A Proposal Deferred had been at Tralee, while the twelfth and final episode, Fortune Smiles – receiving “considerable applause” – was on the programme at Galway. The YMCA hall in Queenstown was showing the fourth part of Fantômas, The Tragedy at the Masked Ball (Paddy). As such they came, no doubt to inhabit the dream and nightmare worlds of many Irish people.

References

Birchland, Robert. “What Happened to Mary?” Hollywood Heritage 18: 2 (Fall 1999). Hollywoodheritage.org. http://hollywoodheritage.org/newsarchive/Fall99/Mary.html. 19 Nov. 2013.

“Exclusives and Other Matters.” Bioscope 9 Oct 1913: 87.

“The First Movie Serial.” 100 Years Ago Today. http://100yearsagotoday.wordpress.com/2012/07/26/the-first-movie-serial/. 19 Nov. 2013.

“The Length of the Film: A Question of Policy.” Bioscope 7 Sep. 1911: 471.

“Man’s Leap to Escape Cinema Robbers.” Evening Herald 25 Nov. 1913: 1.

Paddy. “Pictures in Ireland.” Bioscope 22 Jan. 1914: 351.

“The Picture Houses: Rotunda Pictures.” Evening Telegraph 30 Sep. 1913: 2.

“Pictures at the Rotunda.” Freeman’s Journal 21 Oct. 1913: 9.

“The Rotunda.” Irish Times 23 Sep 1913: 5.

“Rotunda Living Pictures.” Irish Times 21 Oct. 1913: 5.

“Rotunda Pictures.” Dublin Evening Mail 23 Sep. 1913: 3.

“Rotunda Pictures.” Evening Herald 27 Sep. 1913: 9.

“Rotunda Pictures.” Evening Herald 30 Sep. 1913: 5.

“Rotunda Pictures.” Dublin Evening Mail  21 Oct. 1913: 2.

“Rotunda Pictures.” Evening Herald 25 Nov. 1913: 5.

Singer, Ben. Melodrama and Modernity: Early Sensational Cinema and Its Contexts. New York: Columbia UP, 2001.

Stamp, Shelley. “An Awful Struggle Between Love and Ambition; Serial Heroines, Serial Stars and Their Female Fans.” The Silent Cinema Reader. Ed. Lee Grieveson and Peter Krämer.London: Routledge, 2004.

“The Three Musketeers’” Evening Herald 18 Nov. 1913: 5.

Walz, Robin, and Elliott Smith. Fantômas. http://www.fantomas-lives.com/fanto6.htm. 28 Nov. 2013.

“Soul Stirring Views of the Cripples”: The (First) Irish National Pilgrimage to Lourdes

Bioscope 9 Oct. 1913, xb-c.

On Friday, 3 October 1913, the Irish Times reported that several Catholic clerics had attended a private viewing at the Rotunda, Dublin, of the film The First Irish National Pilgrimage to Lourdes and that the film would open to the public at the same venue the following Monday (“A Pilgrimage in Picture”). The preparations for and progress of the pilgrimage by over 2,000 Irish Catholics – including the miraculous cures of such pilgrims as Grace Maloney (“Miracle at Lourdes”) – were extensively covered in the press, and newspaper readers may also have been aware that the pilgrimage had been filmed because as many of the pilgrims prepared to depart on 8 September and arrived back on 19 September, some papers had reported that cinematographers were among them (“Lourdes Pilgrims,” “Home Again”).

The film at the Rotunda, therefore, had benefitted from much pre-publicity, and it sought to show cinemagoers the important elements of the pilgrimage in detail. It ran not the 5-10 minutes expected of a newsreel but – according to the Times – for “[n]early an hour,” with the Dublin Evening Mail putting its length in feet – the more popular way of expressing film length at the time – at 2,500 feet (“Rotunda Pictures”), or almost 42 minutes at the most common silent projection speed of 16 frames per second. The film “has many-sided interest for Dublin picture house patrons, most of whom had friends on the pilgrimage” (“Rotunda Living Pictures”), but the Rotunda sought to ensure the attention of its audience by setting them a puzzle: “Unique interest attaches to the film in that it shows an unknown lady, who experienced a cure, looking from a railway carriage window, and the management invite the co-operation of the public in identifying her” (A Pilgrimage in Picture”).

Such strategies to engage the Dublin and Irish audience would not have worked elsewhere, and other techniques would have been needed. Ads in the British trade journal Bioscope using such phrases as “Life-like Pictures of the miraculously Cured” and “Soul stirring views of the Cripples en route” show that the distributors suggested that exhibitors stress the miraculous and make disability into spectacle. Even emphasizing such attractions and given that Jameson had already secured the Irish rights, this film must have been difficult to sell in Britain except in areas with large concentrations of Irish migrants. In Ireland, much of the press coverage of the pilgrimage itself suggests that the spectacle of disability was less of interest than the miraculous cures. The Irish Catholic, for example – which never mentioned the film – devoted its lead stories on 4 and 11 October to medical confirmations of the cures.

Like the vast majority of early films made in Ireland – or anywhere else, for that matter – this film is believed to be lost. Nevertheless, the newspapers provide an account of its contents. A reporter for the Evening Herald, who had been at the press screening on 3 October, offered the most detailed description of the film. The scenes consisted of the following: “Pilgrims breaking journey at London and entering train at Victoria station; going on the special boats and scenes on board from Folkestone to Boulogne; Mass at the Madeline, Paris, outside the Madeline, brake loads of pilgrims; special trains leaving Bordeaux. Nearing Lourdes and panorama as seen from train; arrival at Lourdes and scenes of town and neighbourhood; tram ride up to Basilica; In Lourdes, general group; the first procession; on the way to the Grotto, and scenes at the Grotto and Basilica; portrait of Mdlle. Bernadette, and view of where she lived; the Calvary and monument; procession of the Blessed Sacrament; homeward bound – leaving Lourdes, and scenes at various places on the returning route” (“Lourdes Pictures”). One can only agree with the Herald reporter that the film thoroughly covered the event.

