Shadow Soldiers Flickering on a Screen: Irish Cinema and the Beginning of World War I

Provincial War Pics

These ads appeared in the Dublin Evening Mail 7 Aug. 1914: 2; and 18 Aug. 1914: 2.

“It is ever so much more a patriotic thing to go down the quays and give the soldiers a good send-off than it is to sit in a darkened picture house watching, perhaps, ‘shadow soldiers’ flickering on a screen,” reported Paddy, the Ireland correspondent of the British cinema trade journal Bioscope in August 1914 explaining the falloff in attendance at Dublin’s picture houses at the start of the Great War. “[T]he fact that the Lord Mayor of Dublin had to publicly ask the people through the medium of the Press, to refrain from causing a block on the quays and assist in getting the soldiers embarked more expeditiously shows how matters stand” (Paddy, 13 Aug., 673). Mobilization affected the cinema and its relationship with the popular audience in various ways. Those who lined the Dublin quays, Paddy suggested, were particularly the popular audience who would otherwise have occupied the picture houses’ cheapest – usually three-penny or 3d. – seats. Although Frederick Sparling, manager of Phibsboro’s Bohemian Picture Theatre, reported brisk business, “he experienced a great falling off in the attendances at the 3d. seats, and he expected that receipts generally would show a drop for a little time” (ibid).

Paddy claimed that the effect in Ulster was quite different, with the outbreak of the war bringing unionist and nationalist audiences together in the face of a common enemy. “[T]he one-time rivals now fraternise,” he observed, “and quiet, law-abiding and gaiety-loving citizens are now taking their pleasures with less sadness than had been their wont during the two gloomy years from which Ireland has just emerged” (Paddy, 13 Aug., 675). Unfortunately, this somewhat unlikely harmony would be short-lived because the difficulties of procuring enough flax and other raw material for Ulster’s factories would mean that mill workers, “the backbone of the support of the cinema in Ulster as in other manufacturing centres,” would be placed on half-time working at half-pay, leaving “nothing to spend on amusements of any description” (ibid).

Actuality films of the war appeared on the cinema programme alongside such  fiction film as D. W. Griffith's Judith of Bethulia (US: Biograph, 1914).

Actuality films of the war appeared on the cinema programme alongside such fiction film as D. W. Griffith’s Judith of Bethulia (US: Biograph, 1914). Dublin Evening Mail 24 Aug. 1914: 2.

Nevertheless, Irish picture houses attempted from a very early point in the war to provide shadow soldiers on the screen for their audiences, and not only working-class ones. On 7 August 1914, the Dublin Evening Mail carried the first of a series of unusually large ads for the Picture House, Grafton Street and the Picture House, Sackville Street showing films depicting “the latest developments of the War, day by day.” Both of these cinemas were owned by the London-based chain Provincial Cinematograph Theatres, which also ran the less-salubrious Volta in Mary Street and Belfast’s Picture House, Royal Avenue. The company promoted its venues – and particularly the recently renovated and extended Grafton on Dublin’s most prestigious shopping street – as offering luxuries suitable for prosperous city-centre shoppers. Strollers who stopped into the Grafton’s public café might be induced to see the war pictures by a sign that indicated which of the six-to-eight films typically on a cinema programme was currently playing in the auditorium.

Judith (Blanche Sweet) prepares to behead Holofernes in Judith of Bethulia.

Judith (Blanche Sweet) prepares to behead Holofernes in Judith of Bethulia.

Although such passersby or Evening Mail readers arrested by the prominent ads continued to be offered a programme of films after the outbreak of hostilities, they seem to have been presented with an overwhelming number of war-themed films. The Grafton featured England’s Menace (Britain: London, 1914), a “stunning naval drama,” for the week beginning 10 August, the six-day run representing twice the usual period for which a film was shown. For the first three days of the following week, the Grafton exhibited Maurice Elvey’s In the Days of Trafalgar (Britain: British and Colonial, 1914), supported by a programme that included the first part of the British Army Film (Britain: Keith Prowse, 1914), the second part of which ran in the latter half of the week on a bill headed by The Spy, or The Mystery of Capt. Dawson (1914), a detective drama involving the stealing of plans for a new quick-firing gun. The Belgian War Scenes advertised on 24 August were said to have come “from actual photographs [i.e., films] taken in Belgium on Thursday last,” and these played on the programme with D. W. Griffith’s Judith of Bethulia (US: Biograph, 1914), an adaptation of the biblical Book of Judiths story of war and decapitation.

Provincial was not the only cinema proprietor to show actual war footage – Dublin’s Rotunda, Phoenix and Bohemian all advertised their latest war films, as did many others in newspapers or through more ephemeral forms such as posters and handbills that no longer survive. Provincial, however, made a special effort to exhibit the actualities in programmes with other kinds of war-themed films to cater for – or indeed, help to create – a patriotic war fever. Given the recentness of the war, none of the fiction films just mentioned concerned the current conflict with Germany, nor did the British Army Film, a documentary about ordinary life in the army that was made before the war and that had attracted a protest in March. There was nothing new in popular culture assembling and re-presenting pre-existing elements in a new combination that served the prevailing ideology, particularly at a time of crisis. The live music that accompanied silent film in picture houses of the 1910s could add further jingoism. There were precedents for the use of film in war-time patriotic shows as early as the Boer War, but the popular audience in many parts of Ireland had often been vocally resistant to such anti-Boer/pro-British jingoistic shows (Condon).

What had changed between the turn of the century and the 1910s, however, was cinema’s place within the mediascape in Ireland as elsewhere. By 1914, Ireland had a large number of picture houses that provided news alongside dramatic entertainment. Although picture houses could not match the newspapers’ detailed coverage of topical events, newsreels from the front provided by such companies as Pathé and Gaumont offered something the press could not: moving images of battle sites and the people who fought in the war. Because newsreel scenes recorded on film needed to be physically transported from the front, their newsworthiness had dissipated. Some picture theatres, including the Grafton and Sackville, entered into agreements with telegraphic wire services to offer instantaneous messages during shows, a phenomenon that bears resemblance to a Twitter feed. One ad for these picture houses informed the public that “[a]rrangements have been completed with the Central News Agency for a complete service of telegrams from the Front, to be supplied to this Theatre. As the news arrives it will be immediately thrown on to the screen” (“The War”).

As the war began, commentators in the press debated cinema’s place among other media. To some, it was an absurd form. “In a city picture house, a man tells me,” confided Dublin’s Evening Herald columnist The Man About Town in mid-August 1914,

he has just acquired some curious and too little known facts about the Roman Empire. It would appear that the Caesars were in the habit of decorating their apartments with busts of Dante (which certainly showed remarkable foresight on their part), while their consorts sought relaxation by perusing printed volumes, handsomely bound. Verily, to live is to learn, but seeing is not always believing.

Seeing the past – or present – in the form of the “cineanachronisms” provided in the picture houses was not to be believed by this canny man about town. At least not always.

Other commentators took a more considered but not uncritical view of what had become the country’s most ubiquitous theatrical entertainment, reaching parts of small-town, rural and suburban Ireland that had never had regular professional theatrical entertainment before. By the end of 1914, Dublin Corporation approved licences for 25 premises to show films, with two or three others also under consideration. A small group of these were the theatres – the Theatre Royal, Tivoli Theatre, Empire Theatre and Queen’s Theatre – that had been showing films for two decades or more as part of their mainly live theatrical entertainments. The rest were dedicated picture houses in which the main entertainment was the projection of recorded moving pictures onto a screen, with the live elements limited to musical accompaniment, vocalists who sang between films, and in some venues, one or more variety acts. “Personally, I think we are carrying the picture business to excess,” opined the Dublin Evening Mail’s “Music and the Drama” columnist H.R.W. “The opening of theatres [i.e., picture houses] in the suburbs has much to commend it, but the many additions to the already large number of picture houses in the city is rather risky enterprise” (“War and the Drama”). This was not just a problem among competing picture house owners, but also among theatres proprietors because “ [t]he increasing popularity of the Picture Theatre is making the future of the drama and the music hall a serious problem” (“The Invasion of the Film”). H.R.W. felt that Dublin theatre managers had allowed this to happen by offering increasing amounts of music-hall entertainment and neglecting drama:

the vast public which desires something romantic and dramatic has been catered for by the activity of picture theatres, which, with their cheapness, the casual nature of the performances, and the liberty of smoking, has earned for them a considerable degree of popularity. (Ibid.)

By the outbreak of the war, cinema had become a truly mass medium, providing both news images and dramatic entertainment in a very particular setting. Even without overt propaganda films, individual picture houses or cinema chains could in their choice of films, music and other elements of their programmes present the war in ways that influenced the popular audience that governments needed to prosecute the war. If the Irish popular audience was indeed crowding the quays waving off Irish soldiers, it seemed likely that they would return to the picture houses to cheer on the screen’s shadow soldiers.

References

“Belgian War Scenes.” Advertisement. Dublin Evening Mail 24 August 1914: 2.

Condon, Denis. “Receiving News from the Seat of War: Dublin Audiences Respond to Boer War Entertainments.” Early Popular Visual Culture 9:2 (May 2011), pp. 93-106.

H. R. W. “Music and the Drama: War and the Drama.” Dublin Evening Mail 3 Aug. 1914: 2.

—. “Music and the Drama: The Invasion of the Film.” Dublin Evening Mail 27 Jul. 1914: 4.

The Man About Town. “Cineanachronisms.” Evening Herald. 13 Aug. 1914: 2.

Paddy. “Pictures in Ireland.” Bioscope 13 Aug. 1914: 673-5.

“The War: Picture House News Service.” Advertisement. Dublin Evening Mail 12 Aug. 1914: 2.

The Long and Short of the Irish Cinema Programme in Early 1914

The May 2014 announcements by US television networks of the shows that would make up the autumn schedules was just the latest instance of a process that had been going on for a century, albeit in a slightly different form. At the end of May 1914, the British trade journal Bioscope carried an article on “the Selig company’s immense production, ‘The Adventures of Kathlyn,’ which will be released in thirteen parts on alternate Mondays, commencing on Monday, July 27th, the first part being about 2,950 ft. in length, and each subsequent part 2,000 ft” (“The Selig Serial Film”). The article noted that the two-week (rather than one-week) gap between episodes was uncommon, but “it is unlikely that this somewhat unusually prolonged interval will prevent the public from following the story from beginning to end with the most lively and unwavering interest.” This article did not mention that the series had been released in America at Christmas 1913.