Pilgrimage ads W1 W2

Differences in exhibition strategies at the Rotunda for the Irish National Pilgrimage to Lourdes (left) during its first week and (right) during its second week; Evening Telegraph 7 Oct. 1913: 2, and Dublin Evening Mail 13 Oct. 1913: 4.

Despite its topicality and multiple attractions for an Irish audience, Jameson initially adopted an unusual exhibition strategy. Rather than integrating it into the Rotunda’s normally advertised times of 3pm (matinee), 6:45 and 9pm, he decided to show it apparently alone – or possibly with a reduced supporting programme – at two matinees at 2.45 and 4pm, and with the rest of the advertised programme “at the first evening houses, commencing at 6.45 p.m., on Tuesday, Wednesday, and Friday” (“Pilgrimage in Picture”). The 6:45 show on Monday, Thursday and Saturday and all the lucrative 9pm shows would offer a programme that did not include the pilgrimage film, and this other programme – headed by Mary in Stageland, the third part of the Mary Fuller serial What Happened to Mary – was advertised separately. Whether he had already booked the first programme before he became aware of the availability of the pilgrimage film or whether he believed that the audience for the pilgrimage film would not be interested in the films enjoyed by his regular audience, and vice versa, is not clear.

The film’s popularity appears to have surprised this canny exhibitor, who changed his exhibition strategy in the second week of the film’s run. His decision to run the film for a second week already demonstrated that he identified unusual interest in it, but for the second week, he integrated it into his regular 3pm, 6:45 and 9pm schedule. Predicting that the programme would “undoubtedly prove to be one of the most popular ever set before a Dublin audience,” the Freeman’s Journal reported that the “film has been reproduced at the Rotunda on the overwhelming and pressing requests of patrons, and that the management only justified itself in complying with the enormous demand was thoroughly testified by the approval shown” (“Rotunda Pictures”).

Ch4Two

Frank Leah’s caricature of Norman Whitten. Irish Limelight 1:10 (October 1917), p. 1.

The film was produced by the General Film Agency (later, the General Film Supply), a company run by Norman Whitten that seems to have some relationship with a London-based company of the same name. English-born, Whitten had worked with British film pioneer Cecil Hepworth in the early 1900s but moved to Ireland in the early 1910s. In 1917, he would found Irish Events, the first Irish newsreel, before also shooting such fiction films as the bilingual life of St. Patrick Aimsir Padraig/In the Days of St. Patrick (1920). One of Ireland’s most successful film producers of this period, he showed a remarkable ability to understand Irish cinema audiences. In 1913, he began advertising his services as a producer of advertising films and local topicals (films of local events). Whether he was commissioned to make the pilgrimage film or initiated the project himself is not clear, but he certainly had considerable cooperation from the pilgrimage organizers.

The Dublin papers were almost universally positive in their reviews of the film. Although also positive, the Daily Express’ review is notable for the writer’s attempts to draw a distinction between what we would now see as fiction and documentary (at least of a kind):

Pictures recording actual events which are unembarrassed are usually never so effective as those which are produced after continual experiment This however, does not apply to the same extent as regards the present pictures as it might in the case of other pictures. The climatic conditions at Lourdes are pre-eminently suitable for the cinematograph, and without exception the various events, which the pictures pourtray are shown with marked clearness and distinctness (“Lourdes Pictures at the Rotunda”).

The pilgrimage film was not as bad as the writer had experienced other factual film to be, but s/he clearly preferred fictional films, or at least films that allowed rehearsal of some kind. The discussion of climatic conditions was one often aired when anyone tried to explain why so few films were made in Ireland or why those that were made featured relatively poor cinematography.

The one piece of criticism made in relation to the film concerned the choice of musical accompaniment at the Rotunda. The Dublin Evening Mail‘s “Music and Drama” columnist commented at length on film music, arguing that “semi-neutral music is the most effective,” explaining that by this s/he meant “that the selections should be broadly in sympathy with the general character of the film” (“Music and the Drama.”). Exemplary of this was Sackville Picture House musical director Jack Larchet’s recent “dignified” selection of Mendelssohn’s Trio in D Minor and Shubert’s Unfinished Symphony to accompany Hamlet (Hepworth, 1913), featuring theatre star Johnston Forbes-Robertson. By contrast s/he found the accompaniment of the pilgrimage film at the Rotunda by the elsewhere much praised Irish Ladies’ String Orchestra, under the direction of May Murphy, “not only inappropriate but it was badly played. Gounod’s ‘Ave Maria’ was suitable enough if it had been well rehearsed, but Stephen Adam’s ‘Holy City’ and ‘The Star of Bethlehem’ are not sacred songs in the real sense of the word” (ibid). This kind of criticism, however, is indicative that picture houses would increasingly be held to the highest standards of entertainment.

References

“Home Again: Pilgrims Back in Ireland.” Irish Independent 20 Sep. 1913: 5.

“Lourdes Pictures.” Evening Herald 4 Oct. 1913: 6.

“Lourdes Pictures at the Rotunda.” Daily Express 4 Oct. 1913: 10.

“Lourdes Pilgrimage.” Irish Times 8 Oct. 1913: 4.

“Lourdes Pilgrims: 2,300 Irish Folk Will Travel.” Irish Independent 6 Sep. 1913: 6.

“Miracle at Lourdes: Girl from Killaloe Cured.” Evening Herald 13 Sep. 1913: 2.

“Music and the Drama.” Dublin Evening Mail 13 Oct. 1913: 7.