Kathlyn II ad Bio

Ad for the second episode of Selig’s The Adventures of Kathlyn appeared in the Bioscope in early June, offering cinema owners the opportunity to plan their autumn schedule. This episode puts Kathlyn among wild animals, but then “[n]o important Selig film would be really complete without it wild animal performers” (“The Selig Serial Film”).

With their feisty heroines, the serial-queen dramas were an extraordinary phenomenon of the 1910s that has already been discussed here. However, what is interesting in the Bioscope article is the degree to which the serial-queen phenomenon was underplayed and instead its similarities to other serials was stressed: “‘The Adventures of Kathlyn’ is to be a connected record of various amazing episodes in the strange career of an adventurous American girl, a feature in which it is identical, curiously enough with most of the other serial pictures already produced” (ibid). Although the gender of the main protagonist is, of course, mentioned, the writer of this article is more interested in reflecting on the way that filmmakers had expanded the dramatic form. “The producer of picture plays has not only created an entirely new form of art,” s/he argued,

he has also invented several original forms in which to present that art to the public First of all he gave us tabloid drama, offering us tragedies and comedies of every character more closely compressed than any we had seen before. This did not exhaust his versatile imagination, however, and, having experimented freely with plays of all shapes and lengths, he ends by giving us serial drama, thus completing his chain of novelties, which includes both the longest and the shortest plays on record. (Ibid.)

Cinema, for this writer, could encompass works of varying lengths. However given that debate in the trade in May 1914 was again cohering around the “long film,” it’s questionable how harmonious the evolution of the film programme had actually been. The debate on the composition of the programme had been going on with some heat since 1911, when films of more than one, 1000-foot reel or 15 minutes began to appear in noticeable numbers. In September 1911, the Bioscope’s editorial writer had pointed out that “[i]t may be that occasionally a lengthy film deserves its number of feet and proves a big attraction, but this very fact serves to emphasise our assertion – that variety is the key-note of the success attained by the cinematograph show” (“The Length of the Film”). At that point, a long film was any film of three reels or more, running over forty minutes. A programme consisted – and continued to consist for some time – of a variety of shorter subjects.

Bioscope ad for Keystone that includes for the first time an image of Chaplin, “the famous English pantomimist”; 14 May 1914: xxx.

Bioscope ad for Keystone that includes for the first time an image (here very indistinct) of Chaplin, “the famous English pantomimist”; 14 May 1914: xxx.

In May 1914, the Bioscope’s editorial writer seemed again to be leaning towards variety and against the long film:

For a considerable time the question of the long film has been a problem responsible for much perturbation amongst the members of the British cinematograph industry. At its first coming we were all – or most of us – enthusiastically in favour of it; now, by the usual swing of the pendulum, a large proportion of us seems to be against it. The truth is that we have scarcely had time to adopt towards it any final and settled attitude at all. (“The Long Film.”)

In fact, by 1914, it was clear that “[t]he long film is good, and, in the end, the public (especially the most intelligent and best paying sections of it) wants what is good” (ibid). It was possible in Dublin in late 1913 and early 1914 for a film to fill the two hours that a picture-house programme was expected to last, as The Messiah (France: Pathé, 1913) had recently done over Easter at Dublin’s Rotunda. It was even possible for an exceptionally long film to rearrange the screening times at a picture house, as The Three Musketeers (Les Trois Mousquetaires; France: Film d’Art, 1912) had done at Dublin’s Phoenix Picture Palace in November 1913, when the over-three-hour film necessitated cutting the usual three shows a day to two. The long film was good, but the short film was still ubiquitous and popular. For the week running from 29 June to 4 July 1914, the Phoenix’s “programme for the first half of the week contains seven films that will take two hours to unspool, the star film being a Lubin two-reel society drama entitled ‘Out of the Depths’” (“Phoenix Picture Palace”). The Rotunda’s programme for the second half of that week consisted of five films: The Flaming Diagram (US: IMP, 1914), A Deal with the Devil (Denmark: Nordisk, 1914), Broncho Billy’s True Love (US: Essanay, 1914), Mabel’s Strange Predicament (US: Keystone, 1914) and the Pathé Gazette (“Rotunda Pictures,” DEM). Although Mabel’s Strange Predicament also featured Charlie Chaplin, for Dublin newspapers Mabel Normand was the biggest star: “this little lady is the leading comedienne of filmland” (ibid).

Valentine Grant and Sidney Olcott posing for a publicity still during the shooting of their 1914 Irish films. http://irishamerica.com/wp-content/uploads/2011/12/19_Grant_Olcott.jpg

Valentine Grant and Sidney Olcott posing for a publicity still during the shooting of their 1914 Irish films. http://irishamerica.com/wp-content/uploads/2011/12/19_Grant_Olcott.jpg

Variety was an issue for Ireland’s few film producers, as well as for exhibitors anxious to underline the local elements of moving-picture entertainments. Long films were being made in Ireland in 1914. Sidney Olcott would visit for the last time that summer for the fifth year in a row and would again base himself near Killarney in Co. Kerry. At the same time, Walter Macnamara, the Waterford-born filmmaker best known as the writer-producer of George Loane Tucker’s white-slave drama Traffic in Souls (US: IMP, 1913), was in Ireland shooting the location scenes of his Irish historical epic Ireland, a Nation (US: Macnamara, 1914).

Using labour leader Jim Larkin's name as an attention grabber, Butler & Sons offered to act as Irish agents for British film companies; Bioscope 28 May 1914: 976.

Using labour leader Jim Larkin’s name as an attention grabber, George Butler & Sons offered to act as Irish agents for British film companies; Bioscope 28 May 1914: 976.

It was in actuality and newsreel subjects that Irish-based filmmakers (as distinct from the US-based Olcott and Macnamara) were active and, it seemed, thriving. Among the most prominent of these was Norman Whitten of the General Film Supply (GFS) who, the Bioscope reported in late May, was forced to move to new and larger premises at 17 Great Brunswick (now Pearse) Street, Dublin, because of increasing business, including in local topicals. The premises “are at present being fitted up, and will include laboratories with the latest machinery for film development, also a very fine showroom” (“Items of Interest”). Earlier in the month, Paddy, the Bioscope’s Ireland correspondent, had praised GFS’s topical of the Curragh races, which was the work of Benny Cann, a cameraman whom Whitten had recently employed. Cann had been through three wars, most recently the Balkans war (Paddy, 7 May). At the start of August, Paddy was reporting that Cann was again leaving Ireland for Serbia (Paddy, 6 Aug.).

Review of the Rotunda programme that mentioned the rapturous reception of the political film The Annual Pilgrimage to Wolfe Tone's Grave; Evening Telegraph 23 Jun. 1914: 2.

Review of the Rotunda programme that mentioned the rapturous reception of the political film The Annual Pilgrimage to Wolfe Tone’s Grave; Evening Telegraph 23 Jun. 1914: 2.

In moving to Great Brunswick Street, Whitten was helping to make that street the centre of the film and theatre businesses in Dublin. Among the other prominent film companies there was Rotunda proprietor James T. Jameson’s Irish Animated Picture Company at #185. Jameson showed GFS topicals, and it is likely that GFS filmed the topical of the demonstration by insurgent nationalists on 21 June at the grave of 1798 Rebellion leader Wolfe Tone. When shown at the Rotunda on a bill that included Chaplin’s Making a Living, The Annual Pilgrimage to Wolfe Tone’s Grave “was received with possibly the greatest of applause yet extended to any film previously shown at this house, and especially the portion containing the march of the Irish Volunteers to the Graveside” (“Rotunda Pictures,” ET). Such topics were not just the preserve of insurgent nationalists, as has already been seen here. On the 28 May, Paddy reported that the Unionist Ulster Volunteers’ “‘Procession at Ardoyne’ was filmed on the 10th inst., and shown at the West Belfast Picture Theatre during the week (Paddy, 28 May).

Not all film businesses were thriving by mid-1914, even in the film-mad city of Belfast. “Jotting from Ulster” on 7 May reported rumours of a new picture house on High Street, Belfast, a few doors from the Panopticon, and like it, a conversion of a furniture warehouse. However, the new cinema was “for the purpose of catering for the large body of patrons who showered their money so extensively upon the now defunct St. George’s Hall” (“Jotting,” 7 May). In losing the St. George’s Hall, Belfast had lost one of its first picture houses. Jottings had reported in November 1913 that the company “Entertainment Halls, Limited, have abandoned the pioneer palace of Belfast – St. George’s – the directorate having been unable to satisfy the requirements of the corporation” (“Jottings,” 13 Nov).

Neverthlesss, as the second half of 1914 began, both Belfast and Dublin were experiencing diversity in their range of picture houses and the nature of the programmes they provided.

References

“‘The Adventures of Kathlyn’: Selig Inaugurates New Series.” Motography vol. X, no. 13 (Christmas 1913): 459-60.

“Items of Interest.” Bioscope 28 May 1914: 900.

“Jottings from Ulster.” Bioscope 13 Nov. 1913: 589; 7 May 1914: 633.

“The Length of the Film: A Question of Policy.” Bioscope 7 Sep. 1911: 471.

“The Long Film.” Bioscope 7 May 1914: 569.

Paddy. “Pictures in Ireland.” Bioscope 7 May 1914: 629; 28 May 1914: 959; 6 Aug. 1914: 543.

“Phoenix Picture Palace.” Dublin Evening Mail 27 Jun. 1914: 3.

“Rotunda Pictures.” Evening Telegraph 23 Jun. 1914: 2.

“Rotunda Pictures.” Dublin Evening Mail 27 Jun. 1914: 3.

“The Selig Serial Film: ‘The Adventures of Kathlyn.’ Part 1.: ‘The Unwelcome Throne.’ Bioscope 21 May 1914: 837.

A Happy and Appropriate Synchronism: Passion Films at Easter 1914

The release of Darren Aronofsky’s Noah (US: Paramount/Regency/Protozoa/Disruption, 2014) on cinema screens around the world in the run up to Easter 2014 is a distribution strategy at least a century old. “As a Passion Play,” wrote a reviewer  in Dublin’s Evening Telegraph of the latest release at the Rotunda’s in early April 1914, “‘The Messiah’ holds one with its intense impressiveness and pathos, and its exhibition just at this holy season is a happy and appropriate synchronism” (“‘The Messiah’ at the Round Room Rotunda”). This synchronism – or well-established distribution and exhibition strategy – was familiar to cinemagoers of the 1910s who would have seen the practice of releasing biblically based films for this religious festival as entirely unremarkable. In fact, this practice reproduced in a new medium the centuries-old Christian tradition of performing passion plays at Easter. Filmic passion plays were among the first moving pictures (Cosandey passim), and they were so popular that The Messiah shown in Dublin in April 1914 was the 1913 remake (dir. Maurice-André Maître) by French company Pathé of its La vie et la passion de Notre Seigneur Jésus-Christ, which the company had first produced in 1903 and again in 1907 (Abel 319-20). And this was just the output of one – albeit large – production company.

Jameson

Rotunda manager James T. Jameson as he appeared in a caricature in the Bioscope in November 1911.

Easter Monday fell on 13 April 1914, but James T. Jameson, director of the Irish Animated Picture Company, and his son, Ernest, who managed the Rotunda, had begun the run up to Easter much earlier. In early March, Jameson senior had secured the Irish rights to two long “exclusives”: The Messiah and Spartacus, or the Revolt of the Gladiators (Italy: Pasquali, 1913) (“Items of Interest”). In its review of Spartacus at the Rotunda in the week beginning 23 March, the Dublin Evening Mail compared it to Quo Vadis? (Italy: Cines, 1912), the Italian epic that had been the biggest hit of 1913 and that had been available to Dublin audiences as lately as 2-7 March at the Camden Picture House (“Rotunda Pictures”). However, The Messiah was a more important film for the Rotunda than Spartacus. For one thing, it was longer; Spartacus shared its bill with the comedies The Awakening at Snakesville (US: Essanay, 1914) and When Cupid Takes in Washing (US: Lubin, 1914), but The Messiah was the only thing on the Rotunda’s programme for the two weeks beginning Monday, 30 March. As well as this, because it depicted the life of Christ, The Messiah had the potential to be as controversial as From the Manger to the Cross (US: Kalem 1913) had been the previous year. The superiority of The Messiah was emphasized by the Evening Telegraph, which urged “any person who witnessed “From Manger to Cross to pay a visit to the Rotunda and see what a drastic and extraordinary difference can be introduced in the treatment of the same subject, and more especially the grandeur of its colouring” (“‘The Messiah’ at the Round Room Rotunda”).

The Messiah was certainly a success at the Rotunda. Quoting figures supplied by the Rotunda management, the Telegraph revealed that by the Saturday of the first week of its run, it had been seen by over 22,000 people, “including a considerable proportion of the clergy of every denomination, and there have been nothing but the highest eulogies expressed by everybody who had the pleasure of seeing this marvellous production” (ibid). Paddy, the Irish correspondent of the British trade paper Bioscope, speculated that the audience for the full two-week run would number 50,000, commenting that the film “easily surpassed anything of the kind ever seen in Dublin, and the special music, so brilliantly rendered by Miss May Murphy’s Irish Ladies’ orchestra, added to the reverent screening of this great film” (Paddy). Although Jameson offered a new bill from Easter Monday featuring Christopher Columbus (US: Selig, 1912) and a film of the Grand National Steeplechase, he brought back – purportedly due to popular demand – The Messiah by the end of that week for selected matinees and early evening shows until Friday, 24 April.

This success of the passion films and such Italian historical epics as Quo Vadis? and Spartacus points to the existence of types of quality filmmaking based on high-cultural criteria. The Rotunda had long pursued a middle-class audience by promoting its film shows as both educative and entertaining, but Jameson had usually favoured programmes of shorter films – and some live variety acts – rather than a single long film. A review of the Rotunda in early March had stressed cinema’s multiple attractions:

The elaborate production of cinematograph films shows how much this form of entertainment has grown in public favour. Unlike skating rinks, living pictures seem to have come to stay. They supply an easy means of transporting oneself for a time from the uneventful round of daily life. Sitting in a comfortable seat, the spectator can in a moment travel from China to Peru, from the waste of the open sea to the sun-bathed mart of some Eastern town; he can witness fire and flood and return safely to a good supper by his civilized fireside (“Irish Animated Picture Company”).

The Rotunda had aimed to provide such a variety of attractions with multiple films in its two-hour shows, but the Italian epics could provide a range of spectacles in one film, as well as a patina of high-cultural value associated with classical education. As adaptations of literary works, Quo Vadis? – from Henryk Sienkiewicz’s novel – and The Last Days of Pompeii (Gli ultimi giorni di Pompeii; Italy: Ambrosio, 1913) – promoted as Lord Lytton’s great work” when it played at the Camden Street Picture House in the week beginning 20 April (“Camden Street Pictures”) – could benefit from recognition by middle-class audiences, as well as bestowing cultural prestige on the film and the picture house at which it was shown. Among other significant literary adaptations on exhibition in Ireland at Easter 1914 was Cines’ Antony and Cleopatra (Italy, 1913), a story that prospective spectators at the Opera House in Derry were informed “has been variously dealt with by many famous writers, including the immortal Shakespeare” (“Easter Amusements”).

Edison Talking Pictures at the Picture House, Royal Avenue, Belfast. Belfast Newsletter 3 Apr. 1914: 1.

Edison Talking Pictures at the Picture House, Royal Avenue, Belfast. Belfast Newsletter 3 Apr. 1914: 1.

The extent to which a shared or imposed set of cultural values deriving from literary culture, classical education and Christian doctrine was the source of the popularity of The Messiah or the Italian epics is difficult to say definitively without some discussion of how images of these circulated more widely (Uricchio and Pearson). Certainly, the promotion of such films as respectable by the trade press, newspapers and other forms of picture-house promotion did not prevent other cultural forces from continuing to attempt to impose their own control on cinema and its audiences. 

Easter 1914 seemed to be a particularly auspicious time for Irish nationalists. This point was well expressed in the nationalist Evening Telegraph, in which an editorial observed that

this will be the last Easter before Home Rule becomes the law, for the Home Rule Bill will reach the Statute Book in the course, probably, of the next five or six weeks. It is well that Easter should herald the coming of Ireland’s resurrection, for in the Christian sense it symbolises the Resurrection (“Easter”).

Christianity here meant the Catholicism of the Telegraph’s readership and of the majority of Dublin Corporation’s dominant nationalist faction. With Home Rule apparently imminent, more militant forces within the church were determined that cultural policy reflect a Catholic ethos, regardless of how this might affect the business interests of certain Catholic nationalist councillors.

Lord Mayor Lorcan Sherlock came under criticism from Catholic church-based groups in early March when he showed reluctance to introduce local censorship of films – the Corporation “are satisfied, as indeed are so many other civic bodies, with the verdict of the Board of Trade Censor” – or close picture houses on Sundays – “‘They have been,’ he said, ‘patronised to an extraordinary extent on Sunday by the working people of the city’” (“Picture Theatres: Conditions of Licensing”). Responding in a letter to the Telegraph, William Larkin, who had recently been praised rather than fined by a magistrate for protesting loudly during a theatre show, wondered whether or not the general public were “to be left at the mercy of the Corporation in the matter of taste in living pictures” whose “educational value […] in Dublin at present are nil” (“Sunday Pictures: For Working People”). He left no doubt that lay Catholic organizations would not let the matter rest:

Does his lordship know that the United Sodalities of Dublin (male and female) are out for reform of the picture theatres? Does his lordship know that the United Confraternities of the city are out for the same object? And does he also know that the Theatre Reform League of Dublin (which will later embrace all of Ireland) are on the watch against the class of production that has flooded our capital for some time now? (ibid).

Although Larkin and those named lay organizations would lead the campaign, priests and bishops lent the support of the hierarchy. A letter from a Father Gleeson calling for “an Irish National Censor, who understands the hearts and minds of the Irish people” accompanied Larkin’s  (“Letter from Father Gleeson”). In April, the Lord Mayor “stated that Archbishop Walsh was not in favour of closing picture houses on Sunday, but he thought that a limit should be placed in the hours of opening so that there would be no interference with the freedom of persons to attend divine worship.” Under pressure from both inside and outside the Corporation, Sherlock “was writing to Archbishop Walsh asking him whether he would take upon himself the responsibility of suggesting what type of censorship should be put into operation” (“Picture Theatres: The Archbishop’s Views”).

Belfast Newsletter 9 Apr 1914: 9.

Ad for the newly opened Great Northern Kinema in Belfast Newsletter 9 Apr. 1914: 9.

Larkin ended his letter on Dublin picture houses with some architectural criticism by remarking that “the building themselves are not even decent looking” (“Sunday Pictures: For Working People”), but Easter for Belfast’s picture houses was notable for its openings of distinct contributions to the city’s streetscape. The latest addition to Belfast’s substantial tally of picture houses was the Great Northern Kinema in Gt. Victoria Street, which opened in the first week of April, a little over a week after the 23 March opening of the Crumlin Picture House on the Crumlin Road. The Kinema, “[t]his new, most picturesque , and artistic home of the Moving Picture Art,” was located beside the Gt. Northern railway station, as well as on some of the city’s major tram lines (“Belfast’s Newest and Most Up–to-date Picture House”). No single film seemed to dominate the picture house programmes over the holiday period in the same way as The Messiah did in Dublin. At the “luxurious and attractive” Kinema, “[t]he star film during the early part of the current week is a two-reel drama entitled ‘Silent Heroes’” (US: Broncho, 1913) (“Kinema House”). The city’s most highly publicized cinema offerings were Edison’s Talking Pictures at the Picture House, Royal Avenue, where they were joined in the week beginning Easter Monday by a programme that included Selig’s Christopher Columbus. The different relationship between the churches and cinema is suggested by the fact that several of the Protestant halls – the CPA Assembly Hall, the Grosvenor Hall, the City YMCA and the People’s Hall – offered not only their usual Saturday cinematograph shows but also special film shows on Easter Monday and Tuesday.

References 

Abel, Richard. The Ciné Goes to Town: French Cinema, 1896-1914. Berkeley: U of Califronia P, 1994.

“Belfast’s Newest and Most Up–to-date Picture House.” [Ad.] Belfast Newsletter 9 Apr. 1914: 9.