“A Pilgrimage in Picture.” Irish Times 4 Oct. 1913: 5.

“Rotunda Living Pictures.” Irish Times 14 Oct. 1913: 5.

“Rotunda Pictures.” Dublin Evening Mail 11 Oct. 1913: 7.

“Rotunda Pictures.” Freeman’s Journal 14 Oct. 1913: 9.

“The Wonder-Seeking Mind of the Peasant”

By October 1913, picture houses had begun to be a permanent presence not only in such Irish cities as Dublin, Belfast and Cork but also in towns with even as few as 5,000 inhabitants. In such places, the film show would be the first professionally produced mass entertainment available on a long-term basis. However, many towns still relied on travelling companies to bring professional entertainment of any kind, including film shows. Clearly, population was not the only factor, but it was very likely in 1913 that a town with 10,000 people or more would have had at least one permanent picture house, but only some towns of around 5,000 had a dedicated film venue, and most of the latter were likely to be served by travelling picture or picture-and-variety shows. However, market towns of 5,000 might have a dedicated picture house if they also had a good train service and a local person or persons with access to capital who saw the opportunities being exploited successfully elsewhere.

In early October 1913, Paddy, the Irish correspondent for the British trade journal Bioscope reported on a film-and-variety show by Clarence Bailey in Ballina, Co. Mayo:

To County Mayo is rather a far cry. Nevertheless, picture shows go there from time to time, and no touring show is thought so much about as the “livin’ pictur’” one. At Ballina recently, we had Clarence Bailey’s show, a mixture of variety and films. Some of the latter included the “Derby of 1913.” Wild West subjects naturally predominate in travelling shows of this nature, the breathless rush over the dusty plains appealing to the wonder-seeking mind of the peasant (Paddy).

This piece’s use of brogue and mention of “the peasant” was typical of Paddy’s humorous condescension in covering small-town and rural Ireland. Peasants are hicks who live in the far-away west, unsophisticated provincials who lap up Westerns and out-of-date news and in so doing, provide a telling contrast to the readers of Paddy’s column as well as demonstrating the increasing reach of the metropolitan film business. Nevertheless, Paddy also provides some unique details of film exhibition in the west of Ireland a century ago. Travelling shows such as Bailey’s are very difficult to track because they often did not advertise in the local newspapers of the towns they visited, and consequently, the newspapers – the source most likely to provide details of local reception – frequently ignored them unless something else newsworthy occurred. The September-October issues of the Western People and Ballina Herald do not mention, let alone give details of the programme. Clearly, Bailey was not in the first rank of Irish travelling exhibitors, which included the town-hall showman James T. Jameson and the fairground exhibitor John Toft. Bailey’s name is known to film scholars (Barton 14), but Paddy allows us to place him in Ballina showing Westerns and the newsreel of the Epson Derby that retained some interest four months after the race not only because of an abiding interest in horseracing among an audience who had not yet seen these moving pictures but also because this was the race at which suffragette Emily Wilding Davison was killed by King George V’s horse (some fascinating discussion of this case here and here).

Ballina had recently experienced its own suffragette controversy, when Irish Women’s Franchise League members Helen Chevenix and Clara Moser visited the town on 14 August to organize a town-hall meeting for 2 September. When the women held an impromptu meeting in the street, the conservative Protestant Balina Herald claimed that “though on the whole the crowd seemed sympathetic, some unruly parties kept interrupting, and on one occasion an egg or an orange – we don’t quite know which – was flung and narrowly missed one of the ladies” (“Lady Suffragettes in Ballina”). At the September meeting, the Western People explained that the women lost the sympathy of the largely nationalist audience by a “very ill-timed reference to the assistance ladies in the North were giving Sir Edward Carson in his swash buckling campaign against Home Rule [which] made many persons think that the lady who unburdened her mind in this manner came there to preach the cause of Unionism, under the guise of a Suffragette” (“A Suffrage Meeting”). The People strongly denied the “statement that the motor car conveying the Suffragettes and their friends was stoned as it left the hall after the meeting,” all that occurred being “confined to derisive booing and shouting” (ibid.). How these local incidents may have affected reception of the film, or how the film may have cast new light on the local events, or even which film of the Derby was shown is difficult to say, but the picture shows by travelling exhibitors such as Bailey provided the opportunity, at least, to re-examine them.

Toftpwp358

John Toft’s fairground cinematograph show at Tramore, Co Waterford, in 1901. From National Library of Ireland’s catalogue.

With a population of 4,662, Ballina did not have a dedicated venue at which such opportunities might arise on a regular basis. However, Ballinasloe, a town with the slightly larger population of 5,608 was in October 1913 awaiting the opening of a long-running, if not permanent, film venue. Although in the western county of Galway, Ballinasloe is located along the Galway-Dublin road and rail line, at the terminus of the Grand Canal. It is on the eastern border of that county, which means that it was and is nearer to the middle of the country than the west coast, and as such has long been an important meeting point between east and west, epitomized in its longstanding October fair, one of the oldest in Ireland. The town transport links and the fair’s large crowds drew travelling entertainers, so that in September 1913 alone, two travelling film companies visited before John Toft arrived to take part in the fair.

Cirque and Tofts Ballinasloe 1913

Circus and fairground shows with film: Morgan’s Cinema Cirque and Toft’s Amusements in Ballinasloe, autumn 1913. Ads for the East Galway Democrat 13 Sep. 1913 and 20 Sep. 1913.

Toft displayed a remarkable ability to manage publicity and consequently increase his audience. The East Galway Democrat praised his “readiness to aid every good work” that included his

“Benefit Night” this week in aid of the Temperance Hall, his generous subscriptions to the Nursing Fund, the Fund for the Poor, and the Gaelic League, as well as his kindness in giving the patients and inmates of our public institutions a little enjoyment. […] It is not to be wondered at that Mr Toft’s Amusements are well patronised, and that he makes friends wherever he goes (“Local Topics: Deservedly Popular Show”).