“Camden Street Pictures.” Evening Telegraph 21 Apr. 1914: 6.

Cosandey, Roland, André Gaudreault and Tom Gunning, eds. An Invention of the Devil? Religion and Early Cinema. Sainte-Foy and Lausanne: Éditions Payot/Laval UP, 1992.

“Easter.” Evening Telegraph 11 Apr. 1914: 4.

“Easter Amusements.” Derry Journal 13 Apr. 1914: 8.

“Irish Animated Picture Company.” Irish Times 10 Mar. 1914: 5.

“Items of Interest.” Bioscope 12 Mar. 1914: 1109.

“Kinema House.” Belfast Newsletter 14 Apr. 1914: 9.

“Letter from Father Gleeson.” Evening Telegraph 11 Mar. 1914: 5.

“‘The Messiah’ at the Round Room Rotunda.” Evening Telegraph 4 Apr. 1914; 7.

Paddy. “Pictures in Ireland.” Bioscope16 Apr. 1914: 313.

“Picture Theatres: Conditions of Licensing.” Evening Telegraph 10 Mar. 1914: 3.

“Picture Theatres: The Archbishop’s Views.” Evening Telegraph 20 Apr. 1914: 3.

“Rotunda Pictures.” Dublin Evening Mail 24 Mar. 1914.

“Sunday Pictures: For Working People.” Evening Telegraph 11 Mar. 1914: 5.

Uricchio, William and Roberta E. Pearson. Reframing Culture: The Case of the Vitagraph Quality Films. Princeton: Princeton UP, 1993.

“Growing in Favour to an Enormous Extent”: New Media, Ireland 1914

A little after 7pm on Friday, 6 February 1914, architect and inveterate theatregoer Joseph Holloway and his niece Eileen O’Malley arrived at Dublin’s Gaiety Theatre to find that the parterre was already full and there was standing room only in the upper circle. They decided not to stand for that evening’s final performance of the pantomime Jack and the Beanstalk, which was a benefit for comedian Jay Laurier, the actor who played Miffins. Instead they walked to the Nassau Street corner of Grafton Street to take a tram to the Dorset Picture Hall where they spent the evening watching a series of “interesting” but unnamed pictures (Holloway). It’s not clear why they passed the other picture houses along the tram route across the city to favour the Dorset, but Holloway seems to have taken a liking to the Dorset, having seen Kissing Cup (Britain: Hepworth, 1913) there with Eileen on 2 January and The Child from the Sea alone on 28 January. He had also recently seen Germinal (France: Pathé, 1913) at the Princess Cinema in Rathmines and the show of Kinemacolor films at the Queen’s Theatre.

Handbill for films at the Dorset during the week of 15-21 June 1914 with three changes of programme.

Handbill for films at the Dorset during the week of 15-21 June 1914 with three changes of programme. National Library of Ireland.

Holloway’s diary entries on his visits to Dublin’s picture houses are both unique and frustrating, providing the only sustained first-hand account by an Irish cinemagoer of this period but also offering merely tantalizing details of his visits. This contrasts markedly with his often lengthy comments on the city’s theatrical shows, many of which he saw on their opening night. Although he was committed to the theatre, he had also become since 1910 – almost without realizing it himself, it seems – a regular picture-house patron. Although more detail on goings-on in cinemas from an audience member’s point of view would certainly be welcome, the way in which going to the picture house had become such a mundane activity is fascinating. In his diary, Holloway notes significant films alongside theatre shows at the start of a week and often integrates a film show into his schedule, sometimes choosing a film but often choosing to see whatever was on at a favoured picture house.

Holloway and other cinemagoers would have increasing choice as 1914 progressed. “Dublin has not by a long way stopped in its career of opening picture houses,” reveals Paddy in the trade journal Bioscope in early February 1914. He mentions plans to open 18 more cinemas in the city, with plans for eight already approved.

There is no doubt that some of these new fry will pay, because they are to be built in districts badly provided for in the matter of theatres, but when I hear that it is proposed to open three new houses in Grafton Street, and two more in Sackville Street, I wonder what will happen. (Paddy, 5 Feb).

Comments on the growing popularity of Dublin picture houses were not limited to the trade papers. “There can be no gainsaying the popularity of picture theatres in the Irish metropolis,” comments Irish Times columnist the Clubman. “They seem to be always crowded and their proprietors must be making plenty of money out of them. Of course, the ‘man in the street’ will tell you that ‘the pictures’ are only a ‘craze,’ but they are a craze which will, I think, live for some time in Dublin, at any rate (“Dublin Topics”).

It was not just in Dublin, and it would not be a passing craze. In mid-January 1914, the Bioscope’s “Jottings from Ulster” columnist noted that the

Belfast Corporation cinematograph inspector, Mr. Campbell, reported at the last meeting of the Police Committee, that on Christmas Day, Boxing Day, and the 27th ult., 124,087 persons patronised the fourteen picture theatres in the city. These figures show an increase of about 15,000 as compared with Christmas, 1912, It is of considerable interest to note that 124,000 is roughly one-third of the entire population of Belfast; it may, therefore, be taken that the cinema is growing in favour to an enormous extent. (“Jottings,” 15 Jan.)

These are very interesting figures, adding some statistical support to the impression conveyed by Holloway’s diary and newspaper and trade-press articles. It remains more difficult to discern a hundred years later the degree to which individual films that appear to do so actually address such important issues as women’s suffrage, the labour movement and Home Rule. These questions might without too much distortion be phrased in the language of 2014 as concerning the way in which new media engage with questions of the changing nature of work, gender inequality and national sovereignty.

Asta Nielsen as suffrage activist Nelly Panburne being force fed in The Suffragette (1913).

Asta Nielsen as suffrage activist Nelly Panburne being force fed in The Suffragette (1913).

Women’s suffrage was one of the most prominent political questions of the 1910s, kept in the headlines by suffragette activism, including that by the Irish Women’s Franchise League. Suffragettes in Ireland – but not Irish suffragettes – had most directly used the new cinema technologies as a form of protest on the evening of 18 July 1912, when as part of a wider protest, English suffragettes Mary Leigh, Gladys Evans and Lizzie Baker had attempted to set fire to Dublin’s Theatre Royal by igniting the highly combustible nitrate film in the theatre’s cinematograph box between evening shows. “Had the lighted matches come in contact with the films, the substances of which are, of course, highly inflammable, a terrible disaster might have to be chronicled” (“Serious Suffragette Outrage”). For this and for a hatchet attack on British prime minster HH Asquith’s carriage, in which Irish nationalist MP John Redmond was injured, Leigh, Evans and Baker were sentenced to prison terms in Mountjoy Jail, where they joined eight Irish suffragettes and began a hunger strike.

Belfast's Panopticon advertises Asta Nielsen in The Suffragette (1913).

Belfast’s Panopticon advertises Asta Nielsen in The Suffragette (1913); Belfast Newsletter 3 Jan. 1914: 1.

Events such as these were fictionalized in the German film The Suffragette (Projektions AG, 1913), which offered Irish audiences the rare opportunity of seeing suffragettes on screen treated as something other than just comedy. Featuring the Danish star Asta Nielsen as Nelly Panburne – modelled on Christabel Pankhurst – the film shows how Nelly protests by breaking shop windows; is force-fed when she goes on hunger strike in prison; and carries a bomb intended to kill Lord Ascue, a British minister modelled on Asquith opposed to women’s rights. The film attempts to contain its radical energies with a romantic subplot that sees Nelly save Ascue  from the bomb and marry him. Despite the closeness of the film to actual events, the Belfast Newsletter commented that when it was exhibited in January 1914 at the Panopticon Picture Theatre, it “creates great merriment. Asta Neilson, described as the greatest of all picture artists, is seen at her best” (“Panopticon”).

Carson v Redmond
The confrontation between Irish unionists and nationalists had become such a part of popular discourse in Britain in early 1914 that this ad for films that had nothing to do with Ireland could expect to draw attention by using the names of Edward Carson and John Redmond as if they were prize fighters. Bioscope 12 Mar. 1914, p. 1186.

Perhaps the importance of the political events of a different kind in Belfast was among the factors that inclined the Newsletter towards downplaying a fictional representation of the suffrage movement. To keep up pressure on Asquith’s government, Edward Carson again visited Belfast In mid-January 1914 to rally unionist opponents of Irish home rule and review the massed ranks of the Ulster Volunteer Force prepared violently to resist the imposition of home rule. Such nationalist newspapers as Dublin’s Evening Telegraph and Belfast’s Irish News presented unionist demonstrations as a farce and drew attention instead to the counter-demonstration in Belfast led by nationalist MP Joseph Devlin (“Carson Comedy Co.,” “U.V.F. Comedy,” “Mr. Devlin, M.P., in West Belfast”). The unionists, however, again proved themselves more competent with the new cinematic medium. A newsreel camera was again in Belfast to record and relay images not of Devlin but of Carson, and this time, it was operated by Dublin-based Norman Whitten, who filmed the demonstration for Weisker Brothers, a firm to which he had recently affiliated (Paddy, 29 Jan.). Paddy commended Whitten for having the film of Carson ready to screen at Belfast’s Picture House, Royal Avenue on the evening of the rally (ibid).

Of more immediate concern to Dublin’s media from mid-January to early February was the end of the Lockout with the defeat of the striking workers. For the first three days of the week beginning Monday 19 January, the Evening Telegraph’s notice for the Phoenix Picture Palace recommended A Leader of Men, “dealing in a thrilling and sensation manner with an organised strike in a big shipbuilding industry. It is decidedly a picture that will appeal strongly to all at the present time” (“Phoenix Picture Palace”). On the same day, the Telegraph was reporting the “Collapse of Strike: No Food and No Money: Mr. Larkin Advise Men: To Go Back to Work: But to Sign No Agreement” (“Collapse of Strike”). If that drama was too close for comfort to current events, audiences could also enjoy more diverting material on the same bill in the dramas Fortune’s Turn and The Dumb Messenger and the comedies The Honeymooners, When Love Is Young and Cartoons, Mr PiffleAs well as this, to whom and in what way the film would appeal is not clear given that it is unlikely many of the workers impoverished by months of strike could have afforded to attend.