However, when Toft travelled on from Ballinasloe a few day after the end of the fair, local businessmen John Thomas Greeves-O’Sullivan and Timothy J Dolan opened a winter season of their Greeves-O’Sullivan and Dolan Picture and Variety Company, running at the Town Hall from 24 November and over the Christmas period. “No expense has been spared to provide first-class pictures,” the Democrat revealed, “and the machine to be used for the purpose of showing them is one of the latest on the market. An experienced operator has been engaged, and the Ballinasloe Orchestra will discourse selections during the entertainments” (“Local Topics: Picture and Variety Co. for Ballinasloe”).

Dec 20 1913 EastGalway Democrat

East Galway Democrat 20 Dec. 1913: 4.

The company advertised regularly in the press and were acknowledged with notices, including one on 6 December that appears to bear out their claim that they changed films nightly: “to-night (Friday) a grand feature film, ‘Heartt [sic] of the First Empire or The Days of Napoleon,’ a splendid Military Drama; Sunday 7th Dec., ‘The Kerry Gow,’ a three-reel Irish Drama, Monday, 8th Dec., ‘Woman’s Heart,’ and on Friday, 12th Dec., ‘District Attorney’s Conscience,’ a splendid emotional drama” (“Living Pictures”). Despite the use of “variety” in their name, the company appears primarily to have shown pictures and their variety seems to have been limited to selections from the orchestra between films, with the piano selections of Eddie Kelly being particularly singled out in one notice.

The use of such local resources as the orchestra for commercial gain was the main criticism of the company expressed in the press. In an exchange of letters with Greeves-O’Sullivan, the orchestra’s conductor James Roche refused to participate in the venture, explaining that although he had been working with orchestra for a year without remuneration, he was not prepared to continue unpaid “where the band was being used for a private commercial speculation” (“Correspondence”). Greeves-O’Sullivan replaced Roche with local hairdresser Patrick Burke and seems to have gone on using the orchestra, but the exploitation by local businessmen of such community resources as orchestras and town halls for their own profit did cause conflict elsewhere during this period in the development of cinema.

References

Barton, Ruth. Irish National Cinema. London: Routledge, 2004.

“Correspondence.” East Galway Democrat 13 Dec. 1913: 5.

“Lady Suffragettes in Ballina.” Ballina Herald 21 Aug. 1913: 3.

“Living Pictures.” East Galway Democrat 6 Dec. 1913: 5.

“Local Topics: Deservedly Popular Show.” East Galway Democrat 18 Oct. 1913: 4.

“Local Topics: Picture and Variety Co. For Ballinasloe.” East Galway Democrat 15 Nov. 1913: 5.

Paddy. “Pictures in Ireland.” Bioscope 2 Oct. 1913: 31.

Phelan, Martin. “Emigration.” East Galway Democrat 15 Nov. 1913: 7.

“A Suffrage Meeting.” Western People 6 Sep. 1913: 6.

Projecting Ulster Resistance, September 1913

Image

“A view of the scene today, 27th September 1913, at the Agricultural Show Grounds in Balmoral, where Sir Edward Carson reviewed a massive parade of Ulster Volunteers.” Illustrated London News, 4 Oct. 1913. Reproduced here from Century Ireland.

The organizers of Edward Carson’s  inspection of the Ulster Volunteer Force in Belfast on Saturday, 27 September 1913, made careful plans that this show of strength would leave nobody in Ireland, Britain or beyond in any doubt of Unionist opposition to Home Rule. Carson had been appointed head of the provisional Ulster government established at a meeting earlier that week, and the inspection was to give evidence of the growing army he could call on to resist attempts to impose a Dublin-based Home Rule parliament dominated by Ireland’s nationalist majority. These events were carefully stage-managed to ensure maximum publicity, with special accommodation made for the media. Under an elaborate headline decorated with unionist flags and emblems, the Belfast Newsletter’s lengthy report revealed that the “Pressmen were even more numerous on Saturday than at the demonstration held at Balmoral on Easter Tuesday, 1912, when Mr. Bonar Law, M.P., made an important speech; and the photographers were ubiquitous” (“Ulster Volunteer Force”). As well as in word and photograph, the proceedings would be recorded on film: “the cinematograph operators were also kept busy, but they were not properly tested until the troops came in sight. Then the machines began to work, and this week in nearly all the picture theatres in the United Kingdom views of the parade will be exhibited, and the electors of Great Britain, will have the opportunity of seeing for themselves what the Ulster Volunteers are doing in preparation for a great emergency” (“Ulster Volunteer Force”).

Panopticon Reopens Sep 1913

Advertisement for the reopening of the Panopticon. Belfast Newsletter 12 Sep. 1913: 4.

Although the local press was clear that this spectacle was not just for local consumption, prominent among the cinematographers were those engaged by Frederick Stewart, proprietor of the Panopticon Picture Theatre in Belfast’s High Street, and his primary audience was in the city. “Mr. Fred Stewart, of the Belfast Panopticon,” the Bioscope reported, “is supplying local topicals, and each day finds the seating capacity of his hall taxed to its utmost – despite the fact that he has only recently doubled the accommodation. Last Saturday he scored again by screening a film record of the review of the Ulster Volunteers. The picture, which was about 200 ft. long, was shown by Mr. Stewart within four hours after the event took place, a piece of work which for smartness and expedition has not been eclipsed locally” (“Jottings from Ulster”). The Newsletter offered some more precise details, claiming that Stewart was “entitled to great credit for being the first to exhibit pictures of the Review of the Belfast Division of Ulster’s Volunteer Force on Saturday, the films being in use at 8.40 p.m., about a couple of hours after the proceedings at Balmoral had come to a termination. It was gratifying to all patrons of yesterday’s entertainment to see those delightful views, which convey a very fine impression as to the strength and general effect of the display by one section of the loyalist army (“The Panopticon,” Newsletter).