Nevertheless, as cinema continued to develop and picture houses occupied more spaces on the Irish streetscape, films would attract audiences not only by providing escape but also by confronting – both directly and obliquely – important political issues.

References

“Carson Comedy Co.: Performing in Belfast To-Day.” Evening Telegraph 17 Jan. 1914: 6.

“Collapse of Strike.” Evening Telegraph 20 Jan. 1914: 3.

“Dublin Topics by the Clubman.” Irish Times 31 Jan. 1914: 4.

Holloway, Joseph. Holloway Diaries. National Library of Ireland. 6 Feb. 1914: 295.

“Jottings from Ulster.” Bioscope 15 Jan. 1914: 263.

“Mr. Devlin, M.P., in West Belfast: Great Rallies of the Progressive Forces Hear Inspiriting Addresses.” Irish News 19 Jan. 1914: 5-6.

“Phoenix Picture Palace.” Evening Telegraph 20 Jan. 1913: 2.

Paddy. “Pictures in Ireland.” Bioscope 29 Jan. 1914: 454.

Paddy. “Pictures in Ireland.” Bioscope 5 Feb. 1914: 547.

“The Panopticon.” Belfast Telegraph 6 Jan. 1914: 9.

“Serious Suffragette Outrage: Two Attempts to Set Fire: To the Theatre Royal: An Explosive Used: A Panic Avoided.” Freeman’s Journal 19 Jul. 1912: 6.

“U.V.F. Comedy: Parade of the East Belfast Regiment: Inspection by Sir E. Carson.” Irish News 19 Jan. 1914: 7.

“Entering More and More into the Everyday Life of the Community”: Irish Cinema at the Beginning of 1914

The record television audiences who watched the opening of the new season of the BBC’s Sherlock on New Year’s Day 2014 were doing what a significant portion of the Irish cinema audience had done a hundred years before (Barraclough). Several Irish picture houses began 1914 by showing Georges Tréville’s 1912 Franco-British production of The Beryl Coronet, the third of his Sherlock Holmes films for Éclair. Like the other film series of 1913, the Holmes series generated substantial publicity based on its relationship to a written text. A notice for the run of the first of the series, The Speckled Band, at Dublin’s Phoenix Picture Palace in November 1913 stressed that the series had “been produced under the personal supervision of Sir A. Conan Doyle” (Phoenix Picture Palace). The attractions for cinema owners and audiences of the adaption of a popular literary source were obvious:

The adventures of Conan Doyle’s great creation, Sherlock Holmes, are always fascinating, and the stories were literally devoured by readers as they issued from the press, and so great was the interest they compelled that they were many times reread. Their appearance now in picture form is certain to prove an immense attraction (ibid).

The New Year’s bills at Provincial Cinematograph Theatres’ Picture House, Sackville/O’Connell Street, Dublin and Picture House, Royal Avenue, Belfast were topped by The Beryl Coronet.

Amusement ads, Belfast Newsletter, 3 Jan. 1914.

Amusement ads, Belfast Newsletter, 3 Jan. 1914.

Although the importance of serials indicates one of the continuities in Irish cinema at the beginning of 1914, changes were also apparent. In his Christmas column, the Irish Independent‘s literary critic Terence O’Hanlon focused on the growing ubiquity of cinema. Surveying developments in the cinema industry around the world, he concluded:

That cinematography is entering more and more into the everyday life of the community is an obvious fact. Already it is playing an important part in commerce and education, in addition to its merits as a public entertainer. […] Each successive year will see further developments in the science, and additions to the long list of uses to which it has already been adapted (O’Hanlon).

Although O’Hanlon stresses commerce, education and science here, the most obvious manifestation of the cinema for ordinary people in Ireland was the increasing appearance of picture house on the streetscape of cities and towns. The Lockout of workers in Dublin had meant that building work on new picture houses – including the extensive renovations to Provincial’s luxurious Picture House, Grafton Street and two new premises in Phibsboro, the Phibsboro Picture House and the Bohemian Picture Theatre –  had halted in that city, but this was not the case in Belfast. In its 1 January issue, the Bioscope heralded the arrival of two new picture houses in Belfast at the turn of the year (“Two New Halls for Belfast”). Both the Clonard Picture House on the Falls Road and the Central Picture Theatre in Smithfield opened on 22 December in time for the increased business at Christmas.

Map of Belfast in 1915 showing Clonard Picture House, Central Picture Theatre and Picture House, Royal Avenue.

Map of Belfast in 1915 showing Clonard Picture House, Central Picture Theatre and Picture House, Royal Avenue.

Managed by W. J. Hogan, the Clonard had a facade executed in the Renaissance style and was praised for its ventilation and use of natural light. Its decorative features included a lobby finished in marble and terrazzo flooring and wood-panelled walls. Once patrons had been enticed inside, they could all enjoy an unobstructed view of the screen and an orchestra that included musician playing “piano, 1st and 2nd violins, bass, clarionet and trombone [who] co-operate in a delightful manner in accompanying the pictures” (ibid).

A less-elaborate conversion of a  former jewellers, the Central ensured that it attracted as much of the attention of passersby as possible with an impressively lit facade:

The front is illuminated by hundreds of tiny coloured lamps and three powerful arcs the latter being hung from specially designed brackets, while on the roof is a large electric sign, with the words, “Picture Theatre” done in gold. The sign is of script pattern, and is so arranged as to be easily visible from the main thoroughfare of the city – Royal Avenue (ibid).

Both picture houses had their own generators, but also used mains electricity. The power at the Central was controlled from the projection box, where “two separate panels have been installed, change-over switches to the city’s supply being mounted in case of breakdown” (ibid). It was not the picture house generators but the mains supply that broke down on the evening of 2 January, when a six-minute blackout occurred while shows were in progress. Neither the Central, Clonard nor Royal Avenue appeared to have been affected,

the interruption being most keenly felt at seven of Belfast’s halls – the Alhambra, Panopticon, Silver, Mountpottinger Picturedrome, Kelvin, the Shaftesbury, and the Shankhill Picturedrome – and but for the timely intervention of the respective managers the alarm occasioned might have developed, in one of two cases, into panic (“Trade Topics”).

This surprising addition to the evening’s entertainment might have devised by one of the villains pursued by Sherlock Holmes.

References

Barraclough, Leo. “‘Sherlock’ Premieres to 9.2 Million Viewers in the U.K.” Variety 2 Jan. 2014. http://variety.com/2014/tv/news/sherlock-nabs-34-audience-share-for-bbc-in-u-k-1201021043/.

O’Hanlon, Terence. “Picture Houses: Big Boom in Bioscopes.” Irish Independent 23 Dec. 1913: 4.

“Phoenix Picture Palace.” Evening Telegraph 1 Nov. 1913: 6.

“Tenders Invited.” Irish Builder 2 Aug. 1913: 502.

“Trade Topics.” Bioscope.8 Jan. 1914: 95.

“Two New Halls for Belfast.” Bioscope 1 Jan. 1914: 31.

Serial Queens and Super Villains

On 25 November 1913, Dublin’s Evening Herald reported that haulier Sidney Norman of Neath, Wales, had seriously injured himself in the early hours of the previous Saturday when he had jumped ten feet from his bedroom window while dreaming he was escaping from robbers he had seen that evening on a picture theatre screen (“Man’s Leap to Escape Cinema Robbers”). For this ordinary Welshman, the images on the screen had literally become the landscape of his dreams, to his severe bodily cost. The Herald picked this up as a news oddity and published it on its front page, where its readers might wonder at the gullibility of some picture-house patrons or the need to control this new entertainment that was coming to increasingly direct the dreams of its audience.

One of the ways in which it did this was through films of greater length and complexity. The increasing length of films had been a particular issue in the film industry since 1911. “We can remember when a drama of 1,000 ft. was often grumbled at on account of its length,” noted an editorial in the British cinema trade journal Bioscope in September 1911, “but it seems as if that day were past, and the demand for a picture play constituting the usual length of an entire programme has sprung up (“The Length of the Film”). The film of 1,000 feet (about 16 minutes at 16 frames a second) was the standard product of the US distributors, but in Europe, longer films, often with high-cultural prestige such as Italian company Cines’s 1913 Quo Vadis?, captured both the imagination of the public and the film market where they were sold as features or exclusives.

3 Musketeers Phoenix Nov 2013

An unusually large ad for an unusually long film: Evening Herald banner for The Three Musketeers at the Phoenix, 15 Nov. 1913: 4.

In Dublin in November 1913, the Phoenix Picture Palace marketed itself as the picture house that specialized in the long film. “The Phoenix Picture Palace is rapidly becoming famous for the exhibition of big classic film productions,” began a notice in the Herald,

“From Manger to Cross,” “Quo Vadis?” “Monte Cristo,” “The Battle of Waterloo,” etc., have all been shown at the Phoenix within the last few months. Last evening the patrons of this popular house had presented to them the longest film yet shown in this country – the “Film D’Art’s” remarkable production of Dumas’s popular and widely read work, “The Three Musketeers” (“‘The Three Musketeers’”).

This issue of the long film was not resolved in 1911, however, and the Bioscope continued to favour a varied programme of shorter films, arguing in an October 1913 editorial that the long film’s “charm and importance can be better sustained outside the ordinary picture theatres. The popularity of the cinema has been built up on the variety of the entertainment it offers, and a lessening of that variety means a weakening of public interest” (“Exclusives and Other Matters”).

Doubtless, the Bioscope was influenced in its thinking by the nature of variety theatre, cinema’s chief rival in popular entertainment in Britain, Ireland and elsewhere. A solution to providing a lengthy film as part of a variety programme was available in another popular form: the serial. Fictional writing had long been serialized in newspapers and magazines, where it appeared alongside many other kinds of writing in another kind of variety format. In November 1913, the Evening Herald carried an episode of popular novelist Emma M. Mortimer’s Robert Wynstan’s Ward each day, and this was wholly unremarkable.

However, the autumn of 1913 saw a new phenomenon arrive in Ireland: the film serial. When the Rotunda began showing the serial What Happened to Mary in September 1913, the Dublin Evening Mail commented that the Rotunda “management in producing a ‘serial’ film, have broken new ground as far as Dublin picture houses are concerned” (“Rotunda Pictures” 23 Sep.). Unlike the Phoenix, the Rotunda favoured a more varied programme of shorter films, so that when High Tide of Misfortune, the tenth episode of What Happened to Mary, was exhibited there in the week of 24-29 November 1913, it shared the bill with the main film, Broken Threads United; a “very complete picture […] of the procession to Glasnevin on Sunday in connection with the Manchester Martyrs’ commemoration”; the comedies His Lady Doctor, Ghost of the White Lady and Love and Rubbish; and the Pathé Gazette newsreel (“Rotunda Pictures” 25 Nov). The serial was integrated into this variety film programme that was lent some locally produced coherence by being accompanied by the music of the Irish Ladies’ String Orchestra.

What Happened Mary Fuller

August 1912 cover of US magazine Ladies’ World featuring Mary Fuller and What Happened to Mary. From “The First Movie Serial.”

To what degree the variety format was more successful in attracting a larger and more diverse audience is debatable, but the inclusion of What Happened to Mary seemed a direct appeal to young women. Narrating the adventures of a country girl who comes to the city, What Happened to Mary was produced by Edison in twelve monthly episodes beginning in US picture houses in July 1912 in parallel with the serialized story that appeared in the US mass-circulation women’s magazine Ladies’ World, making its lead actress Mary Fuller into a star (Singer 213). Running from 22 September to 13 December, the first Irish exhibition at Dublin’s Rotunda tied in with its weekly serialization in the British women’s magazine Home Chat (“The Rotunda,” “The Picture Houses”). As such, it was clearly marketed primarily at women. An indication of its local success is the fact that the Rotunda immediately followed it with Who Will Marry Mary?, the Edison sequel, which again featured Mary Fuller.

Although it would take another year for the serial to reach the height of its popularity with such “serial queens” as Helen Holmes the adventurous heroine of The Hazards of Helen and Pearl White in The Perils of Pauline and The Exploits of Elaine, this earlier serial followed some of the patterns of the later ones. Shellley Stamp argues that “for a complete understanding of the template serial heroines offered viewers we must look beyond the screen exploits of Pauline and her compatriots towards the substantial star discourse that circulated around the actresses who played these women on screen” (Stamp 217). Some of the Dublin reviews suggested What Happened to Mary did create the desire in its audiences for more information about Mary Fuller: “‘Alone in New York’ is the second instalment of the ‘What Happened to Mary’ serial; all who have seen the opening scenes of Mary’s adventures will be eager to know more about this fascinating actress” (“Rotunda Pictures” 27 Sep.).

Flapper on Tram IL 24 Oct 1913

An Irish flapper finds space for herself in the public sphere; Irish Life 24 Oct. 1913: 91.

More specific information on the reception of What Happened to Mary among Irish audiences, and particularly Irish women, does not seem to survive. The fact that the exhibition of the film was tied to the publication of a British magazine is indicative of the subsidiary place of Ireland in the publishing and film industries. The Irish women’s magazine Lady of the House, which had very little to say about cinema of the period, made no mention of the serial, but it and other Irish periodicals show how women were represented in popular media. Was the young flapper shown travelling on a tram in a cartoon in the glossy and expensive Irish Life in October 1913 likely to have found Mary’s adventures or Mary Fuller’s star persona enthralling? Perhaps, but it is not clear that the serial form allowed Mary Fuller to capture the imagination of the public to a greater extent than the at-least-sometimes more active heroines of stand-alone films. In the Herald’s notice for the Rotunda on 30 September, the third episode of What Happened to Mary was not mentioned, but the reviewer focused on the heroine of A Wild Ride, set on a South African ostrich farm, in which “a resourceful and up-to-date heroine, in a situation of dire extremity, outwitted cunning and ferocious savages, rode an ostrich across the trackless veldt at high speed, and brought soldiers to the relief of her imprisoned family” (“Rotunda Pictures” 30 Sep.). Such derring-do in the serial would await The Hazards of Helen, which would not hit Dublin screens until 1915.

Other kinds of film serial followed quickly on the heels of What Happened to Mary and offered different forms of fascination – whether that be attraction or repulsion. Sharing the bill at the Rotunda with A Proposal Deferred, the fifth episode of What Happened to Mary in the week beginning 20 October was the second part of Gaumont’s five-part Fantômas (1913), each of which contained three to six episodes. Directed by Louis Feuillade and based on a popular series of 32 French novels by Pierre Souvestre and Marcel Allain that were published in monthly instalments between February 1911 and September 1913, the films followed the early exploits of the eponymous super villain as he terrorizes Paris (Walz and Smith). “Those who go to the Rotunda this week will, at any rate, get plenty of sensation,” observed the Irish Times.

The film, “Fantomas,” is a choice blend of mystery, tangled plot, and blood-curdling enterprise. It is not easy to grasp all the bearings of the incidents or their mutual relationship. The film, however, introduces us to some remarkable phases of Paris life and its institutions. And the glimpses of the city’s streets and parks are always full of interest. It is very admirably acted by all the characters (“Rotunda Living Pictures”).

Unlike What Happened to Mary, Fantômas did not appear on a reliable weekly or even monthly basis that might establish a loyal pattern of attendance. Nevetheless, even if not regular, Fantômas was popular, and the Rotunda continued to premiere the new parts as they were released, showing The Tragedy at the Masked Ball over the Christmas period of 1913 and the fifth part, The False Magistrate, in June 1914.

These serials were not restricted to city audiences but travelled on the important Irish Animated Picture Company exhibition circuit established by James T. Jameson of the Rotunda. In his praise of Jameson in January 1914, the Bioscope’s Irish correspondent Paddy revealed that two of the What Happened to Mary episodes had recently been seen around the country: A Proposal Deferred had been at Tralee, while the twelfth and final episode, Fortune Smiles – receiving “considerable applause” – was on the programme at Galway. The YMCA hall in Queenstown was showing the fourth part of Fantômas, The Tragedy at the Masked Ball (Paddy). As such they came, no doubt to inhabit the dream and nightmare worlds of many Irish people.

References

Birchland, Robert. “What Happened to Mary?” Hollywood Heritage 18: 2 (Fall 1999). Hollywoodheritage.org. http://hollywoodheritage.org/newsarchive/Fall99/Mary.html. 19 Nov. 2013.

“Exclusives and Other Matters.” Bioscope 9 Oct 1913: 87.

“The First Movie Serial.” 100 Years Ago Today. http://100yearsagotoday.wordpress.com/2012/07/26/the-first-movie-serial/. 19 Nov. 2013.

“The Length of the Film: A Question of Policy.” Bioscope 7 Sep. 1911: 471.

“Man’s Leap to Escape Cinema Robbers.” Evening Herald 25 Nov. 1913: 1.

Paddy. “Pictures in Ireland.” Bioscope 22 Jan. 1914: 351.

“The Picture Houses: Rotunda Pictures.” Evening Telegraph 30 Sep. 1913: 2.

“Pictures at the Rotunda.” Freeman’s Journal 21 Oct. 1913: 9.

“The Rotunda.” Irish Times 23 Sep 1913: 5.

“Rotunda Living Pictures.” Irish Times 21 Oct. 1913: 5.

“Rotunda Pictures.” Dublin Evening Mail 23 Sep. 1913: 3.

“Rotunda Pictures.” Evening Herald 27 Sep. 1913: 9.

“Rotunda Pictures.” Evening Herald 30 Sep. 1913: 5.

“Rotunda Pictures.” Dublin Evening Mail  21 Oct. 1913: 2.

“Rotunda Pictures.” Evening Herald 25 Nov. 1913: 5.

Singer, Ben. Melodrama and Modernity: Early Sensational Cinema and Its Contexts. New York: Columbia UP, 2001.

Stamp, Shelley. “An Awful Struggle Between Love and Ambition; Serial Heroines, Serial Stars and Their Female Fans.” The Silent Cinema Reader. Ed. Lee Grieveson and Peter Krämer.London: Routledge, 2004.

“The Three Musketeers’” Evening Herald 18 Nov. 1913: 5.

Walz, Robin, and Elliott Smith. Fantômas. http://www.fantomas-lives.com/fanto6.htm. 28 Nov. 2013.

Duelling Cinematographs: “An Unrehearsed Picture”

Image

Liberty Hall, Beresford Place, in 1914, with members of the Irish Citizens’ Army, a militia formed to protect workers during the Lockout. From National Library of Ireland on Flickr Commons.

Moving pictures of events of the Dublin Lockout were taken, even if these do not – or are not known to – survive. On 25 October 1913, for instance, the Evening Telegraph reported on an incident of what might be called “duelling cinematographs.” This occurred during the trial on charges of sedition of Irish Transport Workers’ Union leader Jim Larkin and three colleagues as a result of their roles in the city’s strikes. Each morning of the trial, Larkin was accompanied on the walk of a mile from Liberty Hall, in Beresford Place, to the court in Green Street by a crowd of supporters, who waited outside the courthouse and accompanied him back to Liberty Hall, surrounded by police (“Back to Liberty Hall”). “Apparently by arrangement,” begins the Telegraph’s account of what it presents as a publicity event stage-managed for the camera on 25 October,

a cinematograph operator with his machine arrived at Liberty Hall in a taxi-cab about half past one o’clock this afternoon. He entered the building and soon afterwards he took up a position in one of the upper windows. Some 400 or 500 men were loitering about Beresford place, and they pressed forward to watch the operator’s movements, unaware of the fact that they were themselves to be pictured. Mr. James Larkin came to the window and warned them back, so that they would not be within range of the camera, and would also present a more imposing spectacle. There were also instructed to cheer and raise their caps so as to give the necessary life to the picture. All this was well managed, and doubtless the result will impress the patrons of some British or American picture palaces (“Cinema Machines”).

Who this camera operator was is not clear. It was likely to have been one of the several camera operators working in the city, among whom were Norman Whitten, those working for Gaumont and James T. Jameson, and other picture house owners/managers who had cameras and shot local films. Regardless of who shot this film, it shows that the union leadership were – like other political organizations of the time – beginning to think of the cinema as a publicity conduit, alongside the more established methods of pickets, mass meetings, newspapers and other form of print, and theatrical productions. The union was finally attempting to take control of this new means of representation.