Although this suggests that the Panopticon’s clientele was as unionist as the readership of the Newsletter; the account of the exhibition of the film by Belfast’s main nationalist daily, the Irish News, indicates that the showing was sufficiently low key to be treated as news rather than celebratory spectacle. “Whatever one may think of that demonstration as a political incident,” it observed, “it was undoubtedly a news item of some interest, and credit is due to Mr. Stewart, the popular manager of the Panopticon, for his enterprise in arranging to have the affair filmed and shown on the screen as early as nine o’clock on Saturday night” (“The Panopticon,” Irish News). However, after this praise of a local exhibitor, the reviewer devoted more attention to Florence Lawrence’s role in The One Good Turn, pointing out that the actress was no longer with the Vitagraph Company and was rumoured to be considering a series of films in Ireland in 1914.

Grosvenor Drink

Advertisements for cinematograph shows at many of Belfast’s Protestant halls, including the City YMCA (at which the film of Carson’s review of the UVF would be shown on 27 Sep.) and the Grosvenor Hall, which is . Belfast Newsletter 13 Sep. 1913: 6.

The militant Ulster unionism on display at Balmoral was also Protestant, and the Protestant churches’ attitude to the cinema helps to explain the prominence of the cinematograph in the mediation of this event. Unlike a commercial picture house that might aim to appeal across both Catholic nationalist and Protestant unionist communities in order to maximize its audience, church halls only appealed to one side of the politico-sectarian divide. By 1913, many of Belfast’s Protestant church halls added the exhibition of moving pictures to their Saturday social activities. Although some Irish Catholic halls – such as the Gillooly Memorial Temperance Hall in Sligo – showed films (Condon), Protestant organizations embraced film exhibition far more wholeheartedly. The second venue that showed Stewart’s film of Carson’s review at Balmoral was the City YMCA Hall, where the audience would have broadly shared religious and political views. The Newsletter‘s review of this exhibition noted that “the great audience in the Y.M.C.A. Hall were surprised and delighted to witness a splendid series of moving pictures of Sir Edward Carson and the march past of the volunteers,” which they greeted “with loud cheers, again and again renewed” (“Smart Cinematograph Work”).

Despite the historical interest of the Carson film, cinema culture in Belfast was not dominated by films of current events. Preachers at the halls sometimes used films to highlight religious subjects, as the Methodist minister Robert Ker did when he explained “the lessons of the great picture, ‘The Curse of Drink’” before it was screened at Belfast’s Grosvenor Hall on 13 September 1913 (“Grosvenor Hall”). An understanding that Belfast audiences would appreciate a film with a temperance theme may have contributed to the Panopticon’s showing of The Temptation of Drink beginning on 22 September.  A strong additional – if it was not primary – reason was that this film featured Danish star Asta Nielsen; Stewart had also chosen Nielsen’s Spanish Blood to reopen the extensively refurbished Panopticon on 12 September. If nationalist and unionist journalists and their readers inevitably disagreed on the value of political films, they agreed on the drawing power of such star actresses as Asta Nielsen and Florence Lawrence.

References

Condon, Denis. “’Brightening the Dreary Existence of the Irish Peasant’: Cinema Transforms Leisure in Provincial Ireland.” Early Popular Visual Culture 11.2 (2013): 126-39.

“Grosvenor Hall.” Ad. Belfast Newsletter 13 Sep. 1913: 6.

“Jottings from Ulster.” Bioscope 9 Oct. 1913: 143.

“The Panopticon.” Belfast Newsletter 30 Sep. 1913: 11.

“The Panopticon.” Irish News 30 Sep. 1913: 8.

“Smart Cinematograph Work.” Belfast Newsletter 29 Sep. 1913: 7.

“Ulster Volunteer Force.” Belfast Newsletter 29 Sep. 1913: 8.

Watching Gaelic Games on Screen in 1913

With a large degree of continuity with a century ago, many more people will watch today’s GAA All-Ireland football final at Croke Park between Dublin and Mayo live on television than will attend the game. Despite the Cork’s Evening Echo’s comment in February 1913 (citing an article in Popular Mechanics Magazine) that a “prediction may safely be made that in the near future provision will be made for moving pictures in the home,” live coverage and a kind of domestic moving pictures that suited the event-based nature of sport would still be some 50 years off (“Films for Families”). Nevertheless, Gaelic games’ fans around the country did watch moving pictures of matches in their local picture house days or weeks after they were played.

Image

A film of the 1912 Munster Hurling Final between Cork and Tipperary, held at Dungarvan on Sunday, 27 October 1912, was shown at the Assembly Rooms Picturedrome the following Wednesday and then moved on to Limerick and Wexford. Evening Echo 28 Oct. 1912: 2.

Unlike today’s game, however, Gaelic games were highly politicized in the 1910s, and the GAA, with branches in every parish in the country was the strongest and most popular nationalist cultural organization. So the gathering of a local audience to watch the film of a game prolonged the demonstration of popular nationalist sentiment that the match itself represented. With such a potential audience, GAA matches drew the attention of several local picture house owners, most prominently James T. Jameson – who ran the Rotunda and a circuit of provincial venues – and Alex McEwan, a Cork-based impresario, who operated from the Assembly Rooms Picturedrome.  When Cork beat Tipperary at the Munster hurling final in July 1912, McEwan arranged to have it filmed, and the Evening Echo recorded the local interest when he exhibited it beginning the following Wednesday: “[v]iews of every passage of the exciting and scientific contest are shown, and the loud and frequent applause which was heard at intervals during Wednesday night’s performance testified to the great enjoyment that was derived by all present” (“Assembly Rooms, Cork ”). It would travel on to McEwan’s picture house in Limerick and other venues.