In this iconography, Liberty Hall and Beresford Place played an important part as the location in the city where workers could congregate relatively freely and their leaders could address them. A Dublin Evening Mail article on the history of Liberty Hall helpfully sketches its descent from elite residence in the 18th century to hotel in which Dublin’s music hall entertainment originated to a near ruin at the beginning of the 20th century. “In 1908,” it concludes, “the tumble-down premises were taken by that stormy petrel, Jim Larkin, and turned into the headquarters of the Irish Transport Workers’ Union Since that the grimy old windows have looked out upon many a lurid scene” (“Liberty Hall”).

Irish Life 21 Nov. 1913: 247.

Irish Life 21 Nov. 1913: 247.

Larkin and the other union leaders were on trial for their part in inciting riot, particularly on 31 August, when they had been determined to – in the words of W.B. Yeats in “No Second Troy” – “hurl the little streets upon the great.” They had done this by holding a mass meeting on O’Connell/Sackville Street, one of what the Recorder had termed the city’s “principal streets,” whose dual naming encoded the Nationalist/Unionist struggle to gain symbolic control over the capital’s main thoroughfare. The police escort that accompanied Larkin and his supporters from Beresford Place to Green Street – passing Yeats’s Abbey Theatre – made sure that the trade unionists did not impose themselves on the shopper of O’Connell/Sackville Street.

Although union leaders appear to have been slow in using the cinema to promote their cause in the early weeks of the Lockout (a point already made here and here), by late October 1913, Larkin seems to have thought that cinema might provide another way of hurling the little streets unto the great. Although the authorities were intent on preventing trade unionists protesting on the city’s principal streets, a film of union activity might reach the cinemagoers at such prestigious picture houses as the Rotunda, Sackville or Grafton, and so bring Beresford Place to O’Connell/Sackville Street or Grafton Street.

While calling attention to this union film, the Telegraph article presents itself as unmasking Larkin’s manipulation of the truth. Commending Larkin and the camera operator for their direction of events, it acknowledges the film’s likely power to influence US or British audiences. It does not mention its influence over Irish audiences, partly as flattery of its readers’ shrewdness in seeing through the artifice, but also because the article goes beyond revealing Larkin’s deception to describe the Telegraph own counter-filmmaking. “A much more interesting series of pictures,” it reveals

was, however, obtained by our unauthorised cinema operator, who came upon the scene just as his rival had commenced from the window. At once he, too, began to work his machine from the street, obtaining, as he hopes, a more correct view of the crowd, and a complete record of Mr. Larkin’s work as stage manager. The latter series of pictures, if every produced, should add to the gaiety of nations (“Cinema Machines”).

This is an astonishing claim, describing a situation in which two films were shot of Larkin addressing a crowd of workers at Liberty Hall, the second one sponsored by a newspaper anxious to discredit the union leader. This second operator can no more be identified than the first, but it seems extraordinary that the newspaper was able to locate a cinematographer quickly enough to film the proceedings.

The last line of this quote – particularly the phrase “if ever produced” – casts some doubt on the Telegraph’s film ever being seen. This may be because there was some difficulty with the filming or that the cinematographer merely pretended to film. It may also be an acknowledgement that neither of these films would have been guaranteed a screening in Dublin (or abroad; the second film is here envisaged as contributing to “the gaiety of nations” rather than of Dublin or Ireland). Dublin picture houses included such newsreels as the Pathé Gazette or Topical Budget as part of their programmes and occasionally screened films of local political or social events such as the Dublin Horse Show. However, the picture houses seem deliberately to have avoided shooting and/or showing films of this contentious strike. There is no evidence that these films were shown in any Dublin picture house.

References

“Back to Liberty Hall.” Dublin Evening Mail 23 Oct. 1913: .

“Cinema Machines: At Work at Liberty Hall: An Unrehearsed Picture.” Evening Telegraph 25 Oct. 1913: 5.

“Liberty Hall: A Footnote to History: Harmonies and Discords.” Dublin Evening Mail 21 Oct. 1913: 2.

“Soul Stirring Views of the Cripples”: The (First) Irish National Pilgrimage to Lourdes

Bioscope 9 Oct. 1913, xb-c.

On Friday, 3 October 1913, the Irish Times reported that several Catholic clerics had attended a private viewing at the Rotunda, Dublin, of the film The First Irish National Pilgrimage to Lourdes and that the film would open to the public at the same venue the following Monday (“A Pilgrimage in Picture”). The preparations for and progress of the pilgrimage by over 2,000 Irish Catholics – including the miraculous cures of such pilgrims as Grace Maloney (“Miracle at Lourdes”) – were extensively covered in the press, and newspaper readers may also have been aware that the pilgrimage had been filmed because as many of the pilgrims prepared to depart on 8 September and arrived back on 19 September, some papers had reported that cinematographers were among them (“Lourdes Pilgrims,” “Home Again”).

The film at the Rotunda, therefore, had benefitted from much pre-publicity, and it sought to show cinemagoers the important elements of the pilgrimage in detail. It ran not the 5-10 minutes expected of a newsreel but – according to the Times – for “[n]early an hour,” with the Dublin Evening Mail putting its length in feet – the more popular way of expressing film length at the time – at 2,500 feet (“Rotunda Pictures”), or almost 42 minutes at the most common silent projection speed of 16 frames per second. The film “has many-sided interest for Dublin picture house patrons, most of whom had friends on the pilgrimage” (“Rotunda Living Pictures”), but the Rotunda sought to ensure the attention of its audience by setting them a puzzle: “Unique interest attaches to the film in that it shows an unknown lady, who experienced a cure, looking from a railway carriage window, and the management invite the co-operation of the public in identifying her” (A Pilgrimage in Picture”).

Such strategies to engage the Dublin and Irish audience would not have worked elsewhere, and other techniques would have been needed. Ads in the British trade journal Bioscope using such phrases as “Life-like Pictures of the miraculously Cured” and “Soul stirring views of the Cripples en route” show that the distributors suggested that exhibitors stress the miraculous and make disability into spectacle. Even emphasizing such attractions and given that Jameson had already secured the Irish rights, this film must have been difficult to sell in Britain except in areas with large concentrations of Irish migrants. In Ireland, much of the press coverage of the pilgrimage itself suggests that the spectacle of disability was less of interest than the miraculous cures. The Irish Catholic, for example – which never mentioned the film – devoted its lead stories on 4 and 11 October to medical confirmations of the cures.

Like the vast majority of early films made in Ireland – or anywhere else, for that matter – this film is believed to be lost. Nevertheless, the newspapers provide an account of its contents. A reporter for the Evening Herald, who had been at the press screening on 3 October, offered the most detailed description of the film. The scenes consisted of the following: “Pilgrims breaking journey at London and entering train at Victoria station; going on the special boats and scenes on board from Folkestone to Boulogne; Mass at the Madeline, Paris, outside the Madeline, brake loads of pilgrims; special trains leaving Bordeaux. Nearing Lourdes and panorama as seen from train; arrival at Lourdes and scenes of town and neighbourhood; tram ride up to Basilica; In Lourdes, general group; the first procession; on the way to the Grotto, and scenes at the Grotto and Basilica; portrait of Mdlle. Bernadette, and view of where she lived; the Calvary and monument; procession of the Blessed Sacrament; homeward bound – leaving Lourdes, and scenes at various places on the returning route” (“Lourdes Pictures”). One can only agree with the Herald reporter that the film thoroughly covered the event.

Pilgrimage ads W1 W2

Differences in exhibition strategies at the Rotunda for the Irish National Pilgrimage to Lourdes (left) during its first week and (right) during its second week; Evening Telegraph 7 Oct. 1913: 2, and Dublin Evening Mail 13 Oct. 1913: 4.

Despite its topicality and multiple attractions for an Irish audience, Jameson initially adopted an unusual exhibition strategy. Rather than integrating it into the Rotunda’s normally advertised times of 3pm (matinee), 6:45 and 9pm, he decided to show it apparently alone – or possibly with a reduced supporting programme – at two matinees at 2.45 and 4pm, and with the rest of the advertised programme “at the first evening houses, commencing at 6.45 p.m., on Tuesday, Wednesday, and Friday” (“Pilgrimage in Picture”). The 6:45 show on Monday, Thursday and Saturday and all the lucrative 9pm shows would offer a programme that did not include the pilgrimage film, and this other programme – headed by Mary in Stageland, the third part of the Mary Fuller serial What Happened to Mary – was advertised separately. Whether he had already booked the first programme before he became aware of the availability of the pilgrimage film or whether he believed that the audience for the pilgrimage film would not be interested in the films enjoyed by his regular audience, and vice versa, is not clear.

The film’s popularity appears to have surprised this canny exhibitor, who changed his exhibition strategy in the second week of the film’s run. His decision to run the film for a second week already demonstrated that he identified unusual interest in it, but for the second week, he integrated it into his regular 3pm, 6:45 and 9pm schedule. Predicting that the programme would “undoubtedly prove to be one of the most popular ever set before a Dublin audience,” the Freeman’s Journal reported that the “film has been reproduced at the Rotunda on the overwhelming and pressing requests of patrons, and that the management only justified itself in complying with the enormous demand was thoroughly testified by the approval shown” (“Rotunda Pictures”).

Ch4Two

Frank Leah’s caricature of Norman Whitten. Irish Limelight 1:10 (October 1917), p. 1.

The film was produced by the General Film Agency (later, the General Film Supply), a company run by Norman Whitten that seems to have some relationship with a London-based company of the same name. English-born, Whitten had worked with British film pioneer Cecil Hepworth in the early 1900s but moved to Ireland in the early 1910s. In 1917, he would found Irish Events, the first Irish newsreel, before also shooting such fiction films as the bilingual life of St. Patrick Aimsir Padraig/In the Days of St. Patrick (1920). One of Ireland’s most successful film producers of this period, he showed a remarkable ability to understand Irish cinema audiences. In 1913, he began advertising his services as a producer of advertising films and local topicals (films of local events). Whether he was commissioned to make the pilgrimage film or initiated the project himself is not clear, but he certainly had considerable cooperation from the pilgrimage organizers.

The Dublin papers were almost universally positive in their reviews of the film. Although also positive, the Daily Express’ review is notable for the writer’s attempts to draw a distinction between what we would now see as fiction and documentary (at least of a kind):

Pictures recording actual events which are unembarrassed are usually never so effective as those which are produced after continual experiment This however, does not apply to the same extent as regards the present pictures as it might in the case of other pictures. The climatic conditions at Lourdes are pre-eminently suitable for the cinematograph, and without exception the various events, which the pictures pourtray are shown with marked clearness and distinctness (“Lourdes Pictures at the Rotunda”).