Cork v Tipp CE 22 Sep 1913

The 1913 film of the Munster hurling final between Cork and Tipperary at the Assembly Rooms Picturedrome had to compete with more moving-picture competition. Cork Examiner 22 Sep. 1913: 4.

This week in 1913 saw not the All-Ireland football final, but the Munster hurling final, which again featured Cork and Tipperary and was played at Dungarvan on Sunday, 21 September. Cork fans would have known from word of mouth and newspaper reports that the Cork team did not repeat its success against Tipperary, but they did not have as long to wait for the film to appear on local screens. Given Cork’s involvement and the success of these films seemingly regardless of result, McEwan had arranged to film the match for his local audience and first exhibited it at the Picturedrome beginning at 3pm on the Monday of the week, the afternoon after the match. He also needed a spectacle to compete against the five picture houses that had opened since last he had shown the Munster final, not least the newly opened Coliseum, which was heavily advertising its first exclusive feature, The Battle of Waterloo.

Gaelic football films in 1913 were a Kerry story, as is so often the case with Gaelic football itself. In early 1913, the GAA held a special tournament, the Croke Memorial, to fund the purchase of the land at Jones’ Road, Dublin, for their headquarters. In a thrilling replay, Kerry beat the All-Ireland champions Louth, and this match was filmed by James T. Jameson. In Tralee, Kerry’s largest town, Jameson exhibited at the Theatre Royal, which he held on a long lease. Although he showed the film in Dublin and Cork first, particular celebration greeted its exhibition in Tralee:

On Wednesday evening the members of the Killarney and East Kerry section of the famous Kerry team motored to Tralee to see the moving pictures of the famous match at the Theatre Royal. The motors were kindly lent by Messrs. Green and Casey, whose cars were always at the disposal of the team.

The leading followers of the team in Tralee took the opportunity of the visit of the Killarney men to give them a hearty reception after their glorious victory. There was a large and representative gathering, and songs, recitations and toasts were given. As the motors passed through the town they received a tremendous ovation (”The Team at Theatre Royal”).

References

“Assembly Rooms, Cork: Munster Hurling Final.” Evening Echo 34 Oct. 1912: 2.

“Films for Families.” Evening Echo 28 Feb. 1913: 2.

“The Team at Theatre Royal, Tralee.” Kerryman 5 July 1913: 1.

The Flictoflicker Girl

Irish Worker

he masthead of the Irish Worker incorporated idealized depictions of Irish men and women at their labours.

We are often told that labour leader Jim Larkin was against drinking, one of the main leisure pursuits of working-class Irish people, but little is said about his attitude or that of the wider labour movement to cinema. At least in terms of sheer chronology, the rise of the Irish labour movement paralleled the rise of cinema, with a burst of activity in the late 1890s, followed by a major resurgence in the early 1910s. What did labour leaders think about the cinema, this developing cultural institution that seemed so attractive to workers?

During the 1913 Lockout, labour leaders did not see cinema as a medium of agitation, an accessible way of disseminating their ideas. They did, of course, use popular media to agitate, educate and organize, but the popular agitational medium of choice was the press. Nevertheless, the references to cinema in the Irish Worker, the newspaper edited by Larkin from 1911 to early 1914, indicate that people in the labour movement were thinking about the new visual medium. Most of these references suggest that they thought about cinema in fairly straightforward ways. It was a source of income in the guise of the advertisements for the Irish Cinema in Dublin’s Capel Street, the only ads for an entertainment venue that appeared in the paper on a regular basis. It was the occasion of a parody of prominent opponents of radical labour – including Independent newspaper proprietor William Martin Murphy and picture-house owners who were also members of Dublin Corporation, J. J. Farrell and Lorcan Sherlock, the then Lord Mayor – who were said to have attended a special screening of Dante’s Inferno at the Camden Picture House on 10 February 1913 (“Farrell’s Inferno”). Beginning on 22 September, the film would have another week’s run at the Camden, accompanied by a special orchestra. And it was a new type of workplace where the more equitable worker-employer relations being demanded elsewhere also had to be fought for, as they would be when the Theatre de Luxe – another Camden Street picture house – was picketed in late September 1913 following a worker’s dismissal for union activity.

Camden PH Irish Life Dec 1912

An ad for the Camden Picture House in December 1912, showing both its streetfront – with doormen, plants, and cashbox – and auditorium.

The purpose of “The Flictoflicker Girl,” however, is much less straightforward. This short story was written by “Mac,” a pseudonym of Andrew Patrick Wilson, who also frequently contributed to the Irish Worker as “Euchan.” Scottish-born Wilson was active in Delia Larkin’s Irish Workers’ Dramatic Group, and he later managed the Abbey before returning to make significant contributions to Scottish theatre and film (“Who Fears to Wear the Blood Red Badge?”). “The Flictoflicker Girl” appeared on page one of the Worker on 23 August, just a few days before the tram strike that precipitated the Lockout, sharing the front page with articles reviewing George Edwardes’ Gipsy Love, a musical comedy playing at the Gaiety Theatre (Euchan), and analyzing the use of the term “respectability” as a way denigrating trade unionists (Shellback). Both of these articles drew out the immediate political implications of popular culture and language for Dublin workers. The extraordinary focus on culture in this issue suggests that the union was offering workers a Horse Show Week special in all but name. 

“The Flictoflicker Girl” was more oblique in its cultural critique than the accompanying articles. It tells the story of Charlie Payne, who falls in love with the screen image of Daphne Wildrew, the (fictional) Flictoflicker company’s leading lady. When he sees a film in which she gets married and is then abused by her husband, he is first consumed by jealousy and then so overcome by a range of emotions that he has to leave the picture house before the film is over and catch an early tram home. He is flabbergasted to find that the only other occupant of the carriage is Daphne who is “over for local scenes,” but he s traumatized again when she takes his declaration of love as a joke and is met at her stop with a kiss by the dastard from the film.

The story is fascinating for many reasons, but it is particularly intriguing as a unique source of information about the reception of cinema in Ireland at this early point in its institutional development. It addresses its readers – working-class trade unionists – as more sophisticated picture-house patrons than Charlie Payne, whose flight from the city-centre picture house to the suburbs marks him out as middle class and whose foolish fascination with the screen is not excused by youth; an opening paragraph carefully ages him to “that hazy period when men cease to be regarded as eligible and have not yet secured the comfort and dignity of being described as old bachelors.” However, like Charlie, who “never went to theatres, and music halls were places he detested,” readers are assumed to share his “distinct liking for picture palaces,” at least to the extent that they must have a good knowledge of what goes on there to understand the story. Perhaps his connoisseurship, his love of Westerns produced by the Flictoflicker Company, is laughable, yet it was doubtless more so for readers who know that films were already highly codified into genres – of which the Western was the most popular; “no picture programme nowadays is considered complete if it does not include a cowboy film,” as a reviewer in the Dublin Evening Mail commented (“Rotunda Pictures” 9 Sep. 1913) – and that branding by production companies was well established.

Similarly, Charlie’s infatuation with the Flictoflicker Girl would have been topical for readers familiar with the crazes for the Biograph Girl and the Vitagraph Girl, actresses only later famous under their own names Florence Lawrence and Florence Turner, respectively. Indeed, a month after “The Flictoflicker Girl” was published, the Rotunda Pictures broke “new ground as far as Dublin picture houses are concerned” by beginning to show the city’s first film serial, the 12-part Edison serial What Happened to Mary, starring Mary Fuller (“Rotunda Pictures” 23 Sep. 1913). “[A]ll who have seen the opening scenes of Mary’s adventures,” the Dublin Evening Mail reviewer commented, “will be eager to know more about this fascinating actress” (“Rotunda Pictures” 27 Sep. 1913). It is likely, however, that many of the workers who had read Mac’s story in August would have been unable to afford to sit fascinated by Mary Fuller at the Rotunda screen in late September 1913.

References

Euchan. “The Love of Ronance.” Irish Worker 23 Aug. 1913: 1.

“Farrell’s Inferno.” Irish Worker 15 Feb. 1913: 3.

Mac. “The Flictoflicker Girl.” Irish Worker 23 Aug. 1913: 1.

“Rotunda Pictures.” Dublin Evening Mail 9 Sep. 1913: 5.

“Rotunda Pictures.” Dublin Evening Mail 27 Sep. 1913: 3.

Shellback. “The Value of Respectability.” Irish Worker 23 Aug. 1913: 1.

“Who Fears to Wear the Blood Red Badge?” Irish Times 11 Sep. 2013.

Screening the Lockout (?)

Dublin tramway workers pass the Rotunda, one of the city’s most important picture houses. (“Dublin Tramwaymen’s Strike.” Dublin Evening Mail 27 Aug. 1913: 2.) A different view of this picture house can be found here.

A hundred years ago, on Tuesday, 26 August 1913, the labour dispute known as the Dublin Lockout began when just before 10am, some 200 motormen and conductors of the Dublin United Tramway Company abandoned their trams in the city centre. The tram strike would prompt the Dublin Employers’ Federation – led by the tram company’s chairman and owner of the Irish Independent and Evening Herald newspapers William Martin Murphy – to lock out workers affiliated with Jim Larkin’s Irish Transport and General Workers’ Union. Riots, the arrests of union leaders, demonstrations and vicious police baton charges followed. Newspapers played an important part in this dispute – and in how we remember it a century later; see Century Ireland – but what about cinema?

As early as 1907, cinema was being called the art form of the working class (Patterson), an accessible and relatively cheap form of not just entertainment but also information about the world in moving pictures that did not require a high level of literacy. Although Dublin had just a few film venues before 1910, the new medium of cinema very quickly came to have a significant place in Irish society in the early 1910s. By August 1913, Dublin had three times more picture houses than it did theatres, and half of the theatres also showed fiction films and newsreels on a regular basis as part of their variety programmes. Picture houses were not only located in the city’s business core like the theatres but also in residential areas and in the suburbs and townships adjacent to the city. They often therefore relied to a greater extent than the theatres on the patronage of local audiences. However, these picture houses were also businesses, in which a dichotomy between worker and employer also existed.

As such, activity in Dublin’s picture houses during the last week of August into September 1913 demonstrates something of how the new cultural institution of cinema would mediate the momentous Irish events of the 1910s, and how the institution would be shaped by these events in turn. As regards programming, only the Rotunda in O’Connell/Sackville Street (both names were used at the time, with the preference usually based on whether ones politics were nationalist or unionist) appears to have allowed unfolding events to influence its choice of films. For the three days (the usual length of a cinema programme) from 1-3 September, the Rotunda showed the American film The Labour Struggle (1913), made by Kalem, a film production company particularly well known in Ireland because of the many films they had shot in the country. However, The Labour Struggle had nothing to do with Ireland. Although a reviewer of another timely choice of production that week, the play The Labour Leader at the Queen’s Theatre, commented that “visitors will not see much resemblance between the hero of the play and the local product” (“The Queen’s Theatre”), another writer took allegorical meaning from the conclusion of The Labour Struggle:

If its conclusion were to be interpreted in one sense the raging fire against which by mutual help the employer and employes in the end fought successfully may be taken to picture anarchy. When both sides to the struggle came to recognise the peril which threatened them, they ceased to quarrel, and, turning their strength against the common foe, they subdued it, and then taking a juster measure of one another it looked from the last film as if they were likely “to live happily together ever after” (“The Rotunda”).