The pilgrimage film was not as bad as the writer had experienced other factual film to be, but s/he clearly preferred fictional films, or at least films that allowed rehearsal of some kind. The discussion of climatic conditions was one often aired when anyone tried to explain why so few films were made in Ireland or why those that were made featured relatively poor cinematography.

The one piece of criticism made in relation to the film concerned the choice of musical accompaniment at the Rotunda. The Dublin Evening Mail‘s “Music and Drama” columnist commented at length on film music, arguing that “semi-neutral music is the most effective,” explaining that by this s/he meant “that the selections should be broadly in sympathy with the general character of the film” (“Music and the Drama.”). Exemplary of this was Sackville Picture House musical director Jack Larchet’s recent “dignified” selection of Mendelssohn’s Trio in D Minor and Shubert’s Unfinished Symphony to accompany Hamlet (Hepworth, 1913), featuring theatre star Johnston Forbes-Robertson. By contrast s/he found the accompaniment of the pilgrimage film at the Rotunda by the elsewhere much praised Irish Ladies’ String Orchestra, under the direction of May Murphy, “not only inappropriate but it was badly played. Gounod’s ‘Ave Maria’ was suitable enough if it had been well rehearsed, but Stephen Adam’s ‘Holy City’ and ‘The Star of Bethlehem’ are not sacred songs in the real sense of the word” (ibid). This kind of criticism, however, is indicative that picture houses would increasingly be held to the highest standards of entertainment.

References

“Home Again: Pilgrims Back in Ireland.” Irish Independent 20 Sep. 1913: 5.

“Lourdes Pictures.” Evening Herald 4 Oct. 1913: 6.

“Lourdes Pictures at the Rotunda.” Daily Express 4 Oct. 1913: 10.

“Lourdes Pilgrimage.” Irish Times 8 Oct. 1913: 4.

“Lourdes Pilgrims: 2,300 Irish Folk Will Travel.” Irish Independent 6 Sep. 1913: 6.

“Miracle at Lourdes: Girl from Killaloe Cured.” Evening Herald 13 Sep. 1913: 2.

“Music and the Drama.” Dublin Evening Mail 13 Oct. 1913: 7.

“A Pilgrimage in Picture.” Irish Times 4 Oct. 1913: 5.

“Rotunda Living Pictures.” Irish Times 14 Oct. 1913: 5.

“Rotunda Pictures.” Dublin Evening Mail 11 Oct. 1913: 7.

“Rotunda Pictures.” Freeman’s Journal 14 Oct. 1913: 9.

Screening the Lockout (?)

Dublin tramway workers pass the Rotunda, one of the city’s most important picture houses. (“Dublin Tramwaymen’s Strike.” Dublin Evening Mail 27 Aug. 1913: 2.) A different view of this picture house can be found here.

A hundred years ago, on Tuesday, 26 August 1913, the labour dispute known as the Dublin Lockout began when just before 10am, some 200 motormen and conductors of the Dublin United Tramway Company abandoned their trams in the city centre. The tram strike would prompt the Dublin Employers’ Federation – led by the tram company’s chairman and owner of the Irish Independent and Evening Herald newspapers William Martin Murphy – to lock out workers affiliated with Jim Larkin’s Irish Transport and General Workers’ Union. Riots, the arrests of union leaders, demonstrations and vicious police baton charges followed. Newspapers played an important part in this dispute – and in how we remember it a century later; see Century Ireland – but what about cinema?

As early as 1907, cinema was being called the art form of the working class (Patterson), an accessible and relatively cheap form of not just entertainment but also information about the world in moving pictures that did not require a high level of literacy. Although Dublin had just a few film venues before 1910, the new medium of cinema very quickly came to have a significant place in Irish society in the early 1910s. By August 1913, Dublin had three times more picture houses than it did theatres, and half of the theatres also showed fiction films and newsreels on a regular basis as part of their variety programmes. Picture houses were not only located in the city’s business core like the theatres but also in residential areas and in the suburbs and townships adjacent to the city. They often therefore relied to a greater extent than the theatres on the patronage of local audiences. However, these picture houses were also businesses, in which a dichotomy between worker and employer also existed.

As such, activity in Dublin’s picture houses during the last week of August into September 1913 demonstrates something of how the new cultural institution of cinema would mediate the momentous Irish events of the 1910s, and how the institution would be shaped by these events in turn. As regards programming, only the Rotunda in O’Connell/Sackville Street (both names were used at the time, with the preference usually based on whether ones politics were nationalist or unionist) appears to have allowed unfolding events to influence its choice of films. For the three days (the usual length of a cinema programme) from 1-3 September, the Rotunda showed the American film The Labour Struggle (1913), made by Kalem, a film production company particularly well known in Ireland because of the many films they had shot in the country. However, The Labour Struggle had nothing to do with Ireland. Although a reviewer of another timely choice of production that week, the play The Labour Leader at the Queen’s Theatre, commented that “visitors will not see much resemblance between the hero of the play and the local product” (“The Queen’s Theatre”), another writer took allegorical meaning from the conclusion of The Labour Struggle:

If its conclusion were to be interpreted in one sense the raging fire against which by mutual help the employer and employes in the end fought successfully may be taken to picture anarchy. When both sides to the struggle came to recognise the peril which threatened them, they ceased to quarrel, and, turning their strength against the common foe, they subdued it, and then taking a juster measure of one another it looked from the last film as if they were likely “to live happily together ever after” (“The Rotunda”).

How Dublin workers and employers might – Metropolis-like – identify a common foe, the writer does not speculate, and a happy ending to the dispute must have seemed remote to anyone walking the city’s streets. In any case, the film’s engagement with radical labour politics would likely have been diluted not just by its conclusion but also by its appearance on a bill with the live telephatic performer La Somna, a screen adaptation of Ivanhoe (IMP, 1913), and two film comedies featuring Vitagraph star John Bunny.

Sep 1 1913 DEM Rotunda Labour Struggle

Advertisement for the Round Room Rotunda showing Kalem’s The [Great] Labour Struggle and a local film of the Neptune Rowing Club. Dublin Evening Mail 1 Sep. 1913: 4.

Apart from fictional representations produced elsewhere, local film producers could have filmed the demonstration themselves to produce a local news film. Norman Whitten had set up a company in May – with an office at 76 Talbot Street (“Irish Enterprise”) – to take such films. James T. Jameson and his sons, including Ernest who managed the Rotunda – but Ernest had got married on Thursday 28 August, so perhaps he deserves congratulations and the benefit of the doubt – had been shooting such films for a decade. Tellingly perhaps, neither Whitten nor Jameson caught on film Jim Larkin’s famous address to the proclaimed demonstration of workers in O’Connell Street on 31 August or the notorious baton charge that followed it, despite the fact that both had business addresses on or just off that street. The bills at Jameson’s picture houses had long been known for their local films. During the week of 25-30 September, both the Rotunda and the Jameson-run Town Hall Rathmines had shown films of each day of the prestigious Dublin Horse Show. And in lieu of a local strike film, The Labour Struggle was accompanied at the Rotunda by a film of a social event at the Neptune Rowing Club, “a local event of direct personal interest to numbers of the citizens” (“The Rotunda”), but those citizens were likely to have been the middle-class audience Jameson had long courted.

Quo Vadis Phoenix ET 9 Aug 1913

For Horse Show Week 1913, Dublin’s Phoenix Picture Palace revived Quo Vadis? Evening Telegraph 9 Aug. 1913: 2.

Other exhibitors more reliant on a working-class audience do not seem to have modified their bills in response to the strikes even to the extent that Jameson did. The Phoenix Picture Palace on Ellis Quay widely advertised the fact that it was showing Quo Vadis? (Cines, 1912) for the whole of Horse Show Week; in April, the Phoenix had been the first Dublin picture house to show the Italian spectacular. A similar taste for a full week of spectacle to attract well-heeled Horse Show visitors inspired the Dame Street Picture House to book The Life and Works of Richard Wagner (Messter, 1913), which allowed the house orchestra to accompany the silent film with a different Wagner selection at each performance. Other programmes from picture houses that advertised in the newspapers at this time – the Town Hall, Rathmines, the World’s Fair Varieties, the Mary Street Picture House, the Picture House, Sackville Street (called the “O’Connell Picture House” by the nationalist press), the Grand, the Volta, the Theatre de Luxe, the Camden Picture House, the Clontarf Electric Theatre and the Assembly Picture Hall, Serpentine Avenue – show no immediate impact of the Lockout.

Although the picture houses largely failed to represent the early days of the Lockout on screen, the impact of the struggle for workers’ representation that was being fought out in the streets was also felt in the auditorium, projection booth and cash box. Dublin projectionists had organized themselves into the Irish Cinematograph Operators’ Association and initially affiliated themselves with the National Association of Cinematograph Operators (“N.A.C.O. Dublin Branch”). However, in order to represent themselves in solidarity with other picture house workers, the projectionists later affiliated instead with the National Association of Theatrical Employees (NATE). As a result, even the unskilled cinema workers were able to make strong demands for fixed wages to the cinema owners at a special meeting of the Irish Cinematograph Exhibitors’ Association in early September: “In the case of the doormen this should be 26s. for the first doorman, 20s. for the second, and 18s. for the third. It was also proposed to give the inside attendants 12s. per week, the cash-box girl getting 15s” (“Pictures in Ireland”). The cinema owners were not altogether happy with these proposals, and by mid-September, NATE members would be picketing the Theatre de Luxe in Camden Street (Rockett 43). But that is a story for another day.

References

“Irish Enterprise.” Bioscope 12 June 1913: 781.

“N.A.C.O. Dublin Branch.” Bioscope 29 May 1913: 623.

Patterson, Joseph Medill. “The Nickelodeons: The Poor Man’s Elementary Course in the Drama.” Saturday Evening Post 23 November 1907: 10+.

“Pictures in Ireland.” Bioscope 4 September 1913:

“The Queen’s Theatre.” Evening Telegraph 2 Sep. 1913: 2.

Rockett, Kevin and Emer. Film Exhibition and Distribution in Ireland, 1909-2011. Dublin: Four Courts, 2011.

“The Rotunda.” Evening Telegraph 2 Sep. 1913: 2.