How Dublin workers and employers might – Metropolis-like – identify a common foe, the writer does not speculate, and a happy ending to the dispute must have seemed remote to anyone walking the city’s streets. In any case, the film’s engagement with radical labour politics would likely have been diluted not just by its conclusion but also by its appearance on a bill with the live telephatic performer La Somna, a screen adaptation of Ivanhoe (IMP, 1913), and two film comedies featuring Vitagraph star John Bunny.

Sep 1 1913 DEM Rotunda Labour Struggle

Advertisement for the Round Room Rotunda showing Kalem’s The [Great] Labour Struggle and a local film of the Neptune Rowing Club. Dublin Evening Mail 1 Sep. 1913: 4.

Apart from fictional representations produced elsewhere, local film producers could have filmed the demonstration themselves to produce a local news film. Norman Whitten had set up a company in May – with an office at 76 Talbot Street (“Irish Enterprise”) – to take such films. James T. Jameson and his sons, including Ernest who managed the Rotunda – but Ernest had got married on Thursday 28 August, so perhaps he deserves congratulations and the benefit of the doubt – had been shooting such films for a decade. Tellingly perhaps, neither Whitten nor Jameson caught on film Jim Larkin’s famous address to the proclaimed demonstration of workers in O’Connell Street on 31 August or the notorious baton charge that followed it, despite the fact that both had business addresses on or just off that street. The bills at Jameson’s picture houses had long been known for their local films. During the week of 25-30 September, both the Rotunda and the Jameson-run Town Hall Rathmines had shown films of each day of the prestigious Dublin Horse Show. And in lieu of a local strike film, The Labour Struggle was accompanied at the Rotunda by a film of a social event at the Neptune Rowing Club, “a local event of direct personal interest to numbers of the citizens” (“The Rotunda”), but those citizens were likely to have been the middle-class audience Jameson had long courted.

Quo Vadis Phoenix ET 9 Aug 1913

For Horse Show Week 1913, Dublin’s Phoenix Picture Palace revived Quo Vadis? Evening Telegraph 9 Aug. 1913: 2.

Other exhibitors more reliant on a working-class audience do not seem to have modified their bills in response to the strikes even to the extent that Jameson did. The Phoenix Picture Palace on Ellis Quay widely advertised the fact that it was showing Quo Vadis? (Cines, 1912) for the whole of Horse Show Week; in April, the Phoenix had been the first Dublin picture house to show the Italian spectacular. A similar taste for a full week of spectacle to attract well-heeled Horse Show visitors inspired the Dame Street Picture House to book The Life and Works of Richard Wagner (Messter, 1913), which allowed the house orchestra to accompany the silent film with a different Wagner selection at each performance. Other programmes from picture houses that advertised in the newspapers at this time – the Town Hall, Rathmines, the World’s Fair Varieties, the Mary Street Picture House, the Picture House, Sackville Street (called the “O’Connell Picture House” by the nationalist press), the Grand, the Volta, the Theatre de Luxe, the Camden Picture House, the Clontarf Electric Theatre and the Assembly Picture Hall, Serpentine Avenue – show no immediate impact of the Lockout.

Although the picture houses largely failed to represent the early days of the Lockout on screen, the impact of the struggle for workers’ representation that was being fought out in the streets was also felt in the auditorium, projection booth and cash box. Dublin projectionists had organized themselves into the Irish Cinematograph Operators’ Association and initially affiliated themselves with the National Association of Cinematograph Operators (“N.A.C.O. Dublin Branch”). However, in order to represent themselves in solidarity with other picture house workers, the projectionists later affiliated instead with the National Association of Theatrical Employees (NATE). As a result, even the unskilled cinema workers were able to make strong demands for fixed wages to the cinema owners at a special meeting of the Irish Cinematograph Exhibitors’ Association in early September: “In the case of the doormen this should be 26s. for the first doorman, 20s. for the second, and 18s. for the third. It was also proposed to give the inside attendants 12s. per week, the cash-box girl getting 15s” (“Pictures in Ireland”). The cinema owners were not altogether happy with these proposals, and by mid-September, NATE members would be picketing the Theatre de Luxe in Camden Street (Rockett 43). But that is a story for another day.

References

“Irish Enterprise.” Bioscope 12 June 1913: 781.

“N.A.C.O. Dublin Branch.” Bioscope 29 May 1913: 623.

Patterson, Joseph Medill. “The Nickelodeons: The Poor Man’s Elementary Course in the Drama.” Saturday Evening Post 23 November 1907: 10+.

“Pictures in Ireland.” Bioscope 4 September 1913:

“The Queen’s Theatre.” Evening Telegraph 2 Sep. 1913: 2.

Rockett, Kevin and Emer. Film Exhibition and Distribution in Ireland, 1909-2011. Dublin: Four Courts, 2011.

“The Rotunda.” Evening Telegraph 2 Sep. 1913: 2.

Passion on Screen: Easter 1912

Easter was a busy period for Ireland’s entertainment venues, of which cinemas were a growing part by 1912. Appropriately religious-themed films were a popular choice with cinema managers at Christmas and Easter, and a Passion Play film played in several Dublin cinemas and halls in the run-up to Easter. The Rotunda, the base for James T. Jameson’s Irish Animated Picture Company, was exhibiting a different kind of spectacle: the Kinemacolor film of the Delhi Durbar, which celebrated the coronation of King George V and Queen Mary.

When the Galway Cinema Theatre opened its doors in William Street on Easter Monday, 8 April 1912, it was not to present a programme of films but to offer the public a Wild-West play, The Cowboy’s Revenge